Welcome to the our first episode back with a new name, new look, and new offers- and to kick things off today I’m going to take you behind the scenes of the big reveal!
Tune in for an unscripted chat about WHY I decided to burn down my business and start again, WHAT we did to create the rebrand of my dreams, and HOW I’m going to serve you moving forward- including an inside look into my new offers and the women who helped me make this a reality.
Mentioned in this episode:
Rebecca Peterson Studio
Beth June Photography
Jess Gingrich of Just Add Moxie
NEW OFFERS:
🪩 Join The 12% Club & rapidly accelerate your path to Six Figures with expert support in an accessible membership
💻 Sign up for August’s Live workshop: Mastering Multiple Five-Figure Months and get my proprietary 6-Step Scaling Framework
🌷 Check out Private Coaching for a 1:1 experience or get on the waitlist for The C-Suite
Want to chat about your business goals and figure out your next best step? DM me a 🧁 emoji to get started - I’m here to help!
Welcome to the our first episode back with a new name, new look, and new offers- and to kick things off today I’m going to take you behind the scenes of the big reveal!
Tune in for an unscripted chat about WHY I decided to burn down my business and start again, WHAT we did to create the rebrand of my dreams, and HOW I’m going to serve you moving forward- including an inside look into my new offers and the women who helped me make this a reality.
Mentioned in this episode:
Rebecca Peterson Studio
Beth June Photography
Jess Gingrich of Just Add Moxie
NEW OFFERS:
🪩 Join The 12% Club & rapidly accelerate your path to Six Figures with expert support in an accessible membership
💻 Sign up for August’s Live workshop: Mastering Multiple Five-Figure Months and get my proprietary 6-Step Scaling Framework
🌷 Check out Private Coaching for a 1:1 experience or get on the waitlist for The C-Suite
Want to chat about your business goals and figure out your next best step? DM me a 🧁 emoji to get started - I’m here to help!
Welcome back to the podcast. Finally, it has been a minute since I recorded an episode for you guys, and that is because, you may have noticed, for the last few months we have been working on a major rebrand and restructure of the business, and when I say major, I mean we pretty much burnt everything to the ground and started again. You may have been following along in the spring when, in May, we closed down all of the existing offers in Self Made Mama. Shortly after that, I changed my Instagram handle to my name and shortly after that, I essentially shut everything down and went dark so that we could focus on doing this. Now, behind the scenes, we're still delivering on our previous offer. So we have people enrolled in our group program through to the end of the year and we are going to continue to show up for them. I'm on calls every single week with all of those people and between now and the end of the year, those customers and students will be transitioning into our new containers.
Speaker 1:But, from you know, may 30th onward, we did not allow anybody else into the old containers. We closed the doors permanently and, as I said, shut everything down and went dark to work on this rebrand, to work on this restructure and relaunch of my business, which is something that I want to take you behind the scenes of today, because this, this rebrand, this kind of taking everything down to the rock, Everything down to the rafters and starting over again, this is something that's actually been on my mind for a long time, a lot longer than the last few months, but I want to talk to you about why it took me so long to do it and also the reasons that led me to that decision. That's what we're going to talk about today, sort of the why behind the rebrand, and I'm going to record another episode where I talk you through more of the technical aspects. I'm going to sort of explain the actual branding itself, explain all the steps that we've taken and all of the thought that went into it from a business perspective, because I think both are really valuable for you to see behind the scenes of right, not necessarily because you need to rebrand and restructure your whole business, but because we should always be looking to optimize and improve on what we have in place. You know, if we stay the same, then we're actually going backwards in marketing and in business, especially when we are primarily operating online because things move so fast. So I think it's really helpful and valuable to be able to see behind the scenes of somebody else's thought process and somebody else's action steps so that you can see what maybe applies to you and what is something that you want to keep in mind for your business moving forward.
