Show Vs. Business
Show Vs. Business
SvB E202 Trump's Political Impact will be HUGE
In this Episode, We are going a bit political (we're not a Political Podcast, we promise) and dive into the changing dynamics of pop culture and politics.
Exploring the role of YouTube influencers, the impact of Trump's executive orders, the backlash against woke culture, and the rise of edgy comedic commentary.
Will this be a good thing or a bad thing?
00:00 Intro
01:10 Inauguration and Political Commentary
02:40 Secret YouTube Watches
05:53 Deep Dives and Obsessions
17:21 Trump's Executive Orders
27:25 Debating Transgender Terminology
28:35 Trump's Influence on YouTube
29:08 Shift in Podcast Content
30:58 Rise of Right-Wing YouTubers
33:59 Parasocial Relationships and Media Consumption
35:26 Targeting Disaffected Young Men
36:53 Creating Enemies for Attention
38:15 Comedy and Edgy Conversations
41:58 Political Backlash Cycles
46:09 Concluding Thoughts and Outro
YouTube link to this Podcast Episode:
https://youtu.be/iRvV8XLWqgc
#DonaldTrump #YouTubeInfluence #AmericanPolitics #WokeCulture #Podcasting #CulturalShift #ShowVsBusiness
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Introduction and Catching Up
Theo Harvey: This is show versus business where pop culture meets pop money with your host the real Theo Harvey and Mr. Benja What's been going on? Mr. Benja? Oh my god.
Mr.Benja: I got man. I got my American flag up I think it might be backwards depending on how this recorded But man, I'm not even gonna think about it because you know what like you said man, you brought me to the realization Ain't no thinking in this new America.
It's just hard to get in there and do what you do, put up an act and I don't know, stream about it or something. Things are changing, man. It's crazy. It's crazy. It's been a crazy week. How was yours?
Theo Harvey: Man, it was good, man. Yeah, considering all the changes that's happening right now in America stay away from the news guys.
That's just my advice. If you want to stay sane, but business wise, man, just kind of, you know, in my bag, man, just trying to get this money, dude. I mean, this is a new America. So Selling, selling, selling, doing more things with my business. Looking at how I can make more money. Yeah, man, [00:01:00] I'm trying to, I'm trying to be out here in these streets, man.
So well, let me ask you a question, Mr. Bridget, how was your week?
Inauguration and Political Views
Theo Harvey: Did you, did you watch the inauguration at all on Monday? Man, no, I don't watch that.
Mr.Benja: Inauguration is the last thing I watch, man. That's, that's, that's some, some Tom foolery to me. I mean. I get it. You're excited. You want to watch, but it brought the whole January 6th thing.
And then, Hey, it used to be crazy. Now it's, you know, everybody's happy and holding hands and, you know, running down the streets, giving people you know, lollipop shaped like, you know, bald Eagles and chanting Trump's name. It's just, I don't know that whole inauguration thing. I really don't get into it too much.
I saw some of the news and we're going to get into that later with, um, the people who are there, you know, Joe Rogan and others, um, So,
Theo Harvey: yeah, I, I didn't, I didn't, your boy, your boy,
Mr.Benja: all right, for the viewers, I need to find a new word for this because listen, isn't the [00:02:00] right word. I don't listen to Joe Rogan, but I tune in.
I check in. I know checking is not good either because yeah, man, you can start questioning. Yeah. Throw question marks in the comments. Flame me. We're let's, let's get into it. But yeah, my boy was there.
Theo Harvey: So, I mean, yeah, like I said, man, I think there's so much going on this week. I, I mean, we can kind of get into it, but was there anything else you want to kind of catch up on real quick, you know,
Mr.Benja: Aside from the major topics, man, just on a, on a real level, man, I love YouTube and Like, you know, I don't, I don't mean to be all up in Google's and Alphabet's business, but I was looking at like all the streaming services and, you know, I was back on Netflix and watching through some walking dead, you know Daryl Dixon, you know, the, his little series.
And I was just like, I could be on YouTube, but I'm on, I'm here on Netflix instead of wasting time. [00:03:00] It's it's just, it's just a realization that came to me and, I put in, I put in good time on YouTube following people find wither up to and .
Theo Harvey: I love why, why you laughing?
Mr.Benja: Why you laughing?
Theo Harvey: Well, do, do you, do you wanna talk about this secret YouTube watches we had?
And guys, look, you can put in the comments your secret YouTube watches if you want to as well. But me and Mr. Benja, you know, we, I think everyone has this thing, or if you're on YouTube, there's certain things that you watch and you probably don't want people to know that you watch. More than you should probably so I don't know, Mr.
Bidget, I mean, you know, it's not, maybe it's not totally embarrassing, but it's, you watch an obscene amount of this, of this one you know, type of YouTube content.
Mr.Benja: Okay. Have you ever heard, you know, have you ever heard people say, you know how did I end up on this weird part of YouTube or they start talking about, you know, how did I find this link or how was this even shown to me?
So for context, there are, what's, [00:04:00] what's the, what's it up to now? How many billions of, you know, minutes of. Video or posted to YouTube every day, hour, second, it's a huge number, like much larger than you would think. And, and it passes your comprehension on how much content is out there. So now with all these people putting out all this content and posting up stuff, they're not just posting what you think they're posting.
There are people like, you know lawnmower enthusiast, you know, who were always talking about how they cut their lawn and they go deep with it. A friend of mine, she was. She does she has a camper, right? And there's a whole camper YouTube where people are talking about camper adventures and where they went.
