This season of Making The Podium has seen us interview some of the FitTech industry’s leading innovators and brightest minds to help us see what makes them tick. From homegrown companies to Israel and New Zealand’s emerging businesses, these episodes have exposed us to the future of FitTech, and it seems only fitting to wrap up the series with a look at the top takeaways and pertinent points that have stuck with us.

For the series finale, Chris is joined by Topodium Group’s very own Ryan Grimshaw and Charlotte Owen, where we share our own thoughts on the branding strategies and cultures that help businesses in the sector make better partnerships, stronger bonds with customers, and generate world-leading change.

This episode covers:

• How brand identity extends beyond the logo and visual branding
• Growing emphasis on audio and podcasting in brand strategy
• Connecting with audiences uniquely based on each channel’s nuances
• Modern approaches to demonstrating good culture and ethos
• Creating more engaging experiences through partnerships

Links & references at: https://topodiumgroup.com/
Get in touch: hello@topodiumgroup.com