We kick off Season 2 with a look at Apple's "Get a Mac," the episodic comedy series that ran from 2006 to 2009, with Justin Long as a personified Macintosh and John Hodgman as a PC. We revisit its entire history, from the brutal eight-month search for the idea to the campaign's demise 93 spots later—just as it was named Adweek's campaign of the decade. Presented by GSTV.
We kick off Season 2 with a look at Apple's "Get a Mac," the episodic comedy series that ran from 2006 to 2009, with Justin Long as a personified Macintosh and John Hodgman as a PC. We revisit its entire history, from the brutal eight-month search for the idea to the campaign's demise 93 spots later—just as it was named Adweek's campaign of the decade. Presented by GSTV.