{"version":"1.0.0","segments":[{"speaker":"Jon Acuff","startTime":1.35,"endTime":4.59,"body":"I can't explain how"},{"speaker":"Jon Acuff","startTime":1.35,"endTime":4.59,"body":"excited I am to have sponsors"},{"speaker":"Jon Acuff","startTime":4.59,"endTime":8.49,"body":"for this podcast, because that"},{"speaker":"Jon Acuff","startTime":4.59,"endTime":8.49,"body":"means that I get to make a lot"},{"speaker":"Jon Acuff","startTime":8.49,"endTime":12.33,"body":"more episodes. So, about six"},{"speaker":"Jon Acuff","startTime":8.49,"endTime":12.33,"body":"months ago, a friend of mine at"},{"speaker":"Jon Acuff","startTime":12.33,"endTime":15.72,"body":"Medi-Share reached out and said,"},{"speaker":"Jon Acuff","startTime":12.33,"endTime":15.72,"body":"\"Hey, let's have a phone call"},{"speaker":"Jon Acuff","startTime":15.78,"endTime":18.54,"body":"and see if we're both cool.\""},{"speaker":"Jon Acuff","startTime":15.78,"endTime":18.54,"body":"That's not exactly what her"},{"speaker":"Jon Acuff","startTime":18.54,"endTime":22.2,"body":"email said, but that was the"},{"speaker":"Jon Acuff","startTime":18.54,"endTime":22.2,"body":"gist. We wanted to check in and"},{"speaker":"Jon Acuff","startTime":22.2,"endTime":24.87,"body":"see if either one of us was"},{"speaker":"Jon Acuff","startTime":22.2,"endTime":24.87,"body":"working on something cool. And"},{"speaker":"Jon Acuff","startTime":25.23,"endTime":28.53,"body":"if it made sense to partner"},{"speaker":"Jon Acuff","startTime":25.23,"endTime":28.53,"body":"together. It was an awesome"},{"speaker":"Jon Acuff","startTime":28.53,"endTime":31.32,"body":"conversation where we kicked"},{"speaker":"Jon Acuff","startTime":28.53,"endTime":31.32,"body":"around a ton of ideas. And then"},{"speaker":"Jon Acuff","startTime":31.32,"endTime":34.05,"body":"toward the end of the call, he"},{"speaker":"Jon Acuff","startTime":31.32,"endTime":34.05,"body":"said, Hey, do you have anything"},{"speaker":"Jon Acuff","startTime":34.05,"endTime":36.51,"body":"new coming out that you'd like"},{"speaker":"Jon Acuff","startTime":34.05,"endTime":36.51,"body":"help with? At which point I"},{"speaker":"Jon Acuff","startTime":36.51,"endTime":40.92,"body":"said, as a matter of fact, I"},{"speaker":"Jon Acuff","startTime":36.51,"endTime":40.92,"body":"have a brand new podcast!\""},{"speaker":"Jon Acuff","startTime":41.22,"endTime":44.31,"body":"Fast-forward one global"},{"speaker":"Jon Acuff","startTime":41.22,"endTime":44.31,"body":"pandemic, and today I get to"},{"speaker":"Jon Acuff","startTime":44.31,"endTime":48.24,"body":"tell you about my friends at"},{"speaker":"Jon Acuff","startTime":44.31,"endTime":48.24,"body":"Medishare.com. Now we all know"},{"speaker":"Jon Acuff","startTime":48.24,"endTime":51.24,"body":"that health care costs are a"},{"speaker":"Jon Acuff","startTime":48.24,"endTime":51.24,"body":"challenge for most Americans."},{"speaker":"Jon Acuff","startTime":51.45,"endTime":54.54,"body":"But what you may not know is"},{"speaker":"Jon Acuff","startTime":51.45,"endTime":54.54,"body":"that members of Medi-Share save"},{"speaker":"Jon Acuff","startTime":54.54,"endTime":58.65,"body":"up to 50% or more per month on"},{"speaker":"Jon Acuff","startTime":54.54,"endTime":58.65,"body":"their health care costs. You"},{"speaker":"Jon Acuff","startTime":58.65,"endTime":61.95,"body":"heard me right. Their monthly"},{"speaker":"Jon Acuff","startTime":58.65,"endTime":61.95,"body":"health care costs are cut in"},{"speaker":"Jon Acuff","startTime":61.95,"endTime":65.25,"body":"half, just by switching to"},{"speaker":"Jon Acuff","startTime":61.95,"endTime":65.25,"body":"Medi-Share. The typical family"},{"speaker":"Jon Acuff","startTime":65.25,"endTime":68.85,"body":"saves up to $500 per month."},{"speaker":"Jon Acuff","startTime":65.25,"endTime":68.85,"body":"Health care was one of the"},{"speaker":"Jon Acuff","startTime":68.85,"endTime":71.82,"body":"things that scared me the most"},{"speaker":"Jon Acuff","startTime":68.85,"endTime":71.82,"body":"when I decided to start my own"},{"speaker":"Jon Acuff","startTime":71.82,"endTime":75.99,"body":"business and work full-time for"},{"speaker":"Jon Acuff","startTime":71.82,"endTime":75.99,"body":"myself. Jenny used to joke, sort"},{"speaker":"Jon Acuff","startTime":75.99,"endTime":79.62,"body":"of, \"Hey, Jon, um, make sure you"},{"speaker":"Jon Acuff","startTime":75.99,"endTime":79.62,"body":"don't get hurt out of network."},{"speaker":"Jon Acuff","startTime":79.62,"endTime":82.8,"body":"We can't really afford that.\""},{"speaker":"Jon Acuff","startTime":79.62,"endTime":82.8,"body":"You know you're in trouble when"},{"speaker":"Jon Acuff","startTime":82.8,"endTime":86.61,"body":"your health care plan is, \"Hey,"},{"speaker":"Jon Acuff","startTime":82.8,"endTime":86.61,"body":"just try to be extra careful"},{"speaker":"Jon Acuff","startTime":86.82,"endTime":88.02,"body":"when you leave Nashville.\""},{"speaker":"Jon Acuff","startTime":88.69,"endTime":91.66,"body":"If this is the first time you're"},{"speaker":"Jon Acuff","startTime":88.69,"endTime":91.66,"body":"hearing about Medi-Share, here's"},{"speaker":"a quick summary","startTime":91.66,"endTime":95.08,"body":"It is an"},{"speaker":"a quick summary","startTime":91.66,"endTime":95.08,"body":"affordable ministry-based"},{"speaker":"a quick summary","startTime":95.08,"endTime":98.5,"body":"alternative to health insurance"},{"speaker":"a quick summary","startTime":95.08,"endTime":98.5,"body":"that allows members to share one"},{"speaker":"a quick summary","startTime":98.5,"endTime":103.81,"body":"another's medical bills, offers"},{"speaker":"a quick summary","startTime":98.5,"endTime":103.81,"body":"access to 900,000+ health care"},{"speaker":"a quick summary","startTime":103.81,"endTime":107.26,"body":"providers and has a proven 25"},{"speaker":"a quick summary","startTime":103.81,"endTime":107.26,"body":"year track record. A"},{"speaker":"a quick summary","startTime":107.26,"endTime":109.75,"body":"quarter-century of expertise is"},{"speaker":"a quick summary","startTime":107.26,"endTime":109.75,"body":"one of those things that helps"},{"speaker":"a quick summary","startTime":109.75,"endTime":113.05,"body":"you sleep a lot better at night."},{"speaker":"a quick summary","startTime":109.75,"endTime":113.05,"body":"They have a huge community of"},{"speaker":"a quick summary","startTime":113.05,"endTime":116.95,"body":"over 400,000 members nationwide,"},{"speaker":"a quick summary","startTime":113.05,"endTime":116.95,"body":"that is there for you when you"},{"speaker":"a quick summary","startTime":116.95,"endTime":120.55,"body":"need it the most. If you're a"},{"speaker":"a quick summary","startTime":116.95,"endTime":120.55,"body":"mom, a dad, a small business"},{"speaker":"a quick summary","startTime":120.55,"endTime":123.58,"body":"owner, a single adult, or a"},{"speaker":"a quick summary","startTime":120.55,"endTime":123.58,"body":"senior,Medi-Share has an"},{"speaker":"a quick summary","startTime":123.58,"endTime":126.88,"body":"affordable health care option"},{"speaker":"a quick summary","startTime":123.58,"endTime":126.88,"body":"that will work for your budget."},{"speaker":"a quick summary","startTime":127.3,"endTime":130.96,"body":"Medi-Share is not insurance and"},{"speaker":"a quick summary","startTime":127.3,"endTime":130.96,"body":"their members say it's better. I"},{"speaker":"a quick summary","startTime":130.96,"endTime":134.2,"body":"agree. Now if you want to start"},{"speaker":"a quick summary","startTime":130.96,"endTime":134.2,"body":"saving hundreds of dollars per"},{"speaker":"a quick summary","startTime":134.2,"endTime":137.32,"body":"month, you need to take a look"},{"speaker":"a quick summary","startTime":134.2,"endTime":137.32,"body":"at Medi-Share. It only takes two"},{"speaker":"a quick summary","startTime":137.32,"endTime":139.99,"body":"minutes to see how much you"},{"speaker":"a quick summary","startTime":137.32,"endTime":139.99,"body":"could save. Health care can be a"},{"speaker":"a quick summary","startTime":139.99,"endTime":144.46,"body":"confusing, scary, isolating, and"},{"speaker":"a quick summary","startTime":139.99,"endTime":144.46,"body":"expensive experience. But it"},{"speaker":"a quick summary","startTime":144.46,"endTime":147.7,"body":"doesn't have to be. Check out"},{"speaker":"a quick summary","startTime":144.46,"endTime":147.7,"body":"Medi-Share today. To quickly see"},{"speaker":"a quick summary","startTime":147.7,"endTime":151.96,"body":"your savings with Medi-Share."},{"speaker":"a quick summary","startTime":147.7,"endTime":151.96,"body":"Text JON, that's J-O-N to"},{"speaker":"a quick summary","startTime":151.96,"endTime":156.7,"body":"474747. There's no H in Jon. I"},{"speaker":"a quick summary","startTime":151.96,"endTime":156.7,"body":"just want to point that out"},{"speaker":"a quick summary","startTime":156.7,"endTime":166.18,"body":"again. It's text J-O-N to"},{"speaker":"a quick summary","startTime":156.7,"endTime":166.18,"body":"474747. J-O-N to 474747. And"},{"speaker":"a quick summary","startTime":166.24,"endTime":169.81,"body":"huge thank you to Medi-Share for"},{"speaker":"a quick summary","startTime":166.24,"endTime":169.81,"body":"being my very first podcast"},{"speaker":"a quick summary","startTime":169.81,"endTime":172.39,"body":"sponsor. That means the world to"},{"speaker":"a quick summary","startTime":169.81,"endTime":172.39,"body":"me."},{"speaker":"a quick summary","startTime":174.94,"endTime":178.36,"body":"Hey, everyone and welcome to the"},{"speaker":"a quick summary","startTime":174.94,"endTime":178.36,"body":"All It Takes Is A Goal podcast."},{"speaker":"a quick summary","startTime":178.39,"endTime":186.88,"body":"I'm your host Jon Acuff and I am"},{"speaker":"a quick summary","startTime":178.39,"endTime":186.88,"body":"a goal nerd. I'm probably more"},{"speaker":"a quick summary","startTime":186.88,"endTime":190.72,"body":"of a nerd nerd than I even know."},{"speaker":"a quick summary","startTime":186.88,"endTime":190.72,"body":"Because if you ever hung out in"},{"speaker":"a quick summary","startTime":190.72,"endTime":194.41,"body":"my office, you'd probably say,"},{"speaker":"a quick summary","startTime":190.72,"endTime":194.41,"body":"\"You, you sure do have a lot of"},{"speaker":"a quick summary","startTime":194.41,"endTime":198.94,"body":"comic books and LEGO sets in"},{"speaker":"a quick summary","startTime":194.41,"endTime":198.94,"body":"here.\" It's true. But more than"},{"speaker":"a quick summary","startTime":198.94,"endTime":202.0,"body":"that, my walls are covered with"},{"speaker":"a quick summary","startTime":198.94,"endTime":202.0,"body":"goals I'm working on, my shelves"},{"speaker":"a quick summary","startTime":202.0,"endTime":205.24,"body":"are piled with notebooks full of"},{"speaker":"a quick summary","startTime":202.0,"endTime":205.24,"body":"goals, and my mini dry erase"},{"speaker":"a quick summary","startTime":205.24,"endTime":209.14,"body":"board that sits on the corner of"},{"speaker":"a quick summary","startTime":205.24,"endTime":209.14,"body":"my desk always has a list of"},{"speaker":"a quick summary","startTime":209.14,"endTime":211.54,"body":"things I'm hustling on that day."},{"speaker":"a quick summary","startTime":212.17,"endTime":216.79,"body":"I love goals. Why? Because I"},{"speaker":"a quick summary","startTime":212.17,"endTime":216.79,"body":"think they are the fastest path"},{"speaker":"a quick summary","startTime":216.82,"endTime":220.06,"body":"between where you are today and"},{"speaker":"a quick summary","startTime":216.82,"endTime":220.06,"body":"where you want to be tomorrow."},{"speaker":"a quick summary","startTime":220.63,"endTime":224.23,"body":"That sounds a bit like something"},{"speaker":"a quick summary","startTime":220.63,"endTime":224.23,"body":"you'd read on a mug at Acuff"},{"speaker":"a quick summary","startTime":224.23,"endTime":227.44,"body":"Ideas LLC, which by the way is"},{"speaker":"a quick summary","startTime":224.23,"endTime":227.44,"body":"the name of my company. So let"},{"speaker":"me, let me say it this way","startTime":227.44,"endTime":231.19,"body":"Finishing a goal feels"},{"speaker":"me, let me say it this way","startTime":231.76,"endTime":235.69,"body":"ah-mazing! I remember the first"},{"speaker":"me, let me say it this way","startTime":231.76,"endTime":235.69,"body":"time I played Ultimate Frisbee"},{"speaker":"me, let me say it this way","startTime":235.69,"endTime":239.05,"body":"when I was in college. My"},{"speaker":"me, let me say it this way","startTime":235.69,"endTime":239.05,"body":"roommates Stu, people who are"},{"speaker":"me, let me say it this way","startTime":239.05,"endTime":243.34,"body":"named Stu have at least a 78%"},{"speaker":"me, let me say it this way","startTime":239.05,"endTime":243.34,"body":"chance of being awesome at"},{"speaker":"me, let me say it this way","startTime":243.34,"endTime":246.55,"body":"Frisbee, asked me to join his"},{"speaker":"me, let me say it this way","startTime":243.34,"endTime":246.55,"body":"team. I'd never played before,"},{"speaker":"me, let me say it this way","startTime":246.55,"endTime":250.6,"body":"but I own a Frisbee so I"},{"speaker":"me, let me say it this way","startTime":246.55,"endTime":250.6,"body":"thought, \"How hard could that"},{"speaker":"me, let me say it this way","startTime":250.6,"endTime":254.65,"body":"be?