Margaret Rizzo McElvy Horsewoman and Owner Mythic Landing

Margaret is an accomplished three day eventer. She is also the founder of Mythic Landing Enterprises, a business that formed to help professional horse industry people conduct and promote their business. I know you will enjoy listening to her.

Transcript

Rose Cushing 0:34

We have a really special guest today. Margaret Rick Enterprise. And she was a writer, she was a writer to the magazine for a long time, a very knowledgeable businesswoman and horsewoman. So Margaret, welcome to the show. Hi, thanks so much for having me. We're really excited to have you on today. So tell our audience a little bit about you.

SPEAKER_03 1:02

Sure. So I um am a lifelong horsewoman that came from a non-horsey family. Um, but they've been my passion um since I was a little kid. And I actually, you know, I worked at after college, I worked at two magazines, um, the Equary and Praxical Horseman before I decided to start my own business, um, Mythic Landing Enterprises, and we are a full service marketing and business management company, and we specialize in equestrian businesses.

Rose Cushing 1:43

That's really awesome. Awesome. Um, so you were a a lifelong inventor. Tell me a little bit about that.

SPEAKER_03 1:53

Sure. So um my like I said, my parents are not involved, you know, with horses at all. They're both from New York City. Um, but we I grew up in Maryland, and that's where I still am, and I asked to ride a horse one day and left my parents. They signed us up to me and my sister up for lessons, and that barn just happened to be an eventing barn, so that's kind of what I grew up doing, what we knew. Um, you know, it was totally normal for us to take the ponies out and go cross country schooling bareback and stuff like that. And I eventually has just been a passion of mine, you know, since I was a kid, and I was lucky enough to compete up through preliminary with my current horse um still. And I will always love the eventing community.

Rose Cushing 3:01

It is a very unique um group of people because eventing is a hard sport.

SPEAKER_03 3:07

It is so hard, and when you compete at the upper levels, you know, as an amateur that has a you know, I have my own business and full-time job, you know, um running my business, and then the work that goes into competing is I think regardless of your level, it's a lot, you know, you have three phases that you're working to perfect, and when you get to I think the preliminary level, you know, the fitness becomes such an important aspect, and so you have to take that time to do all that fitness work with your horse, and it's a big commitment. Um, you know, it's a big commitment. So luckily I have a good team around me and was able to do that and you know, check off a few bucket list items with the competitions that I got to do with my horse. Um, you know, unfortunately we did discover that my horse still has some arthritis in his knee, so eventing at the preliminary level was not in his best interest, and instead of, you know, I tried I tried just amusing myself, if you will, at novice and a little bit at screening level, but I was looking for a new challenge, and so for the past year or so we've really been focusing on the dressage and have you know have competed at the recognized level through second level and our you know, working on our third level. Working on third level, go into that bronze medal.

Rose Cushing 4:59

There you go. There you go. I I remember once I interviewed Will Fodry about venting, and he said the first time he walked the course in Kentucky, he thought they were joking. He said he had never seen a course quite like that before. Of course, you know, he competed and did well. But um they're intimidating.

SPEAKER_03 5:19

It's very intimidating. Um, and you have to, especially on cross country, you and your horse need to be a team because it's it's hard work, and if you as a rider aren't you know, holding up your end of the bargain essentially in your partnership.

SPEAKER_00 5:43

Yeah.

SPEAKER_03 5:44

Um, you know, it can get to be a little bit dangerous. I'm sure because so uh again, I I'm very lucky the horse that I have built right now. I got him at the end of his three-year-old year. He's thirteen now, so we have a really good partnership and um he's he's pretty happy to tackle whatever I put in front of him, whether it's jumps or fine changes or and half passes.

Rose Cushing 6:10

That's really cool. That's really cool. And what a a great way to continue on with him instead of just, you know, yeah picking up a new one.

SPEAKER_03 6:20

I just couldn't, um I I definitely chose him. You know, when you when you get to that choice of, okay, do I want to continue eventing, is doing this sport that I've spent my whole life doing, or do I want to keep my horse? Um and the very thought of spelling him just never I just couldn't do it. Um and so and also I just love riding.