Speaker 1:So today we are going to talk about sort of the why behind the rebrand and, as I just mentioned, this is something that has been on my mind for a very, very long time, but there is a reason I didn't act on it and that reason is because I was burnt out as fuck and I thought that the reason I was having those feelings is because I was burnt out right and this is really interesting because I had actually gotten my business to the point where it was so sustainable Like I barely had to work in terms of actually hours into my business in order to keep it ticking along and it was, you know, to this day, right. My business essentially makes about six figures on autopilot, which is amazing and is such a gift. But I really thought that the reason I was having all of these kind of disgruntled I don't know dissatisfied feelings about my business was just because I was burnt out in general. Most of you that have been following the podcast and following me for a long time know that you know it has not been a smooth road to get to this point for me personally and I think in the last couple of years, as I've talked about previously on the podcast, all of that stuff just kind of caught up with me and I started to have to wear it essentially, you know, have to deal with the repercussions of all of that trauma and all of that chronic stress. So it's been a tough couple years as all of that stuff has started to come through for me as I've come out of survival mode and all of the real effects have made themselves known.
Speaker 1:Right, and I was very aware of that and I've talked about that before. I was very aware of that and so when I was having these dissatisfied feelings about my business and feeling this itch to change things, I almost shut myself down. I thought that it was because I was burnt out. I thought it was because I was struggling mentally and that was why I was having those feelings. And at the end of last year you know, fall of last year I really decided to take control of my mental and physical health, and I started pouring huge amounts of energy and time into myself, into my own healing, into my own physical and mental well-being, and that includes working out, that includes my nutrition, that includes going to therapy, not just for the sake of going to therapy, but actually going and participating and doing the difficult work of unpacking things and processing things that were previously unprocessed and all of that stuff, and over time this obviously doesn't happen right away, but over time.
Speaker 1:What has happened is that, while I'm still dealing with a lot of the symptoms of what was going on for me, I managed to gain much more clarity than I had had previously. And by taking care of myself, by taking care of my mental and physical well-being, that clarity continued to grow until it got to the point in the spring where I felt really clear-headed and really calm and confident about my perspective on my business. And I realized that those feelings I was having, those feelings of dissatisfaction, those feelings that I really wanted to change things up and kind of go in a bit of a different direction, those were real and it wasn't just because I was tired or burnt out or any of those things. It was because I had stayed too long in the same container that I had created for myself and I'd outgrown the business that I had built and I had not allowed myself to evolve it as I evolved, I had not allowed myself to elevate it as my skills and expertise had elevated over the years. And so what had happened is that I'm three or four years down the road with significantly more expertise, significantly more skill, significantly more experience, and I was still operating the business as it was three years prior, essentially because I had kind of kept myself in this holding pattern, because I wasn't doing well mentally. And as I started to do better and I started to gain more clarity, I was able to see that very, very clearly and at that point it was like a switch went off for me and I knew that I had to make a significant change. And at first I just wanted to do a bit of a rebrand. I wanted to refresh the brand because I was still kind of operating out of fear, right and well, I'm going to do an episode about fear based decision making, because this is something that has been a prominent theme throughout my life, and it throughout almost everybody's lives, I think, and I want to dig into that a bit deeper, but essentially I had.
Speaker 1:I locked myself into this holding pattern with my business. I painted myself into a corner with my offers and with my brand and the way that I was running things, and I couldn't see a way off of that track. While I was struggling, when I was, you know, at the height of burnout, when I was struggling with symptoms of what I now know to be PTSD, I could not see a way off the track that I had put myself on. And to all outward appearances, that was a great track to be on. I have a successful business, I have a fantastic work-life balance all of those things. But I wasn't happy with it. I felt unfulfilled by it and not challenged enough by it, and it started to make me resent it. And as soon as I felt that little hint of resentment, I knew without a doubt that things had to change Right.
Speaker 1:And, as I said, it literally felt like a light switch went off and it was probably like 48 hours into our final launch of the society. I was so checked out I did not want to do it at all. I was so uninterested in launching it, even though I do believe wholeheartedly in that program and I, to this day I'm showing up every single week for our students and I'm so still so energized by them and so in awe of the work that the women inside that group were doing. But the program wasn't working for me anymore and it wasn't working for my business anymore. And I am going to explain that to you from a business and marketing perspective as well, because I think there's very important lessons in there for you.
Speaker 1:But essentially, the big why behind the rebrand is because it was so long overdue. And that's not a very you know, that's not a very deep answer, it's not a very, you know, complicated thing to unpack, but the reality is it was long overdue and because of my own struggles, my personal struggles, I had let myself leave it without being done for so long. It was so past due for me to elevate things. And as soon as I had the clarity to realize that, I knew I had to act on it right away. And that is why, in May, I realized that this was a very difficult time. I realized that this had to happen and I acted on it immediately. By the end of May, our programs were closed. Our offers, you know, as they currently were, were closed.