\" The answer is very, very"},{"speaker":"me, let me say it this way","startTime":250.6,"endTime":254.65,"body":"hard. But I would say the phrase"},{"speaker":"me, let me say it this way","startTime":254.65,"endTime":256.84,"body":"\"How hard could that be?\" has"},{"speaker":"me, let me say it this way","startTime":254.65,"endTime":256.84,"body":"gotten me into a lot of"},{"speaker":"me, let me say it this way","startTime":256.84,"endTime":260.68,"body":"adventures. With Ultimate"},{"speaker":"me, let me say it this way","startTime":256.84,"endTime":260.68,"body":"Frisbee, you're constantly"},{"speaker":"me, let me say it this way","startTime":260.68,"endTime":263.71,"body":"running. It feels like you've"},{"speaker":"me, let me say it this way","startTime":260.68,"endTime":263.71,"body":"never stopped running. You'll"},{"speaker":"me, let me say it this way","startTime":263.71,"endTime":266.08,"body":"sprint down the entire length of"},{"speaker":"me, let me say it this way","startTime":263.71,"endTime":266.08,"body":"a football field and then"},{"speaker":"me, let me say it this way","startTime":266.08,"endTime":269.41,"body":"someone on your team will drop"},{"speaker":"me, let me say it this way","startTime":266.08,"endTime":269.41,"body":"the Frisbee, which means you"},{"speaker":"me, let me say it this way","startTime":269.41,"endTime":273.28,"body":"have to sprint the other"},{"speaker":"me, let me say it this way","startTime":269.41,"endTime":273.28,"body":"direction. It was a cold, muddy"},{"speaker":"me, let me say it this way","startTime":273.28,"endTime":277.21,"body":"day in February and we were"},{"speaker":"me, let me say it this way","startTime":273.28,"endTime":277.21,"body":"playing in BUDA. The Birmingham"},{"speaker":"me, let me say it this way","startTime":277.27,"endTime":279.52,"body":"Ultimate Disc Association"},{"speaker":"me, let me say it this way","startTime":277.27,"endTime":279.52,"body":"League. You see what they did"},{"speaker":"me, let me say it this way","startTime":279.52,"endTime":284.71,"body":"there? BUDA. It's a play on"},{"speaker":"me, let me say it this way","startTime":279.52,"endTime":284.71,"body":"words. And I was terrible. I"},{"speaker":"me, let me say it this way","startTime":284.71,"endTime":288.1,"body":"fell more than I ran, I didn't"},{"speaker":"me, let me say it this way","startTime":284.71,"endTime":288.1,"body":"score at all, and at one point,"},{"speaker":"me, let me say it this way","startTime":288.49,"endTime":291.22,"body":"I threw up on the sideline"},{"speaker":"me, let me say it this way","startTime":288.49,"endTime":291.22,"body":"because I was so out of shape."},{"speaker":"me, let me say it this way","startTime":291.67,"endTime":295.78,"body":"Who throws up from Frisbee?"},{"speaker":"me, let me say it this way","startTime":291.67,"endTime":295.78,"body":"Right? I mean, of the sports you"},{"speaker":"me, let me say it this way","startTime":295.78,"endTime":298.33,"body":"would list as \"This might end up"},{"speaker":"me, let me say it this way","startTime":295.78,"endTime":298.33,"body":"in you throwing up\" Frisbee"},{"speaker":"me, let me say it this way","startTime":298.33,"endTime":300.85,"body":"should not be on that list but"},{"speaker":"me, let me say it this way","startTime":298.33,"endTime":300.85,"body":"yet that's exactly what I did."},{"speaker":"me, let me say it this way","startTime":301.63,"endTime":304.81,"body":"But I had the biggest smile on"},{"speaker":"me, let me say it this way","startTime":301.63,"endTime":304.81,"body":"my face as we drove away and"},{"speaker":"me, let me say it this way","startTime":304.81,"endTime":309.31,"body":"Stu's beat up Oldsmobile with"},{"speaker":"me, let me say it this way","startTime":304.81,"endTime":309.31,"body":"the blue interior, because I had"},{"speaker":"me, let me say it this way","startTime":309.31,"endTime":312.91,"body":"done it. I had a goal to try"},{"speaker":"me, let me say it this way","startTime":309.31,"endTime":312.91,"body":"Ultimate Frisbee, and I"},{"speaker":"me, let me say it this way","startTime":312.91,"endTime":316.57,"body":"accomplished it. I was"},{"speaker":"me, let me say it this way","startTime":312.91,"endTime":316.57,"body":"exhausted, but elated."},{"speaker":"me, let me say it this way","startTime":316.84,"endTime":321.46,"body":"I love that feeling exhausted,"},{"speaker":"me, let me say it this way","startTime":316.84,"endTime":321.46,"body":"but elated. It's how I felt when"},{"speaker":"me, let me say it this way","startTime":321.46,"endTime":325.96,"body":"I finished my goal to run 1000"},{"speaker":"me, let me say it this way","startTime":321.46,"endTime":325.96,"body":"miles in a year in 2019. It took"},{"speaker":"me, let me say it this way","startTime":325.96,"endTime":329.26,"body":"me until December 18, which is"},{"speaker":"me, let me say it this way","startTime":325.96,"endTime":329.26,"body":"the day before my birthday, just"},{"speaker":"me, let me say it this way","startTime":329.26,"endTime":332.32,"body":"in case you're playing along at"},{"speaker":"me, let me say it this way","startTime":329.26,"endTime":332.32,"body":"home. I love when people post on"},{"speaker":"me, let me say it this way","startTime":332.32,"endTime":335.08,"body":"social media, \"I just want to"},{"speaker":"me, let me say it this way","startTime":332.32,"endTime":335.08,"body":"thank everyone for mentioning my"},{"speaker":"me, let me say it this way","startTime":335.08,"endTime":337.72,"body":"birthday today.\" Because it's"},{"speaker":"me, let me say it this way","startTime":335.08,"endTime":337.72,"body":"such a subtle way to get more"},{"speaker":"me, let me say it this way","startTime":337.72,"endTime":339.76,"body":"people to go \"Oh, it's your"},{"speaker":"me, let me say it this way","startTime":337.72,"endTime":339.76,"body":"birthday? I didn't know!\" \"I"},{"speaker":"me, let me say it this way","startTime":339.79,"endTime":342.97,"body":"didn't know you didn't know!\""},{"speaker":"me, let me say it this way","startTime":339.79,"endTime":342.97,"body":"Okay. But I remember that day,"},{"speaker":"me, let me say it this way","startTime":343.0,"endTime":346.18,"body":"December 18, I still remember"},{"speaker":"me, let me say it this way","startTime":343.0,"endTime":346.18,"body":"exactly where I was, it was a"},{"speaker":"me, let me say it this way","startTime":346.18,"endTime":348.52,"body":"Wednesday, and I was cutting"},{"speaker":"me, let me say it this way","startTime":346.18,"endTime":348.52,"body":"through a neighborhood near my"},{"speaker":"me, let me say it this way","startTime":348.52,"endTime":352.0,"body":"house, and I shouted out loud"},{"speaker":"me, let me say it this way","startTime":348.52,"endTime":352.0,"body":"when I crossed that imaginary"},{"speaker":"me, let me say it this way","startTime":352.0,"endTime":354.73,"body":"finish line. And it's not just"},{"speaker":"me, let me say it this way","startTime":352.0,"endTime":354.73,"body":"physical goals that feel"},{"speaker":"me, let me say it this way","startTime":354.73,"endTime":358.12,"body":"amazing. I've written seven"},{"speaker":"me, let me say it this way","startTime":354.73,"endTime":358.12,"body":"books. And the best feeling in"},{"speaker":"me, let me say it this way","startTime":358.12,"endTime":361.75,"body":"the world is when you finally"},{"speaker":"me, let me say it this way","startTime":358.12,"endTime":361.75,"body":"get to hold your book in your"},{"speaker":"me, let me say it this way","startTime":361.75,"endTime":364.66,"body":"hands. Not the printed"},{"speaker":"me, let me say it this way","startTime":361.75,"endTime":364.66,"body":"manuscript, not a mock-up of the"},{"speaker":"me, let me say it this way","startTime":364.66,"endTime":368.47,"body":"cover. I'm talking about the"},{"speaker":"me, let me say it this way","startTime":364.66,"endTime":368.47,"body":"moment UPS drops off a box on"},{"speaker":"me, let me say it this way","startTime":368.47,"endTime":372.55,"body":"your doorstep and you rip into"},{"speaker":"me, let me say it this way","startTime":368.47,"endTime":372.55,"body":"it and you get to hold this"},{"speaker":"me, let me say it this way","startTime":372.55,"endTime":376.69,"body":"thing. This thing that took you"},{"speaker":"me, let me say it this way","startTime":372.55,"endTime":376.69,"body":"years to create. I've only had"},{"speaker":"me, let me say it this way","startTime":376.69,"endTime":379.51,"body":"that moment seven times in my"},{"speaker":"me, let me say it this way","startTime":376.69,"endTime":379.51,"body":"life. Well, technically six,"},{"speaker":"me, let me say it this way","startTime":379.51,"endTime":382.81,"body":"because I haven't held the"},{"speaker":"me, let me say it this way","startTime":379.51,"endTime":382.81,"body":"seventh book yet. But it's been"},{"speaker":"me, let me say it this way","startTime":382.81,"endTime":386.08,"body":"worth every sleepless night,"},{"speaker":"me, let me say it this way","startTime":382.81,"endTime":386.08,"body":"every early morning, every round"},{"speaker":"me, let me say it this way","startTime":386.08,"endTime":391.03,"body":"of edits, every tsunami of"},{"speaker":"me, let me say it this way","startTime":386.08,"endTime":391.03,"body":"creative doubt. It's worth it. I"},{"speaker":"me, let me say it this way","startTime":391.03,"endTime":394.69,"body":"want that feeling for you. I"},{"speaker":"me, let me say it this way","startTime":391.03,"endTime":394.69,"body":"want you to have that moment a"},{"speaker":"me, let me say it this way","startTime":394.69,"endTime":397.87,"body":"lot. I want to help you cross"},{"speaker":"me, let me say it this way","startTime":394.69,"endTime":397.87,"body":"the finish line of whatever goal"},{"speaker":"me, let me say it this way","startTime":397.87,"endTime":403.12,"body":"you care about. And I know you"},{"speaker":"me, let me say it this way","startTime":397.87,"endTime":403.12,"body":"can! How do I know? Because you"},{"speaker":"me, let me say it this way","startTime":403.12,"endTime":406.27,"body":"send me the most amazing"},{"speaker":"me, let me say it this way","startTime":403.12,"endTime":406.27,"body":"packages, emails, and direct"},{"speaker":"me, let me say it this way","startTime":406.27,"endTime":410.59,"body":"messages. For example, I have an"},{"speaker":"me, let me say it this way","startTime":406.27,"endTime":410.59,"body":"entire bookshelf of books you've"},{"speaker":"me, let me say it this way","startTime":410.59,"endTime":413.92,"body":"written in my office. You've"},{"speaker":"me, let me say it this way","startTime":410.59,"endTime":413.92,"body":"read one of my books, figured"},{"speaker":"me, let me say it this way","startTime":413.92,"endTime":418.0,"body":"out how to finish your own, and"},{"speaker":"me, let me say it this way","startTime":413.92,"endTime":418.0,"body":"then you did it! And then you"},{"speaker":"me, let me say it this way","startTime":418.0,"endTime":421.84,"body":"mailed me a copy! I have stacks"},{"speaker":"me, let me say it this way","startTime":418.0,"endTime":421.84,"body":"of invitations to your"},{"speaker":"me, let me say it this way","startTime":421.84,"endTime":424.69,"body":"graduations for your doctorate"},{"speaker":"me, let me say it this way","startTime":421.84,"endTime":424.69,"body":"programs or the undergrad you"},{"speaker":"me, let me say it this way","startTime":424.69,"endTime":427.66,"body":"finished. You sent me photos of"},{"speaker":"me, let me say it this way","startTime":424.69,"endTime":427.66,"body":"your weight loss, your cleaned"},{"speaker":"me, let me say it this way","startTime":427.66,"endTime":430.48,"body":"out attic, your sales numbers"},{"speaker":"me, let me say it this way","startTime":427.66,"endTime":430.48,"body":"for the business you started."},{"speaker":"me, let me say it this way","startTime":430.66,"endTime":433.99,"body":"You've allowed me to celebrate"},{"speaker":"me, let me say it this way","startTime":430.66,"endTime":433.99,"body":"1000s of wins with you over the"},{"speaker":"me, let me say it this way","startTime":433.99,"endTime":437.08,"body":"last decade. And in many ways, I"},{"speaker":"me, let me say it this way","startTime":433.99,"endTime":437.08,"body":"think we're just getting"},{"speaker":"me, let me say it this way","startTime":437.08,"endTime":437.62,"body":"started."