{"version":"1.0.0","segments":[{"speaker":"Jon Acuff","startTime":1.35,"endTime":4.59,"body":"I can't explain how"},{"speaker":"Jon Acuff","startTime":1.35,"endTime":4.59,"body":"excited I am to have sponsors"},{"speaker":"Jon Acuff","startTime":4.59,"endTime":8.49,"body":"for this podcast, because that"},{"speaker":"Jon Acuff","startTime":4.59,"endTime":8.49,"body":"means that I get to make a lot"},{"speaker":"Jon Acuff","startTime":8.49,"endTime":12.33,"body":"more episodes. So, about six"},{"speaker":"Jon Acuff","startTime":8.49,"endTime":12.33,"body":"months ago, a friend of mine at"},{"speaker":"Jon Acuff","startTime":12.33,"endTime":15.72,"body":"Medi-Share reached out and said,"},{"speaker":"Jon Acuff","startTime":12.33,"endTime":15.72,"body":"\"Hey, let's have a phone call"},{"speaker":"Jon Acuff","startTime":15.78,"endTime":18.54,"body":"and see if we're both cool.\""},{"speaker":"Jon Acuff","startTime":15.78,"endTime":18.54,"body":"That's not exactly what her"},{"speaker":"Jon Acuff","startTime":18.54,"endTime":22.2,"body":"email said, but that was the"},{"speaker":"Jon Acuff","startTime":18.54,"endTime":22.2,"body":"gist. We wanted to check in and"},{"speaker":"Jon Acuff","startTime":22.2,"endTime":24.87,"body":"see if either one of us was"},{"speaker":"Jon Acuff","startTime":22.2,"endTime":24.87,"body":"working on something cool. And"},{"speaker":"Jon Acuff","startTime":25.23,"endTime":28.53,"body":"if it made sense to partner"},{"speaker":"Jon Acuff","startTime":25.23,"endTime":28.53,"body":"together. It was an awesome"},{"speaker":"Jon Acuff","startTime":28.53,"endTime":31.32,"body":"conversation where we kicked"},{"speaker":"Jon Acuff","startTime":28.53,"endTime":31.32,"body":"around a ton of ideas. And then"},{"speaker":"Jon Acuff","startTime":31.32,"endTime":34.08,"body":"toward the end of the call, he"},{"speaker":"Jon Acuff","startTime":31.32,"endTime":34.08,"body":"said, Hey, do you have anything"},{"speaker":"Jon Acuff","startTime":34.08,"endTime":36.51,"body":"new coming out that you'd like"},{"speaker":"Jon Acuff","startTime":34.08,"endTime":36.51,"body":"help with? At which point I"},{"speaker":"Jon Acuff","startTime":36.51,"endTime":40.92,"body":"said, as a matter of fact, I"},{"speaker":"Jon Acuff","startTime":36.51,"endTime":40.92,"body":"have a brand new podcast!\""},{"speaker":"Jon Acuff","startTime":41.22,"endTime":44.31,"body":"Fast-forward one global"},{"speaker":"Jon Acuff","startTime":41.22,"endTime":44.31,"body":"pandemic, and today I get to"},{"speaker":"Jon Acuff","startTime":44.31,"endTime":48.24,"body":"tell you about my friends at"},{"speaker":"Jon Acuff","startTime":44.31,"endTime":48.24,"body":"Medishare.com. Now we all know"},{"speaker":"Jon Acuff","startTime":48.24,"endTime":51.21,"body":"that health care costs are a"},{"speaker":"Jon Acuff","startTime":48.24,"endTime":51.21,"body":"challenge for most Americans."},{"speaker":"Jon Acuff","startTime":51.45,"endTime":54.54,"body":"But what you may not know is"},{"speaker":"Jon Acuff","startTime":51.45,"endTime":54.54,"body":"that members of Medi-Share save"},{"speaker":"Jon Acuff","startTime":54.54,"endTime":58.65,"body":"up to 50% or more per month on"},{"speaker":"Jon Acuff","startTime":54.54,"endTime":58.65,"body":"their health care costs. You"},{"speaker":"Jon Acuff","startTime":58.65,"endTime":61.95,"body":"heard me right. Their monthly"},{"speaker":"Jon Acuff","startTime":58.65,"endTime":61.95,"body":"health care costs are cut in"},{"speaker":"Jon Acuff","startTime":61.95,"endTime":65.25,"body":"half, just by switching to"},{"speaker":"Jon Acuff","startTime":61.95,"endTime":65.25,"body":"Medi-Share. The typical family"},{"speaker":"Jon Acuff","startTime":65.25,"endTime":68.82,"body":"saves up to $500 per month."},{"speaker":"Jon Acuff","startTime":65.25,"endTime":68.82,"body":"Health care was one of the"},{"speaker":"Jon Acuff","startTime":68.82,"endTime":71.82,"body":"things that scared me the most"},{"speaker":"Jon Acuff","startTime":68.82,"endTime":71.82,"body":"when I decided to start my own"},{"speaker":"Jon Acuff","startTime":71.82,"endTime":75.99,"body":"business and work full-time for"},{"speaker":"Jon Acuff","startTime":71.82,"endTime":75.99,"body":"myself. Jenny used to joke, sort"},{"speaker":"Jon Acuff","startTime":75.99,"endTime":79.62,"body":"of, \"Hey, Jon, um, make sure you"},{"speaker":"Jon Acuff","startTime":75.99,"endTime":79.62,"body":"don't get hurt out of network."},{"speaker":"Jon Acuff","startTime":79.62,"endTime":82.8,"body":"We can't really afford that.\""},{"speaker":"Jon Acuff","startTime":79.62,"endTime":82.8,"body":"You know you're in trouble when"},{"speaker":"Jon Acuff","startTime":82.8,"endTime":86.61,"body":"your health care plan is, \"Hey,"},{"speaker":"Jon Acuff","startTime":82.8,"endTime":86.61,"body":"just try to be extra careful"},{"speaker":"Jon Acuff","startTime":86.82,"endTime":90.09,"body":"when you leave Nashville.\" If"},{"speaker":"Jon Acuff","startTime":86.82,"endTime":90.09,"body":"this is the first time you're"},{"speaker":"Jon Acuff","startTime":90.09,"endTime":93.51,"body":"hearing about Medi-Share, here's"},{"speaker":"Jon Acuff","startTime":90.09,"endTime":93.51,"body":"a quick summary: It is an"},{"speaker":"Jon Acuff","startTime":93.51,"endTime":96.51,"body":"affordable ministry-based"},{"speaker":"Jon Acuff","startTime":93.51,"endTime":96.51,"body":"alternative to health insurance"},{"speaker":"Jon Acuff","startTime":96.69,"endTime":100.17,"body":"that allows members to share one"},{"speaker":"Jon Acuff","startTime":96.69,"endTime":100.17,"body":"another's medical bills, offers"},{"speaker":"Jon Acuff","startTime":100.17,"endTime":106.02,"body":"access to 900,000+ health care"},{"speaker":"Jon Acuff","startTime":100.17,"endTime":106.02,"body":"providers and has a proven 25"},{"speaker":"Jon Acuff","startTime":106.05,"endTime":108.81,"body":"year track record. A"},{"speaker":"Jon Acuff","startTime":106.05,"endTime":108.81,"body":"quarter-century of expertise is"},{"speaker":"Jon Acuff","startTime":108.81,"endTime":111.3,"body":"one of those things that helps"},{"speaker":"Jon Acuff","startTime":108.81,"endTime":111.3,"body":"you sleep a lot better at night."},{"speaker":"Jon Acuff","startTime":111.72,"endTime":115.02,"body":"They have a huge community of"},{"speaker":"Jon Acuff","startTime":111.72,"endTime":115.02,"body":"over 400,000 members nationwide,"},{"speaker":"Jon Acuff","startTime":115.2,"endTime":118.38,"body":"that is there for you when you"},{"speaker":"Jon Acuff","startTime":115.2,"endTime":118.38,"body":"need it the most. If you're a"},{"speaker":"Jon Acuff","startTime":118.38,"endTime":122.07,"body":"mom, a dad, a small business"},{"speaker":"Jon Acuff","startTime":118.38,"endTime":122.07,"body":"owner, a single adult, or a"},{"speaker":"Jon Acuff","startTime":122.7,"endTime":125.19,"body":"senior,Medi-Share has an"},{"speaker":"Jon Acuff","startTime":122.7,"endTime":125.19,"body":"affordable health care option"},{"speaker":"Jon Acuff","startTime":125.58,"endTime":128.7,"body":"that will work for your budget."},{"speaker":"Jon Acuff","startTime":125.58,"endTime":128.7,"body":"Medi-Share is not insurance and"},{"speaker":"Jon Acuff","startTime":128.7,"endTime":132.6,"body":"their members say it's better. I"},{"speaker":"Jon Acuff","startTime":128.7,"endTime":132.6,"body":"agree. Now if you want to start"},{"speaker":"Jon Acuff","startTime":132.6,"endTime":135.66,"body":"saving hundreds of dollars per"},{"speaker":"Jon Acuff","startTime":132.6,"endTime":135.66,"body":"month, you need to take a look"},{"speaker":"Jon Acuff","startTime":135.66,"endTime":138.39,"body":"at Medi-Share. It only takes two"},{"speaker":"Jon Acuff","startTime":135.66,"endTime":138.39,"body":"minutes to see how much you"},{"speaker":"Jon Acuff","startTime":138.39,"endTime":142.44,"body":"could save. Health care can be a"},{"speaker":"Jon Acuff","startTime":138.39,"endTime":142.44,"body":"confusing, scary, isolating, and"},{"speaker":"Jon Acuff","startTime":142.44,"endTime":145.98,"body":"expensive experience. But it"},{"speaker":"Jon Acuff","startTime":142.44,"endTime":145.98,"body":"doesn't have to be. Check out"},{"speaker":"Jon Acuff","startTime":146.01,"endTime":148.83,"body":"Medi-Share today. To quickly see"},{"speaker":"Jon Acuff","startTime":146.01,"endTime":148.83,"body":"your savings with Medi-Share."},{"speaker":"Jon Acuff","startTime":148.95,"endTime":155.91,"body":"Text JON, that's J-O-N to"},{"speaker":"Jon Acuff","startTime":148.95,"endTime":155.91,"body":"474747. There's no H in Jon. I"},{"speaker":"Jon Acuff","startTime":155.91,"endTime":160.02,"body":"just want to point that out"},{"speaker":"Jon Acuff","startTime":155.91,"endTime":160.02,"body":"again. It's text J-O-N to"},{"speaker":"Jon Acuff","startTime":160.02,"endTime":167.88,"body":"474747. J-O-N to 474747. And"},{"speaker":"Jon Acuff","startTime":160.02,"endTime":167.88,"body":"huge thank you to Medi-Share for"},{"speaker":"Jon Acuff","startTime":167.88,"endTime":172.11,"body":"being my very first podcast"},{"speaker":"Jon Acuff","startTime":167.88,"endTime":172.11,"body":"sponsor. That means the world to"},{"speaker":"Jon Acuff","startTime":172.11,"endTime":172.38,"body":"me."