{"version":"1.0.0","segments":[{"startTime":25.009,"endTime":26.05,"body":"What is going on, guys?"},{"startTime":26.05,"endTime":28.101,"body":"Welcome back to Eat Train Prosper."},{"startTime":28.101,"endTime":29.512,"body":"Today is Brian and myself."},{"startTime":29.512,"endTime":37.308,"body":"This is episode 220, and this is the part two follow-up to episode 219."},{"startTime":37.308,"endTime":40.791,"body":"And we are talking again, chasing big goals."},{"startTime":40.791,"endTime":51.888999999999996,"body":"So last episode we were digging into CrossFit Pacific Beach that Brian and Anders had"},{"startTime":40.791,"endTime":51.888999999999996,"body":"built, and I wanted to extrapolate more on because I"},{"startTime":51.942,"endTime":61.671,"body":"Just felt with the time we had last week, it w it wasn't really justice from my standpoint"},{"startTime":51.942,"endTime":61.671,"body":"to dive in enough and and speak about what that place had really become for so many of us"},{"startTime":61.671,"endTime":70.719,"body":"and our lives and how Brian and Anders were kind of on the on the leading wave of of a lot"},{"startTime":61.671,"endTime":70.719,"body":"of things that would uh be to come, which we'll dive into today."},{"startTime":70.719,"endTime":73.381,"body":"But before we get in, Brian, any updates?"},{"startTime":73.382,"endTime":75.864,"body":"Yeah, we have a lot to discuss even after the gym too."},{"startTime":75.864,"endTime":82.52000000000001,"body":"Like your whole entrepreneurial journey essentially didn't even start until the gym was in"},{"startTime":75.864,"endTime":82.52000000000001,"body":"its waning days."},{"startTime":82.52000000000001,"endTime":85.163,"body":"So um a lot of good stuff in this episode."},{"startTime":85.163,"endTime":95.712,"body":"And then I'll also just note that I've had a feedback from a number of different people"},{"startTime":85.163,"endTime":95.712,"body":"that they really enjoyed the episode and uh want more of the the prosper side of kind of"},{"startTime":95.712,"endTime":96.332,"body":"what we do."},{"startTime":96.332,"endTime":99.115,"body":"So I think that's a cool, a cool thing for the future."},{"startTime":99.115,"endTime":100.636,"body":"Um"},{"startTime":100.636,"endTime":107.859,"body":"But yeah, as far as updates for me, just a reminder that we have the new Paragon cycles,"},{"startTime":100.636,"endTime":107.859,"body":"the hypertrophy cycles starting on June 22nd."},{"startTime":107.859,"endTime":113.762,"body":"And we have the core challenge going on where there's going to be additional core work"},{"startTime":107.859,"endTime":113.762,"body":"added to the program three days a week."},{"startTime":115.083,"endTime":118.544,"body":"and I talked a little bit more about that in last week's episode."},{"startTime":118.544,"endTime":124.587,"body":"So if you missed Chasing Big Goals part one, you can go back and check that out and learn"},{"startTime":118.544,"endTime":124.587,"body":"all about the core challenge and stuff like that."},{"startTime":124.587,"endTime":126.908,"body":"Um and then"},{"startTime":127.143,"endTime":131.796,"body":"Not like anyone really cares, but I was talked on the prior episode about my big party"},{"startTime":127.143,"endTime":131.796,"body":"weekend."},{"startTime":131.796,"endTime":133.578,"body":"It happened, it went really well."},{"startTime":133.578,"endTime":134.81900000000002,"body":"All the friends came into town."},{"startTime":134.81900000000002,"endTime":139.462,"body":"We merged friends groups from three different spectrums of my life."},{"startTime":139.482,"endTime":140.953,"body":"And it was just really cool."},{"startTime":140.953,"endTime":142.924,"body":"It honestly could not have gone any better."},{"startTime":142.924,"endTime":144.856,"body":"So I was really happy about that."},{"startTime":144.856,"endTime":153.652,"body":"Uh and then this coming weekend, actually today after the podcast, we are heading to"},{"startTime":144.856,"endTime":153.652,"body":"Steamboat Springs to celebrate my wife's birthday."},{"startTime":153.86,"endTime":158.864,"body":"and spend some time together as a family since we ditched the kids last weekend."},{"startTime":158.864,"endTime":165.628,"body":"So that is my life at the moment and I know Aaron has some big news, so uh let's talk to"},{"startTime":158.864,"endTime":165.628,"body":"the people."},{"startTime":165.629,"endTime":174.873,"body":"Before uh before that I will actually say I went to Steamboat Springs in twenty fourteen,"},{"startTime":165.629,"endTime":174.873,"body":"I believe, for our uh my friend Rob Hammer's wedding."},{"startTime":175.174,"endTime":179.966,"body":"And it was that Steamboat Springs trip when I was like, Yeah, I'm done with San Diego."},{"startTime":179.966,"endTime":181.336,"body":"I'm gonna move to the mountains."},{"startTime":181.336,"endTime":186.639,"body":"And that was and what's crazy is that uh to the listener, right, that was in twenty"},{"startTime":181.336,"endTime":186.639,"body":"fourteen."},{"startTime":186.639,"endTime":189.76,"body":"And here we are in twenty twenty six, right?"},{"startTime":189.76,"endTime":192.392,"body":"Twelve years later, I have finally made it."},{"startTime":192.392,"endTime":195.283,"body":"But I've wanted to do that since that trip."},{"startTime":195.283,"endTime":196.023,"body":"And"},{"startTime":196.346,"endTime":201.919,"body":"And I don't know how you guys are going, but one of the things our friend Hammer told us"},{"startTime":196.346,"endTime":201.919,"body":"is don't take the 70."},{"startTime":201.919,"endTime":202.75,"body":"Right."},{"startTime":203.395,"endTime":204.191,"body":"Yeah."},{"startTime":204.191,"endTime":205.191,"body":"Springs and I listened."},{"startTime":205.191,"endTime":205.812,"body":"I rented a car."},{"startTime":205.812,"endTime":210.764,"body":"I drove like three and a half, four hours from the Denver airport and it was incredible."},{"startTime":210.764,"endTime":219.439,"body":"I was by myself just driving and it was my first experience in those, you know, those big"},{"startTime":210.764,"endTime":219.439,"body":"like Colorado mountains and driving through the small towns and stuff."},{"startTime":219.439,"endTime":221.21,"body":"And I was I was in love."},{"startTime":221.21,"endTime":222.19,"body":"I said, This is it."},{"startTime":222.19,"endTime":223.551,"body":"This is the life that I want."},{"startTime":223.551,"endTime":226.643,"body":"So I'm very excited to finally hold true on my word."},{"startTime":226.643,"endTime":228.094,"body":"Although it took me twelve years."},{"startTime":228.094,"endTime":230.375,"body":"Um but it's so cool."},{"startTime":230.375,"endTime":231.215,"body":"Yeah."},{"startTime":231.551,"endTime":237.415,"body":"Well, we'll be taking seventy two like for an hour and then ditching off onto side roads"},{"startTime":231.551,"endTime":237.415,"body":"for the last two hours."},{"startTime":238.84,"endTime":239.741,"body":"Yeah."},{"startTime":240.144,"endTime":241.235,"body":"Yeah, yeah."},{"startTime":241.236,"endTime":243.918,"body":"Um, okay, so big update from me."},{"startTime":243.918,"endTime":250.301,"body":"Um, a little baby straker is coming in December of this year, right?"},{"startTime":250.301,"endTime":251.671,"body":"Little baby boy."},{"startTime":251.671,"endTime":260.406,"body":"So my wife and Jenny and I my wife Jenny and I are very, very excited and I'm certainly"},{"startTime":251.671,"endTime":260.406,"body":"ready for the next chapter uh of my life."},{"startTime":261.14599999999996,"endTime":266.629,"body":"and couldn't be more thrilled and and just pleased uh and very just grateful."},{"startTime":266.635,"endTime":270.89099999999996,"body":"for for the opportunities you know that I've continued to be provided."},{"startTime":270.89099999999996,"endTime":272.973,"body":"So that's the big news."},{"startTime":273.201,"endTime":285.196,"body":"And then a little follow up to last week as a reminder if you are looking for lab work,"},{"startTime":273.201,"endTime":285.196,"body":"guys, goodlabs.com is the new best player in the space, the cheapest private third party"},{"startTime":285.196,"endTime":287.327,"body":"labs in the United States."},{"startTime":287.327,"endTime":293.49,"body":"And if you use my last name, you get another 20% off already the cheapest labs."},{"startTime":293.49,"endTime":294.7,"body":"I've used them myself."},{"startTime":294.7,"endTime":296.371,"body":"I have a number of clients using them."},{"startTime":296.371,"endTime":303.076,"body":"They have just built a great new feature where I can create panels to send to my clients"},{"startTime":296.371,"endTime":303.076,"body":"as opposed to making sure."},{"startTime":303.076,"endTime":310.151,"body":"That they put everything in the cart correctly, and then clients can directly share their"},{"startTime":303.076,"endTime":310.151,"body":"labs with me in the interface."},{"startTime":310.151,"endTime":315.094,"body":"It's as someone who used to be as a software engineer, it's built so well."},{"startTime":315.094,"endTime":316.855,"body":"It's very, very well done."},{"startTime":316.855,"endTime":318.816,"body":"I'm so excited about it."},{"startTime":318.896,"endTime":324.099,"body":"so if you want to order some labs, buy of course go in there and have a have a look at"},{"startTime":318.896,"endTime":324.099,"body":"good labs."},{"startTime":324.1,"endTime":325.417,"body":"And that's it for me."},{"startTime":325.538,"endTime":326.039,"body":"Sweet."},{"startTime":326.039,"endTime":335.317,"body":"Yeah, I am uh super excited for you to be a dad and experience all the things that I've"},{"startTime":326.039,"endTime":335.317,"body":"complained about over the last six years or eight years or whatever."},{"startTime":335.317,"endTime":337.319,"body":"So you have that to look forward to."},{"startTime":337.319,"endTime":340.065,"body":"I I'm certainly looking forward to it as well."},{"startTime":340.066,"endTime":340.486,"body":"Cool."},{"startTime":340.486,"endTime":344.047,"body":"So where we pi where we left off was the the gym is open."},{"startTime":344.118,"endTime":346.739,"body":"Anders and Brian ha have made it through that first kind of year."},{"startTime":346.739,"endTime":356.353,"body":"Uh the the the sketchiest periods where they're working two jobs, working, you know,"},{"startTime":346.739,"endTime":356.353,"body":"nonstop sort of thing, and and the idea has has taken hold a bit and people like myself"},{"startTime":356.353,"endTime":357.914,"body":"are are learning about it."},{"startTime":357.914,"endTime":369.371,"body":"There is a reputation building around CrossFit Pacific Beach as a little bit of a"},{"startTime":357.914,"endTime":369.371,"body":"differentiator because in in these years of CrossFit, it's before the sport."},{"startTime":369.371,"endTime":381.408,"body":"had really taken off of people snatching four hundred pounds and being these before the"},{"startTime":369.371,"endTime":381.408,"body":"the four before the real super freak athletes showed up, it was basically just a lot of"},{"startTime":381.503,"endTime":387.298,"body":"Ex-military dudes in garages and stuff, you know, it was very ragtag sort of thing."},{"startTime":387.298,"endTime":396.795,"body":"But CrossFit PB, at least in the San Diego, greater San Diego area, was the place where"},{"startTime":387.298,"endTime":396.795,"body":"you they trained really hard and they were actually pretty jacked."},{"startTime":396.795,"endTime":406.743,"body":"Because one of the many criticisms of CrossFit back in the day was the CrossFit guys had"},{"startTime":396.795,"endTime":406.743,"body":"no muscle, but Brian, you know, and Pitts were the two that I remember."},{"startTime":406.743,"endTime":407.353,"body":"And even Loden."},{"startTime":407.353,"endTime":410.576,"body":"Loden had a pretty good, damn good physique at that time, too."},{"startTime":410.762,"endTime":413.593,"body":"200 pounds plus or or or close to it, right?"},{"startTime":413.593,"endTime":417.716,"body":"Everyone's natural, just to be clear across the board there."},{"startTime":417.716,"endTime":420.417,"body":"And we're pretty jacked, very jacked for CrossFit."},{"startTime":420.417,"endTime":428.011,"body":"So I want to dive into what were the things or how did you guys decide to kind of"},{"startTime":420.417,"endTime":428.011,"body":"differentiate with the with the training methodology?"},{"startTime":428.011,"endTime":439.567,"body":"Uh, and then what ultimately ended up attracting a very, very solid core group of of dudes"},{"startTime":428.011,"endTime":439.567,"body":"and many more too, as well, that wanted to train there because of the environment."},{"startTime":439.568,"endTime":448.703,"body":"Yeah, I think you have to almost go a little bit further back to to determine kind of how"},{"startTime":439.568,"endTime":448.703,"body":"and why we ended up taking the structure and programming approach that we did."},{"startTime":448.703,"endTime":459.849,"body":"And so before Anders moved out to San Diego, this was like 2009, he started sending me"},{"startTime":448.703,"endTime":459.849,"body":"workouts to do in the 24-hour fitness that I was working out at."},{"startTime":459.849,"endTime":464.652,"body":"And so he sent me Grace, which is 135-pound clean and jerk for 30 reps."},{"startTime":464.652,"endTime":469.394,"body":"He sent me uh Fran, which was the 2115 nine of thrusters and pull-ups."},{"startTime":469.703,"endTime":474.968,"body":"And I feel like there was one other workout too, I can't remember, but those two"},{"startTime":469.703,"endTime":474.968,"body":"specifically stand out in my brain."