SPEAKER_04 6:50

Yeah.

SPEAKER_03 6:50

You know, and so whether we're going preliminary or doing dressage, I just love spending time with him and riding him, and so whether that's you know, now we're doing dressage, it's still so fun because of the partnership he and I have.

Rose Cushing 7:08

Yeah. Yeah, I'm sure. And and I'm sure that now that you're focusing on the dressage, you know, you're you're having a few new discoveries about what he can do.

SPEAKER_03 7:16

I mean, I leave some of my lessons and I'll I'll tell my instructor, I'm like, I I didn't know we could do that. Um, you know, as an inventor, especially one, you know, where the highest level I competed at is preliminary, you know, we we we only have to reach a certain level of proficiency exercise and what we're doing now is all new and it's so cool. Um and I think my horse appreciates that I'm riding better on the flat and so he is happy to to step up as well.

Rose Cushing 7:53

Yeah. And I I guess when you're doing a venting, you don't really have a lot of time to specifically focus on one thing. Be and if you did, I guess it would be the cross country to keep your endurance and stuff up.

SPEAKER_03 8:06

You know, I I've never done it, but i it's it's it's a hard sport, um, but again it's you love it. And I think the people, eventers, you know, uh are a special breed, breed of horse person, and I I still board at an eventing barn. Um, so I'm still part of the community and stuff and I'm sure, you know, I'll get back to the sport eventually. But I'm I'm having a really good time uh dipping my toes into BQ land.

Rose Cushing 8:42

No, that's that's really good because uh excuse me, it's gotta be fun.

SPEAKER_02 8:48

Yes.

Rose Cushing 8:49

It is a a something that you love and and if it's not, you're never gonna make it because it's a lot of hard work and money.

unknown 8:56

Yeah.

Rose Cushing 8:58

Definitely. Now you took your love of horses and you built it into an incredible business. So tell me about Mythic Landing.

SPEAKER_03 9:07

Yeah, so like I said, where what I wanted to do when I created this Mythic Landing was to create a a one-stop shop, if you will, for these professional riders and farm owners and and stuff like that. Because at the end of the day, if you're a professional sport person, your days are spent in the barn. And that's typically where you want to be. You don't want to be in front of your computer doing invoicing or updating your website or placing apps.

Rose Cushing 9:47

Right.

SPEAKER_03 9:48

And so my goal was to create one company that could do as much or as little as our clients need to make their lives easier. And so while we have, you know, a a wide array of services available, which you can see on our website, all of our clients have custom packages because no business is is the same. Right. And so we have some clients that we basically do everything for, you know, we do their entries, we place all their ads, we manage their socials, we do their website, you know, we do their bookkeeping, we you know, we do everything. Um, and then we have some clients that all we do is their bookkeeping, or all we do is manage their website, or all we do is manage their socials. And you know, the the goal for us is to fill in the gap for each of our clients and their business and that, you know, it's been and it's been working out pretty well for us. I think our clients are happy. Um because I didn't want when I was, you know, developing the business and stuff, I I didn't want to people to say, Oh, well, I don't need all of those services, so I guess I can't hire you.

Rose Cushing 11:26

Right.

SPEAKER_03 11:27

I didn't want to have these set packages. And it's a little hard on it harder. Um, it requires me and the people that work with me to be more organized. You know, we use teams to keep everything organized as to what tasks we're doing for each client on a weekly basis. But um it's I have to say the team that I'm that I have working with me right now is pretty incredible as we just have things kind of mundering along.

Rose Cushing 12:08

You know, I think that's really, really a brilliant way to use your skills because any small business, no matter what it is, and and the horse industry is a good example, you can't be good at everything. And so you need to do what you're good at and find other people and surround yourself with them that are good at the rest.

SPEAKER_03 12:27

Yeah, and that's why again I've been so lucky to find the people that I have working with me now. You know, we have because obviously I can't be an expert in all of these things either. You know, I can't be a bookkeeper and a website designer.

SPEAKER_00 12:45

Those two don't go hand in hand.

