{"version":"1.0.0","segments":[{"startTime":25.086,"endTime":25.696,"body":"What's up, guys?"},{"startTime":25.696,"endTime":27.157,"body":"Welcome to Eat Train Prosper."},{"startTime":27.157,"endTime":29.738,"body":"This is episode 219."},{"startTime":29.738,"endTime":33.881,"body":"Brian and myself are talking chasing big goals."},{"startTime":33.881,"endTime":42.085,"body":"So on the podcast recently, we have talked a lot about training, a little bit less about"},{"startTime":33.881,"endTime":42.085,"body":"nutrition, and even less about prosperity."},{"startTime":42.085,"endTime":51.14,"body":"Obviously, given the demographic and our personal enjoyment of it, we're gonna speak much"},{"startTime":42.085,"endTime":51.14,"body":"more about training and then nutrition and then prosperity."},{"startTime":51.14,"endTime":54.341,"body":"But because the podcast is called Eat Train Prosper."},{"startTime":54.343,"endTime":56.705,"body":"We will touch on some of the prosperity as well."},{"startTime":56.705,"endTime":64.833,"body":"And Brian and I are both fortunate to have had, you know, varying degrees of wins and"},{"startTime":56.705,"endTime":64.833,"body":"losses, which I also think is important to point out."},{"startTime":64.833,"endTime":77.084,"body":"And I think from my perspective at least, I really enjoy and find a lot of value in"},{"startTime":64.833,"endTime":77.084,"body":"hearing the behind the scenes stories of how things were built, some of the triumphs, some"},{"startTime":77.084,"endTime":81.157,"body":"of the heartache, you know, and nightmares that went into it."},{"startTime":81.393,"endTime":83.965,"body":"And in chasing big goals, I think that is very, very relevant."},{"startTime":83.965,"endTime":92.81,"body":"So today we're covering our approaches to chasing big goals, the strategies and"},{"startTime":83.965,"endTime":92.81,"body":"decision-making frameworks that have served us in our successful endeavors."},{"startTime":92.81,"endTime":101.176,"body":"And then we'll also probably put in some of the things that that we screwed up for lack of"},{"startTime":92.81,"endTime":101.176,"body":"a better term and wish we had done differently."},{"startTime":101.176,"endTime":104.748,"body":"Before we dive into the episode, as always, some quick updates from us."},{"startTime":104.748,"endTime":106.459,"body":"Brian, what's going on?"},{"startTime":106.955,"endTime":109.026,"body":"Yeah, I'm excited about this episode."},{"startTime":109.026,"endTime":113.087,"body":"And I also like the focus on the prosper side a bit."},{"startTime":113.087,"endTime":116.508,"body":"I feel like I've personally had a bit more of a focus on that side."},{"startTime":116.508,"endTime":125.911,"body":"Maybe not as much on like trying to get rich and build businesses in the recent past, but"},{"startTime":116.508,"endTime":125.911,"body":"more on the like self-development side."},{"startTime":125.911,"endTime":131.513,"body":"And so I think we should totally continue to pursue that as an avenue of the podcast as"},{"startTime":125.911,"endTime":131.513,"body":"well."},{"startTime":131.514,"endTime":138.667,"body":"but yeah, as far as my updates, real quick, Paragon has new physique cycles start actually"},{"startTime":131.514,"endTime":138.667,"body":"new cycles across all programs."},{"startTime":138.667,"endTime":145.099,"body":"We have like twelve different programs, but new physique cycles specifically are starting"},{"startTime":138.667,"endTime":145.099,"body":"on 622."},{"startTime":145.35899999999998,"endTime":149.951,"body":"And we have an abs challenge or a core challenge going on with this cycle."},{"startTime":149.951,"endTime":152.482,"body":"So it's summertime, gotta get shredded."},{"startTime":152.482,"endTime":154.403,"body":"Your boy never does abs."},{"startTime":154.403,"endTime":158.134,"body":"So we're putting abs core challenge into the program."},{"startTime":158.134,"endTime":161.405,"body":"Six weeks of abs three times a week."},{"startTime":161.545,"endTime":163.606,"body":"It's just one movement each day."},{"startTime":163.606,"endTime":167.085,"body":"So we have hanging knee raises on the first day."},{"startTime":167.085,"endTime":177.479,"body":"uh an oblique uh chop style movement on the second day, and then a uh torso to feet on the"},{"startTime":167.085,"endTime":177.479,"body":"third day."},{"startTime":177.479,"endTime":179.27,"body":"So decline weighted sit-up type movement."},{"startTime":179.27,"endTime":186.602,"body":"So day one, you're bringing your feet up, day three, you're bringing your torso to your"},{"startTime":179.27,"endTime":186.602,"body":"feet, and then the day two in the middle you're rotating."},{"startTime":186.602,"endTime":189.153,"body":"so you're hitting the abs from all the different angles."},{"startTime":189.197,"endTime":197.082,"body":"And it'll be part of every program, even if you're not doing a physique program across the"},{"startTime":189.197,"endTime":197.082,"body":"next six weeks starting on 622."},{"startTime":197.082,"endTime":199.904,"body":"So maybe I'll actually do some abs as well."},{"startTime":199.904,"endTime":200.485,"body":"We will see."},{"startTime":200.485,"endTime":206.529,"body":"Um, and then the only other update I have is blood stuff."},{"startTime":206.529,"endTime":218.457,"body":"So after I reviewed my blood work with you guys on the last episode or two, I have been I"},{"startTime":206.529,"endTime":218.457,"body":"guess if there's one organ in my body that I think is"},{"startTime":218.741,"endTime":222.762,"body":"has the most precarity around it, it would be my kidneys."},{"startTime":222.762,"endTime":234.045,"body":"And it's been difficult to in the past be sure of what's going on with them because"},{"startTime":222.762,"endTime":234.045,"body":"creatinine and and EGFR are so dependent upon whether you use creatine or not."},{"startTime":234.045,"endTime":244.398,"body":"So I've been getting this C statin C measurement for a while now that uh de it it takes"},{"startTime":234.045,"endTime":244.398,"body":"away the the fact that you're taking creatine and it assesses kidney function outside of"},{"startTime":244.398,"endTime":244.708,"body":"that."},{"startTime":244.708,"endTime":248.3,"body":"Um and my C statin C has been fine."},{"startTime":248.3,"endTime":251.401,"body":"But it's been right around the top of the range."},{"startTime":251.401,"endTime":257.192,"body":"Like, you know, if the range I think goes up to like 1.15, I've been like 1.07 or"},{"startTime":251.401,"endTime":257.192,"body":"something like that."},{"startTime":257.192,"endTime":265.11400000000003,"body":"Um, so I am now going to do a uh a UACR, I believe it's called."},{"startTime":265.275,"endTime":269.596,"body":"And uh I wish I could remember off the top of my head what that stood for."},{"startTime":269.596,"endTime":274.66499999999996,"body":"But essentially it uh compares albumin to creatinine."},{"startTime":274.66499999999996,"endTime":283.017,"body":"and gives you some sort of ratio and then I'm also doing a urinalysis for uh various"},{"startTime":274.66499999999996,"endTime":283.017,"body":"aspects of like hydration and stuff like that."},{"startTime":283.017,"endTime":289.617,"body":"So uh relatively cheap tests overall, but apparently they should provide me some further"},{"startTime":283.017,"endTime":289.617,"body":"insight into it."},{"startTime":289.617,"endTime":291.289,"body":"Yeah, what's up, what do you got?"},{"startTime":291.598,"endTime":294.142,"body":"have some advice and then some questions."},{"startTime":294.142,"endTime":299.878,"body":"So you can also when when you get sysatin C tested, you can include a a"},{"startTime":300.074,"endTime":304.196,"body":"In a cystatin C derived estimated glomallular filtration rate."},{"startTime":304.196,"endTime":310.619,"body":"So in a CMP, you have an EGFR derived from creatinine, which is always going to look"},{"startTime":304.196,"endTime":310.619,"body":"crappy."},{"startTime":310.619,"endTime":313.501,"body":"And then you can also derive one from cystatin C."},{"startTime":313.501,"endTime":317.343,"body":"And I've had clients have both of these on the same blood draw."},{"startTime":317.343,"endTime":322.305,"body":"The EGFR from cystatin C is double the other one."},{"startTime":322.643,"endTime":331.208,"body":"So uh that that I would definitely do, but like to to your you know word, your cystatency"},{"startTime":322.643,"endTime":331.208,"body":"is closer to the top end of the reference range."},{"startTime":331.76,"endTime":335.696,"body":"from my understanding of it, which is not you know completely, completely robust."},{"startTime":336.203,"endTime":351.428,"body":"There is astragalus and an astrogallicide uh four IV is really the only supplement that is"},{"startTime":336.203,"endTime":351.428,"body":"known to and has some positive clinical uh information on improving kidney filtration"},{"startTime":351.428,"endTime":352.609,"body":"capabilities."},{"startTime":352.609,"endTime":356.523,"body":"So we can talk offline about that or if anyone has any questions."},{"startTime":356.523,"endTime":358.615,"body":"But yeah, Astragalus, it's called."},{"startTime":358.615,"endTime":360.792,"body":"So something to potentially look into."},{"startTime":360.792,"endTime":366.204,"body":"I'm gonna do these tests first as I feel like they should provide a lot of insight."},{"startTime":366.234,"endTime":375.146,"body":"Chat GPT seems to think that these tests are gonna come back totally fine and that my"},{"startTime":366.234,"endTime":375.146,"body":"measurements uh on labs have been more of like an artifact than anything to actually worry"},{"startTime":375.146,"endTime":375.527,"body":"about."},{"startTime":375.527,"endTime":377.027,"body":"Um so we'll see."},{"startTime":377.027,"endTime":377.937,"body":"I guess we'll see."},{"startTime":377.937,"endTime":381.898,"body":"the the concern would be that albumin is leaking into the urine or something like that."},{"startTime":381.898,"endTime":383.609,"body":"So um yeah, we'll see."},{"startTime":383.609,"endTime":384.479,"body":"I'll keep you guys updated."},{"startTime":384.479,"endTime":385.249,"body":"That's really all I got."},{"startTime":385.249,"endTime":387.38,"body":"What is uh going on in your world?"},{"startTime":387.381,"endTime":390.883,"body":"Yep, very similar on the labs side of things."},{"startTime":390.883,"endTime":395.264,"body":"I have officially partnered with Good Labs, which I am very, very excited about."},{"startTime":395.485,"endTime":398.806,"body":"So on last week's episode, we spoke about Good Labs briefly."},{"startTime":398.806,"endTime":410.141,"body":"Good Labs are the best priced uh private party blood work in the United States right now,"},{"startTime":398.806,"endTime":410.141,"body":"oftentimes upwards of 50% less than some of the competitors, which is really crazy to"},{"startTime":410.141,"endTime":411.751,"body":"actually wrap your head around."},{"startTime":411.872,"endTime":415.753,"body":"And if you get any blood work done, there are pre built panels."},{"startTime":415.753,"endTime":417.296,"body":"Uh, I have actually have the"},{"startTime":417.296,"endTime":428.545,"body":"Opportunity to provide my own panels, which I will be doing and then sending links out for"},{"startTime":417.296,"endTime":428.545,"body":"as a po as well as a la carte if you just want something simple like a cystatin C with a"},{"startTime":428.545,"endTime":430.846,"body":"cystatin C derived EGFR."},{"startTime":430.846,"endTime":439.563,"body":"If you use my last name, Straker, there is an additional 20% off what are already the best"},{"startTime":430.846,"endTime":439.563,"body":"price labs in the United States."},{"startTime":439.563,"endTime":443.126,"body":"uh Everything about the company has been incredible so far."},{"startTime":443.126,"endTime":447.281,"body":"Their UI of the web app that you use is bar."},{"startTime":447.281,"endTime":448.767,"body":"none the best out there."