},{"startTime":474.968,"endTime":483.716,"body":"So I remember doing these in 24 hour fitness and being like, this is pretty dope that I"},{"startTime":474.968,"endTime":483.716,"body":"can get out of breath and do my cardio."},{"startTime":483.716,"endTime":486.559,"body":"Um, but it's not weight training."},{"startTime":486.559,"endTime":489.361,"body":"Like it's not, it's not what I it's not gonna get me strong and jacked."},{"startTime":489.361,"endTime":496.057,"body":"And I had this sense that despite the fact that I was dying on the floor afterwards, that"},{"startTime":489.361,"endTime":496.057,"body":"it wasn't gonna get me big and jacked."},{"startTime":496.058,"endTime":505.692,"body":"So then Anders moves out to San Diego and he convinces me to start going to this CrossFit"},{"startTime":496.058,"endTime":505.692,"body":"gym with him downtown, East Village, because they had open gym at the time."},{"startTime":505.692,"endTime":508.423,"body":"They were the only CrossFit gym that really offered open gym."},{"startTime":508.523,"endTime":513.065,"body":"And so I initially was a bit apprehensive."},{"startTime":513.345,"endTime":520.558,"body":"And after thinking it through, I was like, okay, you know what I'll do is I'll just go and"},{"startTime":513.345,"endTime":520.558,"body":"do my bodybuilding training at East Village."},{"startTime":520.558,"endTime":523.095,"body":"I'll just use free weights and do my bodybuilding stuff."},{"startTime":523.095,"endTime":526.1659999999999,"body":"And then I'll use the MatCon as my cardio so that I don't have to go run."},{"startTime":526.1659999999999,"endTime":532.227,"body":"Cause at the time I was running, I think 20 or 30 minutes after four of my weekly workouts"},{"startTime":526.1659999999999,"endTime":532.227,"body":"or something like that."},{"startTime":532.508,"endTime":533.8879999999999,"body":"And and so that was my plan."},{"startTime":533.8879999999999,"endTime":538.049,"body":"I was gonna do bodybuilding and then I was gonna do my my Metcon as my cardio."},{"startTime":538.049,"endTime":539.897,"body":"And that's exactly what I did."},{"startTime":539.897,"endTime":546.031,"body":"I literally had a section A, B, and C that was like big compound or isolation bodybuilding"},{"startTime":539.897,"endTime":546.031,"body":"movements."},{"startTime":546.031,"endTime":549.292,"body":"And then we would do a Metcon and I'd get out of breath and then I wouldn't have to go"},{"startTime":546.031,"endTime":549.292,"body":"run."},{"startTime":549.292,"endTime":549.872,"body":"So was great."},{"startTime":549.872,"endTime":552.483,"body":"It was big win on all aspects."},{"startTime":552.705,"endTime":558.298,"body":"Um, so when we started the gym a few months later, that was the only way that I knew."},{"startTime":558.298,"endTime":565.29,"body":"Like I I wasn't gonna conform to to doing CrossFit just because it was CrossFit."},{"startTime":565.29,"endTime":569.271,"body":"Like we were going to be big and strong, and then we were gonna do some CrossFit."},{"startTime":569.551,"endTime":572.082,"body":"and so there Anders was on board, like there was no argument."},{"startTime":572.082,"endTime":573.722,"body":"It like, yeah, of course we're gonna be big and strong."},{"startTime":573.722,"endTime":575.693,"body":"Like that's the basis of everything."},{"startTime":576.103,"endTime":579.352,"body":"and so that was the approach that we took into it, and I think."},{"startTime":579.352,"endTime":589.787,"body":"It was just so cool that that reputation resonated with people and that people didn't want"},{"startTime":579.352,"endTime":589.787,"body":"to just go do cardio and Metcon and lie on the ground and then go home, but people wanted"},{"startTime":589.787,"endTime":594.809,"body":"to come lift heavyweights, be part of that environment and then do the Metcon and go home."},{"startTime":594.809,"endTime":597.716,"body":"And so it kind of created like a bit of a culture around it."},{"startTime":597.717,"endTime":599.038,"body":"And that's exactly what it did."},{"startTime":599.038,"endTime":608.281,"body":"And I like I said in the last episode, I remember being intimidated because of all the"},{"startTime":599.038,"endTime":608.281,"body":"because I was years removed from my my power lifting in in high school."},{"startTime":608.281,"endTime":612.082,"body":"And when you're in that style of training, it's great."},{"startTime":612.082,"endTime":620.965,"body":"When you're not and getting back into it, it's it's intimidating and and daunting,"},{"startTime":612.082,"endTime":620.965,"body":"especially with a lot of the new movement patterns and stuff."},{"startTime":621.308,"endTime":624.311,"body":"So that was what initially drew me to it."},{"startTime":624.311,"endTime":627.695,"body":"And then I just loved the everything was so structured, right?"},{"startTime":627.695,"endTime":630.998,"body":"And by that point I had done CrossFit for probably about a year and a half."},{"startTime":630.998,"endTime":634.372,"body":"And this was the early days where structure really wasn't a thing."},{"startTime":634.372,"endTime":641.099,"body":"I I remember multiple times going to a class and they had the hopper with the ball in the"},{"startTime":634.372,"endTime":641.099,"body":"balls and the workouts."},{"startTime":641.099,"endTime":644.33,"body":"And it would just be like a random workout would pop out."},{"startTime":644.33,"endTime":646.783,"body":"And that's that's what you would do."},{"startTime":646.783,"endTime":650.628,"body":"And that's about as unstructured as it possibly could be."},{"startTime":650.628,"endTime":654.036,"body":"So it it was really cool and obviously"},{"startTime":654.036,"endTime":657.467,"body":"you know, the physiques that that we were able to build while doing crossfit."},{"startTime":657.467,"endTime":661.358,"body":"Like we were pretty fucking jacked um back in those days."},{"startTime":661.358,"endTime":666.059,"body":"And it was definitely a noticeable thing."},{"startTime":666.059,"endTime":671.95,"body":"And I felt very proud to be part of that that gym and community because of the reputation."},{"startTime":671.95,"endTime":674.761,"body":"And when people found out like, you train at PB."},{"startTime":674.761,"endTime":681.783,"body":"And then people would ask like specific questions about the things that they heard about"},{"startTime":674.761,"endTime":681.783,"body":"that went it went in there."},{"startTime":681.783,"endTime":683.943,"body":"So it was it was very, very"},{"startTime":684.382,"endTime":685.22,"body":"Cool."},{"startTime":685.486,"endTime":688.288,"body":"Yeah, it was a great way to uh to live your twenties, man."},{"startTime":688.288,"endTime":692.612,"body":"It was a just a cool a cool town with a cool gym and a cool atmosphere."},{"startTime":692.612,"endTime":699.767,"body":"And like it just purely came out of like this I talked about on the last episode, like"},{"startTime":692.612,"endTime":699.767,"body":"passion into obsession."},{"startTime":699.768,"endTime":702.55,"body":"And uh and that's where we ended up."},{"startTime":702.55,"endTime":705.231,"body":"So it's really cool that it resonated with so many people."},{"startTime":705.232,"endTime":714.741,"body":"Now, since the the episode is is all around goals, were there certain I mean, as a"},{"startTime":705.232,"endTime":714.741,"body":"business owner, y you guys had to have kind of KPIs or things that you wanted to wanted to"},{"startTime":714.741,"endTime":715.632,"body":"shoot for."},{"startTime":715.632,"endTime":724.84,"body":"Were there any that kind of stand out in in your mind of this was like a big goal that we"},{"startTime":715.632,"endTime":724.84,"body":"accomplished that we had set and worked towards for for the business?"},{"startTime":725.088,"endTime":732.251,"body":"I would say the very first one and the one that stands out the most is us getting to a"},{"startTime":725.088,"endTime":732.251,"body":"point where we felt comfortable to quit our day jobs."},{"startTime":732.251,"endTime":738.593,"body":"Because we were, I mean, what we were going through, I can't even imagine in retrospect"},{"startTime":732.251,"endTime":738.593,"body":"that I actually did that."},{"startTime":738.593,"endTime":748.357,"body":"Like I'm not even exaggerating when I say that I was up at 530 every morning to teach a"},{"startTime":738.593,"endTime":748.357,"body":"six AM class, and then I taught class six and seven AM."},{"startTime":748.357,"endTime":749.948,"body":"Anders showed up to teach the eight a.m."},{"startTime":749.948,"endTime":751.358,"body":"and I had to go to my real job."},{"startTime":751.358,"endTime":753.865,"body":"So I was working the gym two and a half hours."},{"startTime":753.865,"endTime":766.588,"body":"Real job for eight hours, back to the gym to teach three more classes, and then clean the"},{"startTime":753.865,"endTime":766.588,"body":"gym, close up, get home at ten PM, make dinner, shower, watch an hour of Sports Center,"},{"startTime":766.588,"endTime":769.089,"body":"and fall asleep at midnight so that I can be up at 5 30 A.M."},{"startTime":769.089,"endTime":769.759,"body":"the next day."},{"startTime":769.759,"endTime":771.26,"body":"And we did this for eight months."},{"startTime":771.26,"endTime":778.582,"body":"So the number one goal was quit the day job so we can live a normal life and have some"},{"startTime":771.26,"endTime":778.582,"body":"balance."},{"startTime":778.682,"endTime":783.383,"body":"And we knew that what we wanted to be able to do that was only"},{"startTime":783.745,"endTime":785.396,"body":"$35,000 a year each."},{"startTime":785.396,"endTime":791.698,"body":"Like that is literally what we coveted at uh 26 years old or whatever it was."},{"startTime":791.698,"endTime":800.972,"body":"Was I I I want to make half of what I was making at my corporate job because once we hit"},{"startTime":791.698,"endTime":800.972,"body":"that point, we knew that the momentum was good and that we were we were gonna be okay."},{"startTime":800.972,"endTime":804.524,"body":"That was that was the the promise or the the thought that we had."},{"startTime":804.525,"endTime":807.606,"body":"It took us eight months to get there."},{"startTime":807.606,"endTime":811.788,"body":"So we opened the gym in spring, late spring of uh"},{"startTime":812.24,"endTime":813.521,"body":"Of 2010."},{"startTime":813.521,"endTime":819.365,"body":"And then in January of 2011, we quit our day jobs making $35,000 a year each."},{"startTime":819.425,"endTime":823.758,"body":"And uh it went so fast after that, it's almost unbelievable."},{"startTime":823.758,"endTime":831.914,"body":"Like we were within, I mean, there's so many rabbit holes we can go down here, but we had"},{"startTime":823.758,"endTime":831.914,"body":"the fights with the neighbors, which was the urgent care, because they didn't like us"},{"startTime":831.914,"endTime":833.865,"body":"dropping barbells when there's like six people."},{"startTime":833.865,"endTime":837.738,"body":"We shared a wall with an urgent care, which is in retrospect terrible idea."},{"startTime":837.738,"endTime":840.377,"body":"Don't start a CrossFit gym next to an urgent care."},{"startTime":840.377,"endTime":845.002,"body":"They were threatening to kick us out, and so we opened a second location as like a safety"},{"startTime":840.377,"endTime":845.002,"body":"net."},{"startTime":845.002,"endTime":848.656,"body":"But then we f we fucking maximized both spaces."},{"startTime":848.656,"endTime":853.111,"body":"We literally exceeded capacity within two years of both the places."},{"startTime":853.111,"endTime":857.436,"body":"Um and so I mean the whole thing just it happened so quickly."},{"startTime":857.436,"endTime":861.28,"body":"It's uh kind of crazy to think about in retrospect."},{"startTime":861.281,"endTime":861.958,"body":"Yeah."},{"startTime":861.958,"endTime":863.546,"body":"And then I I know"},{"startTime":864.191,"endTime":875.616,"body":"kind of as I mean the the I was there for those for those e expansions and stuff and it it"},{"startTime":864.191,"endTime":875.616,"body":"was always really really cool um watching things grow and and then obviously when there"},{"startTime":875.616,"endTime":884.57,"body":"was the the two locations and then you went back to one but one giant location which was"},{"startTime":875.616,"endTime":884.57,"body":"really cool and then that had it it's the the whole string of you know that that would"},{"startTime":884.57,"endTime":892.843,"body":"that's what I would consider like my peak and the the peak enjoyment was at that mega"},{"startTime":884.57,"endTime":892.843,"body":"location where we went to you know regionals and all that stuff and that's when Cena sh"},{"startTime":892.843,"endTime":894.206,"body":"showed up and started coming"},{"startTime":894.206,"endTime":895.117,"body":"the gym, right?"},{"startTime":895.117,"endTime":897.998,"body":"All these really crazy things."},{"startTime":897.998,"endTime":905.743,"body":"And then kind of for you as you know, you've spent like you know close to like two decades"},{"startTime":897.998,"endTime":905.743,"body":"now, right?"},{"startTime":905.943,"endTime":906.864,"body":"In the in the industry."},{"startTime":906.864,"endTime":910.806,"body":"Like when did things kind of start shifting for you where you were"},{"startTime":910.912,"endTime":919.687,"body":"Falling out of love, maybe, per se, or or just starting to yearn for an evolution of sorts"},{"startTime":910.912,"endTime":919.687,"body":"and and wanting to do things a little bit differently, or or in addition, right?"