Health & fitness can be an intimidating world, with terminology and practices that hold clubs back from the kind of retention they’re capable of. Perhaps it’s time to reposition what a health club can do for customers uninterested in the gym itself…

Preaching the innovative idea of a Health Seeker Membership, GGFit’s Director Guy Griffiths sees our sector as a vital asset with the potential to ease up the NHS, and tap in to the 70% of the population who say they want to be more active.

We also discuss the virtual ‘third space’ that’s becoming an imperative part of any service offering, and how retention is playing a greater role in clubs measuring the success of their customer engagement.

This episode covers:

• Our sector’s role in the nation’s health journey
• How we can change our language to appeal to a wider audience
• The innovative concept of ‘Health Seekers’
• A focus on retention as a stronger measure of success
• The growing importance of the virtual space in health & fitness

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