This week we revisit the "Live Test Series" of stunts for Volvo Trucks, crafted by the Swedish agency Forsman & Bodenfors, including "The Epic Split," the most famous of them all—yet in some ways also very much an outlier of the campaign. We speak with folks from the agency, as well as director Andreas Nilsson and stunt coordinator Peter Pedrero, about the long road to some of the best product demos ever made in advertising.
This week we revisit the "Live Test Series" of stunts for Volvo Trucks, crafted by the Swedish agency Forsman & Bodenfors, including "The Epic Split," the most famous of them all—yet in some ways also very much an outlier of the campaign. We speak with folks from the agency, as well as director Andreas Nilsson and stunt coordinator Peter Pedrero, about the long road to some of the best product demos ever made in advertising.