},{"startTime":919.687,"endTime":926.401,"body":"'Cause I know we're kind of glossing over you coaching games athletes and doing being like"},{"startTime":919.687,"endTime":926.401,"body":"a pioneer of of online coaching."},{"startTime":926.401,"endTime":930.772,"body":"Uh when did those feelings and stuff start to, you know, meander a little bit?"},{"startTime":930.772,"endTime":933.994,"body":"Yeah, I think it was a coalescence of a number of things."},{"startTime":935.416,"endTime":943.863,"body":"in 2011 through 2014, I was like competing in CrossFit and coaching all these athletes."},{"startTime":944.224,"endTime":951.931,"body":"And in competing in CrossFit, you know, it entails training six days a week for two or"},{"startTime":944.224,"endTime":951.931,"body":"three sessions a day."},{"startTime":951.931,"endTime":953.613,"body":"I mean, I was just burning out."},{"startTime":953.613,"endTime":955.004,"body":"My body was breaking down."},{"startTime":955.004,"endTime":957.356,"body":"I remember at one point."},{"startTime":957.665,"endTime":967.679,"body":"uh just getting in and out of the car, I would have to like hold my hands on my thighs to"},{"startTime":957.665,"endTime":967.679,"body":"like support me because my knees were in so much pain and I would have to warm up for 20"},{"startTime":967.679,"endTime":970.15,"body":"or 30 minutes just to do my daily workout."},{"startTime":970.15,"endTime":976.222,"body":"Um so that was always, you know, kind of festering and and pushing me."},{"startTime":976.222,"endTime":984.533,"body":"And then I did that uh bodybuilding competition in 2015 and that kind of reminded me that"},{"startTime":984.533,"endTime":992.79,"body":"While there is tons of problems with bodybuilding, and I did the the diet at the end very"},{"startTime":984.533,"endTime":992.79,"body":"poorly, I hired the wrong coach, like a whole number of things went wrong."},{"startTime":992.79,"endTime":998.895,"body":"But in the process, it reminded me that, man, I can actually be really jacked and fit."},{"startTime":998.896,"endTime":1003.02,"body":"Training like 45 minutes five or six days a week and doing a bro split."},{"startTime":1003.02,"endTime":1005.021,"body":"Like, what the fuck am I doing?"},{"startTime":1005.021,"endTime":1005.412,"body":"You know?"},{"startTime":1005.412,"endTime":1007.323,"body":"Um, so there was that."},{"startTime":1007.524,"endTime":1011.326,"body":"And then on top of all of that, Anders and I were starting to"},{"startTime":1012.008,"endTime":1016.74,"body":"have some animosity and different views on the way that we wanted the gym to go."},{"startTime":1017.181,"endTime":1027.4969999999998,"body":"Add on to that that this huge massive palatial location that we had consolidated both of"},{"startTime":1017.181,"endTime":1027.4969999999998,"body":"our gyms into was starting to bleed members and there was more competition opening up"},{"startTime":1027.4969999999998,"endTime":1037.813,"body":"around us and we had this balloon rent payment that we had that we were suddenly, you"},{"startTime":1027.4969999999998,"endTime":1037.813,"body":"know, in jeopardy of actually being able to make the same amount of money we were making"},{"startTime":1037.813,"endTime":1039.493,"body":"just a year prior."},{"startTime":1040.882,"endTime":1043.684,"body":"So it was a coalescence of all of these different things."},{"startTime":1044.2060000000001,"endTime":1058.851,"body":"And I think over the course of a year or two, it just kinda got to a point where Anders"},{"startTime":1044.2060000000001,"endTime":1058.851,"body":"and I realized we needed to go in a new direction and uh we can talk all about kind of"},{"startTime":1058.851,"endTime":1061.243,"body":"going online and stuff like that along the way."},{"startTime":1061.243,"endTime":1064.186,"body":"But uh that's kind of I think how it all fell apart."},{"startTime":1064.456,"endTime":1068.339,"body":"Yeah, and and that's kind of how I remember it from from my standpoint."},{"startTime":1068.339,"endTime":1071.216,"body":"But let's talk more going online, right?"},{"startTime":1071.216,"endTime":1080.147,"body":"I I know you had uh a a an unsuccessful business, which I think is is is important to"},{"startTime":1071.216,"endTime":1080.147,"body":"actually cover in this, but let's talk about the transition."},{"startTime":1080.434,"endTime":1082.646,"body":"to online and what really drove that?"},{"startTime":1082.646,"endTime":1089.168,"body":"What were some of the things that you kind of what were the the big moving pieces that got"},{"startTime":1082.646,"endTime":1089.168,"body":"you from, hey, this is something that I want to do."},{"startTime":1089.168,"endTime":1095.919,"body":"There's two to three clients to where this can become a viable, you know, business for me"},{"startTime":1089.168,"endTime":1095.919,"body":"and my family."},{"startTime":1095.92,"endTime":1102.283,"body":"Well yeah, so I started doing online one on one coaching in two thousand eleven."},{"startTime":1102.464,"endTime":1111.589,"body":"And uh within a year I had a max roster of at the time I thought was about thirty people"},{"startTime":1102.464,"endTime":1111.589,"body":"that I could handle because I was also coaching classes and did gym stuff."},{"startTime":1111.589,"endTime":1117.816,"body":"So I was coaching thirty CrossFit athletes um online and"},{"startTime":1117.816,"endTime":1127.201,"body":"Even though that number kind of oscillated and it waned a little bit toward the end of the"},{"startTime":1117.816,"endTime":1127.201,"body":"my CrossFit tenure, um it was still like a pretty robust roster."},{"startTime":1127.301,"endTime":1132.003,"body":"And I still had a lot of inquiries coming in."},{"startTime":1132.003,"endTime":1140.888,"body":"And so skipping over the failed business that Kim and I had, which I can back check to in"},{"startTime":1132.003,"endTime":1140.888,"body":"a second, I saw an opportunity"},{"startTime":1140.966,"endTime":1148.918,"body":"To provide programming to all of these people that were inquiring about my services at a"},{"startTime":1140.966,"endTime":1148.918,"body":"much, much cheaper rate."},{"startTime":1148.918,"endTime":1153.019,"body":"Because a lot of the people that were inquiring were being turned off when I would rent"},{"startTime":1148.918,"endTime":1153.019,"body":"mention."},{"startTime":1153.019,"endTime":1154.82,"body":"At the time it was $250 a month."},{"startTime":1154.82,"endTime":1157.14,"body":"Like, no, that's that's too much, you know."},{"startTime":1158.441,"endTime":1164.143,"body":"it's crazy that now in 2026, that doesn't even feel like a huge monthly, monthly take."},{"startTime":1164.143,"endTime":1165.763,"body":"But but at the time it was."},{"startTime":1165.763,"endTime":1169.884,"body":"And so I started Evolve training systems with."},{"startTime":1169.99,"endTime":1181.32,"body":"The philosophy of meh meshing bodybuilding world and CrossFit, but not really in the way"},{"startTime":1169.99,"endTime":1181.32,"body":"that I did it in the beginning when we first started in 2010, where it was bodybuilding"},{"startTime":1181.32,"endTime":1182.27,"body":"and then Metcon."},{"startTime":1182.27,"endTime":1192.459,"body":"It was more of like a hybrid approach where there's like a bodybuilding section, an"},{"startTime":1182.27,"endTime":1192.459,"body":"Olympic lifting or like skill work gymnastics section, and then a Metcon."},{"startTime":1192.459,"endTime":1194.04,"body":"Um"},{"startTime":1194.223,"endTime":1202.539,"body":"And this was all done in like an online program delivery format where the workouts could"},{"startTime":1194.223,"endTime":1202.539,"body":"be done in like 45 to 60 minutes, trying to reach general population, not really"},{"startTime":1202.7,"endTime":1203.41,"body":"competitors."},{"startTime":1203.41,"endTime":1210.105,"body":"Uh, and just create a well-rounded program that could get you jacked and keep you fit in a"},{"startTime":1203.41,"endTime":1210.105,"body":"reasonable amount of time."},{"startTime":1210.246,"endTime":1211.857,"body":"And I saw a hole in the market there."},{"startTime":1211.857,"endTime":1218.524,"body":"There was wasn't anything there except I think the only other competition I had at that"},{"startTime":1211.857,"endTime":1218.524,"body":"point was street parking had just come out."},{"startTime":1218.524,"endTime":1220.705,"body":"Which was a really fast."},{"startTime":1220.705,"endTime":1226.048,"body":"It was like a 20-minute maybe like purely CrossFit, not even bodybuilding style focus."},{"startTime":1226.048,"endTime":1229.47,"body":"And then there was functional bodybuilding, which came out around the same time as me."},{"startTime":1229.47,"endTime":1233.524,"body":"And I think functional bodybuilding was kind of a direct competitor to what I was trying"},{"startTime":1229.47,"endTime":1233.524,"body":"to do."},{"startTime":1233.524,"endTime":1235.573,"body":"Uh and they had a really cool name as well."},{"startTime":1235.573,"endTime":1239.246,"body":"Um, but uh, but it worked, man."},{"startTime":1239.246,"endTime":1244.999,"body":"It worked within uh within six months or eight months of starting Evolved."},{"startTime":1244.999,"endTime":1247.44,"body":"I had over 200 members."},{"startTime":1247.854,"endTime":1249.585,"body":"At like $30 a month."},{"startTime":1249.626,"endTime":1256.622,"body":"And so that at that point became a much better return on my time and investment than"},{"startTime":1249.626,"endTime":1256.622,"body":"spending more time at the gym."},{"startTime":1256.622,"endTime":1264.419,"body":"I had already sold uh a bunch of my stock in the gym and I was still a partial owner and I"},{"startTime":1256.622,"endTime":1264.419,"body":"was running classes here and there."},{"startTime":1264.419,"endTime":1274.138,"body":"But uh as the online business began to take off, one of my clients was Lori, who ended up"},{"startTime":1264.419,"endTime":1274.138,"body":"being my business partner at Paragon."},{"startTime":1274.16,"endTime":1283.537,"body":"And she proposed that we take kind of what I was doing with Evolved with this online"},{"startTime":1274.16,"endTime":1283.537,"body":"programming and put it into a a uh program in which she would do the nutrition coaching"},{"startTime":1283.537,"endTime":1286.479,"body":"and the marketing and I would handle training and education."},{"startTime":1286.479,"endTime":1294.314,"body":"And then we would bring on a third business partner, this guy, Steve, who would do uh kind"},{"startTime":1286.479,"endTime":1294.314,"body":"of finance and behind the the scenes stuff."},{"startTime":1294.435,"endTime":1296.18,"body":"And it was just it just worked."},{"startTime":1296.18,"endTime":1298.237,"body":"Um, it worked really well."},{"startTime":1298.498,"endTime":1301.67,"body":"And then when COVID hit, it worked even better."},{"startTime":1301.767,"endTime":1308.963,"body":"Because uh I foresaw this thing, luckily, like a week before everything shut down."},{"startTime":1308.963,"endTime":1314.928,"body":"And I had these dumbbell only and at home programs like ready to go by the day the world"},{"startTime":1308.963,"endTime":1314.928,"body":"shut down."},{"startTime":1314.928,"endTime":1320.413,"body":"And so we got four hundred members in under a month in the first month of COVID."},{"startTime":1320.413,"endTime":1323.956,"body":"And it just propelled everything forward."},{"startTime":1323.956,"endTime":1330.907,"body":"It's kinda it's kind of weird looking back on all of this and thinking about like right"},{"startTime":1323.956,"endTime":1330.907,"body":"time, right place for CrossFit."},{"startTime":1330.907,"endTime":1339.604,"body":"Right time, right place for online coaching, right time, right place for online"},{"startTime":1330.907,"endTime":1339.604,"body":"programming uh at large for general population."},{"startTime":1339.604,"endTime":1345.968,"body":"So uh very lucky on my end, but that is kind of the way things played out."},{"startTime":1345.968,"endTime":1353.294,"body":"And I guess luck is what is it, the the bringing together of opportunity and preparation."},{"startTime":1353.294,"endTime":1355.115,"body":"So there you go."},{"startTime":1355.115,"endTime":1356.516,"body":"I guess it worked out."},{"startTime":1356.741,"endTime":1367.765,"body":"I like how you said that because I I think f from my standpoint, there there there was"},{"startTime":1356.741,"endTime":1367.765,"body":"opportunities that you were able to identify, right?"},{"startTime":1367.765,"endTime":1371.289,"body":"And and that is it's easy to say luck, but"},{"startTime":1371.608,"endTime":1379.352,"body":"If we when we walk back through it and you're like, well, I was doing bodybuilding and I"},{"startTime":1371.608,"endTime":1379.352,"body":"uh in strength training, let's call it strength training, like which which was really what"},{"startTime":1379.352,"endTime":1380.262,"body":"it was."},{"startTime":1380.262,"endTime":1383.504,"body":"And then I wanted to just do this instead of my cardio."},{"startTime":1383.504,"endTime":1391.567,"body":"So you basically just put those together, which was came from your background in history,"},{"startTime":1383.504,"endTime":1391.567,"body":"and you guys made that the approach at how you would do CrossFit, which was different at"},{"startTime":1391.567,"endTime":1395.999,"body":"the time, but that comes from your background of how you thought things should be."