SUGTalks

How SAP Runs SAP - In Conversation with Oliver Gutzeit

UK & Ireland SAP User Group Season 2026 Episode 17

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0:00 | 51:27

In this episode Craig is joined by Oliver Gutzeit, Vice President, Experience Technology at SAP, to explore how SAP runs its own business on SAP.

Oliver explains what it means to be customer zero, testing new products internally before they reach customers. He shares how SAP tackled its own 50-year history of custom code on the journey to a clean core. 

The conversation moves on to experience and why boring software fails, the importance of closing the feedback loop, and why data is the real prerequisite for AI. Oliver also shares how SAP treats data as a product, where Joule is used internally alongside practical advice for organisations looking to start their own AI journey.

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