We were delighted to be joined by Paul Bowman, CEO of Wexer - a provider of digital solutions for gym-goers to access workouts anywhere, anytime. 

Sharing lessons and tips from his time in Virgin Active and Gymbox, Paul joins Topodium Group’s Co-Founder and CMO Chris Sharman to detail Wexer’s journey to prevalence in the health and fitness sector, and the technological advancements that have helped them achieve their international success.

Paul recounts some of the key business decisions that he’s taken to position the brand in a more specialised vertical than their competitors, the challenges of offering a new, conceptual service to clubs with longstanding processes, and how the relationship between clubs and influencers could become a symbiotic success if harnessed correctly.

This episode covers:

• Lessons learned from being a PT that transfer to business
• The evolution of technology that made Wexer’s service possible
• Positioning a brand around futuristic concepts
• The effect of 2020 on exacerbating digital fitness tech
• The relationship between influencers and fitness clubs

Get in touch: hello@topodiumgroup.com
Links & references at: https://topodiumgroup.com/podcast/