},{"speaker":"me, let me say it this way","startTime":437.93,"endTime":440.81,"body":"That's why I'm doing this"},{"speaker":"me, let me say it this way","startTime":437.93,"endTime":440.81,"body":"podcast. Because if there's one"},{"speaker":"me, let me say it this way","startTime":440.81,"endTime":443.9,"body":"thing I've learned about goals"},{"speaker":"me, let me say it this way","startTime":440.81,"endTime":443.9,"body":"over the years, it's that the"},{"speaker":"me, let me say it this way","startTime":443.9,"endTime":448.97,"body":"future belongs to finishers."},{"speaker":"me, let me say it this way","startTime":443.9,"endTime":448.97,"body":"Each episode will be about 15 to"},{"speaker":"me, let me say it this way","startTime":448.97,"endTime":451.55,"body":"20 minutes long. Unless I'm"},{"speaker":"me, let me say it this way","startTime":448.97,"endTime":451.55,"body":"interviewing someone, I could"},{"speaker":"me, let me say it this way","startTime":451.55,"endTime":455.27,"body":"see those episodes being a"},{"speaker":"me, let me say it this way","startTime":451.55,"endTime":455.27,"body":"little bit longer. In this first"},{"speaker":"me, let me say it this way","startTime":455.27,"endTime":460.04,"body":"episode, I want to talk about"},{"speaker":"me, let me say it this way","startTime":455.27,"endTime":460.04,"body":"shortcuts. Why? Because everyone"},{"speaker":"me, let me say it this way","startTime":460.04,"endTime":465.38,"body":"says that they don't exist, and"},{"speaker":"me, let me say it this way","startTime":460.04,"endTime":465.38,"body":"I think everyone is wrong. We've"},{"speaker":"me, let me say it this way","startTime":465.38,"endTime":468.17,"body":"been told for years that there"},{"speaker":"me, let me say it this way","startTime":465.38,"endTime":468.17,"body":"aren't any shortcuts, right?"},{"speaker":"me, let me say it this way","startTime":468.41,"endTime":471.23,"body":"Here are just a few of the"},{"speaker":"me, let me say it this way","startTime":468.41,"endTime":471.23,"body":"quotes I found about shortcuts."},{"speaker":"me, let me say it this way","startTime":471.86,"endTime":474.05,"body":"\"There are no shortcuts to"},{"speaker":"me, let me say it this way","startTime":471.86,"endTime":474.05,"body":"success.\" I'm going to read"},{"speaker":"me, let me say it this way","startTime":474.05,"endTime":476.54,"body":"quotes in that voice so that you"},{"speaker":"me, let me say it this way","startTime":474.05,"endTime":476.54,"body":"can distinguish. It's kind of"},{"speaker":"me, let me say it this way","startTime":476.54,"endTime":479.51,"body":"like, imagine all-caps. That's"},{"speaker":"me, let me say it this way","startTime":476.54,"endTime":479.51,"body":"my all-cap voice. I'm still"},{"speaker":"me, let me say it this way","startTime":479.51,"endTime":481.76,"body":"figuring out this podcast thing,"},{"speaker":"me, let me say it this way","startTime":479.51,"endTime":481.76,"body":"so I don't know if you're"},{"speaker":"me, let me say it this way","startTime":481.76,"endTime":483.83,"body":"supposed to have different"},{"speaker":"me, let me say it this way","startTime":481.76,"endTime":483.83,"body":"voices where it's like, \"This is"},{"speaker":"me, let me say it this way","startTime":483.83,"endTime":487.37,"body":"my italics voice.\" or \"This is"},{"speaker":"me, let me say it this way","startTime":483.83,"endTime":487.37,"body":"my all caps...\" Let's just go"},{"speaker":"me, let me say it this way","startTime":487.37,"endTime":490.34,"body":"with it. \"There are no shortcuts"},{"speaker":"me, let me say it this way","startTime":487.37,"endTime":490.34,"body":"to success.\" \"There are no"},{"speaker":"me, let me say it this way","startTime":490.34,"endTime":493.37,"body":"shortcuts in the quest for"},{"speaker":"me, let me say it this way","startTime":490.34,"endTime":493.37,"body":"perfection.\" \"There are no"},{"speaker":"me, let me say it this way","startTime":493.37,"endTime":496.82,"body":"shortcuts to any place worth"},{"speaker":"me, let me say it this way","startTime":493.37,"endTime":496.82,"body":"going.\" \"A shortcut is the"},{"speaker":"me, let me say it this way","startTime":496.82,"endTime":500.33,"body":"longest distance between two"},{"speaker":"me, let me say it this way","startTime":496.82,"endTime":500.33,"body":"points.\" \"Shortcuts aren't"},{"speaker":"me, let me say it this way","startTime":500.36,"endTime":503.96,"body":"always.\" I like that one. It's"},{"speaker":"me, let me say it this way","startTime":500.36,"endTime":503.96,"body":"like a riddle. \"Shortcuts aren't"},{"speaker":"me, let me say it this way","startTime":503.99,"endTime":507.68,"body":"always.\" \"There are no shortcuts"},{"speaker":"me, let me say it this way","startTime":503.99,"endTime":507.68,"body":"in life. Only those we imagine.\""},{"speaker":"me, let me say it this way","startTime":507.68,"endTime":510.44,"body":"And perhaps my my personal"},{"speaker":"me, let me say it this way","startTime":507.68,"endTime":510.44,"body":"favorite, \"If you take"},{"speaker":"me, let me say it this way","startTime":510.44,"endTime":513.8,"body":"shortcuts, you get cut short.\""},{"speaker":"me, let me say it this way","startTime":510.44,"endTime":513.8,"body":"You know Who said that? Gary"},{"speaker":"me, let me say it this way","startTime":513.8,"endTime":516.38,"body":"Busey. And he was in Point"},{"speaker":"me, let me say it this way","startTime":513.8,"endTime":516.38,"body":"Break, so I tend to take"},{"speaker":"me, let me say it this way","startTime":516.38,"endTime":521.12,"body":"anything he says very seriously."},{"speaker":"me, let me say it this way","startTime":516.38,"endTime":521.12,"body":"The evidence is mounting. If"},{"speaker":"me, let me say it this way","startTime":521.12,"endTime":524.48,"body":"everyone is saying there are any"},{"speaker":"me, let me say it this way","startTime":521.12,"endTime":524.48,"body":"shortcuts, it must be true,"},{"speaker":"me, let me say it this way","startTime":524.48,"endTime":528.8,"body":"right? Only, I get really"},{"speaker":"me, let me say it this way","startTime":524.48,"endTime":528.8,"body":"resistant when everyone says the"},{"speaker":"me, let me say it this way","startTime":528.8,"endTime":532.7,"body":"same exact thing. I get really"},{"speaker":"me, let me say it this way","startTime":528.8,"endTime":532.7,"body":"curious when people tell me to"},{"speaker":"me, let me say it this way","startTime":532.73,"endTime":536.15,"body":"\"go with the flow.\" I tend to"},{"speaker":"me, let me say it this way","startTime":532.73,"endTime":536.15,"body":"dig my feet in when people tell"},{"speaker":"me, let me say it this way","startTime":536.15,"endTime":539.6,"body":"me something has to be done the"},{"speaker":"me, let me say it this way","startTime":536.15,"endTime":539.6,"body":"same exact way everyone else has"},{"speaker":"me, let me say it this way","startTime":539.6,"endTime":539.99,"body":"done it."},{"speaker":"me, let me say it this way","startTime":540.32,"endTime":544.16,"body":"What if there were shortcuts?"},{"speaker":"me, let me say it this way","startTime":540.32,"endTime":544.16,"body":"What if there were dozens, maybe"},{"speaker":"me, let me say it this way","startTime":544.16,"endTime":547.55,"body":"even hundreds of better ways to"},{"speaker":"me, let me say it this way","startTime":544.16,"endTime":547.55,"body":"accomplish a goal. But all this"},{"speaker":"me, let me say it this way","startTime":547.55,"endTime":550.22,"body":"time, we've just been listening"},{"speaker":"me, let me say it this way","startTime":547.55,"endTime":550.22,"body":"to the people who came before"},{"speaker":"me, let me say it this way","startTime":550.22,"endTime":554.18,"body":"us, and assuming we had to take"},{"speaker":"me, let me say it this way","startTime":550.22,"endTime":554.18,"body":"the same, long way they did."},{"speaker":"me, let me say it this way","startTime":554.63,"endTime":558.74,"body":"What if the planet was crawling"},{"speaker":"me, let me say it this way","startTime":554.63,"endTime":558.74,"body":"with shortcuts? Do you feel a"},{"speaker":"me, let me say it this way","startTime":558.74,"endTime":561.74,"body":"little guilty about the word"},{"speaker":"me, let me say it this way","startTime":558.74,"endTime":561.74,"body":"\"shortcut?\" Right now, is it"},{"speaker":"me, let me say it this way","startTime":561.74,"endTime":564.23,"body":"making your skin crawl a little?"},{"speaker":"me, let me say it this way","startTime":561.74,"endTime":564.23,"body":"Are you remembering every coach,"},{"speaker":"me, let me say it this way","startTime":564.23,"endTime":567.05,"body":"boss, or parent who told you,"},{"speaker":"me, let me say it this way","startTime":564.23,"endTime":567.05,"body":"\"There are no shortcuts in"},{"speaker":"me, let me say it this way","startTime":567.05,"endTime":570.77,"body":"life.\" That's all-cap again."},{"speaker":"me, let me say it this way","startTime":567.05,"endTime":570.77,"body":"Fine, fine. That's fine. Just"},{"speaker":"me, let me say it this way","startTime":570.77,"endTime":574.73,"body":"promise me you'll stop using"},{"speaker":"me, let me say it this way","startTime":570.77,"endTime":574.73,"body":"Google. The next time you need"},{"speaker":"me, let me say it this way","startTime":574.73,"endTime":578.87,"body":"to know something, write The"},{"speaker":"me, let me say it this way","startTime":574.73,"endTime":578.87,"body":"Library of Congress a letter. On"},{"speaker":"me, let me say it this way","startTime":578.87,"endTime":582.71,"body":"paper. With a stamp you have to"},{"speaker":"me, let me say it this way","startTime":578.87,"endTime":582.71,"body":"lick with your own naked tongue."},{"speaker":"me, let me say it this way","startTime":582.95,"endTime":586.4,"body":"Those sticker stamps are a"},{"speaker":"me, let me say it this way","startTime":582.95,"endTime":586.4,"body":"shortcut. That's essentially"},{"speaker":"me, let me say it this way","startTime":586.4,"endTime":589.1,"body":"what the Wright brothers had to"},{"speaker":"me, let me say it this way","startTime":586.4,"endTime":589.1,"body":"do in order to find somewhere to"},{"speaker":"me, let me say it this way","startTime":589.1,"endTime":592.7,"body":"test their planes. They wrote"},{"speaker":"me, let me say it this way","startTime":589.1,"endTime":592.7,"body":"the US Weather Bureau in"},{"speaker":"me, let me say it this way","startTime":592.7,"endTime":596.36,"body":"Washington D.C. and asked where"},{"speaker":"me, let me say it this way","startTime":592.7,"endTime":596.36,"body":"the best wind in the country"},{"speaker":"me, let me say it this way","startTime":596.36,"endTime":600.35,"body":"was. A bureaucrat did some"},{"speaker":"me, let me say it this way","startTime":596.36,"endTime":600.35,"body":"research, pulled together some"},{"speaker":"me, let me say it this way","startTime":600.35,"endTime":603.77,"body":"reports, and then wrote them"},{"speaker":"me, let me say it this way","startTime":600.35,"endTime":603.77,"body":"back. After they pored over the"},{"speaker":"me, let me say it this way","startTime":603.77,"endTime":607.85,"body":"data, they picked Kitty Hawk,"},{"speaker":"me, let me say it this way","startTime":603.77,"endTime":607.85,"body":"North Carolina. Next, they wrote"},{"speaker":"me, let me say it this way","startTime":607.85,"endTime":611.48,"body":"the postmaster there to inquire"},{"speaker":"me, let me say it this way","startTime":607.85,"endTime":611.48,"body":"about what the island was really"},{"speaker":"me, let me say it this way","startTime":611.48,"endTime":615.17,"body":"like. Then, they waited for his"},{"speaker":"me, let me say it this way","startTime":611.48,"endTime":615.17,"body":"response. The process took"},{"speaker":"me, let me say it this way","startTime":615.2,"endTime":619.04,"body":"forever, at least by our"},{"speaker":"me, let me say it this way","startTime":615.2,"endTime":619.04,"body":"standards today, because now"},{"speaker":"me, let me say it this way","startTime":619.37,"endTime":622.91,"body":"we've got shortcuts. Asking a"},{"speaker":"me, let me say it this way","startTime":619.37,"endTime":622.91,"body":"Martha's Vineyard local for a"},{"speaker":"me, let me say it this way","startTime":622.91,"endTime":626.0,"body":"beach recommendation is a"},{"speaker":"me, let me say it this way","startTime":622.91,"endTime":626.0,"body":"shortcut. The answer, by the"},{"speaker":"me, let me say it this way","startTime":626.0,"endTime":630.11,"body":"way, is Tashmoo. That's the best"},{"speaker":"me, let me say it this way","startTime":626.0,"endTime":630.11,"body":"beach. We only found that out"},{"speaker":"me, let me say it this way","startTime":630.11,"endTime":633.29,"body":"because we asked the owner of"},{"speaker":"me, let me say it this way","startTime":630.11,"endTime":633.29,"body":"the Airbnb. We said, \"What's the"},{"speaker":"me, let me say it this way","startTime":633.29,"endTime":635.12,"body":"best beach on the island?