Suffering a sudden illness that keeps you housebound for over half a decade is a truly life-altering event. To bounce back from it to create a community around cooking the recipes that catalysed an incredible recovery shows true determination, adaptability, and an authenticity that translates across multiple social platforms.

Turning what initially started as a dietary necessity for his recovery into a social media success amassing over 170k followers on Instagram alone, James Wythe joins Chris Sharman on this episode of Making The Podium to share how his unsuspecting hobby found traction, the consistency and experimentation that keeps his social media presence prominent, and favouring a smaller, more engaged following over achieving a single, viral hit.

This episode covers:

• Combatting sudden illness through lifestyle changes
• Turning a health habit and a hobby into a business
• Finding success through relatability and simplicity
• Retaining authentic engagement with your audience
• Keeping followers’ trust when working with brands
• Being flexible when using new social platforms

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