},{"startTime":448.767,"endTime":453.533,"body":"It's a company that's really doing it right, which is very, very, very"},{"startTime":453.533,"endTime":453.853,"body":"Cool."},{"startTime":453.853,"endTime":455.684,"body":"So that is the first update."},{"startTime":455.684,"endTime":458.125,"body":"I'm very, very happy about that."},{"startTime":458.125,"endTime":462.127,"body":"It's because it's one of those few times, it's a win-win across the board, right?"},{"startTime":462.127,"endTime":467.109,"body":"For for you guys or anyone out there that uses it, you get the cheapest price labs by a by"},{"startTime":462.127,"endTime":467.109,"body":"a margin."},{"startTime":467.109,"endTime":469.92,"body":"Your results come back in a very streamlined interface."},{"startTime":469.92,"endTime":471.711,"body":"It's very easy to read and understand."},{"startTime":471.711,"endTime":474.992,"body":"Uh I get credits for my own blood work."},{"startTime":474.992,"endTime":481.195,"body":"So then I get love blood work, learn more about things, share more value about these"},{"startTime":474.992,"endTime":481.195,"body":"specific things on the podcast."},{"startTime":481.195,"endTime":483.598,"body":"And the company does really, really, really good."},{"startTime":483.598,"endTime":489.681,"body":"work and we'll be able to do more by taking market share away from people who are just"},{"startTime":483.598,"endTime":489.681,"body":"price gouging."},{"startTime":489.904,"endTime":492.275,"body":"So that is update number one."},{"startTime":492.275,"endTime":498.838,"body":"Update number two is that I am searching for a few more physique-minded people out there."},{"startTime":498.838,"endTime":502.339,"body":"By physique-minded, I for clientele, I mean specifically."},{"startTime":502.339,"endTime":504.931,"body":"I don't really care that you want to get on stage."},{"startTime":504.931,"endTime":512.614,"body":"If I'm if I'm really honest, the stage part of it provides a little bit of additional"},{"startTime":504.931,"endTime":512.614,"body":"complexity that I really don't think is probably in the best interest of most people."},{"startTime":512.614,"endTime":519.847,"body":"But if you train hard and you really want that that look, that you train hard, that your"},{"startTime":512.614,"endTime":519.847,"body":"physique is representative of the work that you"},{"startTime":519.847,"endTime":520.4680000000001,"body":"put in."},{"startTime":520.4680000000001,"endTime":523.25,"body":"Those are my absolute favorite clients to work with."},{"startTime":523.25,"endTime":527.273,"body":"Please get in touch and we can just carry that conversation from there."},{"startTime":527.274,"endTime":528.067,"body":"Sweet."},{"startTime":528.068,"endTime":529.219,"body":"Cool."},{"startTime":529.219,"endTime":542.306,"body":"So how we thought to lay this episode out is kind of some foundations slash approaches"},{"startTime":529.219,"endTime":542.306,"body":"that we use uh for setting our big goals, determining if it is a big goal that is worth"},{"startTime":542.306,"endTime":551.141,"body":"our emotional and time uh and relationship uh impacting investment, and then some examples"},{"startTime":542.306,"endTime":551.141,"body":"of things that we've done in the past."},{"startTime":551.141,"endTime":554.673,"body":"So uh to give you guys a little bit"},{"startTime":554.891,"endTime":559.864,"body":"Of the examples that I plan on talking about, and then I'll let Brian choose the examples"},{"startTime":554.891,"endTime":559.864,"body":"he wants to talk about."},{"startTime":560.244,"endTime":567.288,"body":"Moving to the other side of the world and and living in Asia as someone who never left the"},{"startTime":560.244,"endTime":567.288,"body":"United States until he was in his thirties."},{"startTime":568.169,"endTime":575.263,"body":"changing careers at 31 and pivoting into a nutrition and fitness industry at"},{"startTime":575.331,"endTime":580.122,"body":"You know, a later stage in my life, which is typically a a younger uh person's game."},{"startTime":580.122,"endTime":581.823,"body":"Building undefeated, right?"},{"startTime":581.823,"endTime":586.945,"body":"Bali's most prominent bodybuilding gym, which is really, really cool to talk about."},{"startTime":586.945,"endTime":592.186,"body":"And then winning my pro card in my first competitive season and my first attempt."},{"startTime":592.186,"endTime":601.489,"body":"So those are the things uh for examples that that I have kind of worked backwards from to"},{"startTime":592.186,"endTime":601.489,"body":"find my foundations and approaches, and I will let Brian uh provide his."},{"startTime":601.49,"endTime":602.311,"body":"Yeah, mine are similar."},{"startTime":602.311,"endTime":613.558,"body":"I mean, obviously different experiences overall, but um I moved away from DC one year"},{"startTime":602.311,"endTime":613.558,"body":"after graduating college to San Diego."},{"startTime":613.859,"endTime":620.384,"body":"And uh none of where I am, I don't think, would have been quite the same had that not"},{"startTime":613.859,"endTime":620.384,"body":"occurred."},{"startTime":620.384,"endTime":626.408,"body":"Um and then to even have like my buddy Anders follow me from"},{"startTime":627.081,"endTime":635.487,"body":"uh DC area to San Diego three years later, uh was kind of the impetus for number two,"},{"startTime":627.081,"endTime":635.487,"body":"which was starting CrossFit PB."},{"startTime":635.687,"endTime":641.481,"body":"And that was able to kind of be a springboard to move me further along into the industry."},{"startTime":641.481,"endTime":653.3,"body":"Uh, because while there I was able to coach some top level athletes and really kind of"},{"startTime":641.481,"endTime":653.3,"body":"dial in my remote coaching process as, you know, I was doing remote coaching well before"},{"startTime":653.3,"endTime":655.061,"body":"the majority of people were"},{"startTime":655.061,"endTime":658.082,"body":"embarking on that as a like professional pursuit."},{"startTime":658.452,"endTime":666.385,"body":"and then that kind of parlayed into Paragon Training Methods and Evolve Training Systems,"},{"startTime":658.452,"endTime":666.385,"body":"which are my two online training programs currently."},{"startTime":666.385,"endTime":673.567,"body":"So the arc has been awesome and I feel very lucky and blessed that it has gone this way."},{"startTime":673.748,"endTime":677.649,"body":"And I look forward to kind of delving in and discussing it a bit more here."},{"startTime":677.65,"endTime":689.814,"body":"One thing that I feel kind of silly now looking back on that I completely forgot to write"},{"startTime":677.65,"endTime":689.814,"body":"down uh in this episode is w when you have some of these big goals and and things, y who"},{"startTime":689.814,"endTime":692.895,"body":"you become in the process changes, right?"},{"startTime":692.895,"endTime":696.076,"body":"And I feel very confident in my statement."},{"startTime":696.156,"endTime":702.678,"body":"I was very I was really nothing special for a very large, you know, majority of my life."},{"startTime":702.678,"endTime":703.87,"body":"I was a"},{"startTime":704.135,"endTime":706.026,"body":"a a B student, right?"},{"startTime":706.026,"endTime":710.091,"body":"I was decent at some sports, but I coasted through through a lot of things."},{"startTime":710.091,"endTime":721.02,"body":"And it was only through my proximity of being around people who had really big goals and"},{"startTime":710.091,"endTime":721.02,"body":"and were doing really things where I thought, wow, maybe I can, you know"},{"startTime":721.193,"endTime":723.754,"body":"Be somebody too, or do these sorts of things."},{"startTime":723.754,"endTime":737.26,"body":"And the thing that's really crazy is Brian, if if you never moved to San Diego, if you"},{"startTime":723.754,"endTime":737.26,"body":"never built CFPB with Anders, like I would never have done any of these things that I have"},{"startTime":737.26,"endTime":741.702,"body":"done because that was such a massive catalyst for my life."},{"startTime":741.702,"endTime":743.163,"body":"It's where I met my wife."},{"startTime":743.163,"endTime":744.503,"body":"It's where I met Jen Ryan."},{"startTime":744.503,"endTime":748.205,"body":"It's where I was introduced to, you know, the nutrition coaching space."},{"startTime":748.205,"endTime":751.148,"body":"It's where I met those group of friends who had bigger."},{"startTime":751.148,"endTime":753.419,"body":"ambitions for their lives and things like that."},{"startTime":753.419,"endTime":764.983,"body":"So you you never know where the big goals that you set or or the things that you try and"},{"startTime":753.419,"endTime":764.983,"body":"produce in your life, the rippling effects that they can have on on people you know coming"},{"startTime":764.983,"endTime":766.183,"body":"in behind you."},{"startTime":766.567,"endTime":768.148,"body":"Yeah, that's such a good point."},{"startTime":768.148,"endTime":776.272,"body":"And I usually think of it from the perspective of look at all these relationships that"},{"startTime":768.148,"endTime":776.272,"body":"were started at CFPB, like all these people that are now married and stuff, which is"},{"startTime":776.272,"endTime":776.552,"body":"great."},{"startTime":776.552,"endTime":777.493,"body":"Like that's awesome."},{"startTime":777.493,"endTime":783.576,"body":"But I guess I hadn't really thought about the professional trickle down effect and the"},{"startTime":777.493,"endTime":783.576,"body":"impact that that's had too."},{"startTime":783.576,"endTime":787.858,"body":"Like you're obviously a prime example of it, but there's certainly others as well."},{"startTime":787.858,"endTime":791.209,"body":"And that's kind of crazy to think about and put in perspective as well."},{"startTime":791.64,"endTime":792.405,"body":"Yeah."},{"startTime":792.406,"endTime":801.44,"body":"So I think I'll I'll start with some of the I kind of have like five big foundations slash"},{"startTime":792.406,"endTime":801.44,"body":"approaches that that I that I boil this down to."},{"startTime":801.44,"endTime":805.782,"body":"And then maybe we can have some back and forth on each and then we'll apply those to the"},{"startTime":801.44,"endTime":805.782,"body":"examples."},{"startTime":806.882,"endTime":814.215,"body":"But f for me, any big goal of mine needs to have a deep personal relevancy, right?"},{"startTime":814.215,"endTime":815.745,"body":"Uh"},{"startTime":815.837,"endTime":821.339,"body":"I had tried in the past, like nutrition coaching was not my first kind of business"},{"startTime":815.837,"endTime":821.339,"body":"endeavor."},{"startTime":821.38,"endTime":833.905,"body":"One of the initial ones that I tried to do was a like an affiliate website model based on"},{"startTime":821.38,"endTime":833.905,"body":"reviews in in the fitness space."},{"startTime":834.065,"endTime":840.648,"body":"And I it failed miserably because it was solely a financially motivated goal."},{"startTime":841.849,"endTime":842.689,"body":"And"},{"startTime":843.306,"endTime":850.761,"body":"One of the uh playing into my next part is there needs to be a trade-off, right?"},{"startTime":850.761,"endTime":859.766,"body":"And and what I mean by a trade-off is a sacrificing of existing parts of your life for"},{"startTime":850.761,"endTime":859.766,"body":"this big goal to come to fruition."},{"startTime":859.767,"endTime":867.231,"body":"And if it is solely a financial payout, you may find it really challenging to make that."},{"startTime":867.232,"endTime":869.705,"body":"Trade-off, that time trade-off, that energy trade-off."},{"startTime":869.705,"endTime":876.023,"body":"For example, when I needed to come review these products and stuff and write these"},{"startTime":869.705,"endTime":876.023,"body":"reviews, I really just didn't want to do it."},{"startTime":876.024,"endTime":878.426,"body":"And it was I already had a full-time job."