If you cannot deliver genuine value to your target market, you can never address their needs and convert them into loyal clients. For your business to succeed, implementing a customer-centric approach flawlessly is a must. Vijay Damojipurapu sits down with Amy Borsetti of Asana to share how defining their ideal customer profile and spending more time with them leads to better business strategies. She explains how they achieved go-to-market success by optimizing the customer value piece. Amy also talks about setting business goals around the needs and interests of your target audience to consistently deliver the right level of impact.