},{"speaker":"Jon Acuff","startTime":174.04,"endTime":176.38,"body":"Hey, everyone, and welcome to"},{"speaker":"Jon Acuff","startTime":174.04,"endTime":176.38,"body":"the All It Takes Is A Goal"},{"speaker":"Jon Acuff","startTime":176.38,"endTime":184.57,"body":"podcast. I'm your host Jon Acuff"},{"speaker":"Jon Acuff","startTime":176.38,"endTime":184.57,"body":"and I love goals. Why? Because a"},{"speaker":"Jon Acuff","startTime":184.57,"endTime":188.26,"body":"goal is the fastest path between"},{"speaker":"Jon Acuff","startTime":184.57,"endTime":188.26,"body":"where you are today, and where"},{"speaker":"Jon Acuff","startTime":188.26,"endTime":191.68,"body":"you want to be tomorrow. And"},{"speaker":"Jon Acuff","startTime":188.26,"endTime":191.68,"body":"best of all, finishing a goal"},{"speaker":"Jon Acuff","startTime":191.71,"endTime":196.72,"body":"feels amazing. You will never"},{"speaker":"Jon Acuff","startTime":191.71,"endTime":196.72,"body":"forget the first time you hold a"},{"speaker":"Jon Acuff","startTime":196.72,"endTime":199.81,"body":"book you finish writing. You"},{"speaker":"Jon Acuff","startTime":196.72,"endTime":199.81,"body":"will never forget the moment you"},{"speaker":"Jon Acuff","startTime":199.81,"endTime":204.1,"body":"cross the finish line of a 5K"},{"speaker":"Jon Acuff","startTime":199.81,"endTime":204.1,"body":"race. You will never forget when"},{"speaker":"Jon Acuff","startTime":204.1,"endTime":208.12,"body":"someone paid you to do something"},{"speaker":"Jon Acuff","startTime":204.1,"endTime":208.12,"body":"you love doing. That's why"},{"speaker":"Jon Acuff","startTime":208.12,"endTime":211.06,"body":"restaurants have their first"},{"speaker":"Jon Acuff","startTime":208.12,"endTime":211.06,"body":"dollar bill framed behind the"},{"speaker":"Jon Acuff","startTime":211.06,"endTime":215.68,"body":"cash register. They did it. They"},{"speaker":"Jon Acuff","startTime":211.06,"endTime":215.68,"body":"finished. I want that feeling"},{"speaker":"Jon Acuff","startTime":215.74,"endTime":218.77,"body":"for you. I want you to have that"},{"speaker":"Jon Acuff","startTime":215.74,"endTime":218.77,"body":"moment. Not just once, not just"},{"speaker":"Jon Acuff","startTime":218.77,"endTime":221.95,"body":"twice, but like a billion times."},{"speaker":"Jon Acuff","startTime":218.77,"endTime":221.95,"body":"I want to help you cross the"},{"speaker":"Jon Acuff","startTime":221.95,"endTime":225.28,"body":"finish line of whatever goal you"},{"speaker":"Jon Acuff","startTime":221.95,"endTime":225.28,"body":"care about. Because the future"},{"speaker":"Jon Acuff","startTime":225.49,"endTime":228.88,"body":"belongs the finishers. That's"},{"speaker":"Jon Acuff","startTime":225.49,"endTime":228.88,"body":"why I'm doing this podcast. Last"},{"speaker":"Jon Acuff","startTime":228.88,"endTime":232.93,"body":"week, we talked about how to do"},{"speaker":"Jon Acuff","startTime":228.88,"endTime":232.93,"body":"scary things. If you missed that"},{"speaker":"Jon Acuff","startTime":232.93,"endTime":235.75,"body":"episode, make sure you go back"},{"speaker":"Jon Acuff","startTime":232.93,"endTime":235.75,"body":"and listen to it, it was a"},{"speaker":"Jon Acuff","startTime":235.75,"endTime":236.59,"body":"blast."},{"speaker":"Jon Acuff","startTime":236.99,"endTime":240.83,"body":"In today's episode, I'm going to"},{"speaker":"Jon Acuff","startTime":236.99,"endTime":240.83,"body":"teach you how to start a goal."},{"speaker":"Jon Acuff","startTime":241.34,"endTime":243.98,"body":"That's a popular topic,"},{"speaker":"Jon Acuff","startTime":241.34,"endTime":243.98,"body":"especially at the beginning of"},{"speaker":"Jon Acuff","startTime":243.98,"endTime":246.5,"body":"the new year. Everyone is"},{"speaker":"Jon Acuff","startTime":243.98,"endTime":246.5,"body":"talking about New Year's"},{"speaker":"Jon Acuff","startTime":246.5,"endTime":251.15,"body":"resolutions and starting is"},{"speaker":"Jon Acuff","startTime":246.5,"endTime":251.15,"body":"important. You can't finish"},{"speaker":"Jon Acuff","startTime":251.15,"endTime":254.48,"body":"things you don't start, after"},{"speaker":"Jon Acuff","startTime":251.15,"endTime":254.48,"body":"all. That seems real obvious,"},{"speaker":"Jon Acuff","startTime":254.48,"endTime":258.65,"body":"doesn't it? But I promise you, I"},{"speaker":"Jon Acuff","startTime":254.48,"endTime":258.65,"body":"meet people all the time who are"},{"speaker":"Jon Acuff","startTime":258.65,"endTime":262.01,"body":"spending their entire lives"},{"speaker":"Jon Acuff","startTime":258.65,"endTime":262.01,"body":"stuck on the starting line. I"},{"speaker":"Jon Acuff","startTime":262.52,"endTime":265.64,"body":"often meet them when they find"},{"speaker":"Jon Acuff","startTime":262.52,"endTime":265.64,"body":"out that I write books for a"},{"speaker":"Jon Acuff","startTime":265.64,"endTime":269.0,"body":"living. That's one of the perks"},{"speaker":"Jon Acuff","startTime":265.64,"endTime":269.0,"body":"of being a writer. When you meet"},{"speaker":"Jon Acuff","startTime":269.0,"endTime":271.88,"body":"someone at a dinner party and"},{"speaker":"Jon Acuff","startTime":269.0,"endTime":271.88,"body":"they ask you what you do. You"},{"speaker":"Jon Acuff","startTime":271.88,"endTime":275.75,"body":"get to say, \"Oh, I'm an author.\""},{"speaker":"Jon Acuff","startTime":271.88,"endTime":275.75,"body":"And they always want to know"},{"speaker":"Jon Acuff","startTime":275.75,"endTime":278.78,"body":"more. I don't think that ever"},{"speaker":"Jon Acuff","startTime":275.75,"endTime":278.78,"body":"happens if...if you're the"},{"speaker":"Jon Acuff","startTime":278.81,"endTime":282.05,"body":"Mid-Atlantic Logistics Manager"},{"speaker":"Jon Acuff","startTime":278.81,"endTime":282.05,"body":"for a fastener company in"},{"speaker":"Jon Acuff","startTime":282.05,"endTime":284.75,"body":"Delaware. I could...I could be"},{"speaker":"Jon Acuff","startTime":282.05,"endTime":284.75,"body":"wrong. I could definitely be"},{"speaker":"Jon Acuff","startTime":284.75,"endTime":287.51,"body":"wrong. Maybe there are people"},{"speaker":"Jon Acuff","startTime":284.75,"endTime":287.51,"body":"who say, \"Whoa, did you"},{"speaker":"Jon Acuff","startTime":287.84,"endTime":290.75,"body":"say...did you say fasteners? Oh,"},{"speaker":"Jon Acuff","startTime":287.84,"endTime":290.75,"body":"I've always been a connection"},{"speaker":"Jon Acuff","startTime":290.75,"endTime":294.47,"body":"guy. I love the way things"},{"speaker":"Jon Acuff","startTime":290.75,"endTime":294.47,"body":"connect. Tell me more.\" When"},{"speaker":"Jon Acuff","startTime":294.47,"endTime":297.74,"body":"people find out that you're an"},{"speaker":"Jon Acuff","startTime":294.47,"endTime":297.74,"body":"author, they respond in one of"},{"speaker":"Jon Acuff","startTime":297.74,"endTime":301.31,"body":"two general ways. Number one,"},{"speaker":"Jon Acuff","startTime":297.74,"endTime":301.31,"body":"they say, \"What's something"},{"speaker":"Jon Acuff","startTime":301.31,"endTime":305.48,"body":"you've written that I would have"},{"speaker":"Jon Acuff","startTime":301.31,"endTime":305.48,"body":"heard of?\" Or number two, they"},{"speaker":"Jon Acuff","startTime":305.48,"endTime":309.11,"body":"say, \"I've always wanted to"},{"speaker":"Jon Acuff","startTime":305.48,"endTime":309.11,"body":"write a book.\" The first"},{"speaker":"Jon Acuff","startTime":309.11,"endTime":313.13,"body":"response is always a little bit"},{"speaker":"Jon Acuff","startTime":309.11,"endTime":313.13,"body":"humiliating, because it feels"},{"speaker":"Jon Acuff","startTime":313.13,"endTime":316.64,"body":"like they're saying to you,"},{"speaker":"Jon Acuff","startTime":313.13,"endTime":316.64,"body":"\"Name the most successful thing"},{"speaker":"Jon Acuff","startTime":316.64,"endTime":320.3,"body":"you've ever done. And then I'll"},{"speaker":"Jon Acuff","startTime":316.64,"endTime":320.3,"body":"let you know if I've ever heard"},{"speaker":"Jon Acuff","startTime":320.3,"endTime":323.45,"body":"of it.\" And you know, in your"},{"speaker":"Jon Acuff","startTime":320.3,"endTime":323.45,"body":"heart of hearts, they they"},{"speaker":"Jon Acuff","startTime":323.45,"endTime":326.48,"body":"haven't. You know, that deep"},{"speaker":"Jon Acuff","startTime":323.45,"endTime":326.48,"body":"down, like, you are aware of"},{"speaker":"Jon Acuff","startTime":326.48,"endTime":329.45,"body":"that, but you still have to"},{"speaker":"Jon Acuff","startTime":326.48,"endTime":329.45,"body":"answer the question. And so you"},{"speaker":"Jon Acuff","startTime":329.45,"endTime":333.2,"body":"respond with your most popular"},{"speaker":"Jon Acuff","startTime":329.45,"endTime":333.2,"body":"book. They scrunch up their face"},{"speaker":"Jon Acuff","startTime":333.2,"endTime":337.61,"body":"and go, \"[Clicks tongue] Nope,"},{"speaker":"Jon Acuff","startTime":333.2,"endTime":337.61,"body":"never heard of it. I guess you"},{"speaker":"Jon Acuff","startTime":337.61,"endTime":341.48,"body":"and I have different definitions"},{"speaker":"Jon Acuff","startTime":337.61,"endTime":341.48,"body":"of the word 'successful.'\" It's"},{"speaker":"Jon Acuff","startTime":341.48,"endTime":344.33,"body":"a weird question when you think"},{"speaker":"Jon Acuff","startTime":341.48,"endTime":344.33,"body":"about it, because you, you never"},{"speaker":"Jon Acuff","startTime":344.33,"endTime":347.69,"body":"meet a lawyer and say, \"Tell me"},{"speaker":"Jon Acuff","startTime":344.33,"endTime":347.69,"body":"the biggest court case that"},{"speaker":"Jon Acuff","startTime":347.69,"endTime":351.23,"body":"you've won. Johnson v. Thomas."},{"speaker":"Jon Acuff","startTime":347.69,"endTime":351.23,"body":"Nope. I'm drawing a blank. Don't"},{"speaker":"Jon Acuff","startTime":351.23,"endTime":353.87,"body":"know that one.\" I'm just going"},{"speaker":"Jon Acuff","startTime":351.23,"endTime":353.87,"body":"to start telling people that I"},{"speaker":"Jon Acuff","startTime":353.87,"endTime":357.62,"body":"wrote Eat, Pray, Love. \"Yeah."},{"speaker":"Jon Acuff","startTime":353.87,"endTime":357.62,"body":"Elizabeth Gilbert is my pen"},{"speaker":"Jon Acuff","startTime":357.62,"endTime":360.83,"body":"name. We chose Julia Roberts to"},{"speaker":"Jon Acuff","startTime":357.62,"endTime":360.83,"body":"play me in the movie because we"},{"speaker":"Jon Acuff","startTime":360.83,"endTime":364.22,"body":"both have similar eyes. Yeah. If"},{"speaker":"Jon Acuff","startTime":360.83,"endTime":364.22,"body":"you look closely, I have what"},{"speaker":"Jon Acuff","startTime":364.22,"endTime":368.6,"body":"doctors call 'Julia Roberts"},{"speaker":"Jon Acuff","startTime":364.22,"endTime":368.6,"body":"eyes.'\" The second thing someone"},{"speaker":"Jon Acuff","startTime":368.6,"endTime":371.24,"body":"says when they find out you"},{"speaker":"Jon Acuff","startTime":368.6,"endTime":371.24,"body":"write books is, \"I have always"},{"speaker":"Jon Acuff","startTime":371.24,"endTime":373.79,"body":"wanted to write a book!