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Ted Lasso's Origin Story

November 14, 2022 Muse by Clio Season 2
Ted Lasso's Origin Story
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Tagline
Ted Lasso's Origin Story
Nov 14, 2022 Season 2
Muse by Clio

Ted Lasso is one of the most beloved shows on TV. But not many people realize the character originated in an ad campaign, a decade ago, for NBC Sports and its Premier League coverage. This week, we look back at Ted's fascinating origin story: how Jason Sudeikis, the agency Brooklyn Brothers and the London club Tottenham Hotspur collaborated on two hilarious videos that got NBC's soccer coverage off to a flying start—and set Sudeikis and his team on an unlikely path to Emmy-winning glory.

Show Notes

Ted Lasso is one of the most beloved shows on TV. But not many people realize the character originated in an ad campaign, a decade ago, for NBC Sports and its Premier League coverage. This week, we look back at Ted's fascinating origin story: how Jason Sudeikis, the agency Brooklyn Brothers and the London club Tottenham Hotspur collaborated on two hilarious videos that got NBC's soccer coverage off to a flying start—and set Sudeikis and his team on an unlikely path to Emmy-winning glory.