},{"startTime":878.426,"endTime":879.176,"body":"I was already training."},{"startTime":879.176,"endTime":881.258,"body":"So it would be at night when it's 7 p.m."},{"startTime":881.258,"endTime":882.564,"body":"and I'm home from everything."},{"startTime":882.564,"endTime":885.111,"body":"And I'm like, I'm not gonna sit here and write these reviews."},{"startTime":885.111,"endTime":887.943,"body":"And I just half asked it and it obviously went nowhere."},{"startTime":887.943,"endTime":893.827,"body":"But when it came to the nutri building the nutrition business, it was things that I loved,"},{"startTime":887.943,"endTime":893.827,"body":"right?"},{"startTime":893.827,"endTime":894.918,"body":"I loved learning."},{"startTime":894.918,"endTime":902.583,"body":"When I I remember I I read the first precision nutrition textbook, it was an 800-page."},{"startTime":902.906,"endTime":904.878,"body":"Anatomy and in biology textbook."},{"startTime":904.878,"endTime":908.481,"body":"I literally read it cover to cover because it fascinated me."},{"startTime":908.481,"endTime":921.263,"body":"So it was more of an obsession of the learning, the growth, and I was happy to not go"},{"startTime":908.481,"endTime":921.263,"body":"drinking on Friday night to read this textbook because it didn't feel it didn't feel like"},{"startTime":921.263,"endTime":926.978,"body":"it was as much of a sacrifice because I had an inherent intrinsic motivator to do it."},{"startTime":926.979,"endTime":936.815,"body":"The second part that I think is very, very important for me specifically is I have to get"},{"startTime":926.979,"endTime":936.815,"body":"it out of my head and into spoken words, right?"},{"startTime":936.815,"endTime":946.4,"body":"And I am a person where by the time that I ever say anything, even to you know my wife,"},{"startTime":936.815,"endTime":946.4,"body":"I've thought about it for hours."},{"startTime":946.4,"endTime":952.583,"body":"Like mulled in my head, lay in bed with my, you know, worrying about it, that sort of"},{"startTime":946.4,"endTime":952.583,"body":"thing."},{"startTime":952.683,"endTime":954.044,"body":"And I and I think."},{"startTime":954.474,"endTime":960.346,"body":"Making something real but by speaking about it to others has a has a has a deep"},{"startTime":954.474,"endTime":960.346,"body":"importance."},{"startTime":960.886,"endTime":965.469,"body":"I have a number of tattoos that mean absolutely fuck all to me."},{"startTime":965.469,"endTime":968.671,"body":"I would say 90% of my tattoos mean absolutely fuck all."},{"startTime":968.671,"endTime":974.713,"body":"But I do on my fingers, I have word is bond, which is shorthand for my word is my bond."},{"startTime":974.713,"endTime":978.755,"body":"And that is a tattoo that does have actual uh significant meaning."},{"startTime":978.755,"endTime":983.016,"body":"And and what that meaning is if I say something, I am going to do it."},{"startTime":983.017,"endTime":991.102,"body":"But that also means that I am very selective with the things that I say because it binds"},{"startTime":983.017,"endTime":991.102,"body":"me to something."},{"startTime":991.223,"endTime":1001.709,"body":"And that is where I think getting it out of your head, speaking to others, speaking with"},{"startTime":991.223,"endTime":1001.709,"body":"your support system, which is my next part, is very, very important."},{"startTime":1002.15,"endTime":1005.332,"body":"Having a support system in big goals, right?"},{"startTime":1005.332,"endTime":1011.846,"body":"Whether that's a spouse, partner, your best friend, or a very, very close friend group."},{"startTime":1011.846,"endTime":1024.359,"body":"A coach in uh a business endeavor, a personal growth endeavor, bodybuilding, physique"},{"startTime":1011.846,"endTime":1024.359,"body":"competition, fat loss, muscle building, those sorts of things, or an accountability group,"},{"startTime":1024.359,"endTime":1028.35,"body":"which is pretty much like a close friend that are all participating in something at the"},{"startTime":1024.359,"endTime":1028.35,"body":"same time."},{"startTime":1028.35,"endTime":1032.359,"body":"Brian, I think your example is that that Masogi that you guys do, right?"},{"startTime":1032.359,"endTime":1040.284,"body":"There's that like giant goal, like having a small group of friends that are that are in"},{"startTime":1032.359,"endTime":1040.284,"body":"that together, I think is incredibly, incredibly important."},{"startTime":1040.284,"endTime":1041.964,"body":"Because if a goal is"},{"startTime":1042.042,"endTime":1047.1970000000001,"body":"large enough or ambitious enough, there is gonna be really challenging parts."},{"startTime":1047.1970000000001,"endTime":1048.6779999999999,"body":"You're gonna doubt it."},{"startTime":1048.6779999999999,"endTime":1054.594,"body":"And having that support system is incredible because you're gonna feel down on yourself."},{"startTime":1054.594,"endTime":1056.245,"body":"You're gonna feel like you're failing."},{"startTime":1056.245,"endTime":1062.604,"body":"And having people who who care for you to to encourage you and to help you along the way"},{"startTime":1056.245,"endTime":1062.604,"body":"is absolutely paramount."},{"startTime":1062.604,"endTime":1065.815,"body":"Aaron, real quick here, just to jump in, I think it's relevant."},{"startTime":1066.125,"endTime":1072.828,"body":"what are your thoughts on starting businesses with people versus autonomously more on your"},{"startTime":1066.125,"endTime":1072.828,"body":"own?"},{"startTime":1072.828,"endTime":1081.232,"body":"Because you have experience doing both where you started Straker Nutrition and it was just"},{"startTime":1072.828,"endTime":1081.232,"body":"your thing versus starting the gym and other projects that you've done where you've"},{"startTime":1081.232,"endTime":1082.822,"body":"collaborated with others."},{"startTime":1082.823,"endTime":1086.514,"body":"Yeah, I I think I prefer the solo."},{"startTime":1088.856,"endTime":1091.897,"body":"and that's because I'm a bit of a control freak, right?"},{"startTime":1091.897,"endTime":1092.898,"body":"And it depends."},{"startTime":1092.898,"endTime":1094.418,"body":"And and I've said this a number of times."},{"startTime":1094.418,"endTime":1100.921,"body":"Like I don't like that my business is branded with my last name because it's hard to"},{"startTime":1094.418,"endTime":1100.921,"body":"separate Aaron from the business."},{"startTime":1101.562,"endTime":1106.024,"body":"and and that's another reason why I'm really hesitant to bring on an assistant coach,"},{"startTime":1101.562,"endTime":1106.024,"body":"right?"},{"startTime":1106.024,"endTime":1107.024,"body":"Because"},{"startTime":1107.108,"endTime":1112.73,"body":"I can't guarantee that they care how much that I care and it's and it's my name, it's my"},{"startTime":1107.108,"endTime":1112.73,"body":"image."},{"startTime":1113.311,"endTime":1114.771,"body":"So there's that part."},{"startTime":1115.292,"endTime":1124.216,"body":"I I think in what I feel a little bit more strongly about, I don't think it's a good idea"},{"startTime":1115.292,"endTime":1124.216,"body":"to go into business with your friends."},{"startTime":1124.826,"endTime":1137.507,"body":"Especially your really good friends, because it adds an additional surface vector to a"},{"startTime":1124.826,"endTime":1137.507,"body":"relationship where all you probably really need or want out of that relationship is a"},{"startTime":1137.507,"endTime":1138.427,"body":"friend."},{"startTime":1138.608,"endTime":1150.437,"body":"And I I heard a really good quote one time that said, It's better for really good business"},{"startTime":1138.608,"endTime":1150.437,"body":"partners to become friendships as opposed to really good friendships to become business"},{"startTime":1150.437,"endTime":1151.438,"body":"partners."},{"startTime":1151.518,"endTime":1152.339,"body":"And"},{"startTime":1152.34,"endTime":1154.832,"body":"And I know, you know, for example, like Jackson, right?"},{"startTime":1154.832,"endTime":1155.991,"body":"Jac Jackson's my friend."},{"startTime":1155.991,"endTime":1157.154,"body":"He was he was my coach."},{"startTime":1157.154,"endTime":1160.896,"body":"Uh and we had, you know, multiple businesses together."},{"startTime":1160.896,"endTime":1162.888,"body":"It was really challenging at times."},{"startTime":1162.888,"endTime":1172.605,"body":"And because it's impossible to not let that bleed over, you know, if I fuck something up"},{"startTime":1162.888,"endTime":1172.605,"body":"in in in one of the business things or we had like really strong disagreement."},{"startTime":1172.703,"endTime":1178.217,"body":"It's hard to see that person later in the gym and it and not in it not impact you both,"},{"startTime":1172.703,"endTime":1178.217,"body":"you know?"},{"startTime":1178.217,"endTime":1183.461,"body":"Whereas i i in the future, obviously we have we have undefeated and and things are good"},{"startTime":1178.217,"endTime":1183.461,"body":"there."},{"startTime":1183.461,"endTime":1193.809,"body":"But uh using this specific example, like Jackson is one of those kind of rare friends that"},{"startTime":1183.461,"endTime":1193.809,"body":"I would say, especially later in life, I would much rather"},{"startTime":1193.941,"endTime":1204.365,"body":"just keep him as a friend and not do any more business together because there's always"},{"startTime":1193.941,"endTime":1204.365,"body":"people you can do business with, but there's very few, much less people that can be a a"},{"startTime":1204.365,"endTime":1206.037,"body":"really, really good friend."},{"startTime":1206.038,"endTime":1209.371,"body":"Yeah, I think I agree with the majority of that too."},{"startTime":1209.371,"endTime":1215.656,"body":"I know uh like Anders and I were best friends prior to starting the gym together."},{"startTime":1215.656,"endTime":1221.922,"body":"And it was great for a number of years, but I think that it's inevitable in any business."},{"startTime":1221.922,"endTime":1229.428,"body":"Like the amount of businesses that last sixty years and it's the same two people running"},{"startTime":1221.922,"endTime":1229.428,"body":"the business with the same vision."},{"startTime":1229.428,"endTime":1233.362,"body":"I mean, that's that's gotta almost be, you know, a minuscule percentage."},{"startTime":1233.362,"endTime":1233.908,"body":"So"},{"startTime":1233.908,"endTime":1243.055,"body":"eventually you're gonna end up butting heads on something and it's just a matter of"},{"startTime":1233.908,"endTime":1243.055,"body":"whether you take a stand in your position and if you're willing to meet in the middle and"},{"startTime":1243.055,"endTime":1249.279,"body":"like any relationship, if you're not and things part ways, now you're not just parting"},{"startTime":1243.055,"endTime":1249.279,"body":"ways with the friendship thing."},{"startTime":1249.279,"endTime":1252.681,"body":"You also have the financial ties to it as well."},{"startTime":1252.681,"endTime":1255.523,"body":"And it becomes a little bit more existential at that point."},{"startTime":1255.523,"endTime":1258.825,"body":"So uh so yeah, I I tend to agree."},{"startTime":1258.825,"endTime":1262.958,"body":"I the caveat to it would simply be that"},{"startTime":1263.346,"endTime":1269.662,"body":"Well, obviously sharing responsibility is is a nice thing in a business, to not have to do"},{"startTime":1263.346,"endTime":1269.662,"body":"everything yourself."},{"startTime":1269.662,"endTime":1280.172,"body":"But also in idea creation and just to have somebody to kind of motivate you to do things."},{"startTime":1280.172,"endTime":1289.15,"body":"Like if you're not y when you're on your own, you are entirely responsible for every"},{"startTime":1280.172,"endTime":1289.15,"body":"single thing that you do in your business and having somebody there kind of like you"},{"startTime":1289.15,"endTime":1290.663,"body":"referenced in accountability."},{"startTime":1290.663,"endTime":1293.667,"body":"Like you tell someone about it and it then you need to do it."