},{"startTime":1395.999,"endTime":1401.454,"body":"And then obviously that resonated with a lot of people, and then obviously one"},{"startTime":1401.454,"endTime":1411.468,"body":"One thing that we glossed over was you were really ahead or early in my understanding of"},{"startTime":1401.454,"endTime":1411.468,"body":"it of going out and seeking continued education in the functional fitness space."},{"startTime":1411.468,"endTime":1414.469,"body":"And you would bring in, I remember, a ape Apex?"},{"startTime":1414.469,"endTime":1415.97,"body":"Ape, what was it called?"},{"startTime":1416.07,"endTime":1417.59,"body":"OPEX into the gym."},{"startTime":1417.59,"endTime":1419.711,"body":"And like that was pretty early in education stuff."},{"startTime":1419.711,"endTime":1424.053,"body":"So you you kinda, from my standpoint, you weren't just ever"},{"startTime":1424.709,"endTime":1426.05,"body":"Complacent and comfortable."},{"startTime":1426.05,"endTime":1431.595,"body":"You're always like, okay, things are good, but what can I continue to learn or how can we"},{"startTime":1426.05,"endTime":1431.595,"body":"try these things?"},{"startTime":1431.595,"endTime":1433.967,"body":"And you've always just kind of kept an edge towards that."},{"startTime":1433.967,"endTime":1437.58,"body":"And then seeing, hey, we have this online program."},{"startTime":1437.967,"endTime":1444.922,"body":"People aren't maybe not gonna be able to go to a gym, let me build this new program,"},{"startTime":1437.967,"endTime":1444.922,"body":"dumbbells only in a week, so it can become accessible."},{"startTime":1444.922,"endTime":1449.445,"body":"And it's really just seeing opportunities based off of how things are tr trending."},{"startTime":1449.445,"endTime":1455.749,"body":"And maybe it was even a little bit of fear-based, which is not necessarily a bad thing,"},{"startTime":1449.445,"endTime":1455.749,"body":"and just making decisions early enough."},{"startTime":1455.749,"endTime":1459.982,"body":"And it sounds like you've kind of just done that, you know, numerous times over."},{"startTime":1459.982,"endTime":1467.353,"body":"And once it works two or three times, and you're like, hey, I've kind of spotted these"},{"startTime":1459.982,"endTime":1467.353,"body":"things before, I've gone in on it, it's worked."},{"startTime":1467.353,"endTime":1469.695,"body":"It almost becomes you have momentum in it."},{"startTime":1469.695,"endTime":1471.086,"body":"Why would I not do it again?"},{"startTime":1471.086,"endTime":1474.498,"body":"It's worked out for me the last three or four times in a row."},{"startTime":1474.679,"endTime":1477.551,"body":"which which I think is is really, really cool."},{"startTime":1477.551,"endTime":1481.044,"body":"So f from there's go ahead."},{"startTime":1481.25,"endTime":1489.961,"body":"Yeah, I just I think it might be important just quickly to go backtrack and reflect on the"},{"startTime":1481.25,"endTime":1489.961,"body":"failed business because uh it could have been easy to have a failed business in the online"},{"startTime":1489.961,"endTime":1493.175,"body":"space and then be like, this isn't this doesn't work or whatever."},{"startTime":1493.175,"endTime":1498.562,"body":"But essentially what happened was Kim and I started this business in 2015 called Active"},{"startTime":1493.175,"endTime":1498.562,"body":"Traveler Network."},{"startTime":1498.562,"endTime":1500.39,"body":"And our idea was that like"},{"startTime":1500.39,"endTime":1504.851,"body":"There's people all the time traveling for work and for pleasure and whatever."},{"startTime":1504.851,"endTime":1508.122,"body":"And maybe people want to keep up with their fitness while they're traveling."},{"startTime":1508.122,"endTime":1511.243,"body":"So we created like four different programs for like various equipment."},{"startTime":1511.243,"endTime":1515.484,"body":"Like one of them, if you want to bring rings with you, one of them if you just have"},{"startTime":1511.243,"endTime":1515.484,"body":"dumbbells in a hotel gym."},{"startTime":1515.484,"endTime":1517.565,"body":"One of them if it's just body weight and you have nothing."},{"startTime":1517.565,"endTime":1519.866,"body":"Um, and then there was another one too."},{"startTime":1519.866,"endTime":1523.057,"body":"But anyway, we uh we created these different programs."},{"startTime":1523.057,"endTime":1523.717,"body":"You could sign up."},{"startTime":1523.717,"endTime":1525.477,"body":"It was five dollars a month."},{"startTime":1525.477,"endTime":1528.612,"body":"And our thought was like, for five dollars a month, like."},{"startTime":1528.612,"endTime":1529.562,"body":"Everyone would just sign up."},{"startTime":1529.562,"endTime":1534.658,"body":"Like you can just have this in your back pocket and you'll just have it with you anytime"},{"startTime":1529.562,"endTime":1534.658,"body":"you travel, you know?"},{"startTime":1534.658,"endTime":1537.661,"body":"And and that just that just didn't work out."},{"startTime":1537.661,"endTime":1541.565,"body":"We underpriced the market so hard and there just wasn't enough reach."},{"startTime":1542.967,"endTime":1547.151,"body":"and it wasn't very well professionally put together either."},{"startTime":1547.151,"endTime":1548.111,"body":"But"},{"startTime":1548.359,"endTime":1557.596,"body":"I learned so much from that experience and going through, you know, filming the videos and"},{"startTime":1548.359,"endTime":1557.596,"body":"the cues and putting all the content out there, making it accessible for people."},{"startTime":1557.596,"endTime":1559.548,"body":"Like I built a website from scratch."},{"startTime":1559.548,"endTime":1565.342,"body":"Like I never even knew I could build a website, but I followed a YouTube video and I built"},{"startTime":1559.548,"endTime":1565.342,"body":"WordPress website for our business."},{"startTime":1565.342,"endTime":1572.748,"body":"Um, and all of that experience and failing at that set the stage actually for me to"},{"startTime":1565.342,"endTime":1572.748,"body":"succeed."},{"startTime":1572.838,"endTime":1574.149,"body":"going with evolved."},{"startTime":1574.149,"endTime":1576.881,"body":"And so I think it's important when you do fail."},{"startTime":1576.881,"endTime":1585.68,"body":"I think this is common knowledge for a lot of people, but it's important when you do fail"},{"startTime":1576.881,"endTime":1585.68,"body":"to not look at it as a failure or a deterrent from necessarily approaching something"},{"startTime":1585.68,"endTime":1594.448,"body":"similar in the future, but more, you know, assessing what you can take from it and then"},{"startTime":1585.68,"endTime":1594.448,"body":"learn from and apply to any future business that might be similar."},{"startTime":1594.449,"endTime":1606.446,"body":"Yeah, I I think it and one of the the most important pieces in that is there's there's"},{"startTime":1594.449,"endTime":1606.446,"body":"failure that defeats you and then there's the failure of there's you have like a"},{"startTime":1606.446,"endTime":1615.471,"body":"conviction in something that you are going to do and and you understand that there's going"},{"startTime":1606.446,"endTime":1615.471,"body":"to be ups and downs along the way and when you fail"},{"startTime":1615.853,"endTime":1619.667,"body":"With that conviction, you realize like this just wasn't the right path."},{"startTime":1619.667,"endTime":1628.555,"body":"So now that I've eliminated, I've eliminated one potential, and now I have less you know"},{"startTime":1619.667,"endTime":1628.555,"body":"paths that I can go forward to with this thing."},{"startTime":1628.555,"endTime":1637.944,"body":"And not to shift you know too much, but when when my wife and I were starting our"},{"startTime":1628.555,"endTime":1637.944,"body":"businesses and you know leaving our our careers and stuff, when we started telling our"},{"startTime":1637.944,"endTime":1641.266,"body":"friends, we spoke about it very differently."},{"startTime":1641.591,"endTime":1645.993,"body":"And I referred to it as we are, we're gonna roll the dice and see what happens."},{"startTime":1645.993,"endTime":1646.263,"body":"Right."},{"startTime":1646.263,"endTime":1650.529,"body":"And I had said that to like three or four friends and before when we were speaking about"},{"startTime":1646.263,"endTime":1650.529,"body":"it."},{"startTime":1650.529,"endTime":1656.087,"body":"And then one time privately, Jenny, you know, kind of pulled me aside and said, I'm not"},{"startTime":1650.529,"endTime":1656.087,"body":"rolling any fucking dice."},{"startTime":1656.087,"endTime":1657.785,"body":"Like I'm making this happen."},{"startTime":1657.785,"endTime":1663.529,"body":"So if you're serious about making it happen, I suggest you should start speaking about it"},{"startTime":1657.785,"endTime":1663.529,"body":"as such."},{"startTime":1663.732,"endTime":1665.813,"body":"And and that was very powerful."},{"startTime":1665.813,"endTime":1669.515,"body":"And I'm vividly remember that conversation because it was it was hard."},{"startTime":1669.515,"endTime":1672.806,"body":"It was like my girlfriend at the time like pressing me, you know."},{"startTime":1672.806,"endTime":1680.69,"body":"But but she was completely right because the way that I was presenting it was soft, so"},{"startTime":1672.806,"endTime":1680.69,"body":"that if it fails, it's okay."},{"startTime":1680.69,"endTime":1686.493,"body":"Because the the the dice didn't land the direction that you know that I needed them to for"},{"startTime":1680.69,"endTime":1686.493,"body":"me."},{"startTime":1686.493,"endTime":1691.155,"body":"Where Jenny was framing as, I'm not rolling dice, I'm doing this."},{"startTime":1691.155,"endTime":1693.667,"body":"There's gonna be ups, there's gonna be downs, but if"},{"startTime":1693.667,"endTime":1696.87,"body":"I have conviction in it and figure it out, it will work."},{"startTime":1696.87,"endTime":1700.231,"body":"It might just take longer than I had wanted it to."},{"startTime":1700.472,"endTime":1708.248,"body":"And when I was able to realize my faults, because I was trying I was protecting myself"},{"startTime":1700.472,"endTime":1708.248,"body":"because of going out into the unknown."},{"startTime":1708.248,"endTime":1717.455,"body":"And for anyone that knew me in those years like you did, Brian, marketing myself and"},{"startTime":1708.248,"endTime":1717.455,"body":"starting a business and stuff like that, that is just not, you know, the person that I"},{"startTime":1717.455,"endTime":1718.365,"body":"was."},{"startTime":1718.546,"endTime":1720.707,"body":"And it's still not the person that I am."},{"startTime":1720.707,"endTime":1721.867,"body":"I've just."},{"startTime":1722.358,"endTime":1727.753,"body":"Figured out a way to do it anyway, even though it still makes me terribly uncomfortable."},{"startTime":1728.655,"endTime":1741.318,"body":"and and I think for having big goals, you need that because you're going to have doubts"},{"startTime":1728.655,"endTime":1741.318,"body":"and there's going to be those hard times, but but having that fire for reaching the end is"},{"startTime":1741.318,"endTime":1743.284,"body":"absolutely compulsory."},{"startTime":1743.284,"endTime":1744.455,"body":"Mm-hmm."},{"startTime":1744.455,"endTime":1745.867,"body":"Yeah, I love Jenny's approach."},{"startTime":1745.867,"endTime":1749.241,"body":"She basically was taking failure off the table as an option."},{"startTime":1749.582,"endTime":1754.768,"body":"And uh there's definitely, like you said, the conviction is significantly higher at that"},{"startTime":1749.582,"endTime":1754.768,"body":"point."},{"startTime":1755.039,"endTime":1758.944,"body":"so yeah, I don't have a ton more on my situation unless you have anything else."},{"startTime":1758.944,"endTime":1762.674,"body":"I'm totally down to jump over to the beginning of S C."},{"startTime":1762.675,"endTime":1763.516,"body":"Yeah, we can."},{"startTime":1763.516,"endTime":1777.225,"body":"And I think the only is there any kind of d I I know you s you spoke about the the COVID"},{"startTime":1763.516,"endTime":1777.225,"body":"was a a really defining moment for um both Paragon and Evolved of of things really picking"},{"startTime":1777.225,"endTime":1777.765,"body":"up."},{"startTime":1777.765,"endTime":1779.937,"body":"And I think that was one of those those opportunities."},{"startTime":1779.937,"endTime":1783.369,"body":"And with SNC, you know, I'll start a little bit there."},{"startTime":1783.87,"endTime":1789.353,"body":"Right before COVID, things were looking pretty grim with my coaching."},{"startTime":1790.864,"endTime":1799.598,"body":"One of the things that we talked about, you know, before we started recording is we worked"},{"startTime":1790.864,"endTime":1799.598,"body":"both for a while to save money, to build yourself some runway."},{"startTime":1799.598,"endTime":1814.365,"body":"And I had about not quite two years of doing both, of you know, allowing clients to to"},{"startTime":1799.598,"endTime":1814.365,"body":"build and you know s uh sharpening my my skills a bit before I left my uh software job."},{"startTime":1814.365,"endTime":1816.517,"body":"And I'd and I'd built up a nice chunk."},{"startTime":1816.517,"endTime":1818.318,"body":"you know, o of cash."},{"startTime":1818.348,"endTime":1820.639,"body":"and I didn't touch like my four one K or anything."},{"startTime":1820.639,"endTime":1821.689,"body":"I I left all that."},{"startTime":1821.689,"endTime":1823.72,"body":"I didn't cash out out or anything."},{"startTime":1823.72,"endTime":1829.323,"body":"But kind of right before COVID, that runway was getting pretty small."