\" And"},{"speaker":"Jon Acuff","startTime":371.24,"endTime":373.79,"body":"then they tell you about their"},{"speaker":"Jon Acuff","startTime":373.79,"endTime":377.66,"body":"book idea. That phrase is"},{"speaker":"Jon Acuff","startTime":373.79,"endTime":377.66,"body":"interesting to me. \"I've always"},{"speaker":"Jon Acuff","startTime":377.66,"endTime":380.57,"body":"wanted to...\" How would you"},{"speaker":"Jon Acuff","startTime":377.66,"endTime":380.57,"body":"finish that sentence? How would"},{"speaker":"Jon Acuff","startTime":380.57,"endTime":384.47,"body":"you finish that statement? \"I've"},{"speaker":"Jon Acuff","startTime":380.57,"endTime":384.47,"body":"always wanted to blank.\" What"},{"speaker":"Jon Acuff","startTime":384.47,"endTime":387.89,"body":"are the things you've always"},{"speaker":"Jon Acuff","startTime":384.47,"endTime":387.89,"body":"wanted to do? That question is"},{"speaker":"Jon Acuff","startTime":387.89,"endTime":390.71,"body":"fun to answer. The next"},{"speaker":"Jon Acuff","startTime":387.89,"endTime":390.71,"body":"question, though, is a bit"},{"speaker":"Jon Acuff","startTime":390.71,"endTime":395.36,"body":"harder. So why...why haven't"},{"speaker":"Jon Acuff","startTime":390.71,"endTime":395.36,"body":"you? If you've always wanted to"},{"speaker":"Jon Acuff","startTime":395.36,"endTime":398.27,"body":"write a book, if you've always"},{"speaker":"Jon Acuff","startTime":395.36,"endTime":398.27,"body":"wanted to start a business, if"},{"speaker":"Jon Acuff","startTime":398.27,"endTime":400.76,"body":"you've always wanted to learn"},{"speaker":"Jon Acuff","startTime":398.27,"endTime":400.76,"body":"how to play the guitar, if"},{"speaker":"Jon Acuff","startTime":400.76,"endTime":404.27,"body":"you've always wanted to learn"},{"speaker":"Jon Acuff","startTime":400.76,"endTime":404.27,"body":"Italian, if you've always wanted"},{"speaker":"Jon Acuff","startTime":404.27,"endTime":408.29,"body":"to cook, or garden or paint or"},{"speaker":"Jon Acuff","startTime":404.27,"endTime":408.29,"body":"move to Colorado or anything,"},{"speaker":"Jon Acuff","startTime":409.43,"endTime":410.15,"body":"why...why haven't you?"},{"speaker":"Jon Acuff","startTime":410.84,"endTime":413.78,"body":"Do you ever feel stuck on the"},{"speaker":"Jon Acuff","startTime":410.84,"endTime":413.78,"body":"starting line? You showed up at"},{"speaker":"Jon Acuff","startTime":413.78,"endTime":416.6,"body":"the race. The dude with the"},{"speaker":"Jon Acuff","startTime":413.78,"endTime":416.6,"body":"starting pistol has fired it. He"},{"speaker":"Jon Acuff","startTime":416.6,"endTime":419.69,"body":"fired it, like, 10 years ago."},{"speaker":"Jon Acuff","startTime":416.6,"endTime":419.69,"body":"Every other runner has taken"},{"speaker":"Jon Acuff","startTime":419.69,"endTime":423.41,"body":"off, but you haven't moved. And"},{"speaker":"Jon Acuff","startTime":419.69,"endTime":423.41,"body":"so instead, you say, \"I've"},{"speaker":"Jon Acuff","startTime":423.41,"endTime":427.91,"body":"always wanted to blank.\" I want"},{"speaker":"Jon Acuff","startTime":423.41,"endTime":427.91,"body":"us to retire that phrase. That's"},{"speaker":"Jon Acuff","startTime":427.91,"endTime":430.67,"body":"the goal of today's episode, I"},{"speaker":"Jon Acuff","startTime":427.91,"endTime":430.67,"body":"want us to dig it a shallow"},{"speaker":"Jon Acuff","startTime":430.67,"endTime":434.45,"body":"grave and bury it in our past. I"},{"speaker":"Jon Acuff","startTime":430.67,"endTime":434.45,"body":"don't want you to say, \"I've"},{"speaker":"Jon Acuff","startTime":434.48,"endTime":439.13,"body":"always wanted to.\" I want you to"},{"speaker":"Jon Acuff","startTime":434.48,"endTime":439.13,"body":"say, \"I just did!\" I love that"},{"speaker":"Jon Acuff","startTime":439.13,"endTime":444.68,"body":"sentence! \"I just did!\" That"},{"speaker":"Jon Acuff","startTime":439.13,"endTime":444.68,"body":"sentence is a lot more fun. And"},{"speaker":"Jon Acuff","startTime":444.86,"endTime":448.97,"body":"it's easier to say if you think"},{"speaker":"Jon Acuff","startTime":444.86,"endTime":448.97,"body":"about your goal like a race."},{"speaker":"Jon Acuff","startTime":449.09,"endTime":452.24,"body":"That's the metaphor we've been"},{"speaker":"Jon Acuff","startTime":449.09,"endTime":452.24,"body":"using today, so let's stick with"},{"speaker":"Jon Acuff","startTime":452.24,"endTime":456.59,"body":"it. Let's say that your goal is"},{"speaker":"Jon Acuff","startTime":452.24,"endTime":456.59,"body":"to read more. Reading more is a"},{"speaker":"Jon Acuff","startTime":456.59,"endTime":459.95,"body":"goal that a lot of people have."},{"speaker":"Jon Acuff","startTime":456.59,"endTime":459.95,"body":"Leaders are readers after all."},{"speaker":"Jon Acuff","startTime":460.43,"endTime":463.4,"body":"Maybe you've said in the past,"},{"speaker":"Jon Acuff","startTime":460.43,"endTime":463.4,"body":"\"I've always wanted to read"},{"speaker":"Jon Acuff","startTime":463.4,"endTime":467.09,"body":"more.\" If you're going to start"},{"speaker":"Jon Acuff","startTime":463.4,"endTime":467.09,"body":"that goal, and actually make"},{"speaker":"Jon Acuff","startTime":467.09,"endTime":469.73,"body":"some progress on it, I would"},{"speaker":"Jon Acuff","startTime":467.09,"endTime":469.73,"body":"tell you to think about it like"},{"speaker":"Jon Acuff","startTime":469.73,"endTime":473.54,"body":"a race. And then we would break"},{"speaker":"Jon Acuff","startTime":469.73,"endTime":473.54,"body":"that down into some steps"},{"speaker":"Jon Acuff","startTime":473.54,"endTime":476.72,"body":"because steps are sexy. The"},{"speaker":"Jon Acuff","startTime":473.54,"endTime":476.72,"body":"longer you listen to this"},{"speaker":"Jon Acuff","startTime":476.72,"endTime":478.76,"body":"podcast, the more you're going"},{"speaker":"Jon Acuff","startTime":476.72,"endTime":478.76,"body":"to see me trying to take a"},{"speaker":"Jon Acuff","startTime":478.76,"endTime":482.36,"body":"complex thing and break it down"},{"speaker":"Jon Acuff","startTime":478.76,"endTime":482.36,"body":"to its simplest form and get"},{"speaker":"Jon Acuff","startTime":482.36,"endTime":485.6,"body":"some real steps that we can do"},{"speaker":"Jon Acuff","startTime":482.36,"endTime":485.6,"body":"that you can actually work on."},{"speaker":"Jon Acuff","startTime":485.93,"endTime":489.5,"body":"So step one, if you're going to"},{"speaker":"Jon Acuff","startTime":485.93,"endTime":489.5,"body":"get off the starting line, if"},{"speaker":"Jon Acuff","startTime":489.5,"endTime":491.6,"body":"you're going to think about your"},{"speaker":"Jon Acuff","startTime":489.5,"endTime":491.6,"body":"goal like a race, step one would"},{"speaker":"Jon Acuff","startTime":491.6,"endTime":494.66,"body":"be find the starting line and"},{"speaker":"Jon Acuff","startTime":491.6,"endTime":494.66,"body":"the finish line for your goal."},{"speaker":"Jon Acuff","startTime":495.05,"endTime":497.48,"body":"You'd never show up on race day"},{"speaker":"Jon Acuff","startTime":495.05,"endTime":497.48,"body":"without knowing where the"},{"speaker":"Jon Acuff","startTime":497.48,"endTime":500.36,"body":"starting line is. \"I'm just"},{"speaker":"Jon Acuff","startTime":497.48,"endTime":500.36,"body":"gonna go downtown and see if I"},{"speaker":"Jon Acuff","startTime":500.36,"endTime":503.54,"body":"can find a group of people"},{"speaker":"Jon Acuff","startTime":500.36,"endTime":503.54,"body":"wearing really tiny athletic"},{"speaker":"Jon Acuff","startTime":503.54,"endTime":506.81,"body":"shorts that look like they know"},{"speaker":"Jon Acuff","startTime":503.54,"endTime":506.81,"body":"what they're doing.\" You'd know"},{"speaker":"Jon Acuff","startTime":506.81,"endTime":510.35,"body":"exactly where the starting line"},{"speaker":"Jon Acuff","startTime":506.81,"endTime":510.35,"body":"is, and the finish line. Imagine"},{"speaker":"Jon Acuff","startTime":510.35,"endTime":512.84,"body":"running a race without knowing"},{"speaker":"Jon Acuff","startTime":510.35,"endTime":512.84,"body":"where it ended. That would be"},{"speaker":"Jon Acuff","startTime":512.84,"endTime":516.38,"body":"the most frustrating race ever."},{"speaker":"Jon Acuff","startTime":512.84,"endTime":516.38,"body":"When you start a new goal, you"},{"speaker":"Jon Acuff","startTime":516.38,"endTime":520.1,"body":"have to pick the starting line"},{"speaker":"Jon Acuff","startTime":516.38,"endTime":520.1,"body":"and the finish line. I wouldn't"},{"speaker":"Jon Acuff","startTime":520.1,"endTime":523.04,"body":"say, \"I want to read more.\""},{"speaker":"Jon Acuff","startTime":520.1,"endTime":523.04,"body":"That's too vague. I'd say,"},{"speaker":"Jon Acuff","startTime":523.25,"endTime":526.88,"body":"\"Starting on February 1 and"},{"speaker":"Jon Acuff","startTime":523.25,"endTime":526.88,"body":"ending on February 28. I'm going"},{"speaker":"Jon Acuff","startTime":526.88,"endTime":530.63,"body":"to see how many books I can read"},{"speaker":"Jon Acuff","startTime":526.88,"endTime":530.63,"body":"in a month.\" That's a great"},{"speaker":"Jon Acuff","startTime":530.63,"endTime":532.07,"body":"goal. Starting line, finish"},{"speaker":"Jon Acuff","startTime":530.63,"endTime":532.07,"body":"line."