},{"startTime":1293.667,"endTime":1302.809,"body":"When you have a business partner, that person can be that sounding board and that kind of"},{"startTime":1293.667,"endTime":1302.809,"body":"accountability for you, which I think can enhance work productivity a little bit."},{"startTime":1302.81,"endTime":1305.462,"body":"You are 100% uh accurate with that."},{"startTime":1305.462,"endTime":1311.707,"body":"It's the accountability because here's the thing, like I've let myself down hundreds of"},{"startTime":1305.462,"endTime":1311.707,"body":"times, right?"},{"startTime":1311.707,"endTime":1315.851,"body":"And I I've done I've said I'm gonna do something and then and not then not do it."},{"startTime":1315.851,"endTime":1318.393,"body":"I have never once done that to someone else."},{"startTime":1318.393,"endTime":1321.535,"body":"Be and and that's uh a gigantic part of it."},{"startTime":1321.535,"endTime":1327.379,"body":"Like I will if I say that I hey, I'll have it to you before tomorrow morning."},{"startTime":1327.844,"endTime":1332.188,"body":"And I fuck something up and it's now midnight and I haven't gotten it done, like I'm gonna"},{"startTime":1327.844,"endTime":1332.188,"body":"stay up and get it done."},{"startTime":1332.188,"endTime":1334.941,"body":"Whereas if I said that to myself, I'm like, fuck this, I'll do it tomorrow."},{"startTime":1334.941,"endTime":1335.672,"body":"I don't care."},{"startTime":1335.672,"endTime":1336.853,"body":"You know, you know."},{"startTime":1336.853,"endTime":1339.635,"body":"But if I told you I'm gonna do it, like it will be done."},{"startTime":1340.156,"endTime":1340.5,"body":"Yeah."},{"startTime":1340.5,"endTime":1341.155,"body":"All right."},{"startTime":1341.155,"endTime":1342.727,"body":"Continue with your list."},{"startTime":1342.728,"endTime":1350.472,"body":"Be honest with the costs of chasing this goal and which sacrifices and trade-offs are made"},{"startTime":1342.728,"endTime":1350.472,"body":"immediately in pursuit of it."},{"startTime":1350.572,"endTime":1355.194,"body":"And that is one I think no matter even with a small goal, right?"},{"startTime":1355.194,"endTime":1360.967,"body":"This is something that that I speak to my clients about constantly who want fat loss,"},{"startTime":1355.194,"endTime":1360.967,"body":"right?"},{"startTime":1360.967,"endTime":1364.289,"body":"They want they're they're healthy, but they want that physique, right?"},{"startTime":1364.289,"endTime":1366.18,"body":"I they want to look like they lift."},{"startTime":1366.248,"endTime":1370.63,"body":"That requires a trade-off and sacrifices in your life, right?"},{"startTime":1370.63,"endTime":1372.751,"body":"Everyone's life is already full."},{"startTime":1372.751,"endTime":1373.831,"body":"Your life is full."},{"startTime":1373.831,"endTime":1379.614,"body":"Unless you play video games for six hours a day or do nothing for a massive chunk of the"},{"startTime":1373.831,"endTime":1379.614,"body":"day."},{"startTime":1379.614,"endTime":1381.034,"body":"Your life is full."},{"startTime":1381.034,"endTime":1385.576,"body":"And you cannot stack fat loss onto a full life."},{"startTime":1385.576,"endTime":1389.938,"body":"You cannot stack starting a business into a full life."},{"startTime":1389.938,"endTime":1393.61,"body":"It will require sacrifices and trade-offs."},{"startTime":1393.61,"endTime":1396.681,"body":"And you have to be honest with what those are."},{"startTime":1396.761,"endTime":1408.245,"body":"And if there is uh collateral damage, right, uh of a family that's in it's in place, a a"},{"startTime":1396.761,"endTime":1408.245,"body":"relationship, you have to communicate those things."},{"startTime":1408.625,"endTime":1412.886,"body":"I think it's it's really helpful to to bring in the the prep example."},{"startTime":1412.986,"endTime":1415.407,"body":"When I went into my bodybuilding prep."},{"startTime":1415.845,"endTime":1421.059,"body":"Even though it was my first time, the plan was originally this is a one and done."},{"startTime":1421.059,"endTime":1425.903,"body":"I'm gonna do this one time, I'm gonna do it really well, and then I scratch the itch."},{"startTime":1425.903,"endTime":1429.666,"body":"I do that thing that I had always kind of thought about, and I'm done."},{"startTime":1429.727,"endTime":1432.489,"body":"So when I sat down to do it, I said, I'm gonna do it right."},{"startTime":1432.489,"endTime":1437.223,"body":"And I told Jenny, I'm gonna be really fucking selfish for the next five months."},{"startTime":1437.223,"endTime":1443.598,"body":"I'm not going on date nights, I'm not taking any trips, I'm doing work."},{"startTime":1443.599,"endTime":1448.434,"body":"You know, we'll sit, we'll chat, we can have a black coffee, but I'm doing nothing else."},{"startTime":1448.434,"endTime":1453.748,"body":"And and I was really selfish with that time, but I communicated it and she understood it."},{"startTime":1453.748,"endTime":1461.185,"body":"But it allowed me the black and white that I needed to operate in the only way that I know"},{"startTime":1453.748,"endTime":1461.185,"body":"how to operate at high capacity."},{"startTime":1461.185,"endTime":1463.247,"body":"Obviously, it paid off quite well."},{"startTime":1463.247,"endTime":1469.923,"body":"Um and then my final approach is to simplify things as much as possible."},{"startTime":1470.251,"endTime":1477.144,"body":"And and what I really mean by that is boil things down to bite-sized daily or weekly"},{"startTime":1470.251,"endTime":1477.144,"body":"action chunks."},{"startTime":1477.184,"endTime":1481.546,"body":"Using that same prep example, I followed a meal plan."},{"startTime":1481.546,"endTime":1486.748,"body":"The meal plan did not change for the first, I think, 14 weeks straight."},{"startTime":1486.968,"endTime":1488.789,"body":"The exact same foods."},{"startTime":1488.821,"endTime":1492.545,"body":"Seven days a week, no free meals, no cheap meals."},{"startTime":1492.545,"endTime":1493.826,"body":"It was simple."},{"startTime":1493.826,"endTime":1499.891,"body":"And all that I needed to do was only the exact same thing that I did the day before."},{"startTime":1499.891,"endTime":1502.524,"body":"So there were no large decisions to be made or anything."},{"startTime":1502.524,"endTime":1509.56,"body":"So I made it as simple as possible to where it would be unreasonable for me to fuck it up"},{"startTime":1502.524,"endTime":1509.56,"body":"because I did it yesterday."},{"startTime":1509.561,"endTime":1510.441,"body":"Yeah."},{"startTime":1510.442,"endTime":1511.252,"body":"That makes sense."},{"startTime":1511.252,"endTime":1518.27,"body":"I feel like your ability to be regimented and just turn your brain off and do the same"},{"startTime":1511.252,"endTime":1518.27,"body":"thing over and over is sort of unmatched."},{"startTime":1518.27,"endTime":1528.82,"body":"Although, I mean, it's in the bodybuilding world maybe not so, but like for just regular"},{"startTime":1518.27,"endTime":1528.82,"body":"layman in the world, they don't have that sort of ability to to zero in like that."},{"startTime":1528.821,"endTime":1531.784,"body":"But I think it comes down to the importance of the goal, right?"},{"startTime":1531.784,"endTime":1536.568,"body":"Like if you were like what's what's something that it's like a nice to have for me?"},{"startTime":1536.649,"endTime":1537.459,"body":"Like"},{"startTime":1537.46,"endTime":1540.335,"body":"Like and and like there's lots of things that are that are nice to have."},{"startTime":1540.335,"endTime":1541.667,"body":"So like uh"},{"startTime":1541.668,"endTime":1544.289,"body":"So think of something that would just be like kind of cool."},{"startTime":1544.389,"endTime":1545.71,"body":"I'm like, yeah, that would be cool."},{"startTime":1545.71,"endTime":1555.104,"body":"But if it's not important enough, I'm not gonna like sacrifice my training time to go do"},{"startTime":1545.71,"endTime":1555.104,"body":"this new hobby that would be like kind of cool because I just don't care about it that"},{"startTime":1555.104,"endTime":1555.934,"body":"much."},{"startTime":1556.695,"endTime":1557.592,"body":"Exactly."},{"startTime":1557.592,"endTime":1558.252,"body":"No, totally."},{"startTime":1558.252,"endTime":1558.703,"body":"I get that."},{"startTime":1558.703,"endTime":1559.873,"body":"All right, cool."},{"startTime":1559.873,"endTime":1566.818,"body":"Well, my um my foundations begin with passion or obsession, if you want to call it that."},{"startTime":1566.818,"endTime":1573.963,"body":"I think that, you know, one of the best advice I ever got when I was younger was to to"},{"startTime":1566.818,"endTime":1573.963,"body":"follow my passion."},{"startTime":1574.263,"endTime":1583.53,"body":"And they said just become obsessed with whatever the thing that you're obsessed with, like"},{"startTime":1574.263,"endTime":1583.53,"body":"let yourself be obsessed with it and become so good at that thing that you essentially"},{"startTime":1583.53,"endTime":1584.29,"body":"become"},{"startTime":1584.29,"endTime":1587.052,"body":"An expert on that thing you're obsessed with."},{"startTime":1587.052,"endTime":1592.617,"body":"Because the reality is that there's going to be other people in the world that are also"},{"startTime":1587.052,"endTime":1592.617,"body":"obsessed with the same thing that you're obsessed with."},{"startTime":1592.617,"endTime":1603.426,"body":"And if you hold a level of expertise or knowledge on this, these th this topic, whatever"},{"startTime":1592.617,"endTime":1603.426,"body":"it is, even if it's super obscure, there's going to be a community that surrounds you and"},{"startTime":1603.426,"endTime":1605.507,"body":"is also obsessed with the same thing that you are."},{"startTime":1605.507,"endTime":1608.77,"body":"And thus you can make a living doing the thing you're obsessed with."},{"startTime":1608.77,"endTime":1614.274,"body":"Um, I've talked on the pod before in some of these Prosper episodes about how."},{"startTime":1614.456,"endTime":1617.379,"body":"Coming out of college, I had I followed my passion."},{"startTime":1617.379,"endTime":1619.58,"body":"Like I was sports management, exercise science."},{"startTime":1619.58,"endTime":1624.104,"body":"Like I did the things that I thought I would want to do as a professional."},{"startTime":1624.104,"endTime":1631.801,"body":"But coming out of school, the job market at that time in 2006, it just wasn't sexy."},{"startTime":1631.801,"endTime":1635.324,"body":"There was nothing that you could do to make reasonable money."},{"startTime":1635.324,"endTime":1642.2,"body":"And all of my friends were graduating with business or finance degrees and they were going"},{"startTime":1635.324,"endTime":1642.2,"body":"to work at these government contractors making"},{"startTime":1642.383,"endTime":1650.588,"body":"fifty to sixty grand a year, which like in two thousand six, right out of college, first"},{"startTime":1642.383,"endTime":1650.588,"body":"year, you're like, dude, that is that is some quality money to make in year one."},{"startTime":1650.588,"endTime":1654.471,"body":"Um and so I basically did the same thing."},{"startTime":1654.471,"endTime":1659.695,"body":"I did not follow my passion and I just wanted to like continue partying like I did in"},{"startTime":1654.471,"endTime":1659.695,"body":"college."},{"startTime":1659.695,"endTime":1664.858,"body":"And I knew to do that in DC I was gonna have to make similar money to my friends."},{"startTime":1664.858,"endTime":1666.679,"body":"And so I went and did that."},{"startTime":1666.699,"endTime":1671.233,"body":"And um honestly I probably would have continued doing that."},{"startTime":1671.234,"endTime":1681.149,"body":"I could s potentially even for my full career if I hadn't moved out to San Diego and made"},{"startTime":1671.234,"endTime":1681.149,"body":"that change, which really was the impetus for for everything."