},{"startTime":1829.323,"endTime":1835.945,"body":"I think I was down to about my last like twenty-six, twenty seven hundred dollars or"},{"startTime":1829.323,"endTime":1835.945,"body":"something like that."},{"startTime":1835.945,"endTime":1842.949,"body":"And what was really opportune were those COVID stimulus checks because that was like sick."},{"startTime":1842.949,"endTime":1846.49,"body":"I have like an extra twenty five percent in my bank account."},{"startTime":1846.49,"endTime":1847.25,"body":"Out."},{"startTime":1848.431,"endTime":1854.015,"body":"and I remember being like that that the walls are closing in feeling, you know, like it's"},{"startTime":1848.431,"endTime":1854.015,"body":"not working."},{"startTime":1854.015,"endTime":1855.816,"body":"I'm banging my head against the wall."},{"startTime":1855.816,"endTime":1858.297,"body":"And that was in like late February."},{"startTime":1858.297,"endTime":1863.8,"body":"I remember having a little bit of not a meltdown, but like a mini panic attack sort of"},{"startTime":1858.297,"endTime":1863.8,"body":"thing."},{"startTime":1863.8,"endTime":1868.764,"body":"Um, but then that was like I said, about early March, late February."},{"startTime":1868.764,"endTime":1875.028,"body":"But by May, things were just growing like steadily, and then maybe by July."},{"startTime":1875.358,"endTime":1885.559,"body":"there I was making like three times the money I was making before, which I should add was"},{"startTime":1875.358,"endTime":1885.559,"body":"still not a lot, but I was like comfortable paying bills a and everything uh at that"},{"startTime":1885.559,"endTime":1886.389,"body":"point."},{"startTime":1886.389,"endTime":1891.576,"body":"What do you think it was about the COVID that kind of was able to elicit that change for"},{"startTime":1886.389,"endTime":1891.576,"body":"your business?"},{"startTime":1892.637,"endTime":1902.332,"body":"I think the the site of because people were heavily restricted on the what would you call"},{"startTime":1892.637,"endTime":1902.332,"body":"it?"},{"startTime":1902.333,"endTime":1906.996,"body":"The niceties and things that you could go do, right?"},{"startTime":1906.996,"endTime":1910.017,"body":"So like you you c it's co- COVID hits, you can't go out to eat anymore."},{"startTime":1910.017,"endTime":1912.669,"body":"You can't go to all these social gatherings and things."},{"startTime":1912.669,"endTime":1918.903,"body":"So a lot of the the not the restrictions, but the problems that people have with"},{"startTime":1919.001,"endTime":1922.027,"body":"coaching and in accomplishing their goals is"},{"startTime":1922.489,"endTime":1928.08,"body":"I go out to social things and I I fall off my diet or where we go out partying with"},{"startTime":1922.489,"endTime":1928.08,"body":"friends."},{"startTime":1928.08,"endTime":1937.962,"body":"But like when you remove all of that, a lot of the not kind of excuses, but let's use that"},{"startTime":1928.08,"endTime":1937.962,"body":"term, excuses that people have are effectively government government mandated that you"},{"startTime":1937.962,"endTime":1939.142,"body":"can't do them."},{"startTime":1939.142,"endTime":1951.605,"body":"So it was much easier for people to follow a plan because they had to or didn't have other"},{"startTime":1939.142,"endTime":1951.605,"body":"options effectively, results happen more, and they real a lot of people really double down"},{"startTime":1951.605,"endTime":1952.325,"body":"on"},{"startTime":1952.472,"endTime":1958.331,"body":"During COVID, it was either I'm gonna start drinking a lot or I'm gonna get like my health"},{"startTime":1952.472,"endTime":1958.331,"body":"and fitness in order."},{"startTime":1958.553,"endTime":1961.719,"body":"and that just provided a lot of opportunity for me."},{"startTime":1961.719,"endTime":1965.845,"body":"A lot of people signed up for coaching, and then because"},{"startTime":1966.547,"endTime":1977.589,"body":"their options were limited uh for you know meals out social gathering stuff we saw a lot"},{"startTime":1966.547,"endTime":1977.589,"body":"more progress faster and then people would ask what they were doing and like my business"},{"startTime":1977.589,"endTime":1986.776,"body":"has always largely been referral word of mouth and it was just an opportunity and"},{"startTime":1977.589,"endTime":1986.776,"body":"fortunately for me like I was already fully online I did know in-person stuff like my"},{"startTime":1986.776,"endTime":1996.6,"body":"business was already set up completely online so while a lot of coaches were trying to"},{"startTime":1986.776,"endTime":1996.6,"body":"like scramble to set up online like I was already done and had been"},{"startTime":1996.6,"endTime":2006.494,"body":"So again, it was a little bit of opportunistic timing and then leveraging"},{"startTime":1996.6,"endTime":2006.494,"body":"government-mandated shutdowns of restaurants and social things where we just removed"},{"startTime":2006.494,"endTime":2009.379,"body":"distractions and it was able to produce better results."},{"startTime":2009.379,"endTime":2015.538,"body":"Did you notice that and see that at the time, or was it just kind of like, wow, look at"},{"startTime":2009.379,"endTime":2015.538,"body":"this influx of people coming in?"},{"startTime":2015.538,"endTime":2016.749,"body":"This is crazy."},{"startTime":2016.958,"endTime":2022.622,"body":"I didn't at the time because it was a lot of like, holy shit, this is working, you know,"},{"startTime":2016.958,"endTime":2022.622,"body":"this is great."},{"startTime":2022.622,"endTime":2028.767,"body":"And and I remember I I felt bad saying it because I know that COVID was a really terrible"},{"startTime":2022.622,"endTime":2028.767,"body":"time for a lot of people."},{"startTime":2028.767,"endTime":2035.752,"body":"But aside from the shitty part of like not being able to go to the gym and doing all these"},{"startTime":2028.767,"endTime":2035.752,"body":"awful home workouts, like I kind of thrived."},{"startTime":2035.752,"endTime":2038.834,"body":"I was up super early because there was nothing else to do."},{"startTime":2038.834,"endTime":2041.856,"body":"Like we at the time we were still in Colombia in South America."},{"startTime":2041.856,"endTime":2044.551,"body":"We had this like, I don't know, man."},{"startTime":2044.551,"endTime":2047.873,"body":"Maybe 700, 600 square foot apartment."},{"startTime":2047.873,"endTime":2049.384,"body":"It was really small."},{"startTime":2049.384,"endTime":2051.184,"body":"So I was up early."},{"startTime":2051.441,"endTime":2054.726,"body":"I would, you know, we we I'd eat, I'd start work."},{"startTime":2054.726,"endTime":2059.058,"body":"I'd work for like 10 hours, but when you start work at 6 p.m."},{"startTime":2059.058,"endTime":2062.13,"body":"or 6 a.m., 10-hour day, like you're done at four."},{"startTime":2062.13,"endTime":2066.032,"body":"I would train for like 30 minutes, you know, in in the middle of it."},{"startTime":2066.362,"endTime":2069.184,"body":"And then cook dinner and I'd be and it'd be like 8 p.m."},{"startTime":2069.184,"endTime":2074.037,"body":"And then I would read, read a book for like an hour and a half at night and be in bed at 9"},{"startTime":2069.184,"endTime":2074.037,"body":"30."},{"startTime":2074.037,"endTime":2079.92,"body":"I was sleeping eight and a half hours per night, working 10 hours per day, and reading for"},{"startTime":2074.037,"endTime":2079.92,"body":"an hour and a half."},{"startTime":2079.92,"endTime":2081.941,"body":"Like it it was they were good days."},{"startTime":2081.941,"endTime":2091.957,"body":"So it was just again, even myself, you remove all the options of things that you can do,"},{"startTime":2081.941,"endTime":2091.957,"body":"you're really limited and it's able to be pretty productive because you really don't have"},{"startTime":2091.957,"endTime":2093.028,"body":"a choice."},{"startTime":2093.18,"endTime":2095.567,"body":"Yeah, lockdown life suited you quite well."},{"startTime":2095.73,"endTime":2098.283,"body":"Oh, it c it it suited me quite well."},{"startTime":2098.591,"endTime":2098.971,"body":"Yeah."},{"startTime":2098.971,"endTime":2107.084,"body":"Um, and then to talk about the the the origins a little bit, like you said, speaking about"},{"startTime":2098.971,"endTime":2107.084,"body":"opportunities, I knew that"},{"startTime":2107.161,"endTime":2110.973,"body":"I had always known that software, being a software engineer, was an endgame for me."},{"startTime":2110.973,"endTime":2118.293,"body":"When when people would use the term, we'd have you know, I'd have like a business"},{"startTime":2110.973,"endTime":2118.293,"body":"development coach in at the at the job I worked at and stuff, and they always talked about"},{"startTime":2118.293,"endTime":2124.489,"body":"like career and when I saw myself moving into management and different things, and I it"},{"startTime":2118.293,"endTime":2124.489,"body":"always just like made my skin crawl."},{"startTime":2124.489,"endTime":2131.772,"body":"And I'm like, man, I don't have an appropriate way to tell you this because obviously I"},{"startTime":2124.489,"endTime":2131.772,"body":"need my job, but like I'm not gonna do this for like 30 fucking years."},{"startTime":2131.772,"endTime":2133.193,"body":"There's no way in hell."},{"startTime":2133.274,"endTime":2137.506,"body":"But I just never had, I just couldn't see the see the outcome sort of thing."},{"startTime":2137.647,"endTime":2142.409,"body":"So eventually we would meet with our friend Jen Ryan and we would talk about some things."},{"startTime":2142.409,"endTime":2148.433,"body":"And I kind of thought that I was originally gonna get into programming, uh like training"},{"startTime":2142.409,"endTime":2148.433,"body":"programming."},{"startTime":2148.433,"endTime":2153.136,"body":"But then I would I had this thought, I was like, no one would come to me for programming"},{"startTime":2148.433,"endTime":2153.136,"body":"when they have Brian and Anders."},{"startTime":2153.136,"endTime":2155.097,"body":"Like, why would anyone come get programming for me?"},{"startTime":2155.097,"endTime":2158.139,"body":"They know orders of magnitude more than I do."},{"startTime":2158.455,"endTime":2160.948,"body":"And then I kind of saw this opportunity."},{"startTime":2160.948,"endTime":2165.275,"body":"Cause at the time nutrition coaching was starting, you know, this is about 2015."},{"startTime":2165.275,"endTime":2168.196,"body":"I had I had bought some ebooks and learned some things already."},{"startTime":2168.196,"endTime":2176.275,"body":"Obviously, this is me coming off the back end of my Achilles rupture where I I just had a"},{"startTime":2168.196,"endTime":2176.275,"body":"nice opportunity to to learn because I couldn't do fuck fuck else."},{"startTime":2176.596,"endTime":2178.258,"body":"And I saw this gap."},{"startTime":2178.258,"endTime":2179.299,"body":"There was"},{"startTime":2179.755,"endTime":2185.868,"body":"Most of the nutrition coaching on at at that time was all like female driven, women doing"},{"startTime":2179.755,"endTime":2185.868,"body":"it, which was perfectly fine."},{"startTime":2185.868,"endTime":2190.025,"body":"And then for males it was almost all just bodybuilding prep."},{"startTime":2190.368,"endTime":2199.782,"body":"So it was as you were either like doing basic weight loss for you know unhealthy people,"},{"startTime":2190.368,"endTime":2199.782,"body":"obese people, or bodybuilding prep from a male standpoint."},{"startTime":2199.782,"endTime":2204.724,"body":"And I was like, maybe I I may I think I can put myself in the middle, right?"},{"startTime":2204.724,"endTime":2212.668,"body":"We're not where um it's for people who are active, people who who still want to have a"},{"startTime":2204.724,"endTime":2212.668,"body":"physique and that sort of thing, but aren't necessarily wanting to get on stage."},{"startTime":2212.668,"endTime":2214.468,"body":"I thought there was a pretty decent gap there."},{"startTime":2214.468,"endTime":2217.08,"body":"Um turns out I I was correct."},{"startTime":2217.08,"endTime":2220.671,"body":"And at that time there wasn't a lot of males doing nutrition coaching."},{"startTime":2220.851,"endTime":2222.271,"body":"in that capacity."},{"startTime":2222.271,"endTime":2229.293,"body":"And now, you know, kind of funny enough, as we float through the different ways of life, I"},{"startTime":2222.271,"endTime":2229.293,"body":"do contest prep and stuff."},{"startTime":2229.293,"endTime":2234.434,"body":"Now I actually have my first open class bodybuilder on stage this this weekend."},{"startTime":2234.434,"endTime":2239.935,"body":"So that's kind of come full circle from things that I didn't want to do in the beginning."},{"startTime":2239.935,"endTime":2247.097,"body":"But that's what was really the the origins of of Straker Nutrition company and how I got"},{"startTime":2239.935,"endTime":2247.097,"body":"into the space."},{"startTime":2247.098,"endTime":2248.508,"body":"Yeah, that's really interesting."},{"startTime":2248.508,"endTime":2255.524,"body":"I uh I think that the the story of noticing the the gap"},{"startTime":2255.625,"endTime":2261.406,"body":"And the the the male-led nutrition coaching is actually really insightful and astute"},{"startTime":2255.625,"endTime":2261.406,"body":"observation."},{"startTime":2261.406,"endTime":2263.647,"body":"So that's cool that you're able to see that."},{"startTime":2263.647,"endTime":2269.809,"body":"And then also that you had the the interest in it that aligned similarly with training."