And I mean, it seems like something you talk about for five minutes, but these people go on for hours and hours and they continue posting all these videos. You're like, who is watching this? And there are all these people into it. So [00:05:00] I was talking to, yes, Theo, we were talking and it's like, yes, I watch reaction videos and you're like, okay, like, no, no, I watched I watched this guy in a couple hours and he's like, really?
No, I kept watching and I subscribed and I watched his friend. Now his wife is doing reaction videos. So now I'm watching her reaction videos. And I realized, I didn't realize this when I was talking to you, I might have a problem.
Theo Harvey: Yes, you do. What is it about the reaction videos that you enjoy watching?
Deep Dives and Long Form Content
Mr.Benja: I like watching, and I've actually thought about this because when I was doing video game development, I would make a level or make a set of characters or I design a. You know, I designed something for a game and say, Hey, how does this play out?
And I really got interested in watching how people responded. So I was always looking for, you know, [00:06:00] where they got excited, where they pulled back, where they got bored, where they thought something should be, but something wasn't, or where something wasn't there and they thought something should be there, et cetera.
So I was really invested in how people were interested in media and. Then I started, I ran across some, some long form reaction videos. Like God was like, Hey, listen, I watched all of the Sopranos every episode. And I've sat down and went through all the episodes and just react to them. And I was like. I like the Sopranos.
I'm going to watch the Sopranos again, not because I want to see the Sopranos again. I want to see what this guy responds to. So there were jokes that they liked that I didn't like and I was like, Hmm, that's very interesting. I should write that down. He laughed at that joke and I thought it was dumb. You know, so it's just very bizarre.
And then I started jumping over to, to foreign channels, like India, there's some Indian people from like, you know, India and [00:07:00] Pakistan and you know, South Asia watching stuff like Terminator. And I'm like, Hmm, what do these people think about this? You know, American material. It's just, and it just kept going dog.
And I've been watching this for stuff for years and I didn't realize it. I was watching a lot more than like.
Theo Harvey: Man, that is hilarious. Man, well, you know, look, we all have our secret vices. So, you know, while you were talking, I was going through my history of YouTube and kind of seeing, is there something that's abnormal here?
Right. That I've seen before that kind of keeps coming up. You know how you go down binges? Like there was a show, it was called crazy ex girlfriend. I don't know if you heard about it, but it was pretty funny back in the day. And I kind of went down a rabbit hole there, but that's, that's just the outlier, right?
So if you haven't checked it out, hilarious comedy, kind of. Music, music, comedy, right? They did original song every week on it. Did you ever see that show? Have you heard of that show before? [00:08:00] Nipsey Hussle showed up on the first episode, did a little rap song. So, yeah, so go check it out. But anyway so I was looking through my history chance.
Okay. You know, what, what have I watched? That's that's kind of embarrassing that I don't mind sharing. Yeah, I wouldn't be embarrassed. I don't know how I got on this. But you know, in case my wife is watching, it was all these dating in Korea as a foreigner or dating in Japan as a foreigner, all these little YouTube shorts that come up on my feed all of a sudden, that's not going down the rabbit hole of these videos of like, you know, what is like.
If you're American or if you're mixed or in these different foreign countries, and those just kind of pop up my feet every so often. I'm like, Hmm. Yeah. That's, that's interesting. Am I looking to travel, travel somewhere subconsciously. So that's one I don't mind admitting, you know, it's, like I said, it's pretty tame compared to some of the other stuff that's out there.
Those, some of those are. Pretty much [00:09:00] gateways into only fans, but we'll talk about that later. And the other thing I thought was kind of interesting, I was looking through my feed, was a lot of stuff around what was the thing I was going to say? Oh. Christian content. So yeah, this is totally opposites right?
A lot of Christian content. There's a lot of these Christian commentators, podcasters. I don't know if you heard of Ruslan or what's the other guy? I mean, they go hard, man. They out here cussing. They are, you know, talking about folks, you know bringing up. Dirty laundry of people and gossiping on folks.
I'm like, and then going deep into the gospel while they say it. It's just like, it's like blowing my mind. It's like a gospel. It's like a gospel gossip. You know, if Wendy Williams did gospel, right? It's like, this is crazy. And basically every time there was something in the media or something that happens, you know, this one guy, his ruse line, he's trying to like show how Joe Rogan's going to turn Christian.
And he's just like, every time Joe Rogan says something [00:10:00] positive in a Christianity way, he's just like, Oh, Joe Rogan is going to be Christian tomorrow. And so, so those are my two kind of interesting, you know, deep dies for whatever reason.
Mr.Benja: Yeah, man, it's, it's strange. There's, there's so much out there.
It's amazing that this can be out there and everybody's walking around and they don't assume that everybody else is like what anybody else would think it's weird or different or, you know Bizarre, like one thing I used to, one thing I used to do, and thankfully it's not a thing anymore there are these people on YouTube that specialize in doing a seven hour, eight hour and 10 hour analysis of things.
So it's like 10 hour analysis of. The phantom menace and a person will just start talking about the phantom menace for 10 hours. And the point is [00:11:00] YouTube has a 10 hour limit on their videos.
So if I just had like nothing going on, like sometimes I watch some anime or something in another language. I can't understand. You know, I'm not totally paying attention to it. It's just like, let me just turn this on his background. Yeah, man. The 10 hour analysis of the phantom menace. That just, that puts me into a Zen mode every time.
