Content is king, as Bill Gates once said. But how can organizations truly optimize their content strategy? In this episode, Vijay Damojipurapu is joined by Sarah Allen-Short, Vice President of Marketing for Give And Take, Inc. Also known as the Marketing Doula, Sarah sheds some light on how content is fundamental not only in driving sales but in optimizing internal processes as well. She explains how businesses should incorporate content strategy into the sales process and create alignment within an organization. She also explains how she advises clients by providing support, information, and assistance as they “birth” their product. Tune in for some useful tips on how you can advance your business with content strategy.

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