SPEAKER_03 12:48

Yeah, you know, like those two things are I don't want to say a complete opposite of each other, but you know, they they're different skills. They're very different parts of your brain. And you know, so I I you know, we have Cheryl who handles all of our sponsorship management, you know, because uh the professional riders that we work with, a lot of them have sponsorship. So we essentially act as their sports agent. And Cheryl is amazing at making sure that the you know, our riders are teamed up with the right companies to represent, you know. Amy has been with me the longest and she's our graphic designer and our website developer, and she's so creative. I look back at some of the ads that I designed when I first started, when I it really was just me, and I'm like, oh gosh, how did people pay me to do this? Um, you know, Oni's is so creative, and Pam is our bookkeeper, and Izzy is our marketing content coordinator and creator, and you know, she she's running a three-ring circus, you know, maybe a 10 and a 12-ring circus, you know, keeping everybody's socials up to date and scheduling things the way that they should be. Um and then I recently also added a person, a role that I haven't had before, um, being Melissa, who's a client coordinator, because I was finding that me personally, I couldn't I couldn't be communicating really with my clients and running my own business. And um, so Melissa has come in and just helped with that client coordinator aspect and it's just helped things smooth out a bit. Um and they're they're all just incredible. And and like I said, this I've been doing my business um this year is our 15th year of MLE, and the business has gone through a lot of different variations throughout the years. And uh that's always one thing that I tell my clients or anyone who comes to me for business advice is don't be scared to let your business evolve. Um, and you know, my my business has definitely evolved over the years as well.

Rose Cushing 15:25

I'm sure. Well, you know, I was just thinking how much I admire you for admitting that you can't be an expert in all of it because technology moves at the speed of light, and you there's no way one person can stay current in all those aspects. It's just not possible.

SPEAKER_03 15:42

So you know, that's by having someone like Izzy, where literally the only thing that she has to focus on is online marketing.

SPEAKER_02 15:55

Mm-hmm.

SPEAKER_03 15:55

You know, that's that is her sole focus. So then she'll come to me and say, Hey, I was reading this article or you know, saw something trending and something like that, and she's like, Hey, I want to do that.

unknown 16:12

Yeah.

SPEAKER_03 16:12

You know, I think we should do this for the clients. And if if I was having to do all of those jobs, I wouldn't be able to keep up as much as each person that works for me keeps up with their their little um that kind of business.

Rose Cushing 16:30

And you know, in a business where your writers need sponsorships, for example. Or sponsors, especially when you're at at your level of sponsorship, they want people who have good knowledge, good social media following that are already a star, so to speak, before they put their money behind them. And you know, you guys enable those riders to have that without them having to do it themselves.

SPEAKER_03 16:59

And that is a selling point to the companies that we're approaching to sponsor some of our clients, is yes, you're getting so and so to be one of your sponsored riders and base of your products and stuff, but you're also getting mythic landing. You know, uh as part of the package. You're getting mythic landing, and we're gonna make sure that we handle all of the deliverables that you're looking for from video testimonials to the social posts to, you know, sometimes we'll do online Q and A's or contests. You know, we're the ones that are supporting the riders to guarantee that the sponsors are getting their end of the bargain, you know, a sponsorship relationship is a two-way street.

Rose Cushing 17:56

For sure.

SPEAKER_03 17:57

And the fact that the riders pride ourselves on on that.

Rose Cushing 18:02

Very good. And the fact, you know, that the riders are taking their b their business part of their business seriously, and that's important too. You know, because it is a business. It you know, no matter what, if you're doing this kind of riding, it is a business.

SPEAKER_03 18:18

Yes. And getting I think that is one of the struggles with especially when you know, when I was starting out like fifteen years ago, is getting riders and farm owners to understand that you do need to run your farm as a business, uh, it it uh is better if you send in those things. Don't just I I joke that anytime we take on a new client for bookkeeping, we always find money. Sure. Because that's not where their focus is. Yeah. Fine, because they have however many voices that they have to, you know, take care of every day. But if you don't keep track of who owes you what, it's very easy to lose track of that and then you fall into that cycle of horse people always feeling like they're broke. And I I hate seeing that because you don't have to be broke in order to work in the horse industry.

