At first glance, the concept of single-handedly increasing footfall to a shopping centre by 22% is a daunting prospect. Compound that with the strategy to entice people to “go trampolining by accident”, and you’ll confuse many entrepreneurs. But locating Gravity’s first trampoline park in a shopping centre was no accident - it was the start of a leisure revolution.

Gravity’s Co-Founder Michael Harrison joins Chris Sharman on the next episode of Making The Podium to explain how their unique service offering led to an initial influx of visitors, and initiated collaboration with Nandos, Pizza Express and many other food vendors. With a new centre in London imminent, boasting state-of-the-art, multi-faceted facilities, Michael shares the values and decisions that set Gravity on a stellar trajectory.

This episode covers:

• Entering an untapped market
• Positioning yourself to brace for an influx of competitors
• The importance of location and footfall
• Collaborating with other operators to improve service offerings
• Creating a first-of-its-kind leisure venue
• Sending a rounded marketing message across all platforms

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