},{"speaker":"Jon Acuff","startTime":532.16,"endTime":535.1,"body":"Second thing you need, you need"},{"speaker":"Jon Acuff","startTime":532.16,"endTime":535.1,"body":"to figure out the rules. In a"},{"speaker":"Jon Acuff","startTime":535.1,"endTime":538.79,"body":"marathon, the rules are pretty"},{"speaker":"Jon Acuff","startTime":535.1,"endTime":538.79,"body":"simple. You can't ride a bike"},{"speaker":"Jon Acuff","startTime":538.79,"endTime":542.3,"body":"during the race. You can't wear"},{"speaker":"Jon Acuff","startTime":538.79,"endTime":542.3,"body":"rollerblades, although I will"},{"speaker":"Jon Acuff","startTime":542.3,"endTime":545.84,"body":"say that our neighborhood had a"},{"speaker":"Jon Acuff","startTime":542.3,"endTime":545.84,"body":"real rollerblade outbreak this,"},{"speaker":"Jon Acuff","startTime":546.05,"endTime":548.84,"body":"this summer. I think it was a"},{"speaker":"Jon Acuff","startTime":546.05,"endTime":548.84,"body":"2020 thing. They, just,"},{"speaker":"Jon Acuff","startTime":548.9,"endTime":552.29,"body":"rollerblades are popping up left"},{"speaker":"Jon Acuff","startTime":548.9,"endTime":552.29,"body":"and right. You also can't take"},{"speaker":"Jon Acuff","startTime":552.29,"endTime":555.17,"body":"the subway during the race. You"},{"speaker":"Jon Acuff","startTime":552.29,"endTime":555.17,"body":"can't take shortcuts outside of"},{"speaker":"Jon Acuff","startTime":555.17,"endTime":558.86,"body":"the official race course. There"},{"speaker":"Jon Acuff","startTime":555.17,"endTime":558.86,"body":"are rules. You know the best"},{"speaker":"Jon Acuff","startTime":558.86,"endTime":562.1,"body":"part of starting a personal"},{"speaker":"Jon Acuff","startTime":558.86,"endTime":562.1,"body":"goal? You're in charge of the"},{"speaker":"Jon Acuff","startTime":562.1,"endTime":566.84,"body":"rules! You get to make all the"},{"speaker":"Jon Acuff","startTime":562.1,"endTime":566.84,"body":"rules. If I was going to see how"},{"speaker":"Jon Acuff","startTime":566.84,"endTime":569.24,"body":"many books I could read in a"},{"speaker":"Jon Acuff","startTime":566.84,"endTime":569.24,"body":"month, I would come up with a"},{"speaker":"Jon Acuff","startTime":569.24,"endTime":573.44,"body":"few simple rules for myself. For"},{"speaker":"Jon Acuff","startTime":569.24,"endTime":573.44,"body":"instance, audiobooks count. You"},{"speaker":"Jon Acuff","startTime":573.44,"endTime":576.98,"body":"might disagree, but guess what?"},{"speaker":"Jon Acuff","startTime":573.44,"endTime":576.98,"body":"I don't...I don't care. I make"},{"speaker":"Jon Acuff","startTime":576.98,"endTime":579.59,"body":"the rules for the Jon Acuff"},{"speaker":"Jon Acuff","startTime":576.98,"endTime":579.59,"body":"Personal Reading Challenge. I'm"},{"speaker":"Jon Acuff","startTime":579.71,"endTime":582.92,"body":"Jon Acuff. It's right there on"},{"speaker":"Jon Acuff","startTime":579.71,"endTime":582.92,"body":"the podcast. Fiction counts."},{"speaker":"Jon Acuff","startTime":583.07,"endTime":586.85,"body":"Comic books count. Kids books"},{"speaker":"Jon Acuff","startTime":583.07,"endTime":586.85,"body":"count. What doesn't count? Well,"},{"speaker":"Jon Acuff","startTime":586.91,"endTime":589.76,"body":"if I'm already halfway done with"},{"speaker":"Jon Acuff","startTime":586.91,"endTime":589.76,"body":"a book before the challenge"},{"speaker":"Jon Acuff","startTime":589.76,"endTime":592.76,"body":"starts, I'm not counting that"},{"speaker":"Jon Acuff","startTime":589.76,"endTime":592.76,"body":"book. I'm also not going to"},{"speaker":"Jon Acuff","startTime":592.76,"endTime":596.54,"body":"count articles, podcasts, or"},{"speaker":"Jon Acuff","startTime":592.76,"endTime":596.54,"body":"long form blog posts. I don't"},{"speaker":"Jon Acuff","startTime":596.54,"endTime":600.23,"body":"want to get into this mess of"},{"speaker":"Jon Acuff","startTime":596.54,"endTime":600.23,"body":"trying to decide if 50 blog"},{"speaker":"Jon Acuff","startTime":600.23,"endTime":604.19,"body":"posts equals a book. Or if I'm"},{"speaker":"Jon Acuff","startTime":600.23,"endTime":604.19,"body":"listening to a podcast by"},{"speaker":"Jon Acuff","startTime":604.19,"endTime":607.49,"body":"Malcolm Gladwell, that's kind of"},{"speaker":"Jon Acuff","startTime":604.19,"endTime":607.49,"body":"like listening to a Malcolm"},{"speaker":"Jon Acuff","startTime":607.49,"endTime":611.06,"body":"Gladwell audiobook. So no, I"},{"speaker":"Jon Acuff","startTime":607.49,"endTime":611.06,"body":"don't want to get into that."},{"speaker":"Jon Acuff","startTime":611.15,"endTime":614.54,"body":"Figure out a few rules and then"},{"speaker":"Jon Acuff","startTime":611.15,"endTime":614.54,"body":"move on to step three."},{"speaker":"Jon Acuff","startTime":614.66,"endTime":617.57,"body":"Step three is find your"},{"speaker":"Jon Acuff","startTime":614.66,"endTime":617.57,"body":"Heartbreak Hill. I grew up in"},{"speaker":"Jon Acuff","startTime":617.57,"endTime":620.45,"body":"Massachusetts and everyone there"},{"speaker":"Jon Acuff","startTime":617.57,"endTime":620.45,"body":"knew that the worst part of the"},{"speaker":"Jon Acuff","startTime":620.45,"endTime":624.35,"body":"Boston Marathon was Heartbreak"},{"speaker":"Jon Acuff","startTime":620.45,"endTime":624.35,"body":"Hill. It's a half mile incline"},{"speaker":"Jon Acuff","startTime":624.35,"endTime":627.77,"body":"at mile 20. I think what's"},{"speaker":"Jon Acuff","startTime":624.35,"endTime":627.77,"body":"really interesting about the"},{"speaker":"Jon Acuff","startTime":627.77,"endTime":631.22,"body":"Boston Marathon was when I was a"},{"speaker":"Jon Acuff","startTime":627.77,"endTime":631.22,"body":"kid, the boys club would take us"},{"speaker":"Jon Acuff","startTime":631.22,"endTime":634.28,"body":"down to watch the race. And a"},{"speaker":"Jon Acuff","startTime":631.22,"endTime":634.28,"body":"lot of people don't know this,"},{"speaker":"Jon Acuff","startTime":634.31,"endTime":637.13,"body":"all the runners, because it's"},{"speaker":"Jon Acuff","startTime":634.31,"endTime":637.13,"body":"kind of cold, we'll have all"},{"speaker":"Jon Acuff","startTime":637.13,"endTime":639.86,"body":"this cool warm up gear, and then"},{"speaker":"Jon Acuff","startTime":637.13,"endTime":639.86,"body":"they'll take it off right before"},{"speaker":"Jon Acuff","startTime":639.86,"endTime":643.61,"body":"the race starts. And kids, like"},{"speaker":"Jon Acuff","startTime":639.86,"endTime":643.61,"body":"they can grab it and you take it"},{"speaker":"Jon Acuff","startTime":643.61,"endTime":646.22,"body":"home with you. And so like in my"},{"speaker":"Jon Acuff","startTime":643.61,"endTime":646.22,"body":"town for the next year, you'd"},{"speaker":"Jon Acuff","startTime":646.22,"endTime":649.04,"body":"see all these little kids"},{"speaker":"Jon Acuff","startTime":646.22,"endTime":649.04,"body":"wearing like, Kenyan running"},{"speaker":"Jon Acuff","startTime":649.04,"endTime":651.23,"body":"coats and be like, \"Oh, that's"},{"speaker":"Jon Acuff","startTime":649.04,"endTime":651.23,"body":"right, they must have gone to"},{"speaker":"Jon Acuff","startTime":651.23,"endTime":654.14,"body":"the race.\" But people in the"},{"speaker":"Jon Acuff","startTime":651.23,"endTime":654.14,"body":"Boston Marathon hate the"},{"speaker":"Jon Acuff","startTime":654.14,"endTime":656.54,"body":"Heartbreak Hill. It's"},{"speaker":"Jon Acuff","startTime":654.14,"endTime":656.54,"body":"challenging. And here's the"},{"speaker":"Jon Acuff","startTime":656.54,"endTime":660.29,"body":"thing, every goal has a few"},{"speaker":"Jon Acuff","startTime":656.54,"endTime":660.29,"body":"Heartbreak Hills. The problem is"},{"speaker":"Jon Acuff","startTime":660.29,"endTime":662.93,"body":"that we're usually not ready for"},{"speaker":"Jon Acuff","startTime":660.29,"endTime":662.93,"body":"it. We haven't studied the"},{"speaker":"Jon Acuff","startTime":662.93,"endTime":665.9,"body":"course. Back to our reading"},{"speaker":"Jon Acuff","startTime":662.93,"endTime":665.9,"body":"challenge. If I was doing that,"},{"speaker":"Jon Acuff","startTime":666.02,"endTime":669.35,"body":"I'd take a quick look at the"},{"speaker":"Jon Acuff","startTime":666.02,"endTime":669.35,"body":"month ahead and find parts of it"},{"speaker":"Jon Acuff","startTime":669.38,"endTime":672.14,"body":"that we're going to be"},{"speaker":"Jon Acuff","startTime":669.38,"endTime":672.14,"body":"problematic. For instance, let's"},{"speaker":"Jon Acuff","startTime":672.14,"endTime":674.51,"body":"say I have a family trip planned"},{"speaker":"Jon Acuff","startTime":672.14,"endTime":674.51,"body":"during the middle of my"},{"speaker":"Jon Acuff","startTime":674.54,"endTime":677.42,"body":"read-a-thon. If I'm going to be"},{"speaker":"Jon Acuff","startTime":674.54,"endTime":677.42,"body":"spending time with my extended"},{"speaker":"Jon Acuff","startTime":677.42,"endTime":680.51,"body":"family, I can't really have my"},{"speaker":"Jon Acuff","startTime":677.42,"endTime":680.51,"body":"nose in a book the entire time."},{"speaker":"Jon Acuff","startTime":681.05,"endTime":685.58,"body":"Okay, then I better plan to get"},{"speaker":"Jon Acuff","startTime":681.05,"endTime":685.58,"body":"up early and go running with an"},{"speaker":"Jon Acuff","startTime":685.61,"endTime":689.51,"body":"audiobook. I can get an hour run"},{"speaker":"Jon Acuff","startTime":685.61,"endTime":689.51,"body":"in and a big chunk of an audio"},{"speaker":"Jon Acuff","startTime":689.51,"endTime":692.78,"body":"book done before anyone else"},{"speaker":"Jon Acuff","startTime":689.51,"endTime":692.78,"body":"gets up. I can also use that"},{"speaker":"Jon Acuff","startTime":692.78,"endTime":695.42,"body":"challenge, like seeing the"},{"speaker":"Jon Acuff","startTime":692.78,"endTime":695.42,"body":"Heartbreak Hill coming, to"},{"speaker":"Jon Acuff","startTime":695.42,"endTime":699.47,"body":"motivate me to read more before"},{"speaker":"Jon Acuff","startTime":695.42,"endTime":699.47,"body":"the trip. If my goal is to read"},{"speaker":"Jon Acuff","startTime":699.47,"endTime":703.16,"body":"100 pages a day, and I know that"},{"speaker":"Jon Acuff","startTime":699.47,"endTime":703.16,"body":"the week before I go, I'm gonna"},{"speaker":"Jon Acuff","startTime":703.16,"endTime":706.28,"body":"ramp up my page count, I might"},{"speaker":"Jon Acuff","startTime":703.16,"endTime":706.28,"body":"try to get to 120 pages a day,"},{"speaker":"Jon Acuff","startTime":706.34,"endTime":708.8,"body":"knowing that I've got a"},{"speaker":"Jon Acuff","startTime":706.34,"endTime":708.8,"body":"challenge coming up. Look at the"},{"speaker":"Jon Acuff","startTime":708.8,"endTime":711.44,"body":"course you're about to run with"},{"speaker":"Jon Acuff","startTime":708.8,"endTime":711.44,"body":"your goal. What are the"},{"speaker":"Jon Acuff","startTime":711.44,"endTime":714.29,"body":"challenges you need to be"},{"speaker":"Jon Acuff","startTime":711.44,"endTime":714.29,"body":"prepared for? If you are doing a"},{"speaker":"Jon Acuff","startTime":714.29,"endTime":718.1,"body":"diet for instance, if there is a"},{"speaker":"Jon Acuff","startTime":714.29,"endTime":718.1,"body":"big party that you always over"},{"speaker":"Jon Acuff","startTime":718.1,"endTime":721.46,"body":"ate at, that's when you would"},{"speaker":"Jon Acuff","startTime":718.1,"endTime":721.46,"body":"go, \"Okay, I'm trying to diet"},{"speaker":"Jon Acuff","startTime":721.46,"endTime":724.49,"body":"this month. I see a big party on"},{"speaker":"Jon Acuff","startTime":721.46,"endTime":724.49,"body":"the schedule. I better have a"},{"speaker":"Jon Acuff","startTime":724.49,"endTime":727.13,"body":"plan for that. That's a"},{"speaker":"Jon Acuff","startTime":724.49,"endTime":727.13,"body":"Heartbreak Hill. I need to be"},{"speaker":"Jon Acuff","startTime":727.13,"endTime":727.64,"body":"deliberate."