It's the spot, don't it?
Theo Harvey: Oh man. Nah, I love it, man. Secret YouTube watches. Maybe we'll, we'll do another follow up on this in the six months and see where we are.
Mr.Benja: It's a great feeling when you fall asleep and then you wake up and you hear a voice that's like, furthermore, Mace Windu had decided that. In the outer rim of the territory of Bacavon, and you're like, Oh yeah, Mace Windu, I wonder what happened to him.
Interesting times. I love it. I love it. And it can only be something that only comes around in this era, right? Where you can just put [00:12:00] stuff out and tell people about your crazy stories and record them. And it's, it's very weird, but kind of exciting actually.
Theo Harvey: It's so funny. It's like Gary Vee predicted all this, right?
You know, he was one of the first ones that he had talked about that. You go down your route. Weird rabbit holes. And you can create an audience from that. And so, and I think, you know, in this AI world that we're about to enter, right, the more genuine you are as a person and what you like, what drives you, the more you can embrace that it seems like the better you will be because there's only going to be one you, right?
If you like weird reaction videos, why you watch a Christian gossip channels, right? Heck, that's you. So just embrace it and stand out from the crowd because there's nobody's gonna like that particular combination of things. Right. But you'd be surprised that probably more people, this is what, 7 billion people in this world.
So there's probably more people like a lot of things, you know, that have been diagram all these seven different circles. You know, there's probably gonna be people that like, look at Joe Rogan. You know, [00:13:00] we talked about that. Alex Ramosi had brought that up to our attention. Joe Rogan is talking about conspiracies, aliens, aliens.
Yeah. Comedy UFC fighting, you know, it's just like all this confluence that makes him him and he gets what millions of downloads every, every time you post something. So,
Mr.Benja: you know what, you brought up a good point. And I want to ask you if you had to do a 10 hour analysis or a 10 hour breakdown or a 10 hour review on any topic that you could think of on just any random.
Situation, event, piece of history, genre, whatever. What would you do your 10 hour breakdowns on?
Theo Harvey: Well, I kind of did something like that when my team, they sat down with me about two hours. Me and we did a whole like stream of consciousness of me just talking about comic books and I was talking about spider man x men And so basically from that to our conversation, they cut [00:14:00] all these different shorts for my youtube channel Shout out the real deal Harvey go check it out Yes, so they so and that content has been running, you know I think we only posted like on the weekends as fun and, and like what some of that content, like one time I did a content on the X Men that got like 10, 000 views is one of my highest performing content.
And that was something I did a year ago. And so I think I could absolutely probably get around 10 hours just going through my knowledge of, you know, comic books over the last, you know, what, 30, 40 years, we have 40 years probably of comic, you know, history and knowledge and, you know, going through the different eras and the comic books I remember reading and, and what made those stories interesting.
So I think that would definitely be one, probably close second would probably be basketball, just being around it so much and knowing about a lot, I could probably go into. Oh, wow. You know, go into each era, you know, talk about, you know, Kobe's history. That's what I'm saying.
Mr.Benja: Go into each era. What I, what I'm, what I would look for is something so [00:15:00] specific.
Something would be like, somebody would say the audacity of him to do like 10 hour analysis of like one game or
Theo Harvey: Good point. Good point. Well, I'll push it to you. What would you do? One specific
Mr.Benja: I would do a comparison between Mario Kart SNES and Mario Kart N64. 10 hours. 10 hours? You did
Theo Harvey: 10 hours?
Mr.Benja: Yes. See?
Exactly. Your reaction right there is why I would do it.
Theo Harvey: The audacity.
Mr.Benja: Mr. Ben, just 10 hour break out of,
Theo Harvey: Have you at the white board with a little pointer? With glasses on? You know? Yes. Yes. Okay. I love it, man. That's a good, that's a good shout out. Look in the comments. Again, if you think of there's something so small specific that you could do 10 hours on, give us a shout out.
You might get a chance with this. You might get a chance
Mr.Benja: with this. There's a whole, there's a playlist [00:16:00] I found while we were talking a playlist I found of, of long form analysis and it's got over a thousand videos in this playlist. This is comedy. All right, we can, we can go from here, but it's like the best.
Oh, these aren't, these aren't all 10 hour. These are just long, but there are 10 hours. So, okay. I need, I need like a 10 hour analysis. Just stretch out playlist, playlist, kill, kill zone, a complete series retrospective. Seven hours. Yeah. There you go.
Theo Harvey: There you
Mr.Benja: go.
Theo Harvey: Well, Mr. Benja you know, it was not funny.
You know, we're talking about long analysis and funniness.
Trump's Executive Orders
Theo Harvey: I don't know, Mr. Benja, are we in an interesting world now that Trump is president of the United States right now. And then we both didn't watch the inauguration and we're both not, this is not a political podcast, but it's kind of like, he's been so dominating the news and commentary the last week.
It's like, we kind of have to kind of. Top comment on especially in our areas of [00:17:00] technology and some culture stuff. But yeah, mr Benja, did you see the all the executive orders that? Trump put out there in the last week alone
Mr.Benja: You know Yeah, before we get into this as I said, I have a different type of view on politics So, I don't know if anybody's assuming We're left wing or right wing or, you know, whatever.
I don't know what people are assuming when they listen to this, but, you know, jump in the comments, educate where necessary flame, if you want to, I know how these political discussions can get, but I'm not about to go super political with this discussion. I just want to talk about what's happening, if that makes any sense.