Rose Cushing 19:34

Right.

SPEAKER_03 19:35

Um, you just you just have to know how to manage your business. And we are there for our clients every step of the way. I love with um I love when people come to me that are starting new businesses and you know, watching those businesses grow and helping them set up good habits um at the beginning of their business um to to serve them.

Rose Cushing 20:07

I think that's so important, and you know, most businesses no matter what their size are, fail because of bad management. Not because they're not selling their products, but because they don't know how they manage their business. And I I'm sure the horse industry is the same.

SPEAKER_03 20:26

Yes. There's a article that I I keep on my desk, actually. I keep it in the file on my desk, and it's it's basically saying um that riding it or um that when you own your own business, whether you're a horse person or or doing something else, that say you're telling you the yoga instructor. Say you're a yoga instructor, you love being a yoga instructor, so you open your own yoga studio. Well, I hate to break it to you, but at some point you're gonna be spending, I think it says like 70% of your time running in your yoga studio and 30% of your time teaching yoga.

Rose Cushing 21:21

Absolutely.

SPEAKER_03 21:22

And I think that that is a very hard ratio for people to accept. And that is where we jump in. You know, and we're like, all right, we gotta get you back in the barn, back in the saddle, back in the arena, you know, and we'll be here to manage a lot of the your back end stuff. Yeah, I think people that you you can do what you want. Why if you you can do what you signed up for instance.

Rose Cushing 21:58

I think people, you know, don't stop and Think about it. It's a little bit of a front cost. But what you get back from it is far worth it. And you know, there's other opportunities that you guys can bring to them that they would never have thought of, you know, like merchandise and logo wear and horse tack and you know, those things those opportunities are all out there. But the average person would never realize that, yeah, you can do that too.

SPEAKER_03 22:26

And that yeah, that's one of my main goals when I'm talking to new clients or potential clients and about how things work with us, and always one of the biggest concerns is is this gonna be worth a worthwhile use of their funds? And I always relate it to okay, you you have you've hired a stall cleaner. Why did you hire a stall cleaner? And usually that's because, okay, well, I can sp pay the stall cleaner X dollars an hour, and during that same time I could be teaching two lessons making twice that.

Rose Cushing 23:13

Right.

SPEAKER_03 23:14

And I say, you know, we're basically the same thing. I was like, if we are not making your life easier, then it's not worth it.

Rose Cushing 23:26

I I was just sitting here thinking, you know, about your example. Honestly, if I wasn't a marketing person by nature, I'd rather clean the stalls than do bookkeeping.

SPEAKER_00 24:42

So I I I understand. So you were telling me that you wrote a book. Tell me about that.

SPEAKER_03 24:48

I oh gosh, yes. So in between all of all of this stuff, I had been writing a column for the USEA, the Aventing Association's magazine, for I think at the end I had been writing it for about seven years. And the article was the series was called Grid Pro Quo. And I would interview different professionals about their favorite jumping exercise. And it was a very much the how-to type series of a diagram, why they liked the exercise, and then how to work through it. Um, and the whole reason that I started that or approached the USEA about that column is it was a way for me to promote my clients as well. You know, because since I was writing the column, I got to decide who we interviewed.

Rose Cushing 25:53

Absolutely.

SPEAKER_03 25:53

Um so of course I started with MLE clients. Um, and obviously over seven years I I interviewed more non-clients than clients. Um and then, you know, I had a few people say to me, You should really make this into a book. And I my standard response was I don't know anything about writing a book, which is still true to this day. Um, and my dear friend Susanna had written some books, helped write some books at one of her jobs, and she was like, you know, you c you can do this. And so she helped me with the book proposal to Trafalgar Square, and I proposed it as essentially the same um the same format as a column of different exercises from different professionals. Only for the book, I wanted it to be more cross-disciplined. So I didn't want it to just be an eventing book. So what we decided on for the book was it was going to be 52 exercises from 52 different professionals, and um I was able to get some Europeans to be involved with the project, and I interviewed a lot of show jumpers and hunter professionals. There's even two dressage professionals that have cat you know, Cabaletti exercises that we put into the book. And so we compiled it all. We did change up the format just a little bit, just adding a few things. So at the beginning of each chapter, it tells you if there's a list of materials that you need. So the hook there was that if you know someone only has expensive jumps, you know, they can easily go through the chapters and find exercises that they they can set up and put it all together and serve released it la last summer actually. And it was again another like bucket list item to check to check off.