},{"startTime":1681.149,"endTime":1691.736,"body":"Because what it did is it it first it exposed me to a culture that was much more like"},{"startTime":1681.149,"endTime":1691.736,"body":"fitness focused than in the East Coast, especially in 2006."},{"startTime":1691.736,"endTime":1699.33,"body":"Like DC now has kind of blown up into this oasis of of physical culture, but um but back"},{"startTime":1691.736,"endTime":1699.33,"body":"then it was it was certainly not"},{"startTime":1699.33,"endTime":1704.091,"body":"It was just a big city with, you know, most of the focus on politics and business."},{"startTime":1704.091,"endTime":1706.752,"body":"And so moving out to San Diego exposed me to that."},{"startTime":1706.752,"endTime":1718.516,"body":"And even though I continued working government contracting for a couple of years when I"},{"startTime":1706.752,"endTime":1718.516,"body":"got out to San Diego, um, as soon as Anders moved out and in our one drunk night in Vegas,"},{"startTime":1718.516,"endTime":1725.088,"body":"proposed that we start a gym together, that resonated with me so hard."},{"startTime":1725.088,"endTime":1725.908,"body":"And it"},{"startTime":1726.072,"endTime":1731.403,"body":"Brought back the flood of all the emotions that I was feeling when I was following my"},{"startTime":1726.072,"endTime":1731.403,"body":"obsession."},{"startTime":1731.403,"endTime":1733.898,"body":"Like as a youth."},{"startTime":1734.319,"endTime":1746.528,"body":"I at fifteen years old, I would come home from basketball practice and literally just"},{"startTime":1734.319,"endTime":1746.528,"body":"either read old training literature from like the sixties and seventies, or I would be on"},{"startTime":1746.528,"endTime":1756.306,"body":"bodybuilding forums on the internet in like 1997, when literally I mean, it was about as"},{"startTime":1746.528,"endTime":1756.306,"body":"archaic of a bodybuilding forum as you could experience at that point."},{"startTime":1756.306,"endTime":1759.888,"body":"But that's where I would spend my time connecting with people and trying to learn."},{"startTime":1760.109,"endTime":1761.129,"body":"And so,"},{"startTime":1761.983,"endTime":1767.025,"body":"Chris Williamson from Modern Wisdom said something in an episode a couple weeks ago that"},{"startTime":1761.983,"endTime":1767.025,"body":"kind of stuck with me."},{"startTime":1767.025,"endTime":1772.727,"body":"He was saying, you know, when you first embark on something, it requires a ton of"},{"startTime":1767.025,"endTime":1772.727,"body":"discipline."},{"startTime":1773.508,"endTime":1775.599,"body":"And you could think of training this way."},{"startTime":1775.599,"endTime":1779.981,"body":"Like somebody going to training in the very beginning, they're just they're having to"},{"startTime":1775.599,"endTime":1779.981,"body":"force themselves to go."},{"startTime":1779.981,"endTime":1783.063,"body":"It's new, it feels awkward, they don't feel comfortable in the gym."},{"startTime":1783.063,"endTime":1784.673,"body":"A lot of discipline."},{"startTime":1784.753,"endTime":1787.206,"body":"Then you get into it a little bit further."},{"startTime":1787.206,"endTime":1788.876,"body":"And discipline turns into motivation."},{"startTime":1788.876,"endTime":1795.098,"body":"And you can see in the future like what this could be if I continue showing up and doing"},{"startTime":1788.876,"endTime":1795.098,"body":"the work."},{"startTime":1795.098,"endTime":1798.469,"body":"And now it's a bit less discipline and it's very much motivation."},{"startTime":1798.549,"endTime":1805.671,"body":"And then as motivation turns into obsession, this is where you no longer have to institute"},{"startTime":1798.549,"endTime":1805.671,"body":"any discipline."},{"startTime":1805.671,"endTime":1815.794,"body":"It's it's as if like motivation might have a little bit of discipline in it, but as soon"},{"startTime":1805.671,"endTime":1815.794,"body":"as you get to obsession, it's like the momentum is so strong that you can't not do it."},{"startTime":1816.13,"endTime":1823.607,"body":"Um, and that's I think the place that you need to get to with whatever it is that you want"},{"startTime":1816.13,"endTime":1823.607,"body":"to do professionally."},{"startTime":1823.607,"endTime":1828.953,"body":"You need to be so obsessed with it that that momentum propels you forward."},{"startTime":1828.953,"endTime":1838.762,"body":"Um and so I think that that is where I ended up ultimately with getting into the fitness"},{"startTime":1828.953,"endTime":1838.762,"body":"scene and starting the gym in two thousand nine, two thousand ten, uh, and really was the"},{"startTime":1838.762,"endTime":1840.754,"body":"catalyst for kind of where I am today."},{"startTime":1840.755,"endTime":1841.561,"body":"Yeah."},{"startTime":1841.562,"endTime":1841.852,"body":"Yeah."},{"startTime":1841.852,"endTime":1850.656,"body":"So uh as far as other kind of points, that that that would be the main one for me, I think"},{"startTime":1841.852,"endTime":1850.656,"body":"really drives me and I think about through every passion or every project that I've"},{"startTime":1850.656,"endTime":1851.086,"body":"pursued."},{"startTime":1851.086,"endTime":1863.308,"body":"Um, but I I I have a tendency to want to feel prepared or even over prepared to have so"},{"startTime":1851.086,"endTime":1863.308,"body":"much knowledge in the thing that I'm doing before embarking on it that I feel safe."},{"startTime":1863.328,"endTime":1867.834,"body":"And so an example of that for us with CrossFit PB, like when Anders first proposed that."},{"startTime":1867.834,"endTime":1872.617,"body":"I knew viscerally that my obsessive side was like, yes, this is what I need to be doing."},{"startTime":1872.617,"endTime":1877.259,"body":"But then my pragmatic side was like, I don't know how to start a business."},{"startTime":1877.259,"endTime":1882.322,"body":"Like I ha I don't know what like writing a business plan entails."},{"startTime":1882.322,"endTime":1886.085,"body":"I don't even know the logistics of like filing paperwork, like all the stuff."},{"startTime":1886.085,"endTime":1887.185,"body":"It was so brand new."},{"startTime":1887.185,"endTime":1888.856,"body":"And this was before Chat GPT."},{"startTime":1888.856,"endTime":1891.447,"body":"Like you couldn't just go on there and be like, How do I start a business?"},{"startTime":1891.447,"endTime":1896.131,"body":"Um, so Anders and I literally went to coffee shops."},{"startTime":1896.131,"endTime":1901.024,"body":"For the first three weeks after we had the idea, and we wrote a business plan."},{"startTime":1901.024,"endTime":1904.076,"body":"That's just what we did with all of our free time that we had."},{"startTime":1904.076,"endTime":1912.502,"body":"And that allowed me to create the vision in my brain and the reality of making sense of"},{"startTime":1904.076,"endTime":1912.502,"body":"this thing."},{"startTime":1912.502,"endTime":1916.491,"body":"Like before, when you're just like, let's start a gym, it feels so nebulous and grand."},{"startTime":1916.491,"endTime":1924.518,"body":"Um, but actually writing the business plan and putting it on paper is a matter of uh"},{"startTime":1916.491,"endTime":1924.518,"body":"making it real and"},{"startTime":1924.518,"endTime":1931.203,"body":"Almost putting out like a step-by-step guideline of what you need to do to make this thing"},{"startTime":1924.518,"endTime":1931.203,"body":"successful."},{"startTime":1931.203,"endTime":1936.326,"body":"And so that allowed me to really feel confident going into the next steps."},{"startTime":1936.646,"endTime":1939.588,"body":"and then we did the same thing similarly with with Paragon as well."},{"startTime":1939.588,"endTime":1948.434,"body":"I mean, not quite as involved of a business plan, um, but we laid out for sure we had"},{"startTime":1939.588,"endTime":1948.434,"body":"bullet points and steps and where we wanted the business to go and stuff."},{"startTime":1948.434,"endTime":1954.168,"body":"And I think laying out that vision is critical for um becoming comfortable with the"},{"startTime":1948.434,"endTime":1954.168,"body":"pursuit."},{"startTime":1954.169,"endTime":1957.34,"body":"and then buy-in and support from Close Proximity Network."},{"startTime":1957.34,"endTime":1962.632,"body":"You really mentioned that, you know, with your relationship with Jenny and your coaches"},{"startTime":1957.34,"endTime":1962.632,"body":"and the other people around you."},{"startTime":1962.632,"endTime":1969.664,"body":"But if you don't have the support from your close people, it becomes difficult to continue"},{"startTime":1962.632,"endTime":1969.664,"body":"doing it."},{"startTime":1969.664,"endTime":1973.225,"body":"Um, we had mixed support for CrossFit PB."},{"startTime":1973.225,"endTime":1976.526,"body":"Like I would say, my parents were pretty supportive."},{"startTime":1976.526,"endTime":1978.579,"body":"They lent us some money to get started."},{"startTime":1978.579,"endTime":1981.797,"body":"Uh Kim was also quite supportive."},{"startTime":1981.809,"endTime":1986.473,"body":"But I definitely had some friends, uh, my roommate at the time, who didn't really believe"},{"startTime":1981.809,"endTime":1986.473,"body":"in it."},{"startTime":1986.473,"endTime":1989.745,"body":"Like, you know, fitness was not a way that you could make money."},{"startTime":1989.846,"endTime":1994.469,"body":"And it was more just like you're still a child pursuing like your passion."},{"startTime":1994.57,"endTime":1998.153,"body":"And and I got a lot of that from a couple people."},{"startTime":1998.173,"endTime":2005.339,"body":"But then, you know, a year or two later, when we're still in business and we're making"},{"startTime":1998.173,"endTime":2005.339,"body":"money and we quit our normal jobs, they come back around and they're like, hey, I was"},{"startTime":2005.339,"endTime":2006.12,"body":"wrong."},{"startTime":2006.12,"endTime":2010.163,"body":"And and you have to be able to have a thick enough skin to"},{"startTime":2010.418,"endTime":2015.419,"body":"to take that in and process it and understand that like that is a possible outcome."},{"startTime":2015.419,"endTime":2022.416,"body":"Like they could be right, but still put enough of yourself in to make it successful no"},{"startTime":2015.419,"endTime":2022.416,"body":"matter what."},{"startTime":2022.817,"endTime":2024.818,"body":"Uh yeah."},{"startTime":2024.878,"endTime":2025.738,"body":"Yeah."},{"startTime":2027.761,"endTime":2031.944,"body":"I I mean I know how how I I will be and and I have an example which I will share."},{"startTime":2031.944,"endTime":2038.329,"body":"When when those friends that had had doubt, you know, in you, how how did that make you"},{"startTime":2031.944,"endTime":2038.329,"body":"feel?"},{"startTime":2038.329,"endTime":2042.812,"body":"And how did it, if anything, impact your relationship with those friends?"},{"startTime":2042.813,"endTime":2050.509,"body":"Yeah, I it didn't impact my relationship with the friend so much because of the time of"},{"startTime":2042.813,"endTime":2050.509,"body":"life that we were in, you know, that mid twenties."},{"startTime":2050.509,"endTime":2053.572,"body":"We were still kind of deep into that like PB party scene."},{"startTime":2053.572,"endTime":2057.835,"body":"And the relationship was more about going out"},{"startTime":2057.8360000000002,"endTime":2063.541,"body":"Getting fucked up, having, you know, mid twenties conversations, watching sports."},{"startTime":2063.541,"endTime":2070.317,"body":"Like it it the that was his opinion and like I accepted that and I certainly harbored it."},{"startTime":2070.317,"endTime":2077.232,"body":"Like I when we became successful, it was nice because I never even had to go like throw it"},{"startTime":2070.317,"endTime":2077.232,"body":"in his face and be like, Look, dude, we succeeded."},{"startTime":2077.232,"endTime":2080.795,"body":"Like a year or two in, he approached me and was like, You guys, like, I was wrong."},{"startTime":2080.795,"endTime":2084.038,"body":"Like you guys really, you know, made this thing happen and it's really cool."