So as far as executive orders, I heard about some of them and that he was making. Quite a few. Let me just pull this up right now. And there's, you got some, go ahead.
Theo Harvey: Yeah, my, the one [00:18:00] we put a A link to some of these here on New York times might be behind a payroll, but I mean, look, we're not gonna go through all of these.
I mean, that, that was his shocking on kind of campaign just to put so much out there to kind of get everybody riled up. Now, some of these are probably pending some legal. course of action. But, you know, it's just so many out there. I mean, you know, big thing, themes around like, you know, terminating DEI programs across the federal government, recognizing two, two sexes, you know, there's been this whole transgender kind of fight in the culture wars.
One thing around immigration moved to in birthright citizenship, which is against the 14th amendment. So it may not be legal for him to even say that. So basically if you were born in the United States, you know, we couldn't, you don't just automatically get citizenship according to his executive action.
What else did you put here? Just taking us out of all these who which is a health organization. So basically that's the kind of warning agency for things like the [00:19:00] pandemic that we just witnessed. So taking us out of that kind of organization. We had talked about the tick tock band last time we, we, we were on this pod and prior to that, you know, tick tock was gone.
They came back because on the, on the strength that Trump would delay tick tock being totally Kicked off servers and us. So he did a stay of execution. So I think it's like a 75 day window that tick tock has to the Chinese government has to divest itself from tick tock, so we'll see what happens there.
So yeah, it was just a whole slew of different things. I mean, little stupid things like renamed mountain Denali and the Gulf of Mexico. The Gulf of Mexico is supposed to be now called the Gulf of America. Go figure. Yeah. Mountain Denali is supposed to be named what's it called? Mount McKinney. Just, yeah, man, just, just a bunch of stuff out here, Mr.
Benji. So I mean, yeah, it, it, it just got all this news and all, and I just had to turn my phone off, man. It was just like, bing, bing, bing, bing, bing, bing, bing, bing, bing, bing, bing, bing. I like, no, I'm not doing this this [00:20:00] year. I'm not doing this again. So yeah, I don't like Trump.
Mr.Benja: But, but it's like I get how he came to be, and that's what's frustrating about this era.
It's like I remember last time I was in a corporate job, we were talking, you mentioned DEI and those initiatives. Last time I had a corporate job, which was a couple, several years ago, I was in a situation and I, I went to HR and I was like, hey, HR, let me ask you a question. So, X, Y, and Z happens and it's within a certain group of people.
I joined that group of people, that same X, Y, and Z happens. And now they're mad at me because I'm with that group of people, you know what I mean? So I don't want to get into details, obviously, but the bait, basically, the only thing that changed was I had joined the situation and they got [00:21:00] upset about it.
So it's like, well, and HR came back at me and said, listen. We hope this doesn't turn into anything. We understand your concern, but if somebody's upset, that's what matters. And I was like, Wait, what? It's like, well, nobody was hurt. You know, it, it's not about anybody being hurt, not about making somebody feel a certain way at work you know, in terms of being able to do their job.
It's just like they didn't like it. So that's a concern. And I'm like,
so yeah, it was just very interesting the way it broke down and the way I'm phrasing it like this is because the idea was that there was no standard of actual action to reaction, where it's like, if I slam the door very hard, you know, hey, that's, that could be considered [00:22:00] violent behavior or whatever. Okay, sure.
I won't, nobody slams doors in the company because it could be considered violent behavior. You know, there was none of that. It didn't start from action, you know, response and this whole series of things that we used to look at. It started upside down, which was how did they feel? And I was like, Hey man, they could have watched a horror movie last night.
And I wore the same shirt as the, as the slasher and the horror movie. And all of a sudden I make them feel bad. And, you know, it was just totally upside down. And I remember going into the discussion. They just kept saying, no, I'm sorry. If they feel bad, it's your fault. And that was basically the company line.
No matter what the situation was, it's like, we can't have anybody feeling bad. And I actually asked that question. I was like, so can you make someone feel bad? And it's like, we don't want anybody feeling [00:23:00] bad. Everybody we do our best to make everybody feel good at this company. And if something's not right, then we have to make changes.
And I was like, Oh, and that was like the beginning of some of the stuff that I'm seeing now, where you've got this different way of looking at how things happen. So, I don't know, you've seen some of the Karen videos, right?
Theo Harvey: Yeah. Yeah. And I think what you're trying to, you know, say is like basically high level it's just foolishness of what is really important.
What's not right. You know, it's like who cares about people's, you know, how people feel. So we're going to stop this just like this whole, you know, transgender thing when you haven't you know, women who trans, you know, and like I said men who who who recent trends you know, to get Yeah, I know.
I'm trying to look at my words here. I'm trying not to get canceled myself, but who, who you know you know, became women, right. And they compete [00:24:00] in women's sports. It just got kind of silly, right? The whole boxing, you know, the Olympic boxer, remember that whole incident and people like, what is this about?
And so it's just, it's just, it just became And so I think there's some, some foolishness when we kind of look at like, wait a minute, does it, let's just be logical. Does this make sense? Yeah. But then, you know, the society and culture is making us feel like, oh, you're a bad person because you, you know, you're trying to disclude this person from being free and who they want to be.
No, I'm trying to protect my child who, my daughter who, who, yeah. In that sport from getting beat up by a guy, you know, who used to be a guy because he still has the same muscular strength, even though the cosmetic, you know, genetics don't lie. Right. And so I say all the say is like, I, you know, I agree. I think, you know, Trump, I'm not, I don't like him either.
