This week we unpack another megaviral ad, McCann's "Dumb Ways to Die," the little Australian train safety video that became a global sensation. We chat with the creatives, clients, animators and musicians who crafted the delightfully twisted song and music video, and we look at how McCann tried to think like a record label in promoting the campaign. Presented by GSTV.
This week we unpack another megaviral ad, McCann's "Dumb Ways to Die," the little Australian train safety video that became a global sensation. We chat with the creatives, clients, animators and musicians who crafted the delightfully twisted song and music video, and we look at how McCann tried to think like a record label in promoting the campaign. Presented by GSTV.