\""},{"speaker":"me, let me say it this way","startTime":633.29,"endTime":635.12,"body":"Because if you've never been to"},{"speaker":"me, let me say it this way","startTime":635.12,"endTime":638.84,"body":"Martha's Vineyard, it's massive."},{"speaker":"me, let me say it this way","startTime":635.12,"endTime":638.84,"body":"It's gigantic. It's not like"},{"speaker":"me, let me say it this way","startTime":638.84,"endTime":642.05,"body":"Wings. Remember, the show Wings?"},{"speaker":"me, let me say it this way","startTime":638.84,"endTime":642.05,"body":"Ah, so good. That was about"},{"speaker":"me, let me say it this way","startTime":642.05,"endTime":644.96,"body":"Nantucket. Martha's Vineyard is"},{"speaker":"me, let me say it this way","startTime":642.05,"endTime":644.96,"body":"huge. And so when we stayed"},{"speaker":"me, let me say it this way","startTime":644.96,"endTime":647.72,"body":"there, one week, my family and I"},{"speaker":"me, let me say it this way","startTime":644.96,"endTime":647.72,"body":"said to the owner, \"What's your"},{"speaker":"me, let me say it this way","startTime":647.72,"endTime":650.45,"body":"favorite beach?\" And she said,"},{"speaker":"me, let me say it this way","startTime":647.72,"endTime":650.45,"body":"\"Oh, it's Tashmoo. Let me draw"},{"speaker":"me, let me say it this way","startTime":650.45,"endTime":653.21,"body":"you a map.\" And she drew us a"},{"speaker":"me, let me say it this way","startTime":650.45,"endTime":653.21,"body":"map and it was one of those,"},{"speaker":"me, let me say it this way","startTime":653.21,"endTime":655.88,"body":"like, maps that involves"},{"speaker":"me, let me say it this way","startTime":653.21,"endTime":655.88,"body":"multiple dirt roads, where you"},{"speaker":"me, let me say it this way","startTime":655.88,"endTime":659.81,"body":"think, \"This is totally going to"},{"speaker":"me, let me say it this way","startTime":655.88,"endTime":659.81,"body":"end in a meth lab and me getting"},{"speaker":"me, let me say it this way","startTime":659.81,"endTime":664.07,"body":"bit by at least an above-average"},{"speaker":"me, let me say it this way","startTime":659.81,"endTime":664.07,"body":"size Rottweiler.\" Like because"},{"speaker":"me, let me say it this way","startTime":664.07,"endTime":666.68,"body":"we kept turning off a dirt roads"},{"speaker":"me, let me say it this way","startTime":664.07,"endTime":666.68,"body":"going deeper into the woods,"},{"speaker":"me, let me say it this way","startTime":666.68,"endTime":669.11,"body":"deeper into the woods, and then"},{"speaker":"me, let me say it this way","startTime":666.68,"endTime":669.11,"body":"all of a sudden, it opened up"},{"speaker":"me, let me say it this way","startTime":669.11,"endTime":672.32,"body":"into this tiny little beach"},{"speaker":"me, let me say it this way","startTime":669.11,"endTime":672.32,"body":"parking lot with only three"},{"speaker":"me, let me say it this way","startTime":672.32,"endTime":675.65,"body":"spaces. And this little cove"},{"speaker":"me, let me say it this way","startTime":672.32,"endTime":675.65,"body":"that was two or three feet deep"},{"speaker":"me, let me say it this way","startTime":675.65,"endTime":679.61,"body":"and you could dig clams and it"},{"speaker":"me, let me say it this way","startTime":675.65,"endTime":679.61,"body":"was amazing. She gave me a"},{"speaker":"me, let me say it this way","startTime":679.61,"endTime":683.15,"body":"shortcut. Turning WiFi off on"},{"speaker":"me, let me say it this way","startTime":679.61,"endTime":683.15,"body":"your laptop when you need to"},{"speaker":"me, let me say it this way","startTime":683.15,"endTime":687.26,"body":"focus on something is a"},{"speaker":"me, let me say it this way","startTime":683.15,"endTime":687.26,"body":"shortcut. Refusing to keep ice"},{"speaker":"me, let me say it this way","startTime":687.26,"endTime":689.87,"body":"cream in your house when you're"},{"speaker":"me, let me say it this way","startTime":687.26,"endTime":689.87,"body":"trying to lose weight is a"},{"speaker":"me, let me say it this way","startTime":689.87,"endTime":693.47,"body":"shortcut. The best ice cream on"},{"speaker":"me, let me say it this way","startTime":689.87,"endTime":693.47,"body":"the planet in my opinion is Blue"},{"speaker":"me, let me say it this way","startTime":693.47,"endTime":696.05,"body":"Bell's Cookie Two Step. I don't"},{"speaker":"me, let me say it this way","startTime":693.47,"endTime":696.05,"body":"I don't want to hear any other"},{"speaker":"me, let me say it this way","startTime":696.05,"endTime":698.6,"body":"arguments, you can take that to"},{"speaker":"me, let me say it this way","startTime":696.05,"endTime":698.6,"body":"the grave, it's Cookie Two Step."},{"speaker":"me, let me say it this way","startTime":698.66,"endTime":700.82,"body":"It's the best. Those are"},{"speaker":"me, let me say it this way","startTime":698.66,"endTime":700.82,"body":"shortcuts."},{"speaker":"me, let me say it this way","startTime":700.8,"endTime":703.68,"body":"Every goal has shortcuts. For"},{"speaker":"me, let me say it this way","startTime":700.8,"endTime":703.68,"body":"example, let's say that you need"},{"speaker":"me, let me say it this way","startTime":703.68,"endTime":706.59,"body":"to do something you're afraid"},{"speaker":"me, let me say it this way","startTime":703.68,"endTime":706.59,"body":"of. That's one of the few things"},{"speaker":"me, let me say it this way","startTime":706.59,"endTime":710.1,"body":"that every goal has in common."},{"speaker":"me, let me say it this way","startTime":706.59,"endTime":710.1,"body":"You'll need to do some scary"},{"speaker":"me, let me say it this way","startTime":710.1,"endTime":712.83,"body":"things. You'll have to step out"},{"speaker":"me, let me say it this way","startTime":710.1,"endTime":712.83,"body":"of your comfort zone and do"},{"speaker":"me, let me say it this way","startTime":712.83,"endTime":715.92,"body":"something that feels awkward,"},{"speaker":"me, let me say it this way","startTime":712.83,"endTime":715.92,"body":"challenging, or maybe even"},{"speaker":"me, let me say it this way","startTime":715.92,"endTime":719.13,"body":"downright terrifying. There's"},{"speaker":"me, let me say it this way","startTime":715.92,"endTime":719.13,"body":"something you've been putting"},{"speaker":"me, let me say it this way","startTime":719.13,"endTime":721.86,"body":"off in your life right now."},{"speaker":"me, let me say it this way","startTime":719.13,"endTime":721.86,"body":"Maybe it's a difficult"},{"speaker":"me, let me say it this way","startTime":721.86,"endTime":725.31,"body":"conversation. You're long"},{"speaker":"me, let me say it this way","startTime":721.86,"endTime":725.31,"body":"overdue for a promotion at work,"},{"speaker":"me, let me say it this way","startTime":725.31,"endTime":729.78,"body":"but you keep saying bring it up"},{"speaker":"me, let me say it this way","startTime":725.31,"endTime":729.78,"body":"next month, and the next month"},{"speaker":"me, let me say it this way","startTime":729.81,"endTime":733.32,"body":"turns into next month, which"},{"speaker":"me, let me say it this way","startTime":729.81,"endTime":733.32,"body":"turns into next year. Maybe you"},{"speaker":"me, let me say it this way","startTime":733.32,"endTime":736.11,"body":"know, you're supposed to start a"},{"speaker":"me, let me say it this way","startTime":733.32,"endTime":736.11,"body":"business. But every time you"},{"speaker":"me, let me say it this way","startTime":736.11,"endTime":739.05,"body":"think about charging somebody"},{"speaker":"me, let me say it this way","startTime":736.11,"endTime":739.05,"body":"for something that you've made,"},{"speaker":"me, let me say it this way","startTime":739.05,"endTime":742.2,"body":"or a service that you offer, you"},{"speaker":"me, let me say it this way","startTime":739.05,"endTime":742.2,"body":"freeze up. You feel fine"},{"speaker":"me, let me say it this way","startTime":742.2,"endTime":745.2,"body":"donating your time, but that"},{"speaker":"me, let me say it this way","startTime":742.2,"endTime":745.2,"body":"charging threshold feels"},{"speaker":"me, let me say it this way","startTime":745.2,"endTime":748.62,"body":"impossible breakthrough. That's"},{"speaker":"me, let me say it this way","startTime":745.2,"endTime":748.62,"body":"a big threshold for so many"},{"speaker":"me, let me say it this way","startTime":748.62,"endTime":751.41,"body":"entrepreneurs. Maybe you know"},{"speaker":"me, let me say it this way","startTime":748.62,"endTime":751.41,"body":"you're supposed to write a book,"},{"speaker":"me, let me say it this way","startTime":751.41,"endTime":755.49,"body":"but the blank page feels like"},{"speaker":"me, let me say it this way","startTime":751.41,"endTime":755.49,"body":"this big pale monster every time"},{"speaker":"me, let me say it this way","startTime":755.49,"endTime":759.33,"body":"you sit down. We all have things"},{"speaker":"me, let me say it this way","startTime":755.49,"endTime":759.33,"body":"we're afraid of. I had to deal"},{"speaker":"me, let me say it this way","startTime":759.33,"endTime":762.48,"body":"with one of mine recently, I"},{"speaker":"me, let me say it this way","startTime":759.33,"endTime":762.48,"body":"have a new book coming out about"},{"speaker":"me, let me say it this way","startTime":762.48,"endTime":765.09,"body":"overthinking it's called"},{"speaker":"me, let me say it this way","startTime":762.48,"endTime":765.09,"body":"Soundtracks and you can preorder"},{"speaker":"me, let me say it this way","startTime":765.09,"endTime":768.99,"body":"it in the show notes. Publishing"},{"speaker":"me, let me say it this way","startTime":765.09,"endTime":768.99,"body":"a book has roughly two parts."},{"speaker":"me, let me say it this way","startTime":769.05,"endTime":772.38,"body":"Number one, writing the book."},{"speaker":"me, let me say it this way","startTime":769.05,"endTime":772.38,"body":"Seems pretty obvious. Number"},{"speaker":"me, let me say it this way","startTime":772.38,"endTime":776.64,"body":"two, selling the book. Each one"},{"speaker":"me, let me say it this way","startTime":772.38,"endTime":776.64,"body":"is challenging, but I see so"},{"speaker":"me, let me say it this way","startTime":776.64,"endTime":779.46,"body":"many authors get lost on the"},{"speaker":"me, let me say it this way","startTime":776.64,"endTime":779.46,"body":"second part. They don't want to"},{"speaker":"me, let me say it this way","startTime":779.46,"endTime":781.89,"body":"come off as too"},{"speaker":"me, let me say it this way","startTime":779.46,"endTime":781.89,"body":"self-promotional. So they"},{"speaker":"me, let me say it this way","startTime":781.89,"endTime":785.13,"body":"release a book and then they"},{"speaker":"me, let me say it this way","startTime":781.89,"endTime":785.13,"body":"never talk about it. By the way,"},{"speaker":"me, let me say it this way","startTime":785.43,"endTime":788.64,"body":"the only people who are worried"},{"speaker":"me, let me say it this way","startTime":785.43,"endTime":788.64,"body":"about being too self-promotional"},{"speaker":"me, let me say it this way","startTime":788.67,"endTime":791.46,"body":"are never the people who are too"},{"speaker":"me, let me say it this way","startTime":788.67,"endTime":791.46,"body":"self-promotional. The people who"},{"speaker":"me, let me say it this way","startTime":791.46,"endTime":794.58,"body":"are too self-promotional. Never"},{"speaker":"me, let me say it this way","startTime":791.46,"endTime":794.58,"body":"worry about that. They're just"},{"speaker":"me, let me say it this way","startTime":794.61,"endTime":797.43,"body":"out there, like, slamming their"},{"speaker":"me, let me say it this way","startTime":794.61,"endTime":797.43,"body":"stuff into people's like h"},{"speaker":"me, let me say it this way","startTime":797.43,"endTime":799.83,"body":"ouses, like \"Buy my stuff, buy"},{"speaker":"me, let me say it this way","startTime":797.43,"endTime":799.83,"body":"my stuff, buy my stuff!\" Those"},{"speaker":"me, let me say it this way","startTime":799.83,"endTime":802.02,"body":"people are too self-promotional."},{"speaker":"me, let me say it this way","startTime":799.83,"endTime":802.02,"body":"If you're even asking the"},{"speaker":"me, let me say it this way","startTime":802.02,"endTime":804.81,"body":"question, \"I don't want to be"},{"speaker":"me, let me say it this way","startTime":802.02,"endTime":804.81,"body":"too self-promotional. What do I"},{"speaker":"me, let me say it this way","startTime":804.81,"endTime":807.45,"body":"do?