Speaker 1:I had shut everything down. I pulled a bunch of podcast content down. I deleted over a thousand pieces of content from Instagram, which is insane. That's, you know, the culmination of six years of work, right? And if you know me and you follow my content, you know I don't just make content for the sake of it, like my content is thought out and typically comes with a, you know, like a well written caption, a discussion and stories, all that kind of stuff, and I deleted it. I went through and I wiped the slate almost entirely clean. I left myself with about 50 pieces of content that I felt were still relevant for the direction that I wanted to go and otherwise everything else got deleted.
Speaker 1:And the only thing I haven't deleted off of my Instagram right now is all of my highlights, because I have a bunch of personal videos in those highlights of my kids and stuff like that, and there is no way for me to easily export them. I have to save them manually in a very clunky way. So when you go to my Instagram, you'll see that I still have highlights, you know, from Europe with with my first son. I have videos from throughout the pandemic. I have so many videos of my second son as a newborn. Like all that kind of stuff, they're absolutely irrelevant to my business, but I just can't bring myself to get rid of them and I have not had the time to go and export them. So one day those will be cleaned up, but otherwise, you will see on my Instagram it's a completely clean slate and if you have been following recently, in the last few days, you will have seen that we revealed the rebrand and gave you a little sneak peek of some of the new offers as well, so there's been an insane response to that. I have hundreds of responses that I need to still catch up on in my inbox, which is amazing, and I'm so excited to talk to all of you about it. But yeah, we, we are in now this sort of reveal phase.
Speaker 1:We're rolling out everything one phase at a time, and I wanted to make sure that I got on the podcast and talk to you about about this, about why I had decided to do this, because I think that with online business and with entrepreneurship, especially when you're more of a solopreneur right as most online business owners are, at least for the first few years it's so tempting to constantly change things up, to change the packaging to rebrand, change your colors, all that kind of stuff. Because you know, unless you've had a professional branding experience, you're typically like you're picking your brand based on things that you like, which is incorrect, and I actually am going to have someone on the podcast to talk about that but You're picking things based on what you like and what you'd like. Changes and how you want to present yourself. Changes and especially Again, in the first few years of your business, there's so much quick evolution while you figure things out that it becomes really tempting to just kind of like do a refresh every time you want to go in a different direction or every time you feel like things are stagnating, and what we've done here is Significantly deeper than that right. So this rebrand process was not for the sake of aesthetics At all. I mean, I do think that everything looks Astronomically better because over the years I had just kind of developed this like Frankenstein brand that Looked okay but I wasn't. I wasn't super attached to, I didn't really feel, feel emotionally connected to it and it just wasn't quite right for me, whereas this time we went through a proper branding process and I did rebrand myself, but I consulted with one of our students, who is a luxury brand designer. She's incredible and it was.
Speaker 1:I really wanted to do these things myself. This is how I got into marketing. I got I got into doing, I got into coaching and consulting story After years of doing done for you marketing, right. So websites, brand development, copywriting, all that kind of stuff. And so I really did want to do this myself because I wanted control of it, which is a conversation for another day. But I knew that I needed expert insight and needed outside eyes on it, that really kind of From someone that really knew what they were talking about. So I consulted with Rebecca Peterson of Rebecca Peterson studio and we talked through everything that I wanted for this brand and and, visually and emotionally, what I really wanted was for this to feel kind of like the cool big sister of my brand. Up to this point. I wanted to elevate it a little bit.
Speaker 1:Right, I wanted to take it away from this kind of cutesy vibe that I had inadvertently developed because, as you may have noticed if you listen to this podcast, that's really not or like a reflection of me. I'm not really like a cutesy, bubbly person, like I'm not. That's not my vibe and the brand had kind of accidentally become kind of cutesy and it just wasn't. It wasn't vibing with me and the way that I deliver information and the way that I interact with people and and my whole vibe right. So I consulted with her and we talked through. You know what I wanted to look like.
