Our guest today defines go-to-market as a strategic iterative process of delivering a solution based on an opportunity in the market. To her, everything comes down to positioning. It’s all about understanding the goals of your clients so your product suits their needs. This is how Ali Wendroff approaches go-to-market strategy in her position as Senior Director of Global Engagement at TripleLift. In this conversation, she shares her journey from her first job in an ad tech company to her present leadership position in a global leader in the programmatic industry. Join in and learn about the ins and outs of go-to-market strategy in this fast-paced core industry!