Very few brand names have been able to hack attention like Fun With Balls. Starting life as a mixed reality console backed on Kickstarter, the company now titled LYMB.iO are accelerating the gamification of sports with their truly unique and innovative experience.

Founder & CEO of LYMB.iO Markos Kern joins Chris this week to break down their ‘ballsy’ approach to marketing & how it all starts with an incredible product, as well as dealing with the complexity of pitching something unlike any existing products, and whether the entrepreneurial spirit is rooted in nature or nurture.

This episode covers:

• Markos’ tech-focused early career as a visual designer
• Entrepreneurship: nature or nurture?
• Obtaining funding while pitching a unique concept
• Evolving sport for modern attention spans through gamification
• The trick to attention hacking your target market

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