Rose Cushing 28:29

Yeah. Yeah, well that's a big accomplishment. To write a book is no small feat.

SPEAKER_03 28:35

No, it was I knew it was going to be hard, but it was definitely harder than I anticipated, and I am not a professional writer. I do obviously write as part of my job, but it's not what I do all day every day. And I'm also what I can though is a perfectionist.

Rose Cushing 29:03

Yeah.

SPEAKER_03 29:04

And so which I think is, you know, a curse and a blessing. You know, it's part of what makes me good at my job, but sometimes it can, you know, hold you back a little bit if you're like nitpicking and stuff. But the editing process is definitely um stretched to my perfectionist ability. Um I wanted, you know, just everything to be so perfect and working on the cover, they were kind enough. Um, the publishers were kind enough to let me really take the lead on the cover for the book, and I I just couldn't be more pleased with it.

Rose Cushing 29:45

That's really, really great. And what a wonderful how-to manual for people, you know, especially young trainers coming into the market. What a great way to to learn.

SPEAKER_03 29:54

I have so many friends and with professionals and not professionals that, you know, keep the book in their barns, and I was like, yes, that's exactly what I wanted. You know, I I didn't want this book to stay at home on the bookshelf. Like I wanted it to be at the barns. I wanted it to get dirty for people to write notes in, you know, the margins and stuff, to to really use it more like a training journal. Yeah. Um and like if they work through an exercise, you know, at the end we we try to leave some white space with each chapter. And like write your notes about what worked for you and your horse's exercise, what didn't work, if you did it again, what adjustments you would make. No, no horse is the same, no rider is the same. So even though we're saying that these distances should be 18, 19, 20, well, maybe your horse they need to be 17, 18, 19.

SPEAKER_02 31:00

Right.

SPEAKER_03 31:00

Um and it's it's been so fun. That's my favorite part is when someone sends me a picture of their dirty book at the barn. Like, yes, that's what I wanted.

Rose Cushing 31:13

Yeah, and every rider in this discipline s should have it in their tack trunk.

SPEAKER_03 31:18

Yeah.

Rose Cushing 31:19

I mean it that that's a wonderful gift to the horse community, so thank you for writing that.

SPEAKER_03 31:25

Oh, thank you for saying that. I I like I said, I'm not sure I'll ever write another book, but um I'm so glad that I did this and that this was the book that I did.

Rose Cushing 31:37

Absolutely. So, um tell me how they can buy your book.

SPEAKER_03 31:44

Sure. So you can buy the the easiest way to do it is to go to horse and riderbooks.com. And that is for Falgar Square Books. That is their equestrian branch. And you can buy it from the website and it's free shipping. So and like this, I know they had I think it's over, but over the holiday weekend, you know, they had a sale going on, and um, but that's that's where you can find it. You you can also find it at Amazon and Target, but I always encourage people to go to Horse and Rider books to support the publisher directly.

Rose Cushing 32:29

Absolutely. And it would be a great item for folks that own tax stores to be selling in their stores, you know.

SPEAKER_03 32:34

I mean Yeah. That's always another thrill. If I go into a tax store and I they see my book, I'll I'll sign some copies and leave them there.

Rose Cushing 32:42

Absolutely. Now, also tell our audience how they can follow Mythic Landing and you and how they can find out about your business, so they may want to hire you.