},{"startTime":2269.809,"endTime":2272.129,"body":"Because I think it is it is like training is sexier."},{"startTime":2272.129,"endTime":2278.571,"body":"Like it kind of has that sense of like training is the reason you're in shape when the"},{"startTime":2272.129,"endTime":2278.571,"body":"reality is actually like probably the opposite."},{"startTime":2278.571,"endTime":2282.582,"body":"I mean, they're at least they're at least like cousins or they're they're both equally"},{"startTime":2278.571,"endTime":2282.582,"body":"important."},{"startTime":2282.582,"endTime":2283.766,"body":"So uh"},{"startTime":2283.766,"endTime":2284.979,"body":"Yeah, that's cool that you're able to do that."},{"startTime":2284.979,"endTime":2293.426,"body":"And then what it what was the steps that you took to kind of set yourself up as an expert"},{"startTime":2284.979,"endTime":2293.426,"body":"in that in that field?"},{"startTime":2293.427,"endTime":2301.427,"body":"Yeah, so the I've always been big on like the education side of things and in full"},{"startTime":2293.427,"endTime":2301.427,"body":"transparency a lot of that was because it"},{"startTime":2301.651,"endTime":2313.1,"body":"It was out of fear because if when I was doing education, it felt like I was moving the"},{"startTime":2301.651,"endTime":2313.1,"body":"needle forward without having to address the things that scared me, like selling sales"},{"startTime":2313.1,"endTime":2314.021,"body":"calls, right?"},{"startTime":2314.021,"endTime":2316.423,"body":"Talking to other human beings."},{"startTime":2316.423,"endTime":2323.508,"body":"So I went really, really heavy on the education side of things for really the first few"},{"startTime":2316.423,"endTime":2323.508,"body":"years."},{"startTime":2323.509,"endTime":2324.92,"body":"But what"},{"startTime":2325.112,"endTime":2326.202,"body":"That's what what I started with."},{"startTime":2326.202,"endTime":2328.803,"body":"And then Jenny and I would have meetings with Jen Ryan."},{"startTime":2328.803,"endTime":2332.044,"body":"She was effectively the first mentor that we had."},{"startTime":2332.044,"endTime":2337.526,"body":"And Jen had a large portion of CrossFit athletes."},{"startTime":2337.846,"endTime":2349.851,"body":"And that was really where my confidence had built because I had assumed, because we were"},{"startTime":2337.846,"endTime":2349.851,"body":"really into training and CrossFit, and our nutrition at the time was decent."},{"startTime":2350.223,"endTime":2357.013,"body":"That I had assumed other people's nutrition that had those similar interests would also be"},{"startTime":2350.223,"endTime":2357.013,"body":"decent."},{"startTime":2357.013,"endTime":2363.381,"body":"But seeing a lot of these applications that Jen had come in, I had realized that that"},{"startTime":2357.013,"endTime":2363.381,"body":"really was not the case."},{"startTime":2363.905,"endTime":2374.359,"body":"So it again was just a bit of assessing the market of these are people coming in who are"},{"startTime":2363.905,"endTime":2374.359,"body":"interested in coaching and seeing what level that they were at in terms of their"},{"startTime":2374.359,"endTime":2383.573,"body":"understanding of nutrition in relation to having a desired, you know, sport performance"},{"startTime":2374.359,"endTime":2383.573,"body":"outcome, physique outcome."},{"startTime":2383.875,"endTime":2395.698,"body":"So those were the initial things, certifications, uh a licensure through the National"},{"startTime":2383.875,"endTime":2395.698,"body":"Association of Sports Nutrition, because in the beginning, those those numbers are sorry,"},{"startTime":2395.698,"endTime":2400.943,"body":"not numbers, those credentials are really important, and you think those credentials are"},{"startTime":2395.698,"endTime":2400.943,"body":"going to bring you clients."},{"startTime":2401.378,"endTime":2403.009,"body":"But you have to start somewhere, right?"},{"startTime":2403.009,"endTime":2409.725,"body":"So I really, really doubled down on the education and I would literally just roll one"},{"startTime":2403.009,"endTime":2409.725,"body":"course into the next one and doubling down on that."},{"startTime":2409.725,"endTime":2421.143,"body":"So I was very well informed, but very uh underperforming on the side of the business that"},{"startTime":2409.725,"endTime":2421.143,"body":"actually moves the needle, which is being able to market your services and sell yourself."},{"startTime":2421.2,"endTime":2422.03,"body":"Yeah."},{"startTime":2422.132,"endTime":2425.962,"body":"But I mean eventually you figured all that out too and uh"},{"startTime":2425.962,"endTime":2427.566,"body":"Results are hard to argue against."},{"startTime":2427.566,"endTime":2429.812,"body":"So that yeah."},{"startTime":2429.812,"endTime":2430.692,"body":"Yeah."},{"startTime":2431.376,"endTime":2432.116,"body":"Yep."},{"startTime":2432.616,"endTime":2436.439,"body":"So I think we covered the the building of Undefeated pretty well."},{"startTime":2436.439,"endTime":2440.964,"body":"And I think from from my aspect of it, I I think we covered it pretty well."},{"startTime":2440.964,"endTime":2448.02,"body":"Because it was really the the the equipment based and um but again identifying a market"},{"startTime":2440.964,"endTime":2448.02,"body":"gap, right?"},{"startTime":2448.02,"endTime":2450.563,"body":"Because I'll speak about it quickly."},{"startTime":2450.563,"endTime":2454.333,"body":"All the other gyms were businessmen, right?"},{"startTime":2454.333,"endTime":2456.194,"body":"businessmen who wanted to build gyms."},{"startTime":2456.194,"endTime":2459.005,"body":"And and of course everyone had some interest."},{"startTime":2459.005,"endTime":2465.118,"body":"Uh let's call it let's call it an average lifter's interest in gym."},{"startTime":2465.118,"endTime":2477.274,"body":"Um but there's a difference between an average lifter's interest in, you know, build"},{"startTime":2465.118,"endTime":2477.274,"body":"having a gym business and bodybuilders who want to build a bodybuilding gym who are"},{"startTime":2477.274,"endTime":2481.246,"body":"able able to I again identify market gaps."},{"startTime":2481.246,"endTime":2485.198,"body":"I would go into some of the other gyms and I would say why the fuck did they get this"},{"startTime":2481.246,"endTime":2485.198,"body":"equipment?"},{"startTime":2485.198,"endTime":2487.769,"body":"This this is a horrible piece of equipment."},{"startTime":2487.769,"endTime":2489.07,"body":"Why is this here?"},{"startTime":2489.07,"endTime":2490.91,"body":"And that was really frustrating, right?"},{"startTime":2490.91,"endTime":2494.052,"body":"So we went out and just had an idea of doing it differently."},{"startTime":2494.052,"endTime":2504.777,"body":"And then obviously when you have a brain and an ambition like Jackson's, a lot of the"},{"startTime":2494.052,"endTime":2504.777,"body":"other things just get effectively steamrolled through pure will and creativeness, which"},{"startTime":2504.777,"endTime":2507.678,"body":"has really started picking up this year."},{"startTime":2507.818,"endTime":2518.441,"body":"for us and it I as much as it kind of pains me, it really has started since we've left,"},{"startTime":2507.818,"endTime":2518.441,"body":"which has been really f frustrating."},{"startTime":2519.342,"endTime":2520.66,"body":"But it is what it is, right?"},{"startTime":2520.66,"endTime":2524.983,"body":"And it's always just a a very simple two day flight to get back there."},{"startTime":2526.224,"endTime":2526.634,"body":"Yeah."},{"startTime":2526.634,"endTime":2529.412,"body":"retain your your piece of the pie, right?"},{"startTime":2530.439,"endTime":2531.201,"body":"Yeah."},{"startTime":2531.201,"endTime":2532.792,"body":"doing work behind the scenes, right?"},{"startTime":2532.792,"endTime":2542.027,"body":"Like I we have a I get probably too many people don't listen to this, but there's a new"},{"startTime":2532.792,"endTime":2542.027,"body":"pretty big equipment order coming in, uh and that's being like wrapped up production right"},{"startTime":2542.027,"endTime":2547.16,"body":"now and then hopefully we'll start shipping hopefully by before the end of the month, but"},{"startTime":2542.027,"endTime":2547.16,"body":"definitely by July."},{"startTime":2547.16,"endTime":2550.38,"body":"Uh so that's like all stuff I still do behind the scenes."},{"startTime":2550.38,"endTime":2551.18,"body":"Yeah."},{"startTime":2551.401,"endTime":2564.418,"body":"Well, speaking of chasing big goals, I think the last one is uh a massive undertaking to"},{"startTime":2551.401,"endTime":2564.418,"body":"essentially decide that you're gonna get your pro card and um all of the things that go"},{"startTime":2564.418,"endTime":2565.069,"body":"into that."},{"startTime":2565.069,"endTime":2571.162,"body":"And especially coming from natural Aaron on this podcast a number of years ago."},{"startTime":2571.162,"endTime":2577.558,"body":"If you guys want to go back and listen to Aaron when he said he's not gonna compete, that"},{"startTime":2571.162,"endTime":2577.558,"body":"it's not about that, that he's probably um"},{"startTime":2577.558,"endTime":2581.05,"body":"you know, just gonna do it for the love of fitness and all that stuff."},{"startTime":2581.05,"endTime":2582.661,"body":"And then here he is."},{"startTime":2582.661,"endTime":2586.413,"body":"And not only did he compete, but he won his pro card on his first try."},{"startTime":2586.413,"endTime":2590.074,"body":"So um huge goal, huge success."},{"startTime":2590.075,"endTime":2599.7,"body":"Take us through kind of the decision-making tree on how that happened and when you realize"},{"startTime":2590.075,"endTime":2599.7,"body":"that this is actually something that you potentially could achieve."},{"startTime":2599.701,"endTime":2600.322,"body":"Yeah."},{"startTime":2600.322,"endTime":2606.277,"body":"So the the plan for the for the longest time was I went through this final big diet as a"},{"startTime":2600.322,"endTime":2606.277,"body":"natural."},{"startTime":2606.277,"endTime":2609.549,"body":"I want to build my best physique as as I possibly can as a natural."},{"startTime":2609.549,"endTime":2611.941,"body":"And then I'm gonna put in TRT, right?"},{"startTime":2611.941,"endTime":2621.988,"body":"150 milligrams per week, which which we know is not essentially now actually TRT, that's"},{"startTime":2611.941,"endTime":2621.988,"body":"going to still be super physiological, but that's very commonly prescribed, you know, in"},{"startTime":2621.988,"endTime":2625.04,"body":"in in m in today in at the clinics."},{"startTime":2626.009,"endTime":2633.232,"body":"So that was the goal, and I had always kind of had this pie in the sky goal, physique of"},{"startTime":2626.009,"endTime":2633.232,"body":"about 210 pounds at 10% body fat."},{"startTime":2633.232,"endTime":2633.552,"body":"Right."},{"startTime":2633.552,"endTime":2636.353,"body":"That was my ultimate goal physique."},{"startTime":2636.353,"endTime":2640.285,"body":"I'd be over the moon happy within five or six weeks of TRT."},{"startTime":2640.285,"endTime":2641.135,"body":"I was there."},{"startTime":2641.135,"endTime":2644.543,"body":"And it was very much like wind let out of my sails."},{"startTime":2644.543,"endTime":2645.513,"body":"I was like,"},{"startTime":2645.789,"endTime":2646.249,"body":"Really?"},{"startTime":2646.249,"endTime":2656.945,"body":"That is that that's all it took was just six weeks of a very minor testosterone dose, and"},{"startTime":2646.249,"endTime":2656.945,"body":"I'm at my goal physique, and it left me feeling very underwhelmed."},{"startTime":2657.425,"endTime":2664.411,"body":"And then so that's mid-Feb mid-February, mid-late February now."},{"startTime":2664.411,"endTime":2667.54,"body":"And I found myself kind of at at"},{"startTime":2667.568,"endTime":2670.248,"body":"odds where I I'm not enjoying training anymore."},{"startTime":2670.248,"endTime":2673.943,"body":"I remember sitting in the sauna because at the time we were doing a lot of sauna, right?"},{"startTime":2673.943,"endTime":2676.295,"body":"As part of my like diet protocol."},{"startTime":2676.295,"endTime":2687.343,"body":"And I remember having this really particularly hard day in the sauna where I would stand"},{"startTime":2676.295,"endTime":2687.343,"body":"for like 22 minutes and I'm on minute like 17, 18, and I am struggling and I'm by myself."},{"startTime":2687.467,"endTime":2690.829,"body":"And I'm having these thoughts like, why the fuck am I even in here doing this anymore?"},{"startTime":2690.829,"endTime":2692.64,"body":"Like, why am I still doing the sauna?"},{"startTime":2692.64,"endTime":2696.142,"body":"I don't have a my the goal that I have doesn't necessitate a sauna."},{"startTime":2696.142,"endTime":2702.135,"body":"I just c accomplished the the biggest two goals that I had, and I found myself feeling"},{"startTime":2696.142,"endTime":2702.135,"body":"like very empty."},{"startTime":2702.136,"endTime":2707.639,"body":"And that's when I realized that I need goals where I get very"},{"startTime":2708.401,"endTime":2713.545,"body":"stagnant unhappy with my life, which is very unreasonable, right?"},{"startTime":2713.545,"endTime":2715.957,"body":"But I I like striving towards things."},{"startTime":2715.957,"endTime":2716.847,"body":"I love the climb."},{"startTime":2716.847,"endTime":2718.248,"body":"I love the pursuit."