This week we explore one of advertising's strangest and most delightful confections: the "Blank the Rainbow" campaign for Skittles. We look at how a product truth, combined with a cultural insight about millennial teens, led to a string of beloved, absurdist ads in the mid-2000s, and how the brand revived that spirit in two subversive Super Bowl stunts a decade later. Presented by GSTV.
This week we explore one of advertising's strangest and most delightful confections: the "Blank the Rainbow" campaign for Skittles. We look at how a product truth, combined with a cultural insight about millennial teens, led to a string of beloved, absurdist ads in the mid-2000s, and how the brand revived that spirit in two subversive Super Bowl stunts a decade later. Presented by GSTV.