},{"speaker":"Jon Acuff","startTime":728.26,"endTime":731.83,"body":"The fourth thing you do? You"},{"speaker":"Jon Acuff","startTime":728.26,"endTime":731.83,"body":"train. I ran a half marathon"},{"speaker":"Jon Acuff","startTime":731.83,"endTime":736.42,"body":"once without training. It was"},{"speaker":"Jon Acuff","startTime":731.83,"endTime":736.42,"body":"terrible. I took forever and"},{"speaker":"Jon Acuff","startTime":736.42,"endTime":739.12,"body":"wanted to throw up the entire"},{"speaker":"Jon Acuff","startTime":736.42,"endTime":739.12,"body":"time. And then when it was over,"},{"speaker":"Jon Acuff","startTime":739.12,"endTime":742.21,"body":"I couldn't get out of the"},{"speaker":"Jon Acuff","startTime":739.12,"endTime":742.21,"body":"bathtub, like physically. I just"},{"speaker":"Jon Acuff","startTime":742.21,"endTime":745.06,"body":"couldn't move and it felt like I"},{"speaker":"Jon Acuff","startTime":742.21,"endTime":745.06,"body":"was dying. Eventually, my wife"},{"speaker":"Jon Acuff","startTime":745.06,"endTime":749.17,"body":"Jenny said, \"Hey, I have to run"},{"speaker":"Jon Acuff","startTime":745.06,"endTime":749.17,"body":"some errands and you might drown"},{"speaker":"Jon Acuff","startTime":749.17,"endTime":751.99,"body":"if you stay in there. So if you"},{"speaker":"Jon Acuff","startTime":749.17,"endTime":751.99,"body":"could just crawl onto the"},{"speaker":"Jon Acuff","startTime":751.99,"endTime":754.36,"body":"bathroom floor, so I can go to"},{"speaker":"Jon Acuff","startTime":751.99,"endTime":754.36,"body":"the grocery store that, that"},{"speaker":"Jon Acuff","startTime":754.36,"endTime":758.05,"body":"would be fantastic.\" If you"},{"speaker":"Jon Acuff","startTime":754.36,"endTime":758.05,"body":"don't train for any goal, the"},{"speaker":"Jon Acuff","startTime":758.05,"endTime":762.04,"body":"goal sucks. That's just always"},{"speaker":"Jon Acuff","startTime":758.05,"endTime":762.04,"body":"how it goes. It does. How would"},{"speaker":"Jon Acuff","startTime":762.04,"endTime":765.79,"body":"I trained for reading goal?"},{"speaker":"Jon Acuff","startTime":762.04,"endTime":765.79,"body":"Well, I'd probably pick out the"},{"speaker":"Jon Acuff","startTime":765.79,"endTime":769.42,"body":"books that I was going to read"},{"speaker":"Jon Acuff","startTime":765.79,"endTime":769.42,"body":"before the goals started. I"},{"speaker":"Jon Acuff","startTime":769.42,"endTime":772.03,"body":"wouldn't want to pause in the"},{"speaker":"Jon Acuff","startTime":769.42,"endTime":772.03,"body":"middle and have to find new"},{"speaker":"Jon Acuff","startTime":772.03,"endTime":774.52,"body":"books to read. I'd probably say,"},{"speaker":"Jon Acuff","startTime":772.03,"endTime":774.52,"body":"\"Okay, these are the five I'm"},{"speaker":"Jon Acuff","startTime":774.52,"endTime":776.89,"body":"going to read.\" And I'd know"},{"speaker":"Jon Acuff","startTime":774.52,"endTime":776.89,"body":"before that's like training. I'd"},{"speaker":"Jon Acuff","startTime":776.89,"endTime":779.8,"body":"plan some fun ones to sprinkle"},{"speaker":"Jon Acuff","startTime":776.89,"endTime":779.8,"body":"in the middle of business books."},{"speaker":"Jon Acuff","startTime":779.98,"endTime":783.76,"body":"I wouldn't set myself up for"},{"speaker":"Jon Acuff","startTime":779.98,"endTime":783.76,"body":"failure by having like five 1000"},{"speaker":"Jon Acuff","startTime":783.76,"endTime":786.64,"body":"page books in a row. I'd have"},{"speaker":"Jon Acuff","startTime":783.76,"endTime":786.64,"body":"some fun ones in there. I'd have"},{"speaker":"Jon Acuff","startTime":786.64,"endTime":789.37,"body":"some short ones in there. I'd"},{"speaker":"Jon Acuff","startTime":786.64,"endTime":789.37,"body":"also look at where my time was"},{"speaker":"Jon Acuff","startTime":789.37,"endTime":793.24,"body":"going. I might check my screen"},{"speaker":"Jon Acuff","startTime":789.37,"endTime":793.24,"body":"time on my phone and go, \"Wow,"},{"speaker":"Jon Acuff","startTime":793.54,"endTime":796.81,"body":"I'm spending seven hours a week"},{"speaker":"Jon Acuff","startTime":793.54,"endTime":796.81,"body":"on Instagram. I'm gonna need to"},{"speaker":"Jon Acuff","startTime":796.81,"endTime":799.87,"body":"trim that down if I want to have"},{"speaker":"Jon Acuff","startTime":796.81,"endTime":799.87,"body":"some more time to read.\" What"},{"speaker":"Jon Acuff","startTime":799.87,"endTime":802.66,"body":"would it look like for you to"},{"speaker":"Jon Acuff","startTime":799.87,"endTime":802.66,"body":"train a bit for your goal,"},{"speaker":"Jon Acuff","startTime":802.9,"endTime":805.57,"body":"before it even starts, do some"},{"speaker":"Jon Acuff","startTime":802.9,"endTime":805.57,"body":"prep work."},{"speaker":"Jon Acuff","startTime":805.9,"endTime":809.53,"body":"The last thing you need to do,"},{"speaker":"Jon Acuff","startTime":805.9,"endTime":809.53,"body":"number five, track the results."},{"speaker":"Jon Acuff","startTime":809.92,"endTime":813.55,"body":"Progress you don't measure"},{"speaker":"Jon Acuff","startTime":809.92,"endTime":813.55,"body":"doesn't exist. You have to know"},{"speaker":"Jon Acuff","startTime":813.55,"endTime":816.43,"body":"how you're doing. You'd never"},{"speaker":"Jon Acuff","startTime":813.55,"endTime":816.43,"body":"run a race without a watch, an"},{"speaker":"Jon Acuff","startTime":816.43,"endTime":819.28,"body":"app on your phone, or checking"},{"speaker":"Jon Acuff","startTime":816.43,"endTime":819.28,"body":"the mile markers on the course."},{"speaker":"Jon Acuff","startTime":819.58,"endTime":822.4,"body":"You need at least one progress"},{"speaker":"Jon Acuff","startTime":819.58,"endTime":822.4,"body":"metric that will encourage you"},{"speaker":"Jon Acuff","startTime":822.4,"endTime":826.27,"body":"to keep going. Make it as simple"},{"speaker":"Jon Acuff","startTime":822.4,"endTime":826.27,"body":"as you can. You never want the"},{"speaker":"Jon Acuff","startTime":826.27,"endTime":830.17,"body":"measuring of the goal to take"},{"speaker":"Jon Acuff","startTime":826.27,"endTime":830.17,"body":"more time than the actual doing"},{"speaker":"Jon Acuff","startTime":830.2,"endTime":833.05,"body":"of the goal. For the reading"},{"speaker":"Jon Acuff","startTime":830.2,"endTime":833.05,"body":"example, you could measure the"},{"speaker":"Jon Acuff","startTime":833.05,"endTime":836.08,"body":"amount of time you read each"},{"speaker":"Jon Acuff","startTime":833.05,"endTime":836.08,"body":"day. The page count or completed"},{"speaker":"Jon Acuff","startTime":836.08,"endTime":838.99,"body":"books. I'd personally only"},{"speaker":"Jon Acuff","startTime":836.08,"endTime":838.99,"body":"measure completed books. That's"},{"speaker":"Jon Acuff","startTime":838.99,"endTime":842.5,"body":"it, I'd have one big simple"},{"speaker":"Jon Acuff","startTime":838.99,"endTime":842.5,"body":"number. Why would I keep it so"},{"speaker":"Jon Acuff","startTime":842.5,"endTime":845.98,"body":"simple? Well, when I do reading"},{"speaker":"Jon Acuff","startTime":842.5,"endTime":845.98,"body":"goals, I find myself stealing"},{"speaker":"Jon Acuff","startTime":845.98,"endTime":848.86,"body":"pages here and there. If I have"},{"speaker":"Jon Acuff","startTime":845.98,"endTime":848.86,"body":"to wait at a doctor's"},{"speaker":"Jon Acuff","startTime":848.86,"endTime":852.61,"body":"appointment for 17 minutes, I"},{"speaker":"Jon Acuff","startTime":848.86,"endTime":852.61,"body":"might sneak in a few pages. I"},{"speaker":"Jon Acuff","startTime":852.61,"endTime":855.64,"body":"don't want to have to keep track"},{"speaker":"Jon Acuff","startTime":852.61,"endTime":855.64,"body":"of those 17 minutes. It's much"},{"speaker":"Jon Acuff","startTime":855.64,"endTime":858.64,"body":"easier for me to write down, \"I"},{"speaker":"Jon Acuff","startTime":855.64,"endTime":858.64,"body":"finished reading Seth Godin's"},{"speaker":"Jon Acuff","startTime":858.64,"endTime":862.78,"body":"book The Practice,\" than it is"},{"speaker":"Jon Acuff","startTime":858.64,"endTime":862.78,"body":"to say, \"Okay, 17 minutes at the"},{"speaker":"Jon Acuff","startTime":862.78,"endTime":865.12,"body":"doctor's office. Four minutes"},{"speaker":"Jon Acuff","startTime":862.78,"endTime":865.12,"body":"waiting for that meaning to"},{"speaker":"Jon Acuff","startTime":865.12,"endTime":867.94,"body":"start. 90 seconds in line at the"},{"speaker":"Jon Acuff","startTime":865.12,"endTime":867.94,"body":"grocery store.