And I think he's can be a person that's very abrasive and doesn't teach good morals. But I get the sentiment of people feeling like this is so it's got out of whack, we need to get another out of whack person in there to change everything up. And so I get that [00:25:00] sentiment.
Mr.Benja: It's such a strong knee jerk reaction that we've swung wild.
There is no good middle ground anymore. We're just swinging wildly at this point. And yeah, it's overing
Theo Harvey: to the initial reaction, you know? And I mean, the stuff he's doing like with the whole party of the the insurrectionists, right. You know, going outta jail, especially the ones that attack cops, that just is a terrible precedent, you know?
But it's not like. I don't know. I can't get shocked by anything he does anymore. Right. And then obviously he was, I don't know if you saw, he was living in your state not too long ago, basically going off on how California wasn't gonna get any federal funds, right. For. Disaster relief there. So it's stuff like that, which is illegal because those funds are available for taxpayers.
The president of the United States can't unilaterally decide. You get the funds, you don't get the funds, right? But anyway, so I'm agreeing with you. I think it's just of an overreaction of the initial issues that people had overall culture in the government.
Mr.Benja: Right. Oh. [00:26:00] I have another example actually really quickly to help this make a little more sense and we'll get into the, all our different players in a second.
I was, I have, I was friends with a, with a person, right? And this person was a cross dresser, you know? A man dressed in women's clothes, that's what he was. People started calling him transgender. I said, no, he's not. And he wasn't. He was just dressing in women's clothes. They got mad at me for denying him.
So that would be an example where. Someone's feelings. They were mad at me. All their feelings are in a bunch. And now I'm in trouble because I'm actually saying the correct thing from his point of view. I'm like, no, I know this guy. You don't know this guy. I'm telling you, he's not transgender. He's just using that term because he [00:27:00] doesn't understand the term.
Personal Anecdotes and Friendships
Mr.Benja: I promise you. I know the guy. We hang out. We went to drink beer together and stuff. But, you know, he's still a good friend of mine. Did I just do the friend thing? One of my best friends.
But no, it's, it's, we're, we're going into areas we don't understand.
Trump's Influence on Media and Podcasts
Mr.Benja: And Trump is saying, you know, Hey. I don't understand any of that either. Anybody who doesn't understand any of that stuff, get with me. And apparently and we've got some, we've got a lot of stuff here that people who jumped on, on that same bandwagon, and some of, some people were doing it for power.
Some people were doing it because their actual vibe was was aligning with Trump and their true colors started to show, yeah, it's how do you want to play this for the rest of it?
Theo Harvey: Well, you know the whole Bloomberg did a big deep dive on podcasts is for Trump, right? The second Trump presidency brought to you by YouTubers.
And we talked about this, right?
Shift in YouTube Content and Influencers
Theo Harvey: We saw the, the, the, the up and comer [00:28:00] coming folks who were on YouTube, you know starting to shift over to more Trump you know, this list we Bloomberg went into people like Joe Rogan, Andrew Schwartz. Patrick, Patrick, but David, Lex Freedman, Theo Vaughn, you know, they start went into the, they did a big deep analysis, right?
And they saw like what kind of content they went on, what kind of content they had over the last, you know, several months. And it really broke down like, you know, how that content became more and more white ring or leading toward the right over, you know, several, especially during election season and having to have frequent guests on over and over again that were, you know, toward You know the white side of when I say the white right toward the political spectrum.
Right. You know, so like, yeah, I know. So, you know, you had obviously Trump showing up on a lot of those guys podcasts. We had Dana White, you know, kind of, you know, Elon Musk started talking about stuff. Joe Rogan. I mean, you know when he kind of started moving in that [00:29:00] direction. It really kind of, you start seeing more and more of those guys doing the same thing because, you know, Joe Rogan, let's be honest for a lot, he has been probably the number one podcaster in America for several, several years.
Right. So I think it was kind of one of those things that you and I kind of saw, cause a lot of these guys we watch, right? I mean, I'm surprised that, you know, Patrick met David. I remember he was just doing his value attainment thing on a whiteboard, getting excited about business. And all of a sudden he's talking about all this political stuff.
Right. And I think, you know, It was funny. It was a couple other guys, YouTubers, right? They started to swing right during the COVID. Remember though, a lot of them kind of blew up Patrick, but David was one of them and they started swinging right when you know, talking about Biden's policies and all that going live.
I remember that one guy what asked Kevin, right? He was doing some stuff like that. I think he got away from it. I think he, he said, this is not who I want to be. So he stopped all that, but you could absolutely see, I mean, Grant Cardone, our buddy Grant, you know, he's been kind of moving in that direction for years.
Right. And he [00:30:00] showed up on one of the major, uh, you know the Madison Square Garden event campaign event that they had. So, yeah, I mean, you know, as. And be honest with you, a lot of these folks like Les Friedman, I didn't hear about, you know, Joe Rogan podcast listener, but Mr. Benjamin, you know, do I blame you?
Mr.Benja: It's funny. We, we talked about this and it was like, We talked about this earlier on when you know woke world disorder podcast a few back. And we mentioned how, how, you know, Kamala and camp and much of the left side was pushing, Hey, let's get on the news channels. Hey, let's do things in the way we're supposed to do it.
You know, you're supposed to have the debate. It's supposed to be an hour long. It's supposed to do this. You're supposed to hit these certain marks. And. That just wasn't vibing with so [00:31:00] many people. So many people were like, yeah, a debate. How about you just turn on, you know, YouTube and start talking noise.
