Driving Customer Adoption Through Sales And Marketing With Roger Beharry Lall
B2B Go-To-Market Leaders
There is bigger machinery behind enabling sales. In a B2B SaaS world, it doesn't stop at building your customer and the buyer. It starts after the fact, which is about customer success, user adoption, and then retention. That is why the go-to-market is vital for any company, and Vijay Damojipurapu has the guest to speak to us about taking this strategy to his company. He sits down with Roger Beharry Lall, the VP of Marketing at Traction Guest. Here, he talks about his go-to-market journey, how he is going beyond the product launch, and thinking of the product roadmap, scaling, and building a community. He shares how they are working on sales and marketing to drive customer adoption rather than treat them like oil and water. On his own career journey, Roger brings in his rich insights and global cultural experience from studying in Singapore, working in Korea, and big companies. Join in on this jam-packed episode to learn more.
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