\" That's too"},{"speaker":"Jon Acuff","startTime":867.94,"endTime":872.38,"body":"complicated. Keep your tracking"},{"speaker":"Jon Acuff","startTime":867.94,"endTime":872.38,"body":"simple. Those are the steps that"},{"speaker":"Jon Acuff","startTime":872.38,"endTime":875.29,"body":"you have to take to start a new"},{"speaker":"Jon Acuff","startTime":872.38,"endTime":875.29,"body":"goal. Number one, find the"},{"speaker":"Jon Acuff","startTime":875.29,"endTime":877.87,"body":"starting line and the finish"},{"speaker":"Jon Acuff","startTime":875.29,"endTime":877.87,"body":"line. Number two, figure out the"},{"speaker":"Jon Acuff","startTime":877.87,"endTime":881.71,"body":"rules. Number three, find your"},{"speaker":"Jon Acuff","startTime":877.87,"endTime":881.71,"body":"Heartbreak Hill. Number four,"},{"speaker":"Jon Acuff","startTime":881.89,"endTime":884.71,"body":"train a bit. Number five, track"},{"speaker":"Jon Acuff","startTime":881.89,"endTime":884.71,"body":"the results."},{"speaker":"Jon Acuff","startTime":884.0,"endTime":888.92,"body":"But what if you don't even know"},{"speaker":"Jon Acuff","startTime":884.0,"endTime":888.92,"body":"what you want to do? Maybe"},{"speaker":"Jon Acuff","startTime":888.92,"endTime":891.32,"body":"that's your challenge. You're"},{"speaker":"Jon Acuff","startTime":888.92,"endTime":891.32,"body":"not stuck on the starting line."},{"speaker":"Jon Acuff","startTime":891.77,"endTime":894.68,"body":"You don't even know which race"},{"speaker":"Jon Acuff","startTime":891.77,"endTime":894.68,"body":"you want to run. I asked people"},{"speaker":"Jon Acuff","startTime":894.68,"endTime":897.83,"body":"on Facebook and Twitter, \"Why is"},{"speaker":"Jon Acuff","startTime":894.68,"endTime":897.83,"body":"it so hard to start a new goal?\""},{"speaker":"Jon Acuff","startTime":897.83,"endTime":901.13,"body":"and one thing that came up"},{"speaker":"Jon Acuff","startTime":897.83,"endTime":901.13,"body":"constantly was not knowing how"},{"speaker":"Jon Acuff","startTime":901.13,"endTime":905.15,"body":"to pick a goal. One person said,"},{"speaker":"Jon Acuff","startTime":901.13,"endTime":905.15,"body":"\"One goal leads to me thinking"},{"speaker":"Jon Acuff","startTime":905.15,"endTime":907.94,"body":"about how there are 75 other"},{"speaker":"Jon Acuff","startTime":905.15,"endTime":907.94,"body":"things I need to work on as"},{"speaker":"Jon Acuff","startTime":907.94,"endTime":911.48,"body":"well. So instead of picking one"},{"speaker":"Jon Acuff","startTime":907.94,"endTime":911.48,"body":"goal, which would be totally"},{"speaker":"Jon Acuff","startTime":911.48,"endTime":914.96,"body":"achievable, I decided to change"},{"speaker":"Jon Acuff","startTime":911.48,"endTime":914.96,"body":"everything in my life all at the"},{"speaker":"Jon Acuff","startTime":914.96,"endTime":917.81,"body":"same time. Then I burn out after"},{"speaker":"Jon Acuff","startTime":914.96,"endTime":917.81,"body":"about two months.\" That's"},{"speaker":"Jon Acuff","startTime":917.81,"endTime":920.81,"body":"actually pretty good. Like, two"},{"speaker":"Jon Acuff","startTime":917.81,"endTime":920.81,"body":"months is a pretty good... I"},{"speaker":"Jon Acuff","startTime":920.81,"endTime":922.91,"body":"mean, like burnout for me is"},{"speaker":"Jon Acuff","startTime":920.81,"endTime":922.91,"body":"usually faster than that. When I"},{"speaker":"Jon Acuff","startTime":922.91,"endTime":925.34,"body":"pick too many goals, it's"},{"speaker":"Jon Acuff","startTime":922.91,"endTime":925.34,"body":"usually faster than two months,"},{"speaker":"Jon Acuff","startTime":925.4,"endTime":929.12,"body":"when I figure out like, I can't"},{"speaker":"Jon Acuff","startTime":925.4,"endTime":929.12,"body":"do this. Another person said, \"I"},{"speaker":"Jon Acuff","startTime":929.12,"endTime":931.31,"body":"decided to lose weight. I"},{"speaker":"Jon Acuff","startTime":929.12,"endTime":931.31,"body":"buckled down the budget. I"},{"speaker":"Jon Acuff","startTime":931.31,"endTime":933.83,"body":"exercise. I keep the house"},{"speaker":"Jon Acuff","startTime":931.31,"endTime":933.83,"body":"better. I read more, and I"},{"speaker":"Jon Acuff","startTime":933.83,"endTime":936.23,"body":"started a new volunteer project,"},{"speaker":"Jon Acuff","startTime":933.83,"endTime":936.23,"body":"and then all of it comes"},{"speaker":"Jon Acuff","startTime":936.23,"endTime":939.14,"body":"crashing to the ground.\" Have"},{"speaker":"Jon Acuff","startTime":936.23,"endTime":939.14,"body":"you ever done that? I did it"},{"speaker":"Jon Acuff","startTime":939.14,"endTime":942.98,"body":"last June. Every month for the"},{"speaker":"Jon Acuff","startTime":939.14,"endTime":942.98,"body":"last couple of years, I draw out"},{"speaker":"Jon Acuff","startTime":942.98,"endTime":946.67,"body":"a 30 or 31 day graph. And then I"},{"speaker":"Jon Acuff","startTime":942.98,"endTime":946.67,"body":"chart my progress on a series of"},{"speaker":"Jon Acuff","startTime":946.67,"endTime":950.51,"body":"goals. I'll do a whole episode"},{"speaker":"Jon Acuff","startTime":946.67,"endTime":950.51,"body":"on that someday. I called June"},{"speaker":"Jon Acuff","startTime":950.51,"endTime":953.78,"body":"my \"June jump\" because I am a"},{"speaker":"Jon Acuff","startTime":950.51,"endTime":953.78,"body":"goal nerd and that is a dorky"},{"speaker":"Jon Acuff","startTime":953.78,"endTime":957.05,"body":"thing to do, but that's what I"},{"speaker":"Jon Acuff","startTime":953.78,"endTime":957.05,"body":"did. It was my \"June jump.\" In"},{"speaker":"Jon Acuff","startTime":957.05,"endTime":960.05,"body":"the month of June, I tried to"},{"speaker":"Jon Acuff","startTime":957.05,"endTime":960.05,"body":"accomplish and track 19"},{"speaker":"Jon Acuff","startTime":960.05,"endTime":963.38,"body":"different goals. Nineteen!"},{"speaker":"Jon Acuff","startTime":960.05,"endTime":963.38,"body":"That's, that's insane! That's,"},{"speaker":"Jon Acuff","startTime":963.41,"endTime":966.32,"body":"that's too many. You and I have"},{"speaker":"Jon Acuff","startTime":963.41,"endTime":966.32,"body":"the tendency of doing this"},{"speaker":"Jon Acuff","startTime":966.32,"endTime":968.45,"body":"because of what I call the"},{"speaker":"Jon Acuff","startTime":966.32,"endTime":968.45,"body":"\"remodeling trap.\""},{"speaker":"Jon Acuff","startTime":969.11,"endTime":972.98,"body":"Let's say you decide to remodel"},{"speaker":"Jon Acuff","startTime":969.11,"endTime":972.98,"body":"your kitchen. Nothing major. You"},{"speaker":"Jon Acuff","startTime":972.98,"endTime":975.77,"body":"just want to switch out the"},{"speaker":"Jon Acuff","startTime":972.98,"endTime":975.77,"body":"appliances. They're old. They're"},{"speaker":"Jon Acuff","startTime":975.77,"endTime":978.83,"body":"temperamental, and you hate the"},{"speaker":"Jon Acuff","startTime":975.77,"endTime":978.83,"body":"shape of the ice that your"},{"speaker":"Jon Acuff","startTime":978.83,"endTime":981.68,"body":"fridge makes. Why can't every"},{"speaker":"Jon Acuff","startTime":978.83,"endTime":981.68,"body":"refrigerator make Sonic-shaped"},{"speaker":"Jon Acuff","startTime":981.68,"endTime":984.74,"body":"ice already? That pellet ice?"},{"speaker":"Jon Acuff","startTime":981.68,"endTime":984.74,"body":"Best ice in the game. So you"},{"speaker":"Jon Acuff","startTime":984.74,"endTime":987.2,"body":"decide to get some new"},{"speaker":"Jon Acuff","startTime":984.74,"endTime":987.2,"body":"appliances. That's easy, right?"},{"speaker":"Jon Acuff","startTime":987.62,"endTime":990.41,"body":"Well, when you start thinking"},{"speaker":"Jon Acuff","startTime":987.62,"endTime":990.41,"body":"about it, if you're going to"},{"speaker":"Jon Acuff","startTime":990.41,"endTime":994.07,"body":"switch out your oven, your"},{"speaker":"Jon Acuff","startTime":990.41,"endTime":994.07,"body":"microwave, your dishwasher, and"},{"speaker":"Jon Acuff","startTime":994.07,"endTime":997.19,"body":"your refrigerator, you realize"},{"speaker":"Jon Acuff","startTime":994.07,"endTime":997.19,"body":"you have to get them all the"},{"speaker":"Jon Acuff","startTime":997.19,"endTime":1000.79,"body":"same size again. Because they"},{"speaker":"Jon Acuff","startTime":997.19,"endTime":1000.79,"body":"have to fit in the same space in"},{"speaker":"Jon Acuff","startTime":1000.79,"endTime":1003.52,"body":"your kitchen. And whoever built"},{"speaker":"Jon Acuff","startTime":1000.79,"endTime":1003.52,"body":"your house had the most obscure"},{"speaker":"Jon Acuff","startTime":1003.52,"endTime":1006.7,"body":"spot for your microwave. It's"},{"speaker":"Jon Acuff","startTime":1003.52,"endTime":1006.7,"body":"really tiny, which means you"},{"speaker":"Jon Acuff","startTime":1006.7,"endTime":1009.61,"body":"have to choose from only three"},{"speaker":"Jon Acuff","startTime":1006.7,"endTime":1009.61,"body":"models since it's such a unique"},{"speaker":"Jon Acuff","startTime":1009.61,"endTime":1013.63,"body":"size. Maybe it would be better"},{"speaker":"Jon Acuff","startTime":1009.61,"endTime":1013.63,"body":"if you change your cabinets"},{"speaker":"Jon Acuff","startTime":1013.66,"endTime":1015.94,"body":"while you're doing this too."},{"speaker":"Jon Acuff","startTime":1013.66,"endTime":1015.94,"body":"That would give you a lot more"},{"speaker":"Jon Acuff","startTime":1015.94,"endTime":1019.21,"body":"freedom. And you've always hated"},{"speaker":"Jon Acuff","startTime":1015.94,"endTime":1019.21,"body":"those cabinets. None of them"},{"speaker":"Jon Acuff","startTime":1019.21,"endTime":1021.52,"body":"close. They're all puckered open"},{"speaker":"Jon Acuff","startTime":1019.21,"endTime":1021.52,"body":"and your friends have those"},{"speaker":"Jon Acuff","startTime":1021.52,"endTime":1024.07,"body":"drawers that shut themselves."},{"speaker":"Jon Acuff","startTime":1021.52,"endTime":1024.07,"body":"You've experienced that voodoo?"},{"speaker":"Jon Acuff","startTime":1024.43,"endTime":1026.11,"body":"You go to close the drawer and"},{"speaker":"Jon Acuff","startTime":1024.43,"endTime":1026.11,"body":"the drawer's like, \"Whoa whoa"},{"speaker":"Jon Acuff","startTime":1026.11,"endTime":1029.02,"body":"whoa, hey! You're too busy to be"},{"speaker":"Jon Acuff","startTime":1026.11,"endTime":1029.02,"body":"closing whole drawers. I'll take"},{"speaker":"Jon Acuff","startTime":1029.02,"endTime":1032.2,"body":"it on home from here. You go"},{"speaker":"Jon Acuff","startTime":1029.02,"endTime":1032.2,"body":"about your day.