},{"startTime":2084.178,"endTime":2085.295,"body":"And uh"},{"startTime":2085.296,"endTime":2094.144,"body":"And so yeah, I I I it didn't make me feel it I if anything, it probably challenged me and"},{"startTime":2085.296,"endTime":2094.144,"body":"made me feel like we had to succeed now."},{"startTime":2094.144,"endTime":2098.208,"body":"Like it gave me more fuel for the fire, more than being demotivating."},{"startTime":2098.209,"endTime":2111.891,"body":"Yeah, I I have I have an example and it's I mean, and I'll be I'll be honest on the"},{"startTime":2098.209,"endTime":2111.891,"body":"podcast, I am a if you like question me, I get a little bit like butthurt about it."},{"startTime":2111.891,"endTime":2119.908,"body":"And and I and I had a friend at the time, and I remember it was like right before we were"},{"startTime":2111.891,"endTime":2119.908,"body":"moving away, and he said to me, Well, what are you gonna do what when a recession hits?"},{"startTime":2119.908,"endTime":2123.562,"body":"Like and no one's gonna be buying coaching and like you're gonna go out of business."},{"startTime":2123.562,"endTime":2124.802,"body":"Like, what are you gonna do?"},{"startTime":2125.161,"endTime":2127.992,"body":"And it it felt like he fucking stabbed me."},{"startTime":2127.992,"endTime":2137.295,"body":"And in full transparency, like I silently ended the friendship because I was like, you"},{"startTime":2127.992,"endTime":2137.295,"body":"don't believe in me as like a good and like this is someone that I lived with, you know?"},{"startTime":2137.316,"endTime":2139.637,"body":"And I I just couldn't I couldn't take it."},{"startTime":2139.637,"endTime":2140.704,"body":"And it it literally did."},{"startTime":2140.704,"endTime":2142.418,"body":"I I've I haven't spoken to him in years."},{"startTime":2142.418,"endTime":2151.801,"body":"Um, and I just I it it I felt like really like hurt that you're like, you're one of my"},{"startTime":2142.418,"endTime":2151.801,"body":"friends and you don't even believe in this thing that I'm trying to do that I've been"},{"startTime":2151.801,"endTime":2154.162,"body":"building in the background for like a year and a half."},{"startTime":2154.586,"endTime":2163.484,"body":"so yeah, it was uh it was it was interesting because I'm not a very I've gotten better"},{"startTime":2154.586,"endTime":2163.484,"body":"now, but I'm we're we're talking this is eight years ago."},{"startTime":2163.484,"endTime":2172.639,"body":"I was not as confident in things as I am now and I really needed the support of those"},{"startTime":2163.484,"endTime":2172.639,"body":"people around me and to not have it really hurt in full transparency."},{"startTime":2172.639,"endTime":2176.603,"body":"Yeah, I guess my perspective was and I and I get where you're coming from too."},{"startTime":2176.603,"endTime":2185.69,"body":"I feel like my perspective is more that he was coming from like a place of genuine concern"},{"startTime":2176.603,"endTime":2185.69,"body":"and that like he it wasn't that he didn't believe in me per se as much as he just wanted"},{"startTime":2185.69,"endTime":2195.359,"body":"me to be thoroughly aware of you know, the fact that this is probably a route that is more"},{"startTime":2185.69,"endTime":2195.359,"body":"risky than the stable path, you know?"},{"startTime":2195.359,"endTime":2198.381,"body":"And and like to be fair, he was on the stable path."},{"startTime":2198.381,"endTime":2200.883,"body":"So like I I I yeah, I think"},{"startTime":2200.891,"endTime":2202.191,"body":"I could see it both ways."},{"startTime":2202.191,"endTime":2203.572,"body":"And it's not like it felt great."},{"startTime":2203.572,"endTime":2210.794,"body":"It's not like I was amped that he that he said that, but it did uh it it wasn't like a a"},{"startTime":2203.572,"endTime":2210.794,"body":"soul crusher for sure."},{"startTime":2210.795,"endTime":2214.196,"body":"And then the last one, you also kind of touched on this as well."},{"startTime":2214.196,"endTime":2216.517,"body":"There's a quote from Thomas Sewell."},{"startTime":2216.517,"endTime":2218.997,"body":"There's no solutions, there's only trade-offs."},{"startTime":2218.997,"endTime":2220.628,"body":"And you kind of hit on that as well."},{"startTime":2220.628,"endTime":2229.88,"body":"Basically that any decision that you make along the way, and this applies obviously to"},{"startTime":2220.628,"endTime":2229.88,"body":"life too, but any decision you make for business, it"},{"startTime":2229.89,"endTime":2233.353,"body":"Any choice you make is at the expense of another choice you could have made."},{"startTime":2233.353,"endTime":2238.028,"body":"Um and so keeping that in mind is important."},{"startTime":2238.028,"endTime":2242.352,"body":"And I think that that quote like really speaks to me across a number of different avenues."},{"startTime":2242.353,"endTime":2244.574,"body":"Yeah, I think that's that's really, really good."},{"startTime":2244.574,"endTime":2255.41,"body":"And it's like once you actually understand that, it makes things really, really easy"},{"startTime":2244.574,"endTime":2255.41,"body":"because then you can start to prioritize like these are the things in my life that I like"},{"startTime":2255.41,"endTime":2263.122,"body":"let's say you have like ten things you do over a week, but you really only care about four"},{"startTime":2255.41,"endTime":2263.122,"body":"or five of them, it makes it really easy."},{"startTime":2263.122,"endTime":2271.428,"body":"To then dump off some of those things in your life that are they're not necessarily like"},{"startTime":2263.122,"endTime":2271.428,"body":"dead weight, but they're like non-accretive weight."},{"startTime":2271.428,"endTime":2275.4,"body":"For example, for I I don't watch sports anymore."},{"startTime":2275.4,"endTime":2277.192,"body":"I just like don't fucking care."},{"startTime":2277.192,"endTime":2284.777,"body":"And that was a really easy trade-off for me because I would go and watch sports, you know,"},{"startTime":2277.192,"endTime":2284.777,"body":"with my friends at the bar and stuff, and we were hanging out and it was great, but like"},{"startTime":2284.777,"endTime":2286.228,"body":"I've just not invested in it."},{"startTime":2286.228,"endTime":2287.639,"body":"Like I don't have sports teams or anything."},{"startTime":2287.639,"endTime":2289.162,"body":"I haven't watched sports in years."},{"startTime":2289.162,"endTime":2292.202,"body":"So that was a really easy thing for me to dump."},{"startTime":2292.252,"endTime":2302.071,"body":"To get a lot of extra time, you know, where it was like parts of my life where I was f I"},{"startTime":2292.252,"endTime":2302.071,"body":"was filling with enjoyable things, but it was a very easy, you know, replacement."},{"startTime":2302.552,"endTime":2304.573,"body":"And and using another example."},{"startTime":2304.944,"endTime":2307.937,"body":"There was a friend who I had in my mid-20s who would come to the gym."},{"startTime":2307.937,"endTime":2309.127,"body":"We would train."},{"startTime":2309.228,"endTime":2311.921,"body":"And he got like a promotion or something at work."},{"startTime":2311.921,"endTime":2316.415,"body":"And he needed to, they basically were sending him back to school for this like next level."},{"startTime":2316.415,"endTime":2318.396,"body":"And he had to go to school at night."},{"startTime":2318.497,"endTime":2320.919,"body":"And he was like, Yeah, I can't, I can't come to the gym anymore."},{"startTime":2320.919,"endTime":2325.383,"body":"I just I need to go to school now after work and like the gym is over."},{"startTime":2325.604,"endTime":2329.872,"body":"And I remember being like, Oh wow, that's wild."},{"startTime":2329.872,"endTime":2335.594,"body":"Like if my job did that, I would be like, all right, I'm gonna go get a new fucking job"},{"startTime":2329.872,"endTime":2335.594,"body":"and keep going to the gym."},{"startTime":2335.594,"endTime":2338.835,"body":"Like not that's not an option for for me in my life."},{"startTime":2338.835,"endTime":2342.116,"body":"So I think this is where you can kind of find out what your priorities are."},{"startTime":2342.116,"endTime":2351.899,"body":"And I'm not like nine out of ten people would probably do do what he did, but that's why,"},{"startTime":2342.116,"endTime":2351.899,"body":"you know, you and I are the kind of one out of ten that went down this path and and put so"},{"startTime":2351.899,"endTime":2356.32,"body":"much time into it over so many years and have been able to be successful with it."},{"startTime":2356.534,"endTime":2359.075,"body":"Yeah, I guess it's where your priorities lie for sure."},{"startTime":2359.075,"endTime":2368.168,"body":"But like by saying that it's this one thing and then the gym gets knocked off, you're not"},{"startTime":2359.075,"endTime":2368.168,"body":"just choosing that one thing over the gym, you're also choosing like seven other things"},{"startTime":2368.168,"endTime":2369.198,"body":"over the gym."},{"startTime":2369.198,"endTime":2375.54,"body":"So I I think that it's it's important to realize where it actually sits in the hierarchy,"},{"startTime":2369.198,"endTime":2375.54,"body":"you know?"},{"startTime":2375.54,"endTime":2378.451,"body":"So just another thing to keep in mind."},{"startTime":2378.452,"endTime":2387.067,"body":"So I think what we can probably do next is is move into examples and because you and I"},{"startTime":2378.452,"endTime":2387.067,"body":"kind of have a number of examples that are kinda kinda the same thing, uh we can we can"},{"startTime":2387.067,"endTime":2391.2,"body":"parallel them and speak about them uh at the same time."},{"startTime":2391.481,"endTime":2399.748,"body":"So with with moving across the country, and i if I remember correctly, Brian, please"},{"startTime":2391.481,"endTime":2399.748,"body":"correct me if I'm wrong, you and Kim were already together, right?"},{"startTime":2399.748,"endTime":2405.536,"body":"And then sh she came out and then you came like a month or two later or something like"},{"startTime":2399.748,"endTime":2405.536,"body":"that to San Diego, is that right?"},{"startTime":2405.536,"endTime":2406.086,"body":"Close."},{"startTime":2406.086,"endTime":2409.279,"body":"Um, we met in DC in a long weekend."},{"startTime":2409.279,"endTime":2411.891,"body":"We spent like four days together when we first met."},{"startTime":2412.012,"endTime":2414.353,"body":"And then she moved to San Diego the next week."},{"startTime":2414.654,"endTime":2421.219,"body":"So um we did a year of long distance relationship before I finally moved out there the"},{"startTime":2414.654,"endTime":2421.219,"body":"following summer."},{"startTime":2421.709,"endTime":2424.082,"body":"so it was about a year later, it's ten months, something like that."},{"startTime":2424.082,"endTime":2430.427,"body":"And then uh yeah, we were like sort of together and sort of not because we lived so far"},{"startTime":2424.082,"endTime":2430.427,"body":"away."},{"startTime":2430.427,"endTime":2433.769,"body":"We were just kind of like we enjoyed each other's."},{"startTime":2433.77,"endTime":2436.393,"body":"company and and spent a lot of time on the phone."},{"startTime":2436.393,"endTime":2440.657,"body":"But yeah, I wouldn't say that we were exclusive, so to speak."},{"startTime":2440.658,"endTime":2445.458,"body":"And then with the moving across the country, how how did that planning go?"},{"startTime":2445.459,"endTime":2446.069,"body":"Planning."},{"startTime":2446.069,"endTime":2449.032,"body":"Uh well, this is actually really funny."},{"startTime":2449.032,"endTime":2462.905,"body":"So I and when I was 13 I had a bar mitzvah and I took a thousand dollars of my bar mitzvah"},{"startTime":2449.032,"endTime":2462.905,"body":"money and I invested it in a little book company called Amazon in 1996 or something like"},{"startTime":2462.905,"endTime":2463.765,"body":"that."