Speaker 1:I created a mood board and ran it back and forth with her. We talked about Fonts, we, you know she really helped me to hone in on the visual representation of the, the vibe that I knew I wanted to have, the emotional connection that I knew I wanted to have, and that was absolutely invaluable. So I really wanted to make sure that I shouted her out. Once I had that solidified, I took that to a photographer. I'm also going to shout out her Business is Beth June photography. She's based out of Alberta, if you're in Canada, and I took this mood board to her, I took this visual brand to her and I said and some examples of photos, and I said I've never had a brand photo shoot that I love.
Speaker 1:Ever I've never had photos that I really like, like I've been using like high-quality selfies for the last few years Because I had a baby in the middle of a pandemic and all of that kind of stuff right. It just didn't did not work to have brand photos for a couple years, and then I, and then I didn't want them and so I've been had been putting it off for years and years and years. I was so overdue for a brand photo shoot and when I took this stuff to her again this is someone who is excellent at what she does. She has an absolutely incredible eye for aesthetics and she got it right away. She knew exactly what I wanted. The photo shoot was incredible. I've never felt more at ease having my photo taken, and I literally gasped when she sent me the photos, because they were exactly what I wanted and I actually liked them. If you're a person I don't like having my photo taken, and if you're a person like me who does not like having your photo taken, the odds of you actually liking a large collection of photos of yourself are slim to none, and I like almost every photo in the collection that she sent me of final edits, which is Just an incredible accomplishment to me, so amazing. Thank you so much, beth.
Speaker 1:And the other thing that I did is I had my best friend come to the photo shoot and take b-roll of me at the photo shoot and that allowed me to have video. And it's so funny because I've been using those videos for my reels and these videos. She did such a good job. People messaged me every single week to ask me who did my b-roll and If they can like I can share the information so they can hire them. And it just cracks me up because my best friend is a firearms instructor for the federal police force here in Canada. She has absolutely nothing to do with the online world, with social media, like whatsoever. Never had a business in her life, like. She is so far removed from this world. And she did such a good job that people literally asked me every single week who took my video and if they can hire them. So it just it tickles me. I think it's so funny. So shout out to Rachel who killed it on the b-roll.
Speaker 1:So those were kind of like the three assets, right. So I developed the visual brand, had the b-roll video, had the, had the photos, and these were kind of the three visual assets that we needed, and the all of those three things had to be developed with that that elevated vibe in mind and so being able to communicate that vibe to the women involved in that process and have them understand it, both emotionally and aesthetically, is what allowed it to come together that way right. And the last piece of that is that I Wanted, obviously, a new website to go with it, but in this kind of new era of, you know, vertical video marketing and everything being very like social driven or ads because, realistically, the way that you're going to drive traffic now is going to be social media or paid ads or both, unless you have a really established YouTube presence or something like that, which I absolutely do not. So In order to sorry so my website, I Wanted to be obviously beautiful and aesthetic and functional and all those things. But I also know that my website is Not going to be the make or break factor. So I didn't feel like it was a good investment for me to go and spend a fortune on having a website custom developed. But I knew that I wanted it to be beautiful and user-friendly and Easy for me to just go in and put this aesthetic that we had developed into it and then write my copy, which is really where like that's where my secret sauce is is communication right, it's in writing copy.
Speaker 1:So I purchased a website template from my friend, jess Gingrich. She has an incredible template shop. She's a show it template designer, so if you're in the market for a website template, I really encourage you to Google her, go check out her show it templates. They're fantastic. There's a little credit at the bottom of my website where you can click through and go see see her work. She's fantastic. Her templates are wonderful and I was able to put my website together so quickly and easily because of the level of quality that she provided in this template and I think it was like 500 bucks or something like it was.
Speaker 1:It was so inexpensive for for what it is and I'm not at all concerned about having a templated website, because the reality is that the function of my website in my business is For you to read it. It's the copy right, so it needs to look nice so that you're not landing on it and Immediately thinking like, oh my god, where am I? But the the real function of it is for you to read my words. It's for you to get a feel for who I am, how I operate and what the Ethos and mission of my business is, and that happens through the copy. So I just needed a pretty place to put my writing, and that is what Jess's template provided to me. So another shout out, just in Gritch, make sure you check her out if you're in the market for a website.
Speaker 1:So now we have