\" You're probably in a pretty"},{"speaker":"me, let me say it this way","startTime":804.81,"endTime":807.45,"body":"good place. I always tell"},{"speaker":"me, let me say it this way","startTime":807.45,"endTime":810.9,"body":"authors like that, \"Well, the"},{"speaker":"me, let me say it this way","startTime":807.45,"endTime":810.9,"body":"next time, don't release a book,"},{"speaker":"me, let me say it this way","startTime":811.14,"endTime":814.8,"body":"write a diary.\" You never have"},{"speaker":"me, let me say it this way","startTime":811.14,"endTime":814.8,"body":"to promote or pitch or sell a"},{"speaker":"me, let me say it this way","startTime":814.8,"endTime":817.65,"body":"diary. You just write your"},{"speaker":"me, let me say it this way","startTime":814.8,"endTime":817.65,"body":"thoughts down. You put it on"},{"speaker":"me, let me say it this way","startTime":817.65,"endTime":820.35,"body":"your nightstand and then you"},{"speaker":"me, let me say it this way","startTime":817.65,"endTime":820.35,"body":"have a sip of Sleepytime"},{"speaker":"me, let me say it this way","startTime":820.38,"endTime":825.33,"body":"xtra-strength tea with extra"},{"speaker":"me, let me say it this way","startTime":820.38,"endTime":825.33,"body":"alerian before a long winter's"},{"speaker":"me, let me say it this way","startTime":825.33,"endTime":829.56,"body":"ight slumber. That tea is my"},{"speaker":"me, let me say it this way","startTime":825.33,"endTime":829.56,"body":"am. I long to attain the level"},{"speaker":"me, let me say it this way","startTime":829.56,"endTime":833.61,"body":"f peace that bear on the box"},{"speaker":"me, let me say it this way","startTime":829.56,"endTime":833.61,"body":"eems to have. But that's easier"},{"speaker":"me, let me say it this way","startTime":833.61,"endTime":836.52,"body":"aid than done. Right?"},{"speaker":"me, let me say it this way","startTime":833.61,"endTime":836.52,"body":"specially if selling your book"},{"speaker":"me, let me say it this way","startTime":836.55,"endTime":840.93,"body":"s one of your fears. One of"},{"speaker":"me, let me say it this way","startTime":836.55,"endTime":840.93,"body":"ine is asking people to endorse"},{"speaker":"me, let me say it this way","startTime":840.93,"endTime":845.07,"body":"y book. Why is that so hard?"},{"speaker":"me, let me say it this way","startTime":840.93,"endTime":845.07,"body":"ecause it feels a bit like the"},{"speaker":"me, let me say it this way","startTime":845.07,"endTime":847.92,"body":"dult version of asking someone"},{"speaker":"me, let me say it this way","startTime":845.07,"endTime":847.92,"body":"o the prom. Do you remember"},{"speaker":"me, let me say it this way","startTime":847.92,"endTime":851.13,"body":"oing that when you were in high"},{"speaker":"me, let me say it this way","startTime":847.92,"endTime":851.13,"body":"chool? Was that fun? If you"},{"speaker":"me, let me say it this way","startTime":851.13,"endTime":855.03,"body":"ould do it 20 or 30 times would"},{"speaker":"me, let me say it this way","startTime":851.13,"endTime":855.03,"body":"ou think, \"Yay?\" And by the wa"},{"speaker":"me, let me say it this way","startTime":855.03,"endTime":859.38,"body":", if you're my age, I'm 45,"},{"speaker":"me, let me say it this way","startTime":855.03,"endTime":859.38,"body":"ow glad Are you that prom propos"},{"speaker":"me, let me say it this way","startTime":859.38,"endTime":862.53,"body":"ls didn't exist, or prom-p"},{"speaker":"me, let me say it this way","startTime":859.38,"endTime":862.53,"body":"sals, didn't exist when your k"},{"speaker":"me, let me say it this way","startTime":862.8,"endTime":865.89,"body":"d? Ugh! We just walked up to pe"},{"speaker":"me, let me say it this way","startTime":862.8,"endTime":865.89,"body":"ple and said, \"Will you go t"},{"speaker":"me, let me say it this way","startTime":865.89,"endTime":868.71,"body":"the prom with me?\" and we di"},{"speaker":"me, let me say it this way","startTime":865.89,"endTime":868.71,"body":"n't have to rent like a hot air"},{"speaker":"me, let me say it this way","startTime":868.71,"endTime":872.31,"body":"balloon, and like the Blue Ang"},{"speaker":"me, let me say it this way","startTime":868.71,"endTime":872.31,"body":"ls, and shoot confetti cannons,"},{"speaker":"me, let me say it this way","startTime":872.31,"endTime":876.63,"body":"nd didn't have to have a hash"},{"speaker":"me, let me say it this way","startTime":872.31,"endTime":876.63,"body":"ag, it like we got off so easy,"},{"speaker":"me, let me say it this way","startTime":876.63,"endTime":879.15,"body":"ut it's awkward to ask people to"},{"speaker":"me, let me say it this way","startTime":876.63,"endTime":879.15,"body":"endorse your book. Now that mi"},{"speaker":"me, let me say it this way","startTime":879.15,"endTime":881.43,"body":"ht not seem like a fear to"},{"speaker":"me, let me say it this way","startTime":879.15,"endTime":881.43,"body":"you."},{"speaker":"me, let me say it this way","startTime":879.6,"endTime":882.33,"body":"That's what's interesting about"},{"speaker":"me, let me say it this way","startTime":879.6,"endTime":882.33,"body":"fear. It's different to every"},{"speaker":"me, let me say it this way","startTime":882.33,"endTime":885.72,"body":"person. I remember I used to do"},{"speaker":"me, let me say it this way","startTime":882.33,"endTime":885.72,"body":"this thing called the 5am Club."},{"speaker":"me, let me say it this way","startTime":886.08,"endTime":888.75,"body":"And it was really simple. We get"},{"speaker":"me, let me say it this way","startTime":886.08,"endTime":888.75,"body":"up at 5am and I teach a lesson"},{"speaker":"me, let me say it this way","startTime":888.75,"endTime":891.45,"body":"and we'd encourage people, and"},{"speaker":"me, let me say it this way","startTime":888.75,"endTime":891.45,"body":"like a lot of people to get up"},{"speaker":"me, let me say it this way","startTime":891.45,"endTime":894.09,"body":"and hustle on goals with me. It"},{"speaker":"me, let me say it this way","startTime":891.45,"endTime":894.09,"body":"was really fun, but it was too"},{"speaker":"me, let me say it this way","startTime":894.09,"endTime":897.51,"body":"early. 5am is really early. And"},{"speaker":"me, let me say it this way","startTime":894.09,"endTime":897.51,"body":"I asked about, \"What are some"},{"speaker":"me, let me say it this way","startTime":897.51,"endTime":899.55,"body":"things you're afraid of?\" and"},{"speaker":"me, let me say it this way","startTime":897.51,"endTime":899.55,"body":"this woman in the front row"},{"speaker":"me, let me say it this way","startTime":899.55,"endTime":902.88,"body":"said, \"I'm afraid of driving"},{"speaker":"me, let me say it this way","startTime":899.55,"endTime":902.88,"body":"over bridges.\" That's not one of"},{"speaker":"me, let me say it this way","startTime":902.88,"endTime":906.81,"body":"my fears. But it would be dumb"},{"speaker":"me, let me say it this way","startTime":902.88,"endTime":906.81,"body":"for me to go, \"That's easy. I"},{"speaker":"me, let me say it this way","startTime":906.81,"endTime":909.42,"body":"can drive over bridges all the"},{"speaker":"me, let me say it this way","startTime":906.81,"endTime":909.42,"body":"time, I'm amazing at bridges."},{"speaker":"me, let me say it this way","startTime":909.69,"endTime":912.57,"body":"I'm the best of bridges!\" That"},{"speaker":"me, let me say it this way","startTime":909.69,"endTime":912.57,"body":"would be dumb because that's not"},{"speaker":"me, let me say it this way","startTime":912.57,"endTime":915.48,"body":"my fear, that's her fear. Fear"},{"speaker":"me, let me say it this way","startTime":912.57,"endTime":915.48,"body":"is personal. So right now you"},{"speaker":"me, let me say it this way","startTime":915.48,"endTime":919.02,"body":"might be listening to this"},{"speaker":"me, let me say it this way","startTime":915.48,"endTime":919.02,"body":"going, \"Oh, poor baby, you have"},{"speaker":"me, let me say it this way","startTime":919.02,"endTime":922.17,"body":"to ask people to endorse your"},{"speaker":"me, let me say it this way","startTime":919.02,"endTime":922.17,"body":"book, the book, you wrote that"},{"speaker":"me, let me say it this way","startTime":922.17,"endTime":926.25,"body":"somebody paid you to write. Oh,"},{"speaker":"me, let me say it this way","startTime":922.17,"endTime":926.25,"body":"wah and wah!\" I get it, but fear"},{"speaker":"me, let me say it this way","startTime":926.25,"endTime":929.67,"body":"is personal. So your fears won't"},{"speaker":"me, let me say it this way","startTime":926.25,"endTime":929.67,"body":"match mine and, and vice versa."},{"speaker":"me, let me say it this way","startTime":929.97,"endTime":933.84,"body":"So I have to do this. Only in"},{"speaker":"me, let me say it this way","startTime":929.97,"endTime":933.84,"body":"this case, I'm not asking"},{"speaker":"me, let me say it this way","startTime":933.84,"endTime":937.08,"body":"someone to the prom. I'm asking"},{"speaker":"me, let me say it this way","startTime":933.84,"endTime":937.08,"body":"someone to put their name on"},{"speaker":"me, let me say it this way","startTime":937.08,"endTime":939.6,"body":"something that it took me years"},{"speaker":"me, let me say it this way","startTime":937.08,"endTime":939.6,"body":"to create. Something that"},{"speaker":"me, let me say it this way","startTime":939.6,"endTime":941.52,"body":"despite every obstacle that"},{"speaker":"me, let me say it this way","startTime":939.6,"endTime":941.52,"body":"mounts itself against"},{"speaker":"me, let me say it this way","startTime":941.52,"endTime":945.27,"body":"publication, I wrestled to"},{"speaker":"me, let me say it this way","startTime":941.52,"endTime":945.27,"body":"completion. 81% of American"},{"speaker":"me, let me say it this way","startTime":945.27,"endTime":948.03,"body":"adults want to write a book,"},{"speaker":"me, let me say it this way","startTime":945.27,"endTime":948.03,"body":"according to the New York Times"},{"speaker":"me, let me say it this way","startTime":948.39,"endTime":952.05,"body":"less than 1% do every year. Is"},{"speaker":"me, let me say it this way","startTime":948.39,"endTime":952.05,"body":"that the craziest gap you've"},{"speaker":"me, let me say it this way","startTime":952.05,"endTime":955.44,"body":"ever heard of? I need to do a"},{"speaker":"me, let me say it this way","startTime":952.05,"endTime":955.44,"body":"whole episode on that. But 81%"},{"speaker":"me, let me say it this way","startTime":955.44,"endTime":958.29,"body":"say they want to and less than"},{"speaker":"me, let me say it this way","startTime":955.44,"endTime":958.29,"body":"1% do. But let's imagine that"},{"speaker":"me, let me say it this way","startTime":958.29,"endTime":960.93,"body":"you actually finish it. Let's"},{"speaker":"me, let me say it this way","startTime":958.29,"endTime":960.93,"body":"imagine you right now finished"},{"speaker":"me, let me say it this way","startTime":960.93,"endTime":965.34,"body":"your book. And now you have to"},{"speaker":"me, let me say it this way","startTime":960.93,"endTime":965.34,"body":"ask semi-strangers to say that"},{"speaker":"me, let me say it this way","startTime":965.34,"endTime":967.98,"body":"it's good. Now don't get your"},{"speaker":"me, let me say it this way","startTime":965.34,"endTime":967.98,"body":"identity wrapped up in it."},{"speaker":"me, let me say it this way","startTime":968.1,"endTime":970.59,"body":"That's what they always say, of"},{"speaker":"me, let me say it this way","startTime":968.1,"endTime":970.59,"body":"course. But to quote the movie"},{"speaker":"me, let me say it this way","startTime":970.59,"endTime":975.33,"body":"Taken, \"Good luck.\" Despite your"},{"speaker":"me, let me say it this way","startTime":970.59,"endTime":975.33,"body":"best efforts, your identity gets"},{"speaker":"me, let me say it this way","startTime":975.33,"endTime":978.75,"body":"involved a little bit. And you"},{"speaker":"me, let me say it this way","startTime":975.33,"endTime":978.75,"body":"have to jump into this knowing"},{"speaker":"me, let me say it this way","startTime":978.75,"endTime":981.78,"body":"that some people are going to"},{"speaker":"me, let me say it this way","startTime":978.75,"endTime":981.78,"body":"say no, that's going to happen."