How about you just open up your cell phone camera and. Spit some, you know, say something to the people. And this is what people like, you know, Grant Cardone were doing. Like they'd jump on and be, Hey, we're doing this and that and that you know, we're going MAGA and I was like, wait, really, this is what's happening.
But yeah, that's what's happening. And like we were talking about sitting down, watching 10 hour YouTube analysis. People were. Would go from an Andrew Tate podcast to a Trump social, you know, podcast to a Theo Vaughn podcast to, and you're talking hours upon hours upon hours of new media content. And then someone's like, Hey, if you if you tune in Sunday at 7 PM on MSNBC, Rachel Maddow is going to be talking with like.
How long is she going to be on for? Well, it's an hour show, but it's really going to [00:32:00] be 40 minutes with all the commercials and this, that it's like, no, no, I got a 10 hour analysis of everything wrong with the Delaware primaries by some YouTube guy, you know, who's putting in subscription links to you know, whatever right wing nonsense is out there.
And there's left wing nonsense out there too, to subscribe to, but I'm just saying what's what's happening.
Theo Harvey: No, you hit the nail on the head.
Parasocial Relationships and Podcast Culture
Theo Harvey: I mean, you people are forming these parasocial relationships with people. They listen to them so much, you know, you almost feel like, you know them. Right. Cause you, and if you're doing hour long podcasts and interviews, like.
If you probably know a lot of the same stories, like I've listened to some folks so many times on YouTube, like I just, I'll stop listening to him for a while and I'll jump back in like someone like Alice Hormozy and stuff or whatever. Oh yeah, he's about to tell the story. It's like you can almost predict what he's about to say, right?
Because you listen to him so much, you're like, oh, okay, I heard that story before, right? I'm always curious to see. Did he come up with some new stories since the last time I talked to him?
Mr.Benja: And they're [00:33:00] connected like this guy shows up on that person's podcast who has this person on as a guest and they reference somebody else like Alex Ramos, he'll say, Oh, you know what, I like it when you know, Tom, Billy, you said this, that, and that, and I'm like, Tom, Billy, Oh, the guy from impact theory.
Right? Let me go check that out. It's all connected. So there's this whole connected ring that I've, I'm seeing really working effectively on one side. And. Not so effectively on the other side. And I don't want to understate that because regardless of the policy, I think that really, really played a huge role.
It's just everything that we're seeing now.
Theo Harvey: Yeah, the all interconnectedness and then the, the, the, the people staying involved in that.
Targeting Disaffected Audiences
Theo Harvey: So if you look at this from a marketing exercise, you know, I think we, I take some experts from that Bloomberg article. So the first was the audience, like who were they targeting?
Right. And it says here, above all, the broadcasters described American men. As victims, let's, let's be honest, American white men mostly, but, you know, even younger men of other ethnic [00:34:00] backgrounds, they felt they were victims of the democratic campaign to strip them of their power, a comforting message to a dispirited audience.
These days, young men are lonelier, lonelier than ever with those age 18 to 23, the least optimistic about their futures had the lowest levels of social support. So they went after a group of, you know, Up and coming young men who felt like they just don't, I mean, you know, we, we, I mean, we all, we were both young men at one time.
I can remember, man, even in the nineties, in the early 2000s, when I was growing up, you know, sometimes there's a man, you just kind of go off on these lonely roads by yourself, right? You just in the wilderness, sometimes trying to figure out yourself where you want to be, you know, you're in between girlfriends or jobs and you just don't know what you're doing in your life.
Now, imagine that we had the YouTube, right? And then we were just getting, you know, Quote unquote, red pilled, right? By these influencers in our ear. That's right. I could do that. It's their fault. It's almost like, you remember back in the day, the whole you know, route radicalized, right? People were watching this stuff and they got [00:35:00] radicalized and wanted to join Arcada and stuff like that.
It's almost like that because they're watching this stuff, getting, feeling like their lives are hopeless. So they found a willing audience. Let's, let's talk about that next. They said, okay, well, how do you get attention into this market? Right. It says the easiest route these days for viewership on YouTube is by creating enemies.
They said it's me against the world. I'm the little guy standing up for what's right against the corporations, against the government greed. If you want to find a white knight, look at me. I'm your effing guy. And so I think attention, we talked about that. That's a new currency. So if you go after bigger targets or the government, there's no Joe Biden.
He's the reason why, you know, everything's wrong. And they say, Hey, you're right. You're right. You create this enemy. So I mean, this is, this is what's it, this is you know, I hate to say it, but it's like, you know, Nazi Germany is just like, you know, one on one, how do you get people? you know, into a movement or into a cult, you know, you find people who disaffected, dissatisfied, [00:36:00] give them an enemy, right?
You know, go after this person and then you create, you know, personalities, right? They said the programs of you, Joe Rogan, flagrant by Andrew Schultz Patrick David followed the most typical host interview talk show discussing news and popular culture. The host largely do not push back against a guest's ideas.
Von Rogan and Schultz are also comedians. And so they also, you know, put a nice little edgy take, you know, on their, on their hard or, you know, ha on their more hard, hard views. They put a little comedic spin on it, just saying, Hey, we're just joking.
Mr.Benja: You know, you know, it's interesting.
Comedic Influence and Edgy Conversations
Mr.Benja: And I actually, I actually really studied stand up comedy for a while and just the whole comedic thing.