\" So now, you're"},{"speaker":"Jon Acuff","startTime":1032.2,"endTime":1034.66,"body":"going to change your appliances"},{"speaker":"Jon Acuff","startTime":1032.2,"endTime":1034.66,"body":"and your cabinets, but that's"},{"speaker":"Jon Acuff","startTime":1034.66,"endTime":1038.59,"body":"it! You are staying on budget."},{"speaker":"Jon Acuff","startTime":1034.66,"endTime":1038.59,"body":"You put your foot down. But when"},{"speaker":"Jon Acuff","startTime":1038.59,"endTime":1041.68,"body":"you change your cabinets, it"},{"speaker":"Jon Acuff","startTime":1038.59,"endTime":1041.68,"body":"kind of...it kind of messes up"},{"speaker":"Jon Acuff","startTime":1041.68,"endTime":1044.32,"body":"your backsplash, which kind of"},{"speaker":"Jon Acuff","startTime":1041.68,"endTime":1044.32,"body":"involves your countertop, which"},{"speaker":"Jon Acuff","startTime":1044.32,"endTime":1046.66,"body":"kind of makes your sink look"},{"speaker":"Jon Acuff","startTime":1044.32,"endTime":1046.66,"body":"weird. You wouldn't change your"},{"speaker":"Jon Acuff","startTime":1046.66,"endTime":1049.39,"body":"appliances, cabinets,"},{"speaker":"Jon Acuff","startTime":1046.66,"endTime":1049.39,"body":"countertops, and backsplash, but"},{"speaker":"Jon Acuff","startTime":1049.39,"endTime":1053.2,"body":"leave that weirdo sink right? So"},{"speaker":"Jon Acuff","startTime":1049.39,"endTime":1053.2,"body":"you change that too. Come to"},{"speaker":"Jon Acuff","startTime":1053.2,"endTime":1057.31,"body":"think of it, the trim around the"},{"speaker":"Jon Acuff","startTime":1053.2,"endTime":1057.31,"body":"window over the sink needs to be"},{"speaker":"Jon Acuff","startTime":1057.31,"endTime":1060.31,"body":"updated too and so does the"},{"speaker":"Jon Acuff","startTime":1057.31,"endTime":1060.31,"body":"whole window. And don't even get"},{"speaker":"Jon Acuff","startTime":1060.31,"endTime":1062.56,"body":"me started on the lighting, the"},{"speaker":"Jon Acuff","startTime":1060.31,"endTime":1062.56,"body":"color of the room, or the"},{"speaker":"Jon Acuff","startTime":1062.56,"endTime":1066.19,"body":"floors. What started out simply"},{"speaker":"Jon Acuff","startTime":1062.56,"endTime":1066.19,"body":"with the thought, \"I think we"},{"speaker":"Jon Acuff","startTime":1066.19,"endTime":1069.73,"body":"need a new fridge,\" has suddenly"},{"speaker":"Jon Acuff","startTime":1066.19,"endTime":1069.73,"body":"mushroomed into a massive"},{"speaker":"Jon Acuff","startTime":1069.73,"endTime":1073.09,"body":"project. The same thing happens"},{"speaker":"Jon Acuff","startTime":1069.73,"endTime":1073.09,"body":"with your goals. That's what I"},{"speaker":"Jon Acuff","startTime":1073.09,"endTime":1076.48,"body":"call the \"remodeling trap.\" It's"},{"speaker":"Jon Acuff","startTime":1073.09,"endTime":1076.48,"body":"like the Give A Mouse A Cookie"},{"speaker":"Jon Acuff","startTime":1076.48,"endTime":1079.81,"body":"book series. One thing leads to"},{"speaker":"Jon Acuff","startTime":1076.48,"endTime":1079.81,"body":"another thing, which leads to"},{"speaker":"Jon Acuff","startTime":1079.84,"endTime":1083.32,"body":"1000 things, which overwhelms"},{"speaker":"Jon Acuff","startTime":1079.84,"endTime":1083.32,"body":"you. It's a classic form of"},{"speaker":"Jon Acuff","startTime":1083.32,"endTime":1086.68,"body":"overthinking. Which is, when"},{"speaker":"Jon Acuff","startTime":1083.32,"endTime":1086.68,"body":"what you think gets in the way"},{"speaker":"Jon Acuff","startTime":1086.68,"endTime":1090.25,"body":"of what you want. You wanted a"},{"speaker":"Jon Acuff","startTime":1086.68,"endTime":1090.25,"body":"new fridge. You overthought it"},{"speaker":"Jon Acuff","startTime":1090.25,"endTime":1094.12,"body":"and ended up with $100,000"},{"speaker":"Jon Acuff","startTime":1090.25,"endTime":1094.12,"body":"kitchen remodel, which stopped"},{"speaker":"Jon Acuff","startTime":1094.12,"endTime":1096.49,"body":"you in your tracks and prevented"},{"speaker":"Jon Acuff","startTime":1094.12,"endTime":1096.49,"body":"you from accomplishing your"},{"speaker":"Jon Acuff","startTime":1096.49,"endTime":1098.74,"body":"initial, very achievable goal."},{"speaker":"Jon Acuff","startTime":1099.65,"endTime":1102.95,"body":"What's interesting when we bump"},{"speaker":"Jon Acuff","startTime":1099.65,"endTime":1102.95,"body":"into this is that we think the"},{"speaker":"Jon Acuff","startTime":1102.95,"endTime":1107.24,"body":"solution is, \"Okay. If 100 goals"},{"speaker":"Jon Acuff","startTime":1102.95,"endTime":1107.24,"body":"is too many, maybe I should just"},{"speaker":"Jon Acuff","startTime":1107.24,"endTime":1110.96,"body":"focus on one thing.\" That feels"},{"speaker":"Jon Acuff","startTime":1107.24,"endTime":1110.96,"body":"right, doesn't it? We'll just do"},{"speaker":"Jon Acuff","startTime":1110.96,"endTime":1114.2,"body":"the opposite of the \"remodeling"},{"speaker":"Jon Acuff","startTime":1110.96,"endTime":1114.2,"body":"trap.\" Instead of picking 100"},{"speaker":"Jon Acuff","startTime":1114.2,"endTime":1118.07,"body":"things to work on. We'll pick"},{"speaker":"Jon Acuff","startTime":1114.2,"endTime":1118.07,"body":"one. And that's when we run into"},{"speaker":"Jon Acuff","startTime":1118.07,"endTime":1122.18,"body":"what I call the \"soulmate trap.\""},{"speaker":"Jon Acuff","startTime":1118.07,"endTime":1122.18,"body":"Now, we believe there's one"},{"speaker":"Jon Acuff","startTime":1122.18,"endTime":1126.29,"body":"perfect goal we should focus on"},{"speaker":"Jon Acuff","startTime":1122.18,"endTime":1126.29,"body":"at the exclusion of all else. We"},{"speaker":"Jon Acuff","startTime":1126.29,"endTime":1129.23,"body":"have a soulmate goal out there,"},{"speaker":"Jon Acuff","startTime":1126.29,"endTime":1129.23,"body":"and as soon as we find it, we'll"},{"speaker":"Jon Acuff","startTime":1129.23,"endTime":1133.01,"body":"just [deep sigh] we'll just"},{"speaker":"Jon Acuff","startTime":1129.23,"endTime":1133.01,"body":"know. We'll find one true north."},{"speaker":"Jon Acuff","startTime":1133.25,"endTime":1136.31,"body":"Like this perfect goal that"},{"speaker":"Jon Acuff","startTime":1133.25,"endTime":1136.31,"body":"guides us for the rest of our"},{"speaker":"Jon Acuff","startTime":1136.31,"endTime":1140.45,"body":"lives. I love that idea. It's"},{"speaker":"Jon Acuff","startTime":1136.31,"endTime":1140.45,"body":"romantic. It's fuzzy. It's like"},{"speaker":"Jon Acuff","startTime":1140.45,"endTime":1143.51,"body":"a Hallmark Christmas movie. My"},{"speaker":"Jon Acuff","startTime":1140.45,"endTime":1143.51,"body":"favorite Hallmark Christmas"},{"speaker":"Jon Acuff","startTime":1143.51,"endTime":1146.93,"body":"movie, by the way, is the one"},{"speaker":"Jon Acuff","startTime":1143.51,"endTime":1146.93,"body":"where the busy single executive"},{"speaker":"Jon Acuff","startTime":1146.93,"endTime":1150.11,"body":"has lost sight of the meaning of"},{"speaker":"Jon Acuff","startTime":1146.93,"endTime":1150.11,"body":"Christmas. But then a Ryan"},{"speaker":"Jon Acuff","startTime":1150.11,"endTime":1153.56,"body":"Reynolds type, not...not Ryan,"},{"speaker":"Jon Acuff","startTime":1150.11,"endTime":1153.56,"body":"but like budget Ryan, who is a"},{"speaker":"Jon Acuff","startTime":1153.56,"endTime":1156.95,"body":"firefighter, lumberjack, and"},{"speaker":"Jon Acuff","startTime":1153.56,"endTime":1156.95,"body":"kindergarten teacher, shows up"},{"speaker":"Jon Acuff","startTime":1156.95,"endTime":1160.34,"body":"and teaches her the meaning of"},{"speaker":"Jon Acuff","startTime":1156.95,"endTime":1160.34,"body":"Christmas again and they kiss at"},{"speaker":"Jon Acuff","startTime":1160.34,"endTime":1162.98,"body":"midnight in the small town she"},{"speaker":"Jon Acuff","startTime":1160.34,"endTime":1162.98,"body":"grew up in. Have you seen that"},{"speaker":"Jon Acuff","startTime":1162.98,"endTime":1167.9,"body":"one? It's the best. Talk about a"},{"speaker":"Jon Acuff","startTime":1162.98,"endTime":1167.9,"body":"lot of pressure. Now in order to"},{"speaker":"Jon Acuff","startTime":1167.9,"endTime":1171.44,"body":"start your goal, you just have"},{"speaker":"Jon Acuff","startTime":1167.9,"endTime":1171.44,"body":"to pick the perfect goal to work"},{"speaker":"Jon Acuff","startTime":1171.44,"endTime":1175.91,"body":"on out of all the available"},{"speaker":"Jon Acuff","startTime":1171.44,"endTime":1175.91,"body":"goals in the entire universe. So"},{"speaker":"Jon Acuff","startTime":1175.91,"endTime":1179.42,"body":"we try. We look and we look. We"},{"speaker":"Jon Acuff","startTime":1175.91,"endTime":1179.42,"body":"interview goal after goal,"},{"speaker":"Jon Acuff","startTime":1179.42,"endTime":1180.47,"body":"hoping we'll find one."},{"speaker":"Jon Acuff","startTime":1181.08,"endTime":1183.75,"body":"So let's recap our options. Our"},{"speaker":"Jon Acuff","startTime":1181.08,"endTime":1183.75,"body":"options are number one,"},{"speaker":"Jon Acuff","startTime":1183.96,"endTime":1188.58,"body":"overthink 1000 goals. Pick too"},{"speaker":"Jon Acuff","startTime":1183.96,"endTime":1188.58,"body":"many goals all at once and give"},{"speaker":"Jon Acuff","startTime":1188.58,"endTime":1193.47,"body":"up. Or two, overthink one"},{"speaker":"Jon Acuff","startTime":1188.58,"endTime":1193.47,"body":"perfect goal and never start."