},{"startTime":2464.046,"endTime":2471.512,"body":"And uh and so when I was preparing to move out to the country or out to to San Diego in"},{"startTime":2464.046,"endTime":2471.512,"body":"2007."},{"startTime":2472.014,"endTime":2474.916,"body":"I was like, man, I need some money for this move."},{"startTime":2474.916,"endTime":2476.867,"body":"All right, let's look at whatever stock I have."},{"startTime":2476.867,"endTime":2481.079,"body":"Okay, my Amazon stock is worth six hundred and seventy-six dollars right now."},{"startTime":2481.079,"endTime":2483.6,"body":"Guess I'll cash that out and use that money."},{"startTime":2483.86,"endTime":2488.521,"body":"So I cashed out Amazon at a loss in 2007."},{"startTime":2488.594,"endTime":2493.445,"body":"And and I was able to come up with enough money to move across the country."},{"startTime":2493.445,"endTime":2499.108,"body":"And that little thousand dollar investment in Amazon would be worth many millions of"},{"startTime":2493.445,"endTime":2499.108,"body":"dollars right now."},{"startTime":2499.474,"endTime":2500.494,"body":"So"},{"startTime":2500.818,"endTime":2507.11,"body":"So maybe I wouldn't actually have needed to start the gym if I would have just not moved"},{"startTime":2500.818,"endTime":2507.11,"body":"to San Diego and kept my Amazon investment."},{"startTime":2507.498,"endTime":2508.189,"body":"Wow."},{"startTime":2508.189,"endTime":2510.42,"body":"What are the what are the actual odds of that?"},{"startTime":2510.42,"endTime":2516.482,"body":"Thirteen year old Brian literally got like someone went fr back into the past and tipped"},{"startTime":2510.42,"endTime":2516.482,"body":"you on the shoulder and was like, yo"},{"startTime":2516.482,"endTime":2518.673,"body":"Yeah, I was just like, dude, books are cool."},{"startTime":2518.673,"endTime":2519.523,"body":"I like reading books."},{"startTime":2519.523,"endTime":2521.724,"body":"This company seems dope, you know."},{"startTime":2521.965,"endTime":2525.587,"body":"But uh, but yeah, I have I I cashed that in for a loss."},{"startTime":2525.587,"endTime":2527.324,"body":"So I I I was able to get that money."},{"startTime":2527.324,"endTime":2528.961,"body":"Um, I had some other money."},{"startTime":2528.961,"endTime":2541.175,"body":"I also in the process, this is all also sort of not funny, but in the process I tried to"},{"startTime":2528.961,"endTime":2541.175,"body":"sell uh about a three thousand dollars of gym equipment that I had from high school and I"},{"startTime":2541.175,"endTime":2544.967,"body":"got scammed on Craigslist and ended up losing three thousand dollars."},{"startTime":2544.967,"endTime":2548.66,"body":"So I lost the Amazon money, lost $3,000 from Craigslist."},{"startTime":2548.66,"endTime":2555.775,"body":"Um, so yeah, then I I was somehow able to borrow money from my parents, which was really"},{"startTime":2548.66,"endTime":2555.775,"body":"generous of them, and I moved across the country."},{"startTime":2555.775,"endTime":2559.507,"body":"Uh the planning process took about a month."},{"startTime":2559.927,"endTime":2568.053,"body":"I I sold my car and everything and flew out there basically with like two massive"},{"startTime":2559.927,"endTime":2568.053,"body":"suitcases of stuff and"},{"startTime":2568.054,"endTime":2570.956,"body":"Anders and I had a small falling out at that point."},{"startTime":2570.956,"endTime":2573.128,"body":"He thought that it was the worst move I could make."},{"startTime":2573.128,"endTime":2579.532,"body":"He thought I was like throwing my life away um for a relationship that he didn't think was"},{"startTime":2573.128,"endTime":2579.532,"body":"going to last at the time."},{"startTime":2579.532,"endTime":2589.209,"body":"Uh, I understand too, like being my best friend, you know, he and I were roommates for a"},{"startTime":2579.532,"endTime":2589.209,"body":"number of years, and um I understand from his perspective why it felt like I was kind of"},{"startTime":2589.209,"endTime":2591.15,"body":"abandoning him at the time, too."},{"startTime":2591.15,"endTime":2596.954,"body":"But it's crazy how all of that, you know, set the table for him to then move out there two"},{"startTime":2591.15,"endTime":2596.954,"body":"and a half feet."},{"startTime":2596.954,"endTime":2599.07,"body":"three years later and and start the gym with me."},{"startTime":2599.07,"endTime":2601.716,"body":"So that was kinda how the process of moving went."},{"startTime":2601.717,"endTime":2608.45,"body":"So mine mine was a little different, but that's probably only because I was seven, eight"},{"startTime":2601.717,"endTime":2608.45,"body":"years older when when I actually did it."},{"startTime":2608.45,"endTime":2615.533,"body":"But when when Jenny and I we we had the nutrition businesses and we realized like we live"},{"startTime":2608.45,"endTime":2615.533,"body":"in Southern California, right?"},{"startTime":2615.533,"endTime":2619.575,"body":"We're in one of the most expensive places in in the in the in the United States."},{"startTime":2619.575,"endTime":2622.016,"body":"State tax is like eleven percent or something like that."},{"startTime":2622.016,"endTime":2628.703,"body":"And we're chopping our incomes, you know, to a to a a massive undercut for for starting"},{"startTime":2622.016,"endTime":2628.703,"body":"these businesses."},{"startTime":2628.703,"endTime":2631.12,"body":"Like we need to get we need to go somewhere where it's cheaper."},{"startTime":2631.12,"endTime":2631.66,"body":"So"},{"startTime":2631.66,"endTime":2634.474,"body":"Jenny had traveled and we picked we're going to go to Southeast Asia, right?"},{"startTime":2634.474,"endTime":2635.871,"body":"We went to Vietnam."},{"startTime":2636.013,"endTime":2637.937,"body":"And we sat down and we planned it."},{"startTime":2637.974,"endTime":2640.885,"body":"We had this little thing called the master plan."},{"startTime":2640.885,"endTime":2643.407,"body":"And every Wednesday night we had a meeting."},{"startTime":2643.407,"endTime":2644.407,"body":"It was on our calendar."},{"startTime":2644.407,"endTime":2648.599,"body":"We treated it like a work event where we sat and we planned visas."},{"startTime":2648.599,"endTime":2650.14,"body":"What's our savings rate?"},{"startTime":2650.14,"endTime":2651.72,"body":"What's our approximate costs?"},{"startTime":2651.72,"endTime":2653.131,"body":"What are those our expenses?"},{"startTime":2653.131,"endTime":2655.062,"body":"What are those gonna go down to?"},{"startTime":2655.062,"endTime":2655.372,"body":"Right."},{"startTime":2655.372,"endTime":2657.803,"body":"And we literally sat and planned it."},{"startTime":2657.883,"endTime":2661.585,"body":"And I saved, I sold things, and we made the leap."},{"startTime":2661.585,"endTime":2667.948,"body":"And the thing that's kind of it's not funny, is we're talking this was in 2018 when we"},{"startTime":2661.585,"endTime":2667.948,"body":"were doing this."},{"startTime":2667.948,"endTime":2668.849,"body":"We live together, right?"},{"startTime":2668.849,"endTime":2676.494,"body":"So it's now eight years later, we still have that master plan meeting every single week."},{"startTime":2676.494,"endTime":2680.897,"body":"And it's helped our you know relationship, it helps with our communication."},{"startTime":2680.897,"endTime":2684.339,"body":"We understand where our finances are, the things we're saving towards."},{"startTime":2684.339,"endTime":2691.214,"body":"And we basically just like reverse engineer the biggest next goal that we have, and we"},{"startTime":2684.339,"endTime":2691.214,"body":"create a simple action plan for it."},{"startTime":2691.214,"endTime":2693.395,"body":"And it's been tremendous."},{"startTime":2693.395,"endTime":2696.387,"body":"And I've had numerous people ask me about this on Instagram and stuff."},{"startTime":2696.387,"endTime":2697.958,"body":"And was like, that is your."},{"startTime":2697.958,"endTime":2707.201,"body":"like you know let's say you have a spouse or a girlfriend or boyfriend or someone that you"},{"startTime":2697.958,"endTime":2707.201,"body":"ha see a future with sit and plan with them like make sure you're on the same page because"},{"startTime":2707.201,"endTime":2717.43,"body":"don't make any assumptions and it's been you know wonderful we would divvy up roles and"},{"startTime":2707.201,"endTime":2717.43,"body":"and things that better suited her versus better suited me and we would just like tackle it"},{"startTime":2717.43,"endTime":2725.287,"body":"so with those examples you have to have a plan uh if you're young like for example when I"},{"startTime":2717.43,"endTime":2725.287,"body":"moved to San Diego at"},{"startTime":2725.287,"endTime":2727.589,"body":"22, there was no plan."},{"startTime":2727.589,"endTime":2731.881,"body":"I had sold a motorcycle and some belongings and stuff and booked one-way flights."},{"startTime":2731.881,"endTime":2736.294,"body":"And I thought, hey, if I run out of money in three months, my mom will buy me a flight"},{"startTime":2731.881,"endTime":2736.294,"body":"home."},{"startTime":2736.294,"endTime":2736.574,"body":"Right."},{"startTime":2736.574,"endTime":2737.635,"body":"That was my plan."},{"startTime":2737.635,"endTime":2748.271,"body":"Um, but for for something bigger, you just have to build a plan, set a time, treat it like"},{"startTime":2737.635,"endTime":2748.271,"body":"a real meeting, and reverse engineer the different pieces until you feel confident with"},{"startTime":2748.271,"endTime":2751.16,"body":"each of those pieces and feel confident moving forward."},{"startTime":2751.16,"endTime":2752.871,"body":"Yeah."},{"startTime":2752.871,"endTime":2757.173,"body":"I uh I love the the meeting with Jenny that you guys do each week."},{"startTime":2757.173,"endTime":2766.617,"body":"I feel like the older I've gotten and the more I've observed relationships around me, the"},{"startTime":2757.173,"endTime":2766.617,"body":"ability for couples to communicate and foster"},{"startTime":2767.738,"endTime":2779.113,"body":"a situation in which they're more or less on the same page of of big things like this has"},{"startTime":2767.738,"endTime":2779.113,"body":"been just such a differentiating factor between couples that seem to be doing well and"},{"startTime":2779.113,"endTime":2780.563,"body":"those that are not doing well."},{"startTime":2780.563,"endTime":2785.985,"body":"Um, and so whatever way you need to do to kind of facilitate that sort of understanding is"},{"startTime":2780.563,"endTime":2785.985,"body":"great."},{"startTime":2785.985,"endTime":2787.886,"body":"Like I I'm super big fan of that."},{"startTime":2788.236,"endTime":2791.369,"body":"Yeah, and one final thing I'll add there that I think could be helpful."},{"startTime":2791.369,"endTime":2797.526,"body":"What we find is there's times where Jenny will feel really strongly about something, and I"},{"startTime":2791.369,"endTime":2797.526,"body":"don't at all."},{"startTime":2797.526,"endTime":2799.068,"body":"And I'm like, yeah, I don't fucking care."},{"startTime":2799.068,"endTime":2802.521,"body":"Do whatever you just do whatever you want to do and I'm I'm happy with that."},{"startTime":2802.521,"endTime":2805.064,"body":"And then there's times where it's the opposite, right?"},{"startTime":2805.064,"endTime":2806.885,"body":"Where I'm like, I'm super"},{"startTime":2806.988,"endTime":2809.611,"body":"you know, neurotic about something and she doesn't care at all."},{"startTime":2809.611,"endTime":2812.244,"body":"And then I just completely take the lead and w and do what I do."},{"startTime":2812.244,"endTime":2815.548,"body":"And then there's times where we need to find a plan that works for both of us."},{"startTime":2815.548,"endTime":2819.932,"body":"But if you just don't sit and speak about it, it you just you're not gonna know."},{"startTime":2820.124,"endTime":2820.795,"body":"Yeah."},{"startTime":2820.795,"endTime":2821.876,"body":"Yeah, no, totally."},{"startTime":2821.876,"endTime":2824.587,"body":"There's some seriously dysfunctional couples out there."