For those who don't know, I did stand up comedy for pretty much five years back in the day. I was in Minneapolis at the Acme Comedy Club. I met some cool people. Shout out to John Milo, who I'm a standup comedian, but I'm not a standup comedian, but I'm not a standup comedian who, who convinced me to actually do stand up.
But what's interesting is a standup [00:37:00] comedy is an artistic pursuit. Right? And when people are sitting around talking, they're trying to figure out what not is funny, but what is interesting enough that gets you kind of thinking about things in a slightly different way. You laugh about it and you're like, huh?
Okay. Something that's amusing, right? You want people to be amused at the very least. Yeah. And so the way standup comedy kind of sketches itself out is people sit around these rooms and talk and they practice these topics. And for a long time, these topics didn't come out of these comedian back rooms.
And I've been in a few of them where you're sitting around in some smoky. Cellar, literal cellar. I was in at one time where some comedians were just sitting around drinking, talking with the understanding that, Hey, we're not really thinking these things. We're just kind of bringing them up, bouncing them back and forth.
I might not necessarily agree with that. I'm just thinking, Hey, wouldn't it be [00:38:00] funny if, and you know, that guy's got a really big head and say, dude, he's got a medical issue and you're trying to think in your head, it's like, yeah, but still, he's got a really big head. You're trying to make it funny. Right.
In a way that's nice. We're not necessarily nice, but palatable. So you can get your point across without having to stifle yourself. And Joe Rogan ended up recording this stuff and it started out very small and people were like, Whoa, these kinds of conversations are happening without the context that this is a comedian just kind of throwing things around.
That's why he can talk about, you know. Space you know, aliens in space, weird conspiracy theories, who built the pyramids, flattered. There's, that's why he can have you know, somebody like what's his name? Alex Jones and his bonehead itself, have him on there and still talk seriously and laugh at the same time.
This is way comedians kind of talk to get [00:39:00] things out and he put it out on front street And then everybody else who's not into comedy suddenly says That's how people can have conversations. And it's kinda like, it's kinda like, not, not exactly. This isn't a normal conversation. But suddenly, for a lot of people just listening in, or just getting into podcasts, they're like, that's how conversations are supposed to happen.
And you're like, not exactly. That's not to be taken completely seriously.
Theo Harvey: No point. I think most people think that you know, they've normalized how to have edgy conversations and put a little nice little wink, wink with it. Right. But still say something that that's pretty awful. Right. No, I mean, what's that guy, the, the, the, the comedian that, that that roast everybody.
Right. What's his name? Tony, whatever. He did some very controversial stuff and people got mad at him. Yeah. Yeah. Yeah. He just says
Mr.Benja: Tony podcast.
Theo Harvey: Yeah. He just, he'll say whatever. Right. And then a wink wink. And so he, and, [00:40:00] and I guess that was like their way to kind of back push back on this whole, you know, woke agenda and that's what they call it.
So, but just like everything, mr. Benji, you know, we've, you know, we've been as.
Political Backlash and Cycles
Theo Harvey: We've been on this planet for a while, Mr. Benjamin, there will be a black backlash to this. There'll be a backlash to this. Right. So, you know, cause it was, it's, it's the same cycle over and over again. Right. So Obama came up because there's a backlash against Trump.
Right. I mean, against Bush, right. What his overreach and going to the war and Iraq and all that crap. Then there was backlash to Obama, right? When they had to occupy wall street and all that kind of stuff popped up. Right. Then there's a backlash to, you know, to, then the Trump came into power and there's a backlash to Trump.
So it's just, I mean, you know, you know, I guarantee there will be a back right now, there's no resistance like it was before. Right. You know, people were, you know, the, the, the pussy hats and all that kind of stuff. But. We will see some kind of backlash here. I predict. I mean, I have my watch on. I would say we shall see something [00:41:00] coming soon.
Mr.Benja: Yeah. And we'll wrap this part of it up, but yeah, with all this back and forth, you know, does it start to get out of balance and topple at some point, you know, And I don't know, there's a lot of craziness going on. And by the way, speaking of going back and forth, man, I gotta, I gotta, I gotta tell Snoop something, man.
Snoop, I don't know what you, I don't know what you're doing. That's all Snoop Dogg is out there in the inauguration, you know, doing the Snoop dance and everything. I don't know, man. I wouldn't mind it so much if you were just. Doing it for your thing, but it goes against what he said before what you said before But
Theo Harvey: but you know what I was looking at Charlemagne, Charlemagne the God he was on the daily show, you know He does a little daily show weekly one episode a week, I think it's on Thursday or Fridays.
He made a good point. He said, people have been saying Trump was Hitler for the last, you [00:42:00] know, three, four, five, six, seven, eight years. Right. And then you got Obama chuckling it up with him at you know, you saw that video chuckling it up with Trump at the funeral for Jimmy Carter. You saw Biden, you know, smiling and greeting him at the white house.
It's like, wait a minute, this guy is truly that bad and evil. Then treat them like that. Cause Trump. When he was on the outs, he, he stayed true to himself. He was like, I'm still president. You know, these guys are jokers and he never wavered. And I think people respond to that strength that unfortunately the democratic party, the only one who, who was out there saying some, some, some, some stink out there was AOC.
Did you see that? She said, people ask me, Congresswoman, Congresswoman, why are you not going to the inauguration? She said, because I don't support. rapist. I was like, okay, girl, keep saying your stuff before you get deported back to Guatemala.