},{"startTime":2718.249,"endTime":2727.766,"body":"My birthday's a couple days later, Jenny and I go take a trip and we're at a Starbucks,"},{"startTime":2718.249,"endTime":2727.766,"body":"the most picturesque Starbucks in Bali, s with overlooking a a literal volcano,"},{"startTime":2727.766,"endTime":2729.158,"body":"overlooking a volcano."},{"startTime":2729.158,"endTime":2732.34,"body":"And we're just like writing ideas down and"},{"startTime":2732.706,"endTime":2735.637,"body":"Jackson had told mentioned it in the sauna a few weeks before."},{"startTime":2735.637,"endTime":2737.617,"body":"I think you would do well with like a bodybuilding prep."},{"startTime":2737.617,"endTime":2739.079,"body":"I'm only gonna say it once."},{"startTime":2739.079,"endTime":2740.299,"body":"So that's kind of on my mind."},{"startTime":2740.299,"endTime":2743.5,"body":"And I'm talking with Jenny and and I was scared."},{"startTime":2743.5,"endTime":2746.081,"body":"I was literally s scared of of the steroids."},{"startTime":2746.081,"endTime":2747.932,"body":"Cause you hear all these terrible stories and stuff."},{"startTime":2747.932,"endTime":2752.784,"body":"And I remember being like really actually concerned uh about them."},{"startTime":2752.904,"endTime":2756.046,"body":"And I was like, and we decide, she's like, I think you should do it, right?"},{"startTime":2756.046,"endTime":2759.247,"body":"Because in 20 years you might regret that you never tried it or whatever."},{"startTime":2759.247,"endTime":2760.727,"body":"So we decide I'm gonna do a prep."},{"startTime":2760.727,"endTime":2762.368,"body":"Um"},{"startTime":2762.733,"endTime":2764.244,"body":"We map out some dates and stuff."},{"startTime":2764.244,"endTime":2767.446,"body":"I talked to Jackson, okay, and we're doing this."},{"startTime":2767.806,"endTime":2776.752,"body":"And aside from a little hernia that happened a few months later and kind of pushed my"},{"startTime":2767.806,"endTime":2776.752,"body":"goals back, maybe like six months, but I remember my body weight gets up, training's like"},{"startTime":2776.752,"endTime":2780.874,"body":"fun again, I'm enjoying it, I feel motivated, and then prep starts."},{"startTime":2781.135,"endTime":2785.638,"body":"And one of the things that that I've learned about myself is I do really well with"},{"startTime":2781.135,"endTime":2785.638,"body":"pressure."},{"startTime":2785.638,"endTime":2789.28,"body":"When I don't have pressure, I get fat and lazy and content."},{"startTime":2789.4,"endTime":2790.841,"body":"And one of the things"},{"startTime":2791.167,"endTime":2797.57,"body":"There was four, you know, pro there's four there's four of us in Undefeated who are like,"},{"startTime":2791.167,"endTime":2797.57,"body":"you know, in in the in this space, right?"},{"startTime":2797.57,"endTime":2803.003,"body":"And it's me, Jackson, Brandon Kempter, and Jordan Madashi, right?"},{"startTime":2803.003,"endTime":2806.104,"body":"Everyone else is like an actually active bodybuilder, right?"},{"startTime":2806.104,"endTime":2808.925,"body":"Brandon's one of the best natural bodybuilders in the world."},{"startTime":2809.125,"endTime":2812.057,"body":"And Jackson said he wanted everyone to have their pro cards."},{"startTime":2812.057,"endTime":2817.405,"body":"And I remember like being like, You just put this fucking six hundred pound rock on my"},{"startTime":2812.057,"endTime":2817.405,"body":"back."},{"startTime":2817.405,"endTime":2818.826,"body":"I I can't do this."},{"startTime":2818.826,"endTime":2819.726,"body":"I've never been on stage."},{"startTime":2819.726,"endTime":2820.407,"body":"I'm not opposed."},{"startTime":2820.407,"endTime":2823.008,"body":"Everyone else has been competing for years, right?"},{"startTime":2823.008,"endTime":2824.468,"body":"And then there's me."},{"startTime":2824.469,"endTime":2827.03,"body":"So I felt a lot of pressure for that."},{"startTime":2827.03,"endTime":2832.943,"body":"And when I sat down to do it, I was fortunate that to be exposed to some really high level"},{"startTime":2827.03,"endTime":2832.943,"body":"um"},{"startTime":2833.245,"endTime":2836.066,"body":"pros and stuff and one of them is is John, John Castle."},{"startTime":2836.066,"endTime":2841.479,"body":"The the the well, she will be a figure Olympian this year."},{"startTime":2841.479,"endTime":2846.811,"body":"She just triple qualified for the Olympia won three shows in a row here in the United"},{"startTime":2841.479,"endTime":2846.811,"body":"States."},{"startTime":2846.811,"endTime":2849.502,"body":"She operates like a literal machine."},{"startTime":2849.502,"endTime":2853.935,"body":"So I sat down when I was sat to prep and I said, I'm just gonna structure my prep like"},{"startTime":2849.502,"endTime":2853.935,"body":"John."},{"startTime":2853.935,"endTime":2858.487,"body":"I'm just gonna pretend I'm a professional and I'm gonna do the same thing every single"},{"startTime":2853.935,"endTime":2858.487,"body":"day."},{"startTime":2858.487,"endTime":2863.209,"body":"I'm gonna turn my brain off and follow instructions and I'm going to communicate"},{"startTime":2863.209,"endTime":2865.592,"body":"With those people around me, namely Jenny."},{"startTime":2865.592,"endTime":2872.04,"body":"I'm going to take this incredibly seriously because I'm only going to do it once and I"},{"startTime":2865.592,"endTime":2872.04,"body":"don't want to leave anything on the table."},{"startTime":2872.501,"endTime":2875.224,"body":"So there's no cheat meals, there's no free meals."},{"startTime":2875.224,"endTime":2878.368,"body":"We're not planning any trips during these few months."},{"startTime":2878.368,"endTime":2879.389,"body":"I need."},{"startTime":2879.39,"endTime":2885.405,"body":"Un you know, undistracted time to stack days together so that I can get this done."},{"startTime":2885.405,"endTime":2897.017,"body":"And I got out of my comfort zone, talked to people in person, hired opposing coach, did"},{"startTime":2885.405,"endTime":2897.017,"body":"all these necessary things, and it seems really kind of wild looking back on it now, but"},{"startTime":2897.017,"endTime":2898.896,"body":"it it well, I made it really simple."},{"startTime":2898.896,"endTime":2901.619,"body":"And I actually just put out an Instagram post about this."},{"startTime":2901.619,"endTime":2903.52,"body":"I made it so simple."},{"startTime":2903.696,"endTime":2906.818,"body":"That it would be unreasonable for me to fuck it up."},{"startTime":2906.818,"endTime":2907.718,"body":"Right."},{"startTime":2907.719,"endTime":2915.484,"body":"And I think that's a problem that people think that they're more advanced, so they need"},{"startTime":2907.719,"endTime":2915.484,"body":"complexity."},{"startTime":2915.484,"endTime":2925.971,"body":"But I know for especially my own brain, you give me options, I fall the fuck apart because"},{"startTime":2915.484,"endTime":2925.971,"body":"I hyper evaluate these options against themselves for which one might have a half"},{"startTime":2925.971,"endTime":2928.332,"body":"percentage better."},{"startTime":2928.336,"endTime":2930.697,"body":"better, you know, marginal improvement."},{"startTime":2930.697,"endTime":2934.858,"body":"But the reality is you have to pick, go, and execute."},{"startTime":2934.858,"endTime":2936.088,"body":"And that's exactly what I did."},{"startTime":2936.088,"endTime":2939.539,"body":"It's got up at the same time, seven days per week."},{"startTime":2939.539,"endTime":2942.296,"body":"I did the same journal seven days per week."},{"startTime":2942.296,"endTime":2942.788,"body":"Right."},{"startTime":2942.788,"endTime":2947.502,"body":"And I just made it so routinely simple that I couldn't mess it up."},{"startTime":2947.502,"endTime":2951.903,"body":"I turned my brain off and I did exactly what my coach told me to do."},{"startTime":2951.903,"endTime":2955.884,"body":"I never pushed back and said, Oh well, do you think we should swap"},{"startTime":2956.259,"endTime":2960.402,"body":"These rice for the I I just shut up and just did what I was told."},{"startTime":2960.402,"endTime":2963.805,"body":"And it and I think it made it really simple."},{"startTime":2964.266,"endTime":2978.198,"body":"And um obviously there's I think there's a lot of beauty in that and I think a lot of"},{"startTime":2964.266,"endTime":2978.198,"body":"people get distracted and and they let things they let their their guard down a little bit"},{"startTime":2978.198,"endTime":2983.701,"body":"or they let it down once and then I I refer to that as a crack in the dam."},{"startTime":2983.702,"endTime":2983.922,"body":"Right."},{"startTime":2983.922,"endTime":2988.029,"body":"When there's one crack in the dam, there's never one crack in a dam."},{"startTime":2988.029,"endTime":2991.073,"body":"One produces a second, produces a third."},{"startTime":2991.073,"endTime":2999.545,"body":"But if you can just make your mind up and say there is never going to be that first crack"},{"startTime":2991.073,"endTime":2999.545,"body":"in the dam, you don't have to worry about six, seven, and eight."},{"startTime":2999.546,"endTime":3000.787,"body":"Yeah."},{"startTime":3000.787,"endTime":3006.234,"body":"So initially you did kind of a test show that I believe like kind of set the stage."},{"startTime":3006.234,"endTime":3008.036,"body":"It wasn't like a pro qualifier."},{"startTime":3008.036,"endTime":3014.062,"body":"And it kind of made you realize that there was potentially like actually the opportunity"},{"startTime":3008.036,"endTime":3014.062,"body":"for you to get a pro card here."},{"startTime":3014.388,"endTime":3017.86,"body":"So the the way it works is you need to do a regional."},{"startTime":3017.86,"endTime":3020.761,"body":"And I mean, it's a it's a money thing, right?"},{"startTime":3020.761,"endTime":3028.205,"body":"So you have to do your regional, and then once your regional requirement is checked, you"},{"startTime":3020.761,"endTime":3028.205,"body":"can then go to a pro qualifier."},{"startTime":3028.205,"endTime":3029.835,"body":"Here in the States, it's a little bit different."},{"startTime":3029.835,"endTime":3039.97,"body":"You have a local show, depending on your placing at the local show, you can you will"},{"startTime":3029.835,"endTime":3039.97,"body":"nationally qualify for junior nationals or one of the one of the other national shows,"},{"startTime":3039.97,"endTime":3044.313,"body":"which are where the pro cards are uh awarded, but in the smaller"},{"startTime":3044.313,"endTime":3049.127,"body":"Countries that don't have as big of a total network, they kind of pool them together."},{"startTime":3049.127,"endTime":3059.153,"body":"And I had to come do a regional in one of seven or eight countries, and then I could go do"},{"startTime":3049.127,"endTime":3059.153,"body":"a pro qualifier pretty much anywhere in the world at one of the larger shows."},{"startTime":3061.455,"endTime":3063.917,"body":"and yes, it was at that"},{"startTime":3064.015,"endTime":3071.672,"body":"First show when I saw photos and and those sorts of things of me on stage, and I obviously"},{"startTime":3064.015,"endTime":3071.672,"body":"did well in the show."},{"startTime":3071.672,"endTime":3081.32,"body":"I I took second in the overall where I thought I that this okay, I look pretty decent,"},{"startTime":3071.672,"endTime":3081.32,"body":"things are are going well."},{"startTime":3081.32,"endTime":3090.107,"body":"There might be I may have a shot at doing this, even though I still thought it was a long"},{"startTime":3081.32,"endTime":3090.107,"body":"shot, but it gave me enough of a confidence to think."},{"startTime":3090.522,"endTime":3093.866,"body":"I'm doubling down on these efforts because it's going to get hard now."},{"startTime":3093.866,"endTime":3095.518,"body":"It's going to get unpleasant."},{"startTime":3095.518,"endTime":3100.303,"body":"But I had a a little glimpse of this is what it can be."},{"startTime":3100.304,"endTime":3103.878,"body":"What do you think was the hardest component of prepping?"},{"startTime":3103.878,"endTime":3110.626,"body":"Was it the posing practice, the adherence to the nutrition, the strenuous training"},{"startTime":3103.878,"endTime":3110.626,"body":"sessions?"},{"startTime":3110.627,"endTime":3111.008,"body":"posing."},{"startTime":3111.008,"endTime":3112.573,"body":"I fucking hate posing."},{"startTime":3112.737,"endTime":3113.721,"body":"Hate it."},{"startTime":3113.721,"endTime":3115.086,"body":"Absolutely hate it."},{"startTime":3115.086,"endTime":3115.717,"body":"I do too."},{"startTime":3115.717,"endTime":3121.071,"body":"So tell me like how did you that that feels like a a huge obstacle to overcome."},{"startTime":3121.071,"endTime":3127.637,"body":"And uh like for me, I'm likely never going to compete uh again after that that one time"},{"startTime":3121.071,"endTime":3127.637,"body":"that I did it."},{"startTime":3127.637,"endTime":3135.443,"body":"But posing was certainly the thing that was the biggest deterrent for me, even beginning"},{"startTime":3127.637,"endTime":3135.443,"body":"to even think about doing it."},{"startTime":3135.443,"endTime":3139.867,"body":"So how did you like how do you turn that hate into"},{"startTime":3140.148,"endTime":3141.36,"body":"some sort of purpose."},{"startTime":3141.36,"endTime":3147.841,"body":"Like how do you fake your mind out and convince it that this is the thing that you really"},{"startTime":3141.36,"endTime":3147.841,"body":"need to spend all your time on?"},{"startTime":3147.841,"endTime":3149.894,"body":"Aside from simply just like, I suck at this."},{"startTime":3149.894,"endTime":3150.805,"body":"I have to get better at it."},{"startTime":3150.805,"endTime":3155.442,"body":"Like how do you make it into something that you want to pursue in such a manner, you know?"