},{"speaker":"me, let me say it this way","startTime":981.78,"endTime":985.56,"body":"And, and it should. I don't"},{"speaker":"me, let me say it this way","startTime":981.78,"endTime":985.56,"body":"harbor any ill will to anyone"},{"speaker":"me, let me say it this way","startTime":985.56,"endTime":988.29,"body":"who tells me no. I'll be honest"},{"speaker":"me, let me say it this way","startTime":985.56,"endTime":988.29,"body":"with you. It hurts my feelings"},{"speaker":"me, let me say it this way","startTime":988.29,"endTime":990.54,"body":"at first, it does. And what am"},{"speaker":"me, let me say it this way","startTime":988.29,"endTime":990.54,"body":"I, made of metal? Of course it"},{"speaker":"me, let me say it this way","startTime":990.54,"endTime":993.87,"body":"does. It feels like rejection"},{"speaker":"me, let me say it this way","startTime":990.54,"endTime":993.87,"body":"because I guess technically it"},{"speaker":"me, let me say it this way","startTime":993.87,"endTime":997.41,"body":"is rejection. I am disappointed"},{"speaker":"me, let me say it this way","startTime":993.87,"endTime":997.41,"body":"to hear that someone does not"},{"speaker":"me, let me say it this way","startTime":997.41,"endTime":1000.02,"body":"want to endorse my book. But I"},{"speaker":"me, let me say it this way","startTime":997.41,"endTime":1000.02,"body":"get over it. Because I"},{"speaker":"me, let me say it this way","startTime":1000.02,"endTime":1002.96,"body":"understand it's part of the"},{"speaker":"me, let me say it this way","startTime":1000.02,"endTime":1002.96,"body":"process. And I tell people no"},{"speaker":"me, let me say it this way","startTime":1002.99,"endTime":1006.56,"body":"all the time, too. There are a"},{"speaker":"me, let me say it this way","startTime":1002.99,"endTime":1006.56,"body":"million legitimate reasons"},{"speaker":"me, let me say it this way","startTime":1006.56,"endTime":1009.74,"body":"people can pass on endorsing"},{"speaker":"me, let me say it this way","startTime":1006.56,"endTime":1009.74,"body":"your book. You know that in your"},{"speaker":"me, let me say it this way","startTime":1009.74,"endTime":1012.74,"body":"head. But it's challenging,"},{"speaker":"me, let me say it this way","startTime":1009.74,"endTime":1012.74,"body":"because fear lives in your heart"},{"speaker":"me, let me say it this way","startTime":1012.8,"endTime":1016.34,"body":"and your belly. But if you"},{"speaker":"me, let me say it this way","startTime":1012.8,"endTime":1016.34,"body":"believe in your book, and I"},{"speaker":"me, let me say it this way","startTime":1016.34,"endTime":1019.61,"body":"believe in mine, you have to ask"},{"speaker":"me, let me say it this way","startTime":1016.34,"endTime":1019.61,"body":"people to endorse it. You have"},{"speaker":"me, let me say it this way","startTime":1019.61,"endTime":1023.33,"body":"to grit your teeth and push on."},{"speaker":"me, let me say it this way","startTime":1019.61,"endTime":1023.33,"body":"Every goal has these moments"},{"speaker":"me, let me say it this way","startTime":1023.51,"endTime":1026.18,"body":"where you have to ask yourself,"},{"speaker":"me, let me say it this way","startTime":1023.51,"endTime":1026.18,"body":"\"Okay, I have to do this new"},{"speaker":"me, let me say it this way","startTime":1026.18,"endTime":1028.79,"body":"thing. I have to do this scary"},{"speaker":"me, let me say it this way","startTime":1026.18,"endTime":1028.79,"body":"thing. I have to do this"},{"speaker":"me, let me say it this way","startTime":1028.79,"endTime":1031.91,"body":"uncomfortable thing. Do I"},{"speaker":"me, let me say it this way","startTime":1028.79,"endTime":1031.91,"body":"believe in this goal, the"},{"speaker":"me, let me say it this way","startTime":1031.94,"endTime":1035.63,"body":"outcome, enough to push through"},{"speaker":"me, let me say it this way","startTime":1031.94,"endTime":1035.63,"body":"those moments?\" And you're in"},{"speaker":"me, let me say it this way","startTime":1035.63,"endTime":1038.15,"body":"that spot right now, too, maybe."},{"speaker":"me, let me say it this way","startTime":1035.63,"endTime":1038.15,"body":"Like you've known for maybe a"},{"speaker":"me, let me say it this way","startTime":1038.15,"endTime":1040.79,"body":"week, or maybe a year, or maybe"},{"speaker":"me, let me say it this way","startTime":1038.15,"endTime":1040.79,"body":"even a decade that you're"},{"speaker":"me, let me say it this way","startTime":1040.79,"endTime":1043.01,"body":"supposed to do something. Let's"},{"speaker":"me, let me say it this way","startTime":1040.79,"endTime":1043.01,"body":"pause right there for a second."},{"speaker":"me, let me say it this way","startTime":1043.16,"endTime":1045.38,"body":"What's the first thing that came"},{"speaker":"me, let me say it this way","startTime":1043.16,"endTime":1045.38,"body":"your mind when I said, \"There's"},{"speaker":"me, let me say it this way","startTime":1045.41,"endTime":1048.35,"body":"a thing you're supposed to do?\""},{"speaker":"me, let me say it this way","startTime":1045.41,"endTime":1048.35,"body":"If you're listening to this and"},{"speaker":"me, let me say it this way","startTime":1048.35,"endTime":1051.2,"body":"you have a piece of paper"},{"speaker":"me, let me say it this way","startTime":1048.35,"endTime":1051.2,"body":"nearby, write it down. Write"},{"speaker":"me, let me say it this way","startTime":1051.2,"endTime":1054.5,"body":"that thing down. I dare you."},{"speaker":"me, let me say it this way","startTime":1051.2,"endTime":1054.5,"body":"You're supposed to do something,"},{"speaker":"me, let me say it this way","startTime":1054.65,"endTime":1057.32,"body":"but you've been afraid. Maybe"},{"speaker":"me, let me say it this way","startTime":1054.65,"endTime":1057.32,"body":"even terrified."},{"speaker":"me, let me say it this way","startTime":1057.51,"endTime":1060.87,"body":"So how do you do things that"},{"speaker":"me, let me say it this way","startTime":1057.51,"endTime":1060.87,"body":"terrify you? Here are the five"},{"speaker":"shortcuts I use","startTime":1060.87,"endTime":1066.03,"body":"Number one,"},{"speaker":"shortcuts I use","startTime":1060.87,"endTime":1066.03,"body":"turn the fear into a list. I"},{"speaker":"shortcuts I use","startTime":1066.03,"endTime":1069.78,"body":"can't act on a fear. A fear is"},{"speaker":"shortcuts I use","startTime":1066.03,"endTime":1069.78,"body":"too big and undefined and"},{"speaker":"shortcuts I use","startTime":1069.78,"endTime":1073.47,"body":"shapeless. I don't know how to"},{"speaker":"shortcuts I use","startTime":1069.78,"endTime":1073.47,"body":"approach it. But if I can take"},{"speaker":"shortcuts I use","startTime":1073.47,"endTime":1077.91,"body":"that seemingly massive blob of"},{"speaker":"shortcuts I use","startTime":1073.47,"endTime":1077.91,"body":"doubt, and stress, and anxiety,"},{"speaker":"shortcuts I use","startTime":1077.94,"endTime":1081.48,"body":"and turn it into a list, I can"},{"speaker":"shortcuts I use","startTime":1077.94,"endTime":1081.48,"body":"actually see some actions hidden"},{"speaker":"shortcuts I use","startTime":1081.48,"endTime":1086.04,"body":"it. Fear fears action. It's"},{"speaker":"shortcuts I use","startTime":1081.48,"endTime":1086.04,"body":"terrified that you're going to"},{"speaker":"shortcuts I use","startTime":1086.04,"endTime":1089.16,"body":"take the next step and discover"},{"speaker":"shortcuts I use","startTime":1086.04,"endTime":1089.16,"body":"the thing you've been avoiding"},{"speaker":"shortcuts I use","startTime":1089.82,"endTime":1093.48,"body":"is not in fact impossible. In"},{"speaker":"shortcuts I use","startTime":1089.82,"endTime":1093.48,"body":"the case of the endorsement"},{"speaker":"shortcuts I use","startTime":1093.48,"endTime":1096.84,"body":"requests, I made a list of all"},{"speaker":"shortcuts I use","startTime":1093.48,"endTime":1096.84,"body":"the people I wanted to ask. I"},{"speaker":"shortcuts I use","startTime":1096.84,"endTime":1099.63,"body":"made a list! I didn't think,"},{"speaker":"shortcuts I use","startTime":1096.84,"endTime":1099.63,"body":"\"Oh, I've got to ask a bunch of"},{"speaker":"shortcuts I use","startTime":1099.63,"endTime":1103.11,"body":"people.\" \"A bunch of people\" is"},{"speaker":"shortcuts I use","startTime":1099.63,"endTime":1103.11,"body":"to shapeless. I needed to know I"},{"speaker":"shortcuts I use","startTime":1103.11,"endTime":1106.29,"body":"need to ask X amount of people."},{"speaker":"shortcuts I use","startTime":1103.11,"endTime":1106.29,"body":"And the list went from folks I"},{"speaker":"shortcuts I use","startTime":1106.29,"endTime":1109.41,"body":"knew it endorse it, to"},{"speaker":"shortcuts I use","startTime":1106.29,"endTime":1109.41,"body":"impossible people like Yanni."},{"speaker":"shortcuts I use","startTime":1109.62,"endTime":1113.28,"body":"Yeah, I said it Yanni. If you"},{"speaker":"shortcuts I use","startTime":1109.62,"endTime":1113.28,"body":"haven't ever listened to his"},{"speaker":"shortcuts I use","startTime":1113.28,"endTime":1117.27,"body":"album Live at the Acropolis. I"},{"speaker":"shortcuts I use","startTime":1113.28,"endTime":1117.27,"body":"feel so sad for your ears. This"},{"speaker":"shortcuts I use","startTime":1117.27,"endTime":1120.33,"body":"is not shtick or sarcasm, by the"},{"speaker":"shortcuts I use","startTime":1117.27,"endTime":1120.33,"body":"way. That is a desperate plea"},{"speaker":"shortcuts I use","startTime":1120.33,"endTime":1123.87,"body":"from me to you to listen to the"},{"speaker":"shortcuts I use","startTime":1120.33,"endTime":1123.87,"body":"greatest album ever recorded."},{"speaker":"shortcuts I use","startTime":1124.2,"endTime":1126.66,"body":"The first thing I do is I turn"},{"speaker":"shortcuts I use","startTime":1124.2,"endTime":1126.66,"body":"my fear into lists. The second"},{"speaker":"shortcuts I use","startTime":1126.66,"endTime":1131.22,"body":"thing is I set a timeframe. Fear"},{"speaker":"shortcuts I use","startTime":1126.66,"endTime":1131.22,"body":"always says, \"Forever.\" It says,"},{"speaker":"shortcuts I use","startTime":1131.49,"endTime":1136.29,"body":"\"That thing you're afraid to do"},{"speaker":"shortcuts I use","startTime":1131.49,"endTime":1136.29,"body":"will take an eternity.\" I say,"},{"speaker":"shortcuts I use","startTime":1136.35,"endTime":1140.16,"body":"\"By the end of the week, I'll be"},{"speaker":"shortcuts I use","startTime":1136.35,"endTime":1140.16,"body":"done.\" Fear can't stand"},{"speaker":"shortcuts I use","startTime":1140.16,"endTime":1143.28,"body":"deadlines. It wants to remain"},{"speaker":"shortcuts I use","startTime":1140.16,"endTime":1143.28,"body":"untethered by any semblance of"},{"speaker":"shortcuts I use","startTime":1143.28,"endTime":1147.18,"body":"time, able to storm through your"},{"speaker":"shortcuts I use","startTime":1143.28,"endTime":1147.18,"body":"days and nights unabated. Forget"},{"speaker":"shortcuts I use","startTime":1147.18,"endTime":1150.66,"body":"that! Set some timeframes for"},{"speaker":"shortcuts I use","startTime":1147.18,"endTime":1150.66,"body":"the actions you're going to take"},{"speaker":"shortcuts I use","startTime":1150.81,"endTime":1153.93,"body":"on that thing you're afraid of."},{"speaker":"shortcuts I use","startTime":1150.81,"endTime":1153.93,"body":"I used three different"},{"speaker":"shortcuts I use","startTime":1153.93,"endTime":1157.71,"body":"timeframes. To help me with this"},{"speaker":"shortcuts I use","startTime":1153.93,"endTime":1157.71,"body":"particular task. Number one, I"},{"speaker":"shortcuts I use","startTime":1157.71,"endTime":1160.32,"body":"had a month-long deadline."},{"speaker":"shortcuts I use","startTime":1157.71,"endTime":1160.32,"body":"Meaning that I had to have the"},{"speaker":"shortcuts I use","startTime":1160.32,"endTime":1163.32,"body":"endorsements completely turned"},{"speaker":"shortcuts I use","startTime":1160.32,"endTime":1163.32,"body":"into the publisher within a"},{"speaker":"shortcuts I use","startTime":1163.32,"endTime":1166.83,"body":"month. Number two, I had a"},{"speaker":"shortcuts I use","startTime":1163.32,"endTime":1166.83,"body":"week-long deadline for myself,"},{"speaker":"shortcuts I use","startTime":1166.83,"endTime":1169.68,"body":"meaning that I gave myself a"},{"speaker":"shortcuts I use","startTime":1166.83,"endTime":1169.68,"body":"week to send them all out. And"},{"speaker":"shortcuts I use","startTime":1169.68,"endTime":1173.19,"body":"number three, I would set an"},{"speaker":"shortcuts I use","startTime":1169.68,"endTime":1173.19,"body":"hourly timer each day that I"},{"speaker":"shortcuts I use","startTime":1173.19,"endTime":1176.46,"body":"worked on this project. I boxed"},{"speaker":"shortcuts I use","startTime":1173.19,"endTime":1176.46,"body":"fear so tightly into my"},{"speaker":"shortcuts I use","startTime":1176.46,"endTime":1180.27,"body":"calendar. It didn't know what to"},{"speaker":"shortcuts I use","startTime":1176.46,"endTime":1180.27,"body":"do. The third thing, tell"},{"speaker":"shortcuts I use","startTime":1180.27,"endTime":1183.93,"body":"someone. Fear hates being"},{"speaker":"shortcuts I use","startTime":1180.27,"endTime":1183.93,"body":"shared. Because if you share it"},{"speaker":"shortcuts I use","startTime":1183.93,"endTime":1186.87,"body":"with someone, they can help you"},{"speaker":"shortcuts I use","startTime":1183.93,"endTime":1186.87,"body":"with it. Don't carry it by"},{"speaker":"shortcuts I use","startTime":1186.87,"endTime":1190.5,"body":"yourself. You're not designed to"},{"speaker":"shortcuts I use","startTime":1186.87,"endTime":1190.5,"body":"shoulder every fear alone. I"},{"speaker":"shortcuts I use","startTime":1190.5,"endTime":1193.68,"body":"told multiple people that this"},{"speaker":"shortcuts I use","startTime":1190.5,"endTime":1193.68,"body":"was an endorsement week. I made"},{"speaker":"shortcuts I use","startTime":1193.68,"endTime":1196.17,"body":"it like Shark Week. I was like,"},{"speaker":"shortcuts I use","startTime":1193.68,"endTime":1196.17,"body":"\"This is the week. I'm sending"},{"speaker":"shortcuts I use","startTime":1196.17,"endTime":1198.69,"body":"out endorsements this week. I"},{"speaker":"shortcuts I use","startTime":1196.17,"endTime":1198.69,"body":"got to do it.