Note: We use AI transcription so there may be some inaccuracies

Latoya Bond: Once you're making money, you're like, I'm making money. Who cares about all this other stuff? At a certain point, if you don't have a strong brand, those things are gonna plateau. I have people that come to me at that point as well.

Anne-Lyse Wealth: Thank you for sharing those tips. So for any of the Dreamers listening right now, who might be interested? In doing what you do, what advice do you have for them to get started and to

Latoya Bond: lend their first client? I think that you need to have a successful example. I personally don't think people can sell people how to do something they've never done before.

And to me that's a red flag. if you're gonna say that you're a brand strategist and that you can help somebody build a six figure brand, But you don't have testimonies from six figure brands that you've actually built, or you yourself don't have a six figure brand to use as an example, then I don't believe you, other people shouldn't believe you either.

Like, I don't wanna be your test dummy. The number one thing is to make sure that you're well versed in the business that you're going into and make sure that you have receipts. There's a lot of people on social media in this world. They, I can do this, I can do that. they're great at marketing, they're great at creating, create content and making a good social media page.

But where are the receipts? do they have testimonies from actual businesses that they can point to to that, that can, you can use as a reference and say, okay, I saw what this business started and I seen where they're going, or do they themselves have a business if they don't have.

then, I don't think it's a good model. So for someone that wants to go into this business, I would say that you need to start there. Like you need to create your own brand. And if your brand is going to be as a brand strategist, then all the tips and the tricks that you will be advising your customers or everything that you will be into a proposal or a strategic plan for one of your clients, you need to put those things into yourself, or you need to make your own business go, then you can be able to say that I can do this for somebody.