Pickup Truck +SUV Talk

The Biggest Expansion in Pickup Truck Plus SUV Talk History

Tim Esterdahl

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0:00 | 8:51

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After 10 years of building Pickup Truck Plus SUV Talk, it's time for the biggest expansion in our company's history.

In this episode, I share the story behind the launch of We Talk Cars—why I decided to expand beyond trucks, what we've learned from listening to our audience, and how that feedback shaped an entirely new automotive media outlet.

I also explain how Pickup Truck Plus SUV Talk and We Talk Cars will work together, why we're doubling down on reliability reporting, buyer's guides, engineering interviews, comparisons, and practical reviews, and why I believe today's automotive media has lost sight of what real consumers actually need.

This isn't just the launch of another website. It's the next step in building an independent automotive media company focused on serving enthusiasts and everyday buyers with honest, practical information.

Thanks for being part of this journey. None of this would have been possible without your support over the last decade.

Check out We Talk Cars: https://wetalkcars.com

Check out Pickup Truck Plus SUV Talk: https://pickuptrucktalk.com

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