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Apple | Get a Mac

Muse by Clio Season 2

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0:00 | 1:07:39

We kick off Season 2 with a look at Apple's "Get a Mac," the episodic comedy series that ran from 2006 to 2009, with Justin Long as a personified Macintosh and John Hodgman as a PC. We revisit its entire history, from the brutal eight-month search for the idea to the campaign's demise 93 spots later—just as it was named Adweek's campaign of the decade. Presented by GSTV.