It may come as a surprise to many that one of the key tools for today’s top athletes started life as a smart children’s toy. However, BlazePod’s shift away from kids fitness and into serving various sports from football to F1 has unlocked a valuable market, and helped grow a dedicated community.

BlazePod’s Founder & CEO, Yaniv Shneiderman, has been able to steer the company from prototype to professional use with his passion for constructing innovative software and hardware alike. Hear how BlazePod amassed a user base over 100k strong, the patience and luck needed to enter physical production, and Yaniv’s outlook on the investment that’s been focused on innovative startups in Israel.

This episode covers:

• Yaniv’s affinity for building both software and hardware from a young age
• Satisfying high demand from crowdfunding campaigns
• Recent growing investment in Israel’s technology companies
• The role of patience, attention, and luck in hardware production
• Encouraging growth within the BlazePod community

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