},{"startTime":3155.828,"endTime":3157.069,"body":"Here's the thing."},{"startTime":3157.688,"endTime":3160.705,"body":"I would like to be good at posing, right?"},{"startTime":3160.705,"endTime":3167.705,"body":"Because posing you posing is a difference between having a B physique and an A plus"},{"startTime":3160.705,"endTime":3167.705,"body":"physique."},{"startTime":3168.027,"endTime":3170.77,"body":"It's really just being able to showcase it, right?"},{"startTime":3172.03,"endTime":3175.111,"body":"And so much, for example, even today, right?"},{"startTime":3175.111,"endTime":3184.784,"body":"If I really was really good at posing and and after training, went and posed and took my"},{"startTime":3175.111,"endTime":3184.784,"body":"shirt off and posted these videos and stuff on Instagram, my business would thrive a lot"},{"startTime":3184.784,"endTime":3185.044,"body":"more."},{"startTime":3185.044,"endTime":3186.735,"body":"Like it leads would come in a lot more."},{"startTime":3186.735,"endTime":3192.386,"body":"Like there is no undenia, there is no denying that of the the positives of it."},{"startTime":3192.587,"endTime":3195.087,"body":"It's just it's hard for many of us."},{"startTime":3195.087,"endTime":3197.008,"body":"There's obviously naturals and"},{"startTime":3197.222,"endTime":3205.039,"body":"You can learn from a YouTube video if you're gonna practice for 30 minutes in your mirror"},{"startTime":3197.222,"endTime":3205.039,"body":"every single day, but I know I won't do that."},{"startTime":3205.039,"endTime":3207.301,"body":"It's asking to go get the help."},{"startTime":3207.301,"endTime":3211.645,"body":"But for me, taking myself back there, I didn't want to embarrass myself."},{"startTime":3211.645,"endTime":3215.228,"body":"I didn't want to embarrass, you know, my wife, my coach."},{"startTime":3215.324,"endTime":3222.069,"body":"And again, going back to what I said last episode, I've let myself down dozens of times,"},{"startTime":3215.324,"endTime":3222.069,"body":"dozens of times."},{"startTime":3222.069,"endTime":3224.21,"body":"I will never let anyone else down."},{"startTime":3224.58,"endTime":3232.796,"body":"so I went and did this because I didn't want to embarrass those close to me, you know,"},{"startTime":3224.58,"endTime":3232.796,"body":"because of their association with me."},{"startTime":3232.816,"endTime":3234.89,"body":"So that was really what drove it."},{"startTime":3234.89,"endTime":3243.083,"body":"Because like I have to get I have to figure this out so that I can do well enough so, you"},{"startTime":3234.89,"endTime":3243.083,"body":"know, I I I have a good representation for the people that are gonna come watch me and and"},{"startTime":3243.083,"endTime":3244.604,"body":"put their time into me."},{"startTime":3244.798,"endTime":3245.449,"body":"Yeah."},{"startTime":3245.449,"endTime":3251.626,"body":"You talk a lot about the accountability of kind of telling other people and making that"},{"startTime":3245.449,"endTime":3251.626,"body":"feel real and like more significant for you."},{"startTime":3251.626,"endTime":3255.119,"body":"So that's cool that you found that as a tool that you can use."},{"startTime":3255.474,"endTime":3255.955,"body":"Yeah."},{"startTime":3255.955,"endTime":3257.999,"body":"But no, it it's it's certainly the posing."},{"startTime":3257.999,"endTime":3263.388,"body":"It and it's so foreign and strange and you would think"},{"startTime":3263.643,"endTime":3265.454,"body":"You know, I remember I I've posted this."},{"startTime":3265.454,"endTime":3266.844,"body":"If you go dig on my Instagram, it's here."},{"startTime":3266.844,"endTime":3269.975,"body":"I remember going I remember in my first posing class."},{"startTime":3270.115,"endTime":3276.075,"body":"Maybe it was like the second or third one, and I finally have enough of the like routine"},{"startTime":3270.115,"endTime":3276.075,"body":"down to put a couple positions together."},{"startTime":3276.075,"endTime":3281.238,"body":"And remember in the mirror seeing it, and I'm like, you know, as I'm doing it, I'm like,"},{"startTime":3276.075,"endTime":3281.238,"body":"okay, this looks pretty okay."},{"startTime":3281.238,"endTime":3284.609,"body":"And then the posing coach sent me the video afterwards, and I like almost vomited."},{"startTime":3284.609,"endTime":3286.96,"body":"And I'm like, this looks horrible."},{"startTime":3286.96,"endTime":3289.761,"body":"I look absolutely horrible."},{"startTime":3290.337,"endTime":3290.917,"body":"Yeah."},{"startTime":3290.917,"endTime":3293.798,"body":"Uh maybe I'll send it to you after just so you can you can laugh."},{"startTime":3293.798,"endTime":3303.082,"body":"But yeah, it's and and now I'm I'm in the I didn't talk about this, but I'm in the final"},{"startTime":3293.798,"endTime":3303.082,"body":"you know weeks of deciding if I'll compete again this year."},{"startTime":3303.082,"endTime":3310.324,"body":"Um and I have to go fight an opposing coach again and I'm like, oh no, we have to do it"},{"startTime":3303.082,"endTime":3310.324,"body":"all over again."},{"startTime":3310.565,"endTime":3310.948,"body":"Yeah."},{"startTime":3310.948,"endTime":3312.853,"body":"ninety percent of the way there now."},{"startTime":3312.854,"endTime":3316.816,"body":"Yeah, it I mean a lot of things are are a little bit more second nature once I would start"},{"startTime":3312.854,"endTime":3316.816,"body":"practicing."},{"startTime":3316.816,"endTime":3321.351,"body":"There's obviously the rear, the back pose is is my biggest weakness and the thing I want"},{"startTime":3316.816,"endTime":3321.351,"body":"to work most on."},{"startTime":3321.351,"endTime":3323.823,"body":"But yeah, it's definitely not starting from scratch."},{"startTime":3324.284,"endTime":3336.113,"body":"But that was the that was the structure for for my biggest, you know, physical goal, which"},{"startTime":3324.284,"endTime":3336.113,"body":"is just bite-sized chunks, daily actions, communicating to my"},{"startTime":3337.041,"endTime":3342.924,"body":"circle that would be in in collateral damage of managing expectations, right?"},{"startTime":3342.924,"endTime":3348.966,"body":"With wife, friends, politely declining things and and just informing people."},{"startTime":3348.966,"endTime":3349.236,"body":"Right."},{"startTime":3349.236,"endTime":3361.322,"body":"And I think that's that's one of the things that that I would say if you are similar to"},{"startTime":3349.236,"endTime":3361.322,"body":"me, really trepidatious, nervous, you know, don't have that large personality, more"},{"startTime":3361.322,"endTime":3365.313,"body":"introverted, you have to get your circle on your side."},{"startTime":3365.313,"endTime":3366.904,"body":"Because those"},{"startTime":3366.904,"endTime":3374.764,"body":"Those that are closest to you will provide you confidence that they have in you that you"},{"startTime":3366.904,"endTime":3374.764,"body":"don't yet have in yourself."},{"startTime":3374.865,"endTime":3382.295,"body":"And I know without those people, I would have never accomplished nearly any of the things"},{"startTime":3374.865,"endTime":3382.295,"body":"that I that I've been able to."},{"startTime":3382.425,"endTime":3383.566,"body":"Yeah, yeah."},{"startTime":3383.566,"endTime":3393.54,"body":"I think it also plays to another point of I think what I've noticed about people that have"},{"startTime":3383.566,"endTime":3393.54,"body":"success and something that has been certainly relevant for my success is the importance of"},{"startTime":3393.54,"endTime":3394.471,"body":"network."},{"startTime":3394.471,"endTime":3399.813,"body":"And I know people out there uh that uh"},{"startTime":3399.814,"endTime":3401.726,"body":"That often sometimes refuse help."},{"startTime":3401.726,"endTime":3408.191,"body":"They like want to be completely autonomous and figure things out on their own and, you"},{"startTime":3401.726,"endTime":3408.191,"body":"know, have that sole responsibility."},{"startTime":3408.432,"endTime":3417.464,"body":"And my sense is that those people usually end up with less success than those that rely"},{"startTime":3408.432,"endTime":3417.464,"body":"and use the people around them that actually really want to help them."},{"startTime":3417.464,"endTime":3422.464,"body":"Um, and so I think that that's a huge lesson is you know, expand that network as wide as"},{"startTime":3417.464,"endTime":3422.464,"body":"you can."},{"startTime":3422.524,"endTime":3426.82,"body":"And uh it should, you know, if nothing else, inspire you."},{"startTime":3426.82,"endTime":3430.52,"body":"to to succeed in certain ways that maybe you wouldn't have otherwise."},{"startTime":3431.123,"endTime":3434.375,"body":"Yeah, I would say certainly in the coaching world."},{"startTime":3434.375,"endTime":3442.881,"body":"That was one of the things I remember when I hired my first coach, Jason Theobald, I"},{"startTime":3434.375,"endTime":3442.881,"body":"remember having a lot of imposter syndrome because like I'm a coach now."},{"startTime":3443.027,"endTime":3448.419,"body":"If I'm a coach and I need to hire a coach to help me, that that means I don't know what"},{"startTime":3443.027,"endTime":3448.419,"body":"I'm doing, right?"},{"startTime":3448.419,"endTime":3451.601,"body":"But the reality of it is I didn't really know what I was doing."},{"startTime":3451.601,"endTime":3453.542,"body":"I had read a lot of textbooks and stuff."},{"startTime":3453.542,"endTime":3463.156,"body":"And there is for for anyone out there who might be pretty new in it, there is a large gap"},{"startTime":3453.542,"endTime":3463.156,"body":"between what you read in the textbook, right, and then what actually works best in"},{"startTime":3463.156,"endTime":3465.877,"body":"practice in the real coaching world."},{"startTime":3465.877,"endTime":3473.03,"body":"And I don't mean that that calorie deficit doesn't work, you know, and and and and and but"},{"startTime":3465.877,"endTime":3473.03,"body":"there is a large gap."},{"startTime":3473.03,"endTime":3483.955,"body":"in application and learning from people who have been in the game longer than you and"},{"startTime":3473.03,"endTime":3483.955,"body":"taking yourself to new heights is is a game changer."},{"startTime":3483.955,"endTime":3487.376,"body":"I mean I think back if I if I never would have hired Jackson"},{"startTime":3487.858,"endTime":3498.16,"body":"You know, I wouldn't have a pro card, I wouldn't have all this opportunity on the back end"},{"startTime":3487.858,"endTime":3498.16,"body":"of it all because of an ego that I wanted to to do it myself and that I knew everything."},{"startTime":3498.16,"endTime":3499.674,"body":"I it's it's silly."},{"startTime":3499.674,"endTime":3506.217,"body":"And now the most successful that I've ever been as a coach, I'm like, I'm like, you know,"},{"startTime":3499.674,"endTime":3506.217,"body":"what what's there?"},{"startTime":3506.217,"endTime":3517.482,"body":"Well, there's a term here chomping at the bit to hire a coach because I want new levels of"},{"startTime":3506.217,"endTime":3517.482,"body":"success and to learn and to be exposed to more, you know, and and and and and so if you"},{"startTime":3517.482,"endTime":3517.822,"body":"are in that."},{"startTime":3517.822,"endTime":3528.259,"body":"position if you have that bit of ego like please try and do your best to to put it behind"},{"startTime":3517.822,"endTime":3528.259,"body":"you because you really don't know what you're limiting yourself to by by having that."},{"startTime":3528.582,"endTime":3529.952,"body":"Yeah, for sure."},{"startTime":3530.033,"endTime":3534.836,"body":"I guess my closing thoughts would be uh don't be scared of failure."},{"startTime":3534.836,"endTime":3543.431,"body":"Learn from it and uh notice what's around you, notice trends, and uh hopefully you can hit"},{"startTime":3534.836,"endTime":3543.431,"body":"them at the right time."},{"startTime":3543.431,"endTime":3549.965,"body":"If you can if you can be perceptive and notice things around you and the way things are"},{"startTime":3543.431,"endTime":3549.965,"body":"happening, there are business opportunities there."},{"startTime":3549.965,"endTime":3552.736,"body":"Um so yeah, and follow your passion."},{"startTime":3552.736,"endTime":3553.707,"body":"That would be my other one."},{"startTime":3553.707,"endTime":3556.048,"body":"Turn, uh, turn."},{"startTime":3556.082,"endTime":3562.6,"body":"passion or motivation into obsession and then it l no longer feels like a chore if you're"},{"startTime":3556.082,"endTime":3562.6,"body":"obsessed with it."},{"startTime":3562.6,"endTime":3565.623,"body":"So um yeah, that one's really good too."},{"startTime":3565.94,"endTime":3566.391,"body":"Perfect."},{"startTime":3566.391,"endTime":3567.973,"body":"Wonderful wrap up, Brian."},{"startTime":3567.973,"endTime":3569.826,"body":"As always, guys, thank you for listening."},{"startTime":3569.826,"endTime":3576.137,"body":"Brian and I will back be back next week or are you gonna be in in Steamboat Springs next"},{"startTime":3569.826,"endTime":3576.137,"body":"week?"},{"startTime":3576.137,"endTime":3576.428,"body":"no, no."},{"startTime":3576.428,"endTime":3577.352,"body":"I'll be we'll be back."},{"startTime":3577.352,"endTime":3579.569,"body":"We should have a show next week, I think."},{"startTime":3579.688,"endTime":3580.602,"body":"Okay, perfect."},{"startTime":3580.602,"endTime":3581.414,"body":"Sounds like it."},{"startTime":3581.414,"endTime":3583.1,"body":"Alright guys, have a good day."}]}