SPEAKER_03 32:53

Sure. So our website is mythiclanding.com and it's M Y T H I C landing.com. And then all of our socials are Mythic Land at Mythic Landing or Mythic Landing Enterprises, and we're on we're on all of them. We're on, you know, Facebook, Instagram, Twitter, TikTok, LinkedIn, Google My Business. Um, so it's pretty easy to find me. If you want to get in touch with me directly, um my email is just my name Margaret at mythiclanding.com. And I always tell people that the first, you know, our first phone call is always free and it's not um it's not you don't have to commit, you know, before the phone call or even after the phone call. But really the first phone call that I have with potential new clients is I always ask, okay, you you tell me about your business, and I'd like to listen to them tell me about their business, and you know, I'll ask them, you know, where they're struggling, what their goals are, stuff like that, and then I will start suggesting which services I think make the most sense for them to use. And if they're interested after that, I always put together a few packages, uh, usually two or three at different price points. Um and because again, I want to make sure that everyone's getting a good value and they don't want people to overextend themselves. So, you know, sometimes we get clients that start out, you know, with a smaller package, and then as their business grows, they have us take on more and more. Um, and the other thing I always like to tell people about is we have branding packages for new businesses. And if there's again, I think I put together like three different packages, but again, you can customize them. Um but it it includes, you know, the things that new businesses need the most help with, you know, getting their website, their logo, their social setup, stuff like that. And those branding packages, because I know that new businesses are new, you typically don't have this huge cash flow, those are able to be split up into payments um to make it more digestible and easier on your you know, your bank account um as you're just getting started. But I I like again, I love helping.

Rose Cushing 35:52

You know, something people may not realize is that branding is different from marketing. It's it's more important in all honesty than marketing because you know if you think about when you think cheeseburger, you McDonald's pops into your head. Yeah, because that's that's branding. I always I always tell people branding is when your customers fall in love with you, and marketing is when they buy from you. And with without one, the other won't happen.

SPEAKER_03 36:20

And you need to have a very I mean basically what we're creating for you is what your exterior identity is gonna be.

SPEAKER_02 36:30

Yes.

SPEAKER_03 36:31

You know, you want people to see a certain color scheme or see your logo or anything like that, and you want them to see that and think, Oh, that's this business.

Rose Cushing 36:45

Yeah.

SPEAKER_03 36:46

You know, I've I've seen them around.

Rose Cushing 36:48

Brandon is like your store window. I mean it it's just very, very important. Good place to start.

SPEAKER_03 36:57

Well yes, yes, it is, and and I think more than anything else, we the group of people that I have working for me, we're all like-minded, and that we all love help. So yes, we are doing this for a living, and yes, we are getting paid and stuff like that, but at the end of the day we want to help you, and we want to see you succeed. And our goal is the first goal is to help our clients build better businesses. And then we get into I was I call Mythic Landing the um the farrier's horse that gets shot last. You know, sure. Um, you know, our our our focus is on our clients and their businesses. That is the goal. The goal isn't for Mythic Landing to be this huge corporation or anything like that. If that happens, that happens. But it's only gonna happen because we're helping our clients first.

Rose Cushing 38:15

That's the goal. One last point that I want to make too to folks listening is I hear people all the time say, Oh, I don't need a social media person because my my nephew can do that. He's all kids know social media. Trust me, it's not the same thing. You know, your posts have to matter and they have to catch your person's attention. If not, people scroll by them and you don't get another chance.

SPEAKER_03 38:40

Yep. Yeah, for sure. And sometimes people think, oh, that's a lot of money for you to just be posting on social media. Well, what what you don't know and what people come to understand is okay, we are we're writing the content, we're gathering the media to go with it. Sometimes that means that we're doing either photo editing or video editing. We are coordinating with your sponsors to make sure that not only are we fulfilling the obligations, but that it's what I say is we're not the company that just tags all the sponsors in one post.

Rose Cushing 39:24

Right.

SPEAKER_03 39:24

That is not what we do, that's not what the sponsors want. You know, we're curating original posts highlighting all of these sponsors in a way that is also hope hopefully appealing to the readership. Because it it doesn't matter if I if we write up a post about how wonderful X product is, if no one reads it.

Rose Cushing 39:51

That's right.