\" I put it out"},{"speaker":"shortcuts I use","startTime":1198.69,"endTime":1201.93,"body":"there that it was go time. It"},{"speaker":"shortcuts I use","startTime":1198.69,"endTime":1201.93,"body":"helps having some accountability"},{"speaker":"shortcuts I use","startTime":1201.93,"endTime":1205.68,"body":"and encouragement from friends."},{"speaker":"shortcuts I use","startTime":1201.93,"endTime":1205.68,"body":"Fear grows best in isolation."},{"speaker":"shortcuts I use","startTime":1206.01,"endTime":1207.45,"body":"It's where danger grows to."},{"speaker":"shortcuts I use","startTime":1207.78,"endTime":1210.24,"body":"Last year, I went to Rocky"},{"speaker":"shortcuts I use","startTime":1207.78,"endTime":1210.24,"body":"Mountain National Park."},{"speaker":"shortcuts I use","startTime":1210.6,"endTime":1214.53,"body":"Nashville is 500 feet above sea"},{"speaker":"shortcuts I use","startTime":1210.6,"endTime":1214.53,"body":"level. Estes Park felt like I"},{"speaker":"shortcuts I use","startTime":1214.53,"endTime":1217.71,"body":"was so high, I could touch the"},{"speaker":"shortcuts I use","startTime":1214.53,"endTime":1217.71,"body":"moon. Feels like a Jimi Hendrix"},{"speaker":"shortcuts I use","startTime":1217.71,"endTime":1220.98,"body":"lyric. While talking to a tour"},{"speaker":"shortcuts I use","startTime":1217.71,"endTime":1220.98,"body":"guide, he mentioned that every"},{"speaker":"shortcuts I use","startTime":1220.98,"endTime":1225.27,"body":"year they lose several hikers in"},{"speaker":"shortcuts I use","startTime":1220.98,"endTime":1225.27,"body":"the park. I asked him what puts"},{"speaker":"shortcuts I use","startTime":1225.27,"endTime":1228.39,"body":"people at risk and he said, \"Two"},{"speaker":"shortcuts I use","startTime":1225.27,"endTime":1228.39,"body":"things. Number one, hiking"},{"speaker":"shortcuts I use","startTime":1228.39,"endTime":1232.11,"body":"alone. Number two, hiking"},{"speaker":"shortcuts I use","startTime":1228.39,"endTime":1232.11,"body":"without telling anyone where"},{"speaker":"shortcuts I use","startTime":1232.11,"endTime":1235.35,"body":"you're going.\" It's one thing to"},{"speaker":"shortcuts I use","startTime":1232.11,"endTime":1235.35,"body":"hike alone. That's an act of"},{"speaker":"shortcuts I use","startTime":1235.35,"endTime":1238.92,"body":"solitude. It's another thing to"},{"speaker":"shortcuts I use","startTime":1235.35,"endTime":1238.92,"body":"not tell anyone where you're"},{"speaker":"shortcuts I use","startTime":1238.92,"endTime":1243.18,"body":"going. That's an act of"},{"speaker":"shortcuts I use","startTime":1238.92,"endTime":1243.18,"body":"isolation. I told my friend Ben"},{"speaker":"shortcuts I use","startTime":1243.21,"endTime":1245.7,"body":"that I was thinking about"},{"speaker":"shortcuts I use","startTime":1243.21,"endTime":1245.7,"body":"chickening out from asking one"},{"speaker":"shortcuts I use","startTime":1245.7,"endTime":1249.36,"body":"of my heroes, Laird Hamilton,"},{"speaker":"shortcuts I use","startTime":1245.7,"endTime":1249.36,"body":"for an endorsement. If you don't"},{"speaker":"shortcuts I use","startTime":1249.36,"endTime":1251.76,"body":"know Laird Hamilton he's"},{"speaker":"shortcuts I use","startTime":1249.36,"endTime":1251.76,"body":"essentially the Michael Jordan"},{"speaker":"shortcuts I use","startTime":1251.76,"endTime":1255.0,"body":"of surfing that's him and, and"},{"speaker":"shortcuts I use","startTime":1251.76,"endTime":1255.0,"body":"Kelly Slater. He was Kevin"},{"speaker":"shortcuts I use","startTime":1255.0,"endTime":1257.91,"body":"Costner's stunt double in the"},{"speaker":"shortcuts I use","startTime":1255.0,"endTime":1257.91,"body":"movie Waterworld, helped pioneer"},{"speaker":"shortcuts I use","startTime":1257.91,"endTime":1261.27,"body":"paddleboarding, and does scarier"},{"speaker":"shortcuts I use","startTime":1257.91,"endTime":1261.27,"body":"things before breakfast than I"},{"speaker":"shortcuts I use","startTime":1261.27,"endTime":1264.03,"body":"do all day. You might have heard"},{"speaker":"shortcuts I use","startTime":1261.27,"endTime":1264.03,"body":"of his wife, Gabby Reese, the"},{"speaker":"shortcuts I use","startTime":1264.03,"endTime":1267.93,"body":"most famous female volleyball"},{"speaker":"shortcuts I use","startTime":1264.03,"endTime":1267.93,"body":"player of all time. When it came"},{"speaker":"shortcuts I use","startTime":1267.93,"endTime":1271.32,"body":"to writing about overthinking"},{"speaker":"shortcuts I use","startTime":1267.93,"endTime":1271.32,"body":"and mindset. I knew Laird would"},{"speaker":"shortcuts I use","startTime":1271.32,"endTime":1274.95,"body":"have something to say. Any guy"},{"speaker":"shortcuts I use","startTime":1271.32,"endTime":1274.95,"body":"who rides 70 foot waves that are"},{"speaker":"shortcuts I use","startTime":1274.95,"endTime":1278.7,"body":"traveling at 50 miles per hour"},{"speaker":"shortcuts I use","startTime":1274.95,"endTime":1278.7,"body":"knows all about the importance"},{"speaker":"shortcuts I use","startTime":1278.7,"endTime":1281.67,"body":"of getting your thoughts in"},{"speaker":"shortcuts I use","startTime":1278.7,"endTime":1281.67,"body":"order. I told Ben I wanted to"},{"speaker":"shortcuts I use","startTime":1281.67,"endTime":1285.78,"body":"ask Laird to endorse my book."},{"speaker":"shortcuts I use","startTime":1281.67,"endTime":1285.78,"body":"But I was I was gonna chicken"},{"speaker":"shortcuts I use","startTime":1285.78,"endTime":1289.23,"body":"out. I was afraid to do it. Ben"},{"speaker":"shortcuts I use","startTime":1285.78,"endTime":1289.23,"body":"got really excited and"},{"speaker":"shortcuts I use","startTime":1289.23,"endTime":1292.68,"body":"challenged me to do it. He held"},{"speaker":"shortcuts I use","startTime":1289.23,"endTime":1292.68,"body":"me accountable. You've got to"},{"speaker":"shortcuts I use","startTime":1292.68,"endTime":1295.62,"body":"tell someone about the thing"},{"speaker":"shortcuts I use","startTime":1292.68,"endTime":1295.62,"body":"you're going to do. The fourth"},{"speaker":"shortcuts I use","startTime":1295.62,"endTime":1299.46,"body":"thing, ask, \"What's the worst"},{"speaker":"shortcuts I use","startTime":1295.62,"endTime":1299.46,"body":"that can happen?\" I used to hate"},{"speaker":"shortcuts I use","startTime":1299.46,"endTime":1301.11,"body":"when people would say things"},{"speaker":"shortcuts I use","startTime":1299.46,"endTime":1301.11,"body":"like that. \"Like what's the"},{"speaker":"shortcuts I use","startTime":1301.11,"endTime":1303.9,"body":"worst that can happen? Someone"},{"speaker":"shortcuts I use","startTime":1301.11,"endTime":1303.9,"body":"says no?\" I think, \"Yeah, that"},{"speaker":"shortcuts I use","startTime":1303.9,"endTime":1307.41,"body":"is the worst that can happen. No"},{"speaker":"shortcuts I use","startTime":1303.9,"endTime":1307.41,"body":"is terrible. No is crushing. I"},{"speaker":"shortcuts I use","startTime":1307.41,"endTime":1309.6,"body":"can't hear that word.\" But the"},{"speaker":"shortcuts I use","startTime":1307.41,"endTime":1309.6,"body":"reality is, that's just not"},{"speaker":"shortcuts I use","startTime":1309.6,"endTime":1312.78,"body":"true. The problem is that fear"},{"speaker":"shortcuts I use","startTime":1309.6,"endTime":1312.78,"body":"is a kaleidoscope. It's a"},{"speaker":"shortcuts I use","startTime":1312.78,"endTime":1316.29,"body":"magnifying glass. It's an"},{"speaker":"shortcuts I use","startTime":1312.78,"endTime":1316.29,"body":"exaggerator. Right now, what's"},{"speaker":"shortcuts I use","startTime":1316.29,"endTime":1319.14,"body":"the worst thing that can happen"},{"speaker":"shortcuts I use","startTime":1316.29,"endTime":1319.14,"body":"if you actually do that thing"},{"speaker":"shortcuts I use","startTime":1319.14,"endTime":1322.35,"body":"you're afraid of? Write that"},{"speaker":"shortcuts I use","startTime":1319.14,"endTime":1322.35,"body":"down. I guarantee it's smaller"},{"speaker":"shortcuts I use","startTime":1322.35,"endTime":1324.81,"body":"than you think. Fear would tell"},{"speaker":"shortcuts I use","startTime":1322.35,"endTime":1324.81,"body":"me that the worst thing that can"},{"speaker":"shortcuts I use","startTime":1324.81,"endTime":1327.39,"body":"happen if I ask someone to"},{"speaker":"shortcuts I use","startTime":1324.81,"endTime":1327.39,"body":"endorse my book is that they"},{"speaker":"shortcuts I use","startTime":1327.39,"endTime":1331.32,"body":"say, \"No. It's a dumb book. You"},{"speaker":"shortcuts I use","startTime":1327.39,"endTime":1331.32,"body":"probably shouldn't even write"},{"speaker":"shortcuts I use","startTime":1331.32,"endTime":1334.29,"body":"books. This is your seventh"},{"speaker":"shortcuts I use","startTime":1331.32,"endTime":1334.29,"body":"book?! Gosh, how have you been"},{"speaker":"shortcuts I use","startTime":1334.29,"endTime":1338.1,"body":"tricking so many publishers for"},{"speaker":"shortcuts I use","startTime":1334.29,"endTime":1338.1,"body":"all these years? And your hair"},{"speaker":"shortcuts I use","startTime":1338.1,"endTime":1341.07,"body":"is far too gray for your age.\""},{"speaker":"shortcuts I use","startTime":1338.1,"endTime":1341.07,"body":"That's what fear tells me is"},{"speaker":"shortcuts I use","startTime":1341.07,"endTime":1343.65,"body":"going to happen when someone"},{"speaker":"shortcuts I use","startTime":1341.07,"endTime":1343.65,"body":"tells me no, but that's never"},{"speaker":"shortcuts I use","startTime":1343.65,"endTime":1346.8,"body":"the case. It's usually, \"No I'm"},{"speaker":"shortcuts I use","startTime":1343.65,"endTime":1346.8,"body":"too busy, but I wish you the"},{"speaker":"shortcuts I use","startTime":1346.8,"endTime":1351.03,"body":"best!\" People who tell me no are"},{"speaker":"shortcuts I use","startTime":1346.8,"endTime":1351.03,"body":"always so nice. I can collect"},{"speaker":"shortcuts I use","startTime":1351.03,"endTime":1354.06,"body":"that L like a champ. You know"},{"speaker":"shortcuts I use","startTime":1351.03,"endTime":1354.06,"body":"that thing you're afraid of?"},{"speaker":"shortcuts I use","startTime":1354.12,"endTime":1356.37,"body":"It's not so scary, I promise."},{"speaker":"shortcuts I use","startTime":1356.6,"endTime":1359.54,"body":"The fifth and final thing I do"},{"speaker":"shortcuts I use","startTime":1356.6,"endTime":1359.54,"body":"is I remember why I'm doing it."},{"speaker":"shortcuts I use","startTime":1360.05,"endTime":1362.63,"body":"Want to know why I pushed myself"},{"speaker":"shortcuts I use","startTime":1360.05,"endTime":1362.63,"body":"harder on these endorsements"},{"speaker":"shortcuts I use","startTime":1362.63,"endTime":1365.99,"body":"than I ever have before? Because"},{"speaker":"shortcuts I use","startTime":1362.63,"endTime":1365.99,"body":"I believe in this book. It's"},{"speaker":"shortcuts I use","startTime":1365.99,"endTime":1368.66,"body":"about overthinking. And I think"},{"speaker":"shortcuts I use","startTime":1365.99,"endTime":1368.66,"body":"after the year we've had,"},{"speaker":"shortcuts I use","startTime":1368.99,"endTime":1372.02,"body":"everyone on the planet is going"},{"speaker":"shortcuts I use","startTime":1368.99,"endTime":1372.02,"body":"to need it. I believe in this"},{"speaker":"shortcuts I use","startTime":1372.02,"endTime":1375.56,"body":"book in my bones. And when I"},{"speaker":"shortcuts I use","startTime":1372.02,"endTime":1375.56,"body":"remember that, I'm more than"},{"speaker":"shortcuts I use","startTime":1375.56,"endTime":1378.05,"body":"willing to do things that make"},{"speaker":"shortcuts I use","startTime":1375.56,"endTime":1378.05,"body":"me feel uncomfortable and"},{"speaker":"shortcuts I use","startTime":1378.05,"endTime":1381.05,"body":"afraid. I spent two years"},{"speaker":"shortcuts I use","startTime":1378.05,"endTime":1381.05,"body":"writing and researching this"},{"speaker":"shortcuts I use","startTime":1381.05,"endTime":1384.44,"body":"book. I wasn't going to let a 10"},{"speaker":"shortcuts I use","startTime":1381.05,"endTime":1384.44,"body":"minute task like asking Laird"},{"speaker":"shortcuts I use","startTime":1384.44,"endTime":1387.98,"body":"Hamilton for a book endorsement"},{"speaker":"shortcuts I use","startTime":1384.44,"endTime":1387.98,"body":"to derail that. When you have to"},{"speaker":"shortcuts I use","startTime":1387.98,"endTime":1390.41,"body":"do something that terrifies you"},{"speaker":"shortcuts I use","startTime":1387.98,"endTime":1390.41,"body":"remember why you're doing it?"