},{"startTime":2824.95,"endTime":2833.883,"body":"So I think one thing that I want to be really clear about with, you know, undefeated, I"},{"startTime":2824.95,"endTime":2833.883,"body":"made it very clear that I wanted to play a limited role."},{"startTime":2834.108,"endTime":2839.069,"body":"Um, because there again, uh and this is a really good way to to bring this up."},{"startTime":2839.069,"endTime":2844.971,"body":"There were certain things that I was super neurotic about and wanted a particular way."},{"startTime":2844.971,"endTime":2849.272,"body":"And then there was other things that I just didn't give a shit about."},{"startTime":2849.272,"endTime":2855.324,"body":"And I don't mean that in a negative way, but you know, for example, like I only care about"},{"startTime":2849.272,"endTime":2855.324,"body":"the equipment, right?"},{"startTime":2855.324,"endTime":2856.394,"body":"That that's what I cared about."},{"startTime":2856.394,"endTime":2864.144,"body":"I wanted, and that was because it was a large gripe of mine in a lot of gyms where I felt"},{"startTime":2856.394,"endTime":2864.144,"body":"that they chose equipment."},{"startTime":2864.144,"endTime":2866.41,"body":"really fucking poorly, right?"},{"startTime":2866.41,"endTime":2869.811,"body":"Because they were business people and not"},{"startTime":2869.811,"endTime":2870.841,"body":"Lifters, right?"},{"startTime":2870.841,"endTime":2881.266,"body":"So gym equipment decisions would be made off of doing a deal with a certain manufacturer"},{"startTime":2870.841,"endTime":2881.266,"body":"and getting every piece of their equipment at a discounted rate where I wanted specific"},{"startTime":2881.266,"endTime":2886.618,"body":"pieces from individual manufacturers because they were the better pieces of their lineup."},{"startTime":2886.618,"endTime":2891.12,"body":"And then if you pick four or five, put them together, you have the best gym floor."},{"startTime":2891.12,"endTime":2899.704,"body":"So there was things that I was I was pedantic about there, but then around like the"},{"startTime":2891.12,"endTime":2899.704,"body":"branding, you know, layout, the recovery center, I was like, yeah."},{"startTime":2899.704,"endTime":2902.284,"body":"Jackson and the other investors, like you guys can can do all that."},{"startTime":2902.284,"endTime":2903.475,"body":"Like, I just don't care, right?"},{"startTime":2903.475,"endTime":2906.787,"body":"Because it doesn't really get me that excited."},{"startTime":2906.787,"endTime":2909.707,"body":"And I think that, you know, does work well."},{"startTime":2909.808,"endTime":2918.611,"body":"One of the things what was challenging there is it is a super down the road investment"},{"startTime":2909.808,"endTime":2918.611,"body":"sort of thing."},{"startTime":2918.611,"endTime":2927.614,"body":"And because it's so many moving pieces, there's a lot of people and and contractors and"},{"startTime":2927.882,"endTime":2933.744,"body":"Things that you have to rely on through the intermediary, and it's challenging."},{"startTime":2934.025,"endTime":2940.287,"body":"And I think that goes back to when you asked me the question before of like doing things"},{"startTime":2934.025,"endTime":2940.287,"body":"with people versus doing solo."},{"startTime":2942.408,"endTime":2948.73,"body":"I I prefer less moving pieces that I have more control over because there's simply less"},{"startTime":2942.408,"endTime":2948.73,"body":"that can go wrong."},{"startTime":2949.131,"endTime":2951.181,"body":"But less upside, right?"},{"startTime":2951.181,"endTime":2957.074,"body":"Because then it's just me and not, you know, number of people."},{"startTime":2957.672,"endTime":2962.784,"body":"30 employees and you know, the scale of of re of revenue and throughput and all and all"},{"startTime":2957.672,"endTime":2962.784,"body":"those things."},{"startTime":2962.784,"endTime":2970.197,"body":"But uh one of the things that that went through is like just what observing the market,"},{"startTime":2962.784,"endTime":2970.197,"body":"which we had, right?"},{"startTime":2970.197,"endTime":2972.297,"body":"Where did we think that we could do better?"},{"startTime":2972.318,"endTime":2975.389,"body":"Which we kind of knew because we were frustrated with the gym scene in the first place."},{"startTime":2975.389,"endTime":2978.64,"body":"That's what kind of facilitated the the initial parts of it."},{"startTime":2978.886,"endTime":2981.028,"body":"And then creating an action plan."},{"startTime":2981.028,"endTime":2990.907,"body":"Like I cannot tell you how many manufacturers I emailed and how many lists and"},{"startTime":2981.028,"endTime":2990.907,"body":"spreadsheets I made of this company makes this and these are their lead times."},{"startTime":2990.907,"endTime":2999.635,"body":"And then when it came into looking at import or export costs, getting it into Indonesia,"},{"startTime":2990.907,"endTime":2999.635,"body":"like it was it was a lot, but I just broke it down from the top, right?"},{"startTime":2999.635,"endTime":3005.059,"body":"We have to create a decent gym floor, we need this number of pieces to start."},{"startTime":3005.265,"endTime":3008.757,"body":"This goes to chest, this goes to back, these are the leg pieces."},{"startTime":3008.757,"endTime":3012.939,"body":"I evaluated the different companies and what they provided, ones I liked, ones I didn't."},{"startTime":3012.939,"endTime":3019.843,"body":"And I just went through like a step-by-step iterative process until I selected down to"},{"startTime":3012.939,"endTime":3019.843,"body":"like these are the ones that make sense."},{"startTime":3019.843,"endTime":3022.406,"body":"Um and we went from there."},{"startTime":3022.406,"endTime":3026.688,"body":"And that was how you know my portion of the gym build really went."},{"startTime":3026.689,"endTime":3033.694,"body":"Yeah, I think uh one of the things you were kind of intuiting there is the separation of"},{"startTime":3026.689,"endTime":3033.694,"body":"duties."},{"startTime":3033.795,"endTime":3043.924,"body":"And that is uh one of the things that Anders and I did immediately right off the bat is"},{"startTime":3033.795,"endTime":3043.924,"body":"like we are gonna be more effective if we're each doing the thing that we specialize in."},{"startTime":3043.924,"endTime":3045.195,"body":"And it took us about a month."},{"startTime":3045.195,"endTime":3051.15,"body":"I think we'd had about a month of time where we were both trying to do everything and we"},{"startTime":3045.195,"endTime":3051.15,"body":"realized really quickly that that wasn't working out."},{"startTime":3051.15,"endTime":3054.302,"body":"And so once I took over all the training."},{"startTime":3054.302,"endTime":3056.815,"body":"stuff, the programming, the training education."},{"startTime":3056.815,"endTime":3061.43,"body":"Uh I was a little bit more on the gym floor, hands-on, like helping people."},{"startTime":3061.43,"endTime":3067.417,"body":"And he was like a little bit more behind the scenes handling finance and business"},{"startTime":3061.43,"endTime":3067.417,"body":"operations and stuff like that."},{"startTime":3067.417,"endTime":3073.494,"body":"Uh that is when things really started to move in the right direction and we became a lot"},{"startTime":3067.417,"endTime":3073.494,"body":"more effective."},{"startTime":3073.494,"endTime":3076.156,"body":"So I think that's a really good point that you brought up."},{"startTime":3076.157,"endTime":3079.709,"body":"Yeah, that I mean I I think it's ultimately a a necessity."},{"startTime":3079.71,"endTime":3085.999,"body":"Yeah, so I mean, w is there anything specifically that you w wanna dig into on CFPB?"},{"startTime":3086.431,"endTime":3091.235,"body":"I mean, honestly there is, and and maybe we do bump the final two, you know, CFPB."},{"startTime":3091.235,"endTime":3094.538,"body":"Um, you know, we could talk my pro card win and then obviously Paragon."},{"startTime":3094.538,"endTime":3102.845,"body":"Because I feel like in this episode we would really do CFPB not justice for for what that"},{"startTime":3094.538,"endTime":3102.845,"body":"place really was."},{"startTime":3102.845,"endTime":3108.587,"body":"Because I remember when I cause there was a I I I used to live downtown, right?"},{"startTime":3108.587,"endTime":3111.399,"body":"I and I worked out at fuck, I can't even remember the gym's name anyway."},{"startTime":3111.399,"endTime":3112.51,"body":"East Village."},{"startTime":3112.73,"endTime":3113.571,"body":"Yep."},{"startTime":3113.847,"endTime":3118.063,"body":"And you you you had heard, because back then the CrossFit community was still pretty"},{"startTime":3113.847,"endTime":3118.063,"body":"small."},{"startTime":3118.063,"endTime":3121.618,"body":"It wasn't anything what it was in like 2016, 2017."},{"startTime":3121.619,"endTime":3127.753,"body":"And you heard that like the CrossFit PB guys are big, they train heavy, and they train"},{"startTime":3121.619,"endTime":3127.753,"body":"really hard."},{"startTime":3127.753,"endTime":3135.717,"body":"And I was like, Oh, and I might move to PB next year, like that sounds like it could be a"},{"startTime":3127.753,"endTime":3135.717,"body":"a cool gym, but I was intimidated, you know?"},{"startTime":3135.717,"endTime":3142.861,"body":"And then I remember going to one of these like competitions and someone was like, Those"},{"startTime":3135.717,"endTime":3142.861,"body":"are the the so CrossFit PB guys."},{"startTime":3142.861,"endTime":3148.784,"body":"And it was like you and Pitts doing some session and I was like, Fuck, they're huge."},{"startTime":3149.693,"endTime":3151.537,"body":"And pizza so strong."},{"startTime":3151.806,"endTime":3153.456,"body":"Yeah, so strong."},{"startTime":3153.577,"endTime":3159.538,"body":"And and and I definitely want to dig into like how you guys cultivated that because there"},{"startTime":3153.577,"endTime":3159.538,"body":"was definitely a difference."},{"startTime":3159.538,"endTime":3163.379,"body":"PB stood out uh from the other gyms."},{"startTime":3163.379,"endTime":3172.262,"body":"Mine is like, you know, Invictus was what it was at the time, and then they have just"},{"startTime":3163.379,"endTime":3172.262,"body":"catapulted into the stratosphere of like one of the best gym franchises, like in in of of"},{"startTime":3172.262,"endTime":3173.942,"body":"that type of gym in the world."},{"startTime":3175.955,"endTime":3177.186,"body":"But I definitely want to dig into that."},{"startTime":3177.186,"endTime":3179.277,"body":"So maybe we will break it out into a part two."},{"startTime":3179.277,"endTime":3186.731,"body":"Cause I I I I think it would be unjustice to not dig into the what it how it grew and and"},{"startTime":3179.277,"endTime":3186.731,"body":"what you guys were able to offer."},{"startTime":3186.731,"endTime":3188.402,"body":"Because you were really ahead of things."},{"startTime":3188.402,"endTime":3193.244,"body":"And and I think the listeners, you know, who when we talk about having big goals, right?"},{"startTime":3193.244,"endTime":3197.967,"body":"Opening a gym is a big goal, but then like opening a gym that is known"},{"startTime":3198.377,"endTime":3206.298,"body":"for for what it does differently, you have it it it's an unjustice to not dig into the the"},{"startTime":3198.377,"endTime":3206.298,"body":"whys behind."},{"startTime":3206.298,"endTime":3206.878,"body":"Totally."},{"startTime":3206.878,"endTime":3207.599,"body":"Yeah, let's do that."},{"startTime":3207.599,"endTime":3216.244,"body":"I mean let's let's call this one 'cause we're almost at an hour and let's come in with"},{"startTime":3207.599,"endTime":3216.244,"body":"whatever updates we have and then finish this episode next week."},{"startTime":3217.238,"endTime":3217.944,"body":"All right."},{"startTime":3217.944,"endTime":3220.016,"body":"right, Brian, thank you for your contributions."},{"startTime":3220.016,"endTime":3225.232,"body":"As always, guys, we will be back hopefully next week with a part two to this one."}]}