What does the go-to-market strategy look like for a company that has seen rocket ship growth over the last couple of years? What did they do differently? Vijay Damojipurapu is with someone who has the answers to that. In this episode, he sits down with Jeff Reekers, the CMO of Aircall, to talk about the tremendous growth of the company and their overall go-to-market approach. Moving away from the America-first approach, Jeff talks about how they went for Europe and then expanded into India and other regions. He discusses doing content marketing across different markets, structuring a team and budgeting, investing in the end-to-end customer experience journey, and preparing for the market demand challenges this 2021. Jeff offers so many helpful nuggets in today’s show that you won’t want to miss. Listen in and get inside their secrets to growth.
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