},{"speaker":"shortcuts I use","startTime":1390.71,"endTime":1393.83,"body":"Don't stare so long at your fear"},{"speaker":"shortcuts I use","startTime":1390.71,"endTime":1393.83,"body":"that you lose sight of your"},{"speaker":"shortcuts I use","startTime":1393.83,"endTime":1398.63,"body":"vision. Oh, that's the tweet!"},{"speaker":"shortcuts I use","startTime":1393.83,"endTime":1398.63,"body":"Don't stare so long at your fear"},{"speaker":"shortcuts I use","startTime":1398.99,"endTime":1401.69,"body":"that you lose sight of your"},{"speaker":"shortcuts I use","startTime":1398.99,"endTime":1401.69,"body":"vision. Put that put that on a"},{"speaker":"shortcuts I use","startTime":1401.69,"endTime":1404.63,"body":"bumper sticker. Have you ever"},{"speaker":"shortcuts I use","startTime":1401.69,"endTime":1404.63,"body":"heard someone say, \"If it were"},{"speaker":"shortcuts I use","startTime":1404.63,"endTime":1409.31,"body":"easy, everyone would do it?\""},{"speaker":"shortcuts I use","startTime":1404.63,"endTime":1409.31,"body":"That's true, sort of. Because it"},{"speaker":"shortcuts I use","startTime":1409.31,"endTime":1412.07,"body":"is easy. Sending those"},{"speaker":"shortcuts I use","startTime":1409.31,"endTime":1412.07,"body":"endorsement requests is"},{"speaker":"shortcuts I use","startTime":1412.07,"endTime":1415.43,"body":"physically easy. I know how to"},{"speaker":"shortcuts I use","startTime":1412.07,"endTime":1415.43,"body":"send emails. I know how to write"},{"speaker":"shortcuts I use","startTime":1415.43,"endTime":1418.79,"body":"emails. I know how to respond to"},{"speaker":"shortcuts I use","startTime":1415.43,"endTime":1418.79,"body":"emails. All of that is easy."},{"speaker":"shortcuts I use","startTime":1419.09,"endTime":1421.4,"body":"It's the fear that makes it"},{"speaker":"shortcuts I use","startTime":1419.09,"endTime":1421.4,"body":"hard."},{"speaker":"shortcuts I use","startTime":1422.09,"endTime":1424.97,"body":"The thing you're afraid of doing"},{"speaker":"shortcuts I use","startTime":1422.09,"endTime":1424.97,"body":"is easier than you think."},{"speaker":"shortcuts I use","startTime":1425.09,"endTime":1427.85,"body":"There's just fear in the way."},{"speaker":"shortcuts I use","startTime":1425.09,"endTime":1427.85,"body":"The next time you bump into it,"},{"speaker":"shortcuts I use","startTime":1427.91,"endTime":1431.72,"body":"do these five things. Number"},{"speaker":"shortcuts I use","startTime":1427.91,"endTime":1431.72,"body":"one, turn it into a list. Number"},{"speaker":"shortcuts I use","startTime":1431.72,"endTime":1435.89,"body":"two, set a time frame. Number"},{"speaker":"shortcuts I use","startTime":1431.72,"endTime":1435.89,"body":"three, tell someone. Number"},{"speaker":"shortcuts I use","startTime":1435.89,"endTime":1439.28,"body":"four, ask, \"What's the worst"},{"speaker":"shortcuts I use","startTime":1435.89,"endTime":1439.28,"body":"thing that could happen?\" Number"},{"speaker":"shortcuts I use","startTime":1439.28,"endTime":1441.41,"body":"five, remember why you're doing"},{"speaker":"shortcuts I use","startTime":1439.28,"endTime":1441.41,"body":"it."},{"speaker":"shortcuts I use","startTime":1441.87,"endTime":1446.43,"body":"So, what happened with Laird"},{"speaker":"shortcuts I use","startTime":1441.87,"endTime":1446.43,"body":"Hamilton? Well, at 10:55am on"},{"speaker":"shortcuts I use","startTime":1446.43,"endTime":1449.55,"body":"September 16, I wrote him a"},{"speaker":"shortcuts I use","startTime":1446.43,"endTime":1449.55,"body":"direct message on Instagram,"},{"speaker":"shortcuts I use","startTime":1449.7,"endTime":1452.52,"body":"because I didn't have any other"},{"speaker":"shortcuts I use","startTime":1449.7,"endTime":1452.52,"body":"way to contact him. Here's"},{"speaker":"shortcuts I use","startTime":1452.52,"endTime":1456.18,"body":"exactly what I said, just in"},{"speaker":"shortcuts I use","startTime":1452.52,"endTime":1456.18,"body":"case you ever have to ask a"},{"speaker":"shortcuts I use","startTime":1456.18,"endTime":1459.48,"body":"surfing legend for an"},{"speaker":"shortcuts I use","startTime":1456.18,"endTime":1459.48,"body":"endorsement, \"Laird, I don't"},{"speaker":"shortcuts I use","startTime":1459.48,"endTime":1462.24,"body":"know if you ever endorsed books,"},{"speaker":"shortcuts I use","startTime":1459.48,"endTime":1462.24,"body":"but I'd love to see if you're"},{"speaker":"shortcuts I use","startTime":1462.24,"endTime":1465.24,"body":"willing to take a quick look at"},{"speaker":"shortcuts I use","startTime":1462.24,"endTime":1465.24,"body":"mine. It's my seventh book and"},{"speaker":"shortcuts I use","startTime":1465.24,"endTime":1468.87,"body":"past endorsers have included"},{"speaker":"shortcuts I use","startTime":1465.24,"endTime":1468.87,"body":"Seth Godin, Jim Gaffigan, Sophia"},{"speaker":"shortcuts I use","startTime":1468.87,"endTime":1472.89,"body":"Amoruso, and John Maxwell. It's"},{"speaker":"shortcuts I use","startTime":1468.87,"endTime":1472.89,"body":"about overthinking and it's"},{"speaker":"shortcuts I use","startTime":1472.89,"endTime":1475.92,"body":"called Soundtracks. It's about"},{"speaker":"shortcuts I use","startTime":1472.89,"endTime":1475.92,"body":"how changing the soundtracks we"},{"speaker":"shortcuts I use","startTime":1475.92,"endTime":1478.92,"body":"listen to can turn overthinking"},{"speaker":"shortcuts I use","startTime":1475.92,"endTime":1478.92,"body":"from a super problem, into a"},{"speaker":"shortcuts I use","startTime":1478.92,"endTime":1482.22,"body":"superpower. It's not a surfing"},{"speaker":"shortcuts I use","startTime":1478.92,"endTime":1482.22,"body":"book. But you've always struck"},{"speaker":"shortcuts I use","startTime":1482.22,"endTime":1484.47,"body":"me as someone who is really"},{"speaker":"shortcuts I use","startTime":1482.22,"endTime":1484.47,"body":"deliberate with how their"},{"speaker":"shortcuts I use","startTime":1484.47,"endTime":1487.86,"body":"thoughts impact their actions."},{"speaker":"shortcuts I use","startTime":1484.47,"endTime":1487.86,"body":"So I thought you might dig it."},{"speaker":"shortcuts I use","startTime":1488.25,"endTime":1490.53,"body":"If you're willing to take a look"},{"speaker":"shortcuts I use","startTime":1488.25,"endTime":1490.53,"body":"at it, could you send me an"},{"speaker":"shortcuts I use","startTime":1490.53,"endTime":1493.17,"body":"email or physical address,"},{"speaker":"shortcuts I use","startTime":1490.53,"endTime":1493.17,"body":"depending on how you'd like to"},{"speaker":"shortcuts I use","startTime":1493.17,"endTime":1497.55,"body":"see the manuscript? Thanks for"},{"speaker":"shortcuts I use","startTime":1493.17,"endTime":1497.55,"body":"considering it. -Jon.\" 24 hours"},{"speaker":"shortcuts I use","startTime":1497.55,"endTime":1500.58,"body":"later, on September 17. His"},{"speaker":"shortcuts I use","startTime":1497.55,"endTime":1500.58,"body":"wife, Gabby Reese, responded"},{"speaker":"shortcuts I use","startTime":1500.58,"endTime":1503.34,"body":"with an email address. I sent"},{"speaker":"shortcuts I use","startTime":1500.58,"endTime":1503.34,"body":"her the manuscript and a few"},{"speaker":"shortcuts I use","startTime":1503.34,"endTime":1506.91,"body":"weeks later, Laird endorsed the"},{"speaker":"shortcuts I use","startTime":1503.34,"endTime":1506.91,"body":"book. Here's what he said, \"Your"},{"speaker":"shortcuts I use","startTime":1506.91,"endTime":1509.82,"body":"thoughts have power. I spent"},{"speaker":"shortcuts I use","startTime":1506.91,"endTime":1509.82,"body":"decades on the water living by"},{"speaker":"shortcuts I use","startTime":1509.82,"endTime":1512.76,"body":"that principle. It's great to"},{"speaker":"shortcuts I use","startTime":1509.82,"endTime":1512.76,"body":"see Jon Acuff dive into the deep"},{"speaker":"shortcuts I use","startTime":1512.76,"endTime":1516.06,"body":"end about how important what we"},{"speaker":"shortcuts I use","startTime":1512.76,"endTime":1516.06,"body":"think really is with his new"},{"speaker":"shortcuts I use","startTime":1516.06,"endTime":1518.97,"body":"book Soundtracks. - Laird"},{"speaker":"shortcuts I use","startTime":1516.06,"endTime":1518.97,"body":"Hamilton, big wave surfer,"},{"speaker":"shortcuts I use","startTime":1518.97,"endTime":1522.48,"body":"innovator, and co-founder of"},{"speaker":"shortcuts I use","startTime":1518.97,"endTime":1522.48,"body":"Laird Superfood.\" I called my"},{"speaker":"shortcuts I use","startTime":1522.48,"endTime":1526.44,"body":"buddy Ben and he celebrated with"},{"speaker":"shortcuts I use","startTime":1522.48,"endTime":1526.44,"body":"me. Some people said no. Some"},{"speaker":"shortcuts I use","startTime":1526.44,"endTime":1529.02,"body":"people didn't respond to my"},{"speaker":"shortcuts I use","startTime":1526.44,"endTime":1529.02,"body":"emails or my direct messages."},{"speaker":"shortcuts I use","startTime":1529.41,"endTime":1532.5,"body":"That's, that's okay. That's part"},{"speaker":"shortcuts I use","startTime":1529.41,"endTime":1532.5,"body":"of the process. But that's not"},{"speaker":"shortcuts I use","startTime":1532.5,"endTime":1535.35,"body":"going to stop me from doing"},{"speaker":"shortcuts I use","startTime":1532.5,"endTime":1535.35,"body":"scary things. And it shouldn't"},{"speaker":"shortcuts I use","startTime":1535.35,"endTime":1539.79,"body":"stop you either. Go do scary"},{"speaker":"shortcuts I use","startTime":1535.35,"endTime":1539.79,"body":"things. They're worth it. And so"},{"speaker":"shortcuts I use","startTime":1539.79,"endTime":1542.7,"body":"are you. Thanks for listening"},{"speaker":"shortcuts I use","startTime":1539.79,"endTime":1542.7,"body":"today. If you liked this"},{"speaker":"shortcuts I use","startTime":1542.7,"endTime":1545.73,"body":"episode, please review it and"},{"speaker":"shortcuts I use","startTime":1542.7,"endTime":1545.73,"body":"subscribe so you don't miss any"},{"speaker":"shortcuts I use","startTime":1545.73,"endTime":1549.48,"body":"more. See you next week. And"},{"speaker":"shortcuts I use","startTime":1545.73,"endTime":1549.48,"body":"remember, all it takes is a"},{"speaker":"shortcuts I use","startTime":1549.48,"endTime":1549.84,"body":"goal."},{"speaker":"shortcuts I use","startTime":1559.17,"endTime":1562.35,"body":"This episode of the podcast was"},{"speaker":"shortcuts I use","startTime":1559.17,"endTime":1562.35,"body":"brought to you by Medi-Share."},{"speaker":"shortcuts I use","startTime":1562.53,"endTime":1568.29,"body":"Text JON, J-O-N to 47474 for"},{"speaker":"shortcuts I use","startTime":1562.53,"endTime":1568.29,"body":"more information. Huge thank you"},{"speaker":"shortcuts I use","startTime":1568.29,"endTime":1573.48,"body":"to Medi-Share for sponsoring it."},{"speaker":"shortcuts I use","startTime":1568.29,"endTime":1573.48,"body":"J-O-N to 474747."},{"speaker":"Producer","startTime":1574.68,"endTime":1577.35,"body":"Thanks for listening."},{"speaker":"Producer","startTime":1574.68,"endTime":1577.35,"body":"To learn more about the All It"},{"speaker":"Producer","startTime":1577.35,"endTime":1580.29,"body":"Takes Is A Goal podcast and to"},{"speaker":"Producer","startTime":1577.35,"endTime":1580.29,"body":"get access to today's show"},{"speaker":"Producer","startTime":1580.29,"endTime":1583.8,"body":"notes, transcript, and exclusive"},{"speaker":"Producer","startTime":1580.29,"endTime":1583.8,"body":"content from Jon Acuff, visit"},{"speaker":"Producer","startTime":1583.83,"endTime":1589.08,"body":"Acuff.me/podcast. Thanks again"},{"speaker":"Producer","startTime":1583.83,"endTime":1589.08,"body":"for joining us. Be sure to tune"},{"speaker":"Producer","startTime":1589.08,"endTime":1592.14,"body":"in next week for another episode"},{"speaker":"Producer","startTime":1589.08,"endTime":1592.14,"body":"of the All It Takes Is A Goal"},{"speaker":"Producer","startTime":1592.14,"endTime":1592.98,"body":"podcast."}]}