SPEAKER_03 39:51

You know, so so that's the difference is like we we keep on the trends of okay, what's trending right now, what is getting interactions, what's getting the likes, and then also we are able to, with some of the software that we use, we are able to post on Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, Google My Business. We're able to manage all of those from one place.

Rose Cushing 40:23

Right.

SPEAKER_03 40:24

Um and we're able to schedule things out, posting things at you know the right time, posting not posting too much at at one time, and it there is a lot more that goes into it than just writing up a post on your phone and to expense.

Rose Cushing 40:48

There's a whole strategy behind it, and all the posts have to make sense, and you're kind of taking your your person reading the post on a journey, and if you don't keep them interested, they won't keep going.

SPEAKER_03 41:00

Yeah, telling the story is you know, you want everything to be we at least we try to make everything more conversational. Yeah. Um, but also looking beyond, you know, the social media because there is there is life outside of social media, and we've started doing more e-newsletters, which are getting very good percentages in terms of the open rate and stuff, and making sure that if there's we we just we look at the whole picture and make sure that your marketing plan is very well ramped. It has to be we are able to do that in a way that you know, we have clients that give us a zero dollar advertising budget, and we have clients that give us a several thousand dollar advertising budget.

SPEAKER_02 42:03

Mm-hmm.

SPEAKER_03 42:04

And we create plans that fit every client's budget.

Rose Cushing 42:09

And you know, another thing that people may not realize is that every social media platform has a specific group of people that focused on that one. You know, like by age, by gender, by what they do, by income level. And if you don't hit them all, you're leaving business on the table that you're not getting.

SPEAKER_03 42:29

Yeah, I al yeah, I it's just I mean, like just like you said, I always tell clients or you know, uh fantasy speaking engagements and stuff, and that as of individuals, we each have our favorite form of social media.

SPEAKER_00 42:49

Yeah.

SPEAKER_03 42:50

Um, and sometimes that changes.

SPEAKER_00 42:52

Yeah.

SPEAKER_03 42:53

As a business, you have to be on all of them.

Rose Cushing 42:58

That's right.

SPEAKER_03 42:59

You know, so just like you were saying, just because h let's say the client, their favorite, is Instagram, that doesn't mean that's our client's client's favorite form of social media is Instagram. Absolutely, that's why you have to be everywhere and and also each each social platform has their own little quirk when it comes to posting, and so we're there to also make sure that we're following the the rules if you say uh if you will. You know, on Instagram you can't have URL links in the in the talks. But you can say go to our bio and click on the link in our bio.

Rose Cushing 43:46

Right. Um it's a lot of work. I know, I know, believe me. People have no idea. And if you don't take time to plan your marketing plan and build your strategy, you're wasting your time.

SPEAKER_03 44:16

The sponsor's emailing you saying, Hey, we have this big sale going on. Right. And we have to fit it in. I was gonna say it changes the whole thing.

Rose Cushing 44:27

Yeah. Yeah. Definitely. Well, I have so enjoyed having you on the show this morning.

SPEAKER_02 44:34

And I think you know thank you for having me.

Rose Cushing 44:37

Everybody out there listening, I've known Margaret a long time. I've watched her business grow. And if you're in the market for somebody to help your business grow, you won't pick a better m person or a better company. And I sincerely mean that. So, you know, I'm not a paid sponsor, but she's she's really she knows her stuff and she's done a good job and has a great track record. So look Mythic Landing Enterprise.

SPEAKER_03 45:00

And let me say that it doesn't cost anything to reach out to me and have a phone call.

Rose Cushing 45:06

Absolutely. And Mythiclanding Enterprises.com. And for your book.

SPEAKER_03 45:12

Exactly Mythiclanding.com.

Rose Cushing 45:14

Okay. Mythiclanding.com. And where can we buy your book?

SPEAKER_03 45:19

Um horseandriderbook.com.

Rose Cushing 45:22

All right. Thank you so much for being on the show. Thank you. And everybody out there listening, as always, thank you. I hope you enjoyed today's show. Our souls wander in similar places. Even though we may not know each other, we touch the same wind, we walk under the same sky, and our hearts wander in the same dreams. We are one. Women, just like you and me. Thank you for listening.