},{"speaker":"Jon Acuff","startTime":1193.92,"endTime":1197.55,"body":"Both of those options are"},{"speaker":"Jon Acuff","startTime":1193.92,"endTime":1197.55,"body":"terrible. Let's...let's find a"},{"speaker":"Jon Acuff","startTime":1197.55,"endTime":1201.3,"body":"shortcut. What if, just hear me"},{"speaker":"Jon Acuff","startTime":1197.55,"endTime":1201.3,"body":"out, what if there's a third"},{"speaker":"Jon Acuff","startTime":1201.3,"endTime":1204.87,"body":"option? What if we could land in"},{"speaker":"Jon Acuff","startTime":1201.3,"endTime":1204.87,"body":"the middle somewhere? What if we"},{"speaker":"Jon Acuff","startTime":1204.87,"endTime":1208.74,"body":"could pick more than one, but"},{"speaker":"Jon Acuff","startTime":1204.87,"endTime":1208.74,"body":"less than a million? There's a"},{"speaker":"Jon Acuff","startTime":1208.74,"endTime":1212.28,"body":"lot of space between those"},{"speaker":"Jon Acuff","startTime":1208.74,"endTime":1212.28,"body":"options. I've tried both options"},{"speaker":"Jon Acuff","startTime":1212.28,"endTime":1215.34,"body":"for years. And what I found is"},{"speaker":"Jon Acuff","startTime":1212.28,"endTime":1215.34,"body":"that at any given point, I can"},{"speaker":"Jon Acuff","startTime":1215.34,"endTime":1218.82,"body":"juggle three to five goals. That"},{"speaker":"Jon Acuff","startTime":1215.34,"endTime":1218.82,"body":"number can stretch to 10,"},{"speaker":"Jon Acuff","startTime":1218.82,"endTime":1222.06,"body":"depending on the season. But if"},{"speaker":"Jon Acuff","startTime":1218.82,"endTime":1222.06,"body":"I get much higher than that, the"},{"speaker":"Jon Acuff","startTime":1222.06,"endTime":1225.63,"body":"quality of my performance starts"},{"speaker":"Jon Acuff","startTime":1222.06,"endTime":1225.63,"body":"to plummet. Now I know there are"},{"speaker":"Jon Acuff","startTime":1225.63,"endTime":1228.84,"body":"a lot of people who preach that"},{"speaker":"Jon Acuff","startTime":1225.63,"endTime":1228.84,"body":"you should laser focus on one"},{"speaker":"Jon Acuff","startTime":1228.84,"endTime":1232.92,"body":"goal at a time. I like that in"},{"speaker":"Jon Acuff","startTime":1228.84,"endTime":1232.92,"body":"theory, but it falls apart in"},{"speaker":"Jon Acuff","startTime":1232.92,"endTime":1236.37,"body":"real life. Whose life is that"},{"speaker":"Jon Acuff","startTime":1232.92,"endTime":1236.37,"body":"simple that they can focus on"},{"speaker":"Jon Acuff","startTime":1236.37,"endTime":1240.57,"body":"one thing at a time? That's why"},{"speaker":"Jon Acuff","startTime":1236.37,"endTime":1240.57,"body":"I wrote my first book at 5am. I"},{"speaker":"Jon Acuff","startTime":1240.57,"endTime":1243.81,"body":"didn't love getting up early."},{"speaker":"Jon Acuff","startTime":1240.57,"endTime":1243.81,"body":"But I had a full time job, two"},{"speaker":"Jon Acuff","startTime":1243.81,"endTime":1246.99,"body":"kids under the age of three, an"},{"speaker":"Jon Acuff","startTime":1243.81,"endTime":1246.99,"body":"Atlanta commute which will ruin"},{"speaker":"Jon Acuff","startTime":1246.99,"endTime":1251.25,"body":"your life, freelance clients,"},{"speaker":"Jon Acuff","startTime":1246.99,"endTime":1251.25,"body":"friends, a small group, and"},{"speaker":"Jon Acuff","startTime":1251.25,"endTime":1254.64,"body":"about a billion other"},{"speaker":"Jon Acuff","startTime":1251.25,"endTime":1254.64,"body":"obligations. Can you imagine how"},{"speaker":"Jon Acuff","startTime":1254.64,"endTime":1257.37,"body":"hard my wife Jenny would have"},{"speaker":"Jon Acuff","startTime":1254.64,"endTime":1257.37,"body":"laughed if I said, \"Hey, I know"},{"speaker":"Jon Acuff","startTime":1257.37,"endTime":1259.41,"body":"you've been home with the kids"},{"speaker":"Jon Acuff","startTime":1257.37,"endTime":1259.41,"body":"all week, but I'm going to, I'm"},{"speaker":"Jon Acuff","startTime":1259.41,"endTime":1261.96,"body":"going to rent a cabin somewhere"},{"speaker":"Jon Acuff","startTime":1259.41,"endTime":1261.96,"body":"in the woods and just kind of"},{"speaker":"Jon Acuff","startTime":1261.96,"endTime":1264.93,"body":"listen to nature and write just"},{"speaker":"Jon Acuff","startTime":1261.96,"endTime":1264.93,"body":"a lot of adjectives. I'm"},{"speaker":"Jon Acuff","startTime":1265.29,"endTime":1267.99,"body":"feeling...I'm in a very"},{"speaker":"Jon Acuff","startTime":1265.29,"endTime":1267.99,"body":"adjective space right now.\" She"},{"speaker":"Jon Acuff","startTime":1267.99,"endTime":1271.47,"body":"would have laughed me out the"},{"speaker":"Jon Acuff","startTime":1267.99,"endTime":1271.47,"body":"house. I needed to have family"},{"speaker":"Jon Acuff","startTime":1271.47,"endTime":1274.14,"body":"goals and writing goals and"},{"speaker":"Jon Acuff","startTime":1271.47,"endTime":1274.14,"body":"marriage goals. It's good for"},{"speaker":"Jon Acuff","startTime":1274.14,"endTime":1276.93,"body":"you to have goals in more than"},{"speaker":"Jon Acuff","startTime":1274.14,"endTime":1276.93,"body":"one area of your life, because"},{"speaker":"Jon Acuff","startTime":1276.93,"endTime":1280.74,"body":"you're a multifaceted person. So"},{"speaker":"Jon Acuff","startTime":1276.93,"endTime":1280.74,"body":"if you're having trouble picking"},{"speaker":"Jon Acuff","startTime":1280.74,"endTime":1284.73,"body":"a perfect all the start, stop"},{"speaker":"Jon Acuff","startTime":1280.74,"endTime":1284.73,"body":"looking for one. Pick three to"},{"speaker":"Jon Acuff","startTime":1284.73,"endTime":1287.67,"body":"five instead. If you're having"},{"speaker":"Jon Acuff","startTime":1284.73,"endTime":1287.67,"body":"trouble narrowing your list of"},{"speaker":"Jon Acuff","startTime":1287.7,"endTime":1291.54,"body":"100 to three to five, pick the"},{"speaker":"Jon Acuff","startTime":1287.7,"endTime":1291.54,"body":"first three to five on the list"},{"speaker":"Jon Acuff","startTime":1291.54,"endTime":1294.63,"body":"and try them for a month. At the"},{"speaker":"Jon Acuff","startTime":1291.54,"endTime":1294.63,"body":"end of the month, you will have"},{"speaker":"Jon Acuff","startTime":1294.63,"endTime":1297.6,"body":"made progress on three to five"},{"speaker":"Jon Acuff","startTime":1294.63,"endTime":1297.6,"body":"things. You'll know a lot more"},{"speaker":"Jon Acuff","startTime":1297.6,"endTime":1300.21,"body":"about what matters to you. And"},{"speaker":"Jon Acuff","startTime":1297.6,"endTime":1300.21,"body":"you can go back to your list of"},{"speaker":"Jon Acuff","startTime":1300.21,"endTime":1304.11,"body":"100 and choose again. That's the"},{"speaker":"Jon Acuff","startTime":1300.21,"endTime":1304.11,"body":"thing you need to remember. You"},{"speaker":"Jon Acuff","startTime":1304.11,"endTime":1306.69,"body":"get to choose again. You're not"},{"speaker":"Jon Acuff","startTime":1304.11,"endTime":1306.69,"body":"choosing for the rest of your"},{"speaker":"Jon Acuff","startTime":1306.69,"endTime":1310.26,"body":"life. This is today's choice,"},{"speaker":"Jon Acuff","startTime":1306.69,"endTime":1310.26,"body":"this week's choice, this month's"},{"speaker":"Jon Acuff","startTime":1310.26,"endTime":1313.32,"body":"choice. That's all. You can"},{"speaker":"Jon Acuff","startTime":1310.26,"endTime":1313.32,"body":"choose again, if it doesn't work"},{"speaker":"Jon Acuff","startTime":1313.32,"endTime":1316.35,"body":"out. That's what I want you to"},{"speaker":"Jon Acuff","startTime":1313.32,"endTime":1316.35,"body":"do today. Remember, you get to"},{"speaker":"Jon Acuff","startTime":1316.35,"endTime":1319.56,"body":"choose as many times as you"},{"speaker":"Jon Acuff","startTime":1316.35,"endTime":1319.56,"body":"want. You get to set your goal"},{"speaker":"Jon Acuff","startTime":1319.56,"endTime":1322.53,"body":"up like a race. You get to"},{"speaker":"Jon Acuff","startTime":1319.56,"endTime":1322.53,"body":"prepare for the remodeling trap,"},{"speaker":"Jon Acuff","startTime":1322.59,"endTime":1326.46,"body":"and the soulmate trap, and"},{"speaker":"Jon Acuff","startTime":1322.59,"endTime":1326.46,"body":"ultimately, you get to start."},{"speaker":"Jon Acuff","startTime":1326.91,"endTime":1331.2,"body":"Thanks for listening to today's"},{"speaker":"Jon Acuff","startTime":1326.91,"endTime":1331.2,"body":"episode. If you liked it, please"},{"speaker":"Jon Acuff","startTime":1331.2,"endTime":1334.62,"body":"review it and subscribe so you"},{"speaker":"Jon Acuff","startTime":1331.2,"endTime":1334.62,"body":"don't miss any more. And if you"},{"speaker":"Jon Acuff","startTime":1334.62,"endTime":1337.95,"body":"ever find yourself tempted to"},{"speaker":"Jon Acuff","startTime":1334.62,"endTime":1337.95,"body":"overthink anything in your life,"},{"speaker":"Jon Acuff","startTime":1338.16,"endTime":1340.65,"body":"check out my new book"},{"speaker":"Jon Acuff","startTime":1338.16,"endTime":1340.65,"body":"Soundtracks. You can pre-order a"},{"speaker":"Jon Acuff","startTime":1340.65,"endTime":1344.22,"body":"copy in the show notes. See you"},{"speaker":"Jon Acuff","startTime":1340.65,"endTime":1344.22,"body":"next week. And remember, all it"},{"speaker":"Jon Acuff","startTime":1344.22,"endTime":1345.42,"body":"takes is a goal."},{"speaker":"Jon Acuff","startTime":1354.87,"endTime":1358.05,"body":"This episode of the podcast was"},{"speaker":"Jon Acuff","startTime":1354.87,"endTime":1358.05,"body":"brought to you by MediShare."},{"speaker":"Jon Acuff","startTime":1358.23,"endTime":1363.99,"body":"Text JON, J-O-N to 474747 for"},{"speaker":"Jon Acuff","startTime":1358.23,"endTime":1363.99,"body":"more information. Huge thank you"},{"speaker":"Jon Acuff","startTime":1363.99,"endTime":1369.21,"body":"to MediShare for sponsoring it."},{"speaker":"Jon Acuff","startTime":1363.99,"endTime":1369.21,"body":"J-O-N to 474747."},{"speaker":"Producer","startTime":1370.37,"endTime":1373.04,"body":"Thanks for listening."},{"speaker":"Producer","startTime":1370.37,"endTime":1373.04,"body":"To learn more about the All It"},{"speaker":"Producer","startTime":1373.04,"endTime":1376.4,"body":"Takes Is A Goal podcast and to"},{"speaker":"Producer","startTime":1373.04,"endTime":1376.4,"body":"get access to today's show notes"},{"speaker":"Producer","startTime":1376.43,"endTime":1380.75,"body":"transcript, and exclusive conte"},{"speaker":"Producer","startTime":1376.43,"endTime":1380.75,"body":"t from Jon Acuff, visit Acuff.me"},{"speaker":"Producer","startTime":1380.78,"endTime":1384.89,"body":"podcast. Thanks again for joini"},{"speaker":"Producer","startTime":1380.78,"endTime":1384.89,"body":"g us. Be sure to tune in next"},{"speaker":"Producer","startTime":1384.89,"endTime":1387.86,"body":"eek for another episode of the A"},{"speaker":"Producer","startTime":1384.89,"endTime":1387.86,"body":"l It Takes Is A Goal podca"},{"speaker":"Producer","startTime":1387.86,"endTime":1388.7,"body":"t."}]}