What better way to kick off the podcast than taking a look at the revolutionary technology that’s bringing boutique fitness beyond the four walls behind which they’re traditionally confined. ALFI, the titular AR behind the avatar-led fitness app Refine With ALFI, demonstrates the scalable potential of tech to teach fitness skills from our own mobile devices!

As Co-Founder of The Refinery and Refine With ALFI, Zoe Bertali has led a revolution in boutique fitness which has seen a shift towards more accessible, less intimidating, and fully comprehensive service offering. Looking towards the future, Zoe joins host Chris Sharman to consider how The Refinery stayed prominent in an increasingly saturated market, and how ALFI promises to become part of people’s fitness journey for the foreseeable future...

This episode covers:

• Utilising a fascination with marketing and branding
• Lessons from working both sides of the client-agency equation
• Making a less intimidating experience for customers
• Communicating accessibility throughout your marketing
• Differentiating in a saturated market
• Creating revolutionary tech to supplement the physical experience
• Staying a part of people’s long term fitness journey

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