Mr.Benja: So dude, you got to do, and you know what? I got to do a deep dive on this, [00:43:00] but the whole, it's weird.
The whole go woke, stay broke thing, go woke, go broke. They did a study on how much money. The people in government make, and AOC was like very near the bottom, if not the bottom in her, in her class. And I was just like, I get it, but such a,
Theo Harvey: I think, you know, but I, I respect that. I mean, in a world where, like you said you talked about Snoop, right?
Not. to his values and his principles is refreshing to finally, you know, find people who do stand up. It's so uncommon now. Right. I mean, shoot, even Trump, I mean, you know, that's probably why people respect him. If nothing else, he, he's going to stay true to who he is and what he says, right. In certain ways.
And Hey,
Mr.Benja: if Snoop would have said, Hey, listen, I'm only here for a check and I'm doing this and that and that y'all need to do X, Y, and Z, play the beat, you know, and did his thing. Oh, okay. Yeah. [00:44:00] Oh, okay. He's only here for the checks. Trump's not much of a factor, whatever, but he didn't do that. He was like, you can look it up and see what he said.
I love it. Mr.
Theo Harvey: Benjamin. This has been a good show, man. No, we, you know, we, we'll probably get into some more like entertainment next time. That was more political than we normally went into. Yeah, so guys, you know, look again, it's not a political show
Mr.Benja: off the cuff. We left out all types of references as flame flame in the comments, please.
Theo Harvey: Yeah, it was fun. I Love it. I love it. We'll get into more. We didn't get into the crypto mean stop that Trump made billions on dollar sign Trump dollar sign Melania We didn't talk about the AI Stargate project that he announced He removed all the restrictions on A. I. So we'll see how that affects us. So, like I said, there's a lot of things that are happening now that you know, we won't know for a level several years.
So I always tell people just focus on you and your family right now. Don't [00:45:00] worry about I hate to be like that, but it's kind of like You know, I think Biden said in his exit, I know you probably don't watch that either. I didn't either, but I heard the the little summary of it and basically you say, Hey, there's no one protecting you anymore.
He said it himself, Biden. So if he said it, he would know we think. Yeah. Yeah. So anything else going on for you this week, man?
Mr.Benja: America. Yeah, man. You know what? I was you know how you learn something and you go back and read something and it gets better for you. You're like, Oh man, I missed this and that and that.
Boom. I had another Benjamin Hardy hit. I'm telling you, man, when I meet that guy, I'm going to have so much, so much ammo for him. But I've had my whole thing about the sick chain. I want to do this so I can do this. It's kind of backwards and wrong. So, I gotta, I gotta readjust my thinking now and I'm having one of those readjust my thinking moments, which Benjamin Hardy says is [00:46:00] necessary for rapid transformation.
So I gotta, I gotta stop, reflect, be like, that's some nonsense. At least for now, there's the better thing. So this week I'm going to be implementing some new changes in my personal life. And we got a long year to go. So I suggest everyone do the same. That's all I got for that.
Theo Harvey: I love it. I love it. I just bought the book.
Children of blood and bone. Have you heard of that book? Yeah. Yeah. Yeah. Basically it's kind of like a fancy series set in Africa and Gina Prince Bridewood is going to direct the adaption of this book. And it's got everybody in it, man, you know, from you know, young up and coming black actors like a Mandela, yeah.
Steinberg and others, but they also have like a murder's row of folks like Regina King showing up in it. Who else is in here? Viola Davis, Cynthia Riva, Idris Elba. So this is like the black game of thones. And so and you know, what got me reading it? [00:47:00] She said something had me cracking up, man.
I said, I gotta read this book now. She's the author. No, I'm going to say this right. The told me idea. Adeyemi, she had mentioned that she wanted to write a book that was so good. And make it so black that even racists would have to read it. I was like, yes!
Mr.Benja: I love it. I mean, but I'm not saying that can't work. But I, I, I'll take it works for Jordan Peele. So let's go.
Theo Harvey: I'm the kind of person gets motivated by anger. So I was like, Oh man, I'm going to write a story. That's so good. And so black that everyone's going to have to read it. Even if you're racist.
Well, a mission statement like that, how can you go wrong? Hey, she's got the bonafide. She went to Harvard. Yeah. She went to Harvard, all that stuff. I know, but I hear you at that, that, that, [00:48:00] that's that woke. I'll be honest with you, man. Don't, don't, don't sleep on that, man. People are like, you know, I don't think it's totally dead.
Woke Agenda is not dead. No, no, no.
Mr.Benja: It's, it's, it's definitely not. I mean, don't forget, man. They, the, the word woke was twisted from, from back when we used it you know Do the right thing, you know school days, wake up, you know what I'm saying? Hey, it's,
Theo Harvey: it's, it'll be, it'll be back, man. It's just right now, you know it's just backlash to backlash and be backlash to the backlash again.
So you know, everything that was, it was a bad star Galactica. Remember everything that was will appear again. We're all living cycles over and over again. So so everybody stay, stay safe, stay, stay sane. You know, if you want to stay woke up to you, but Mr. Benja, yeah, man, it's been a good week.
Anyway, everyone, wow. This has been a good episode as always. Look, I hope you guys like what you heard. Please like subscribe and comment as show versus business on X slash Twitter threads, YouTube, and Instagram. Listen to [00:49:00] iTunes, or wherever you listen to podcasts. You want to check us out, go check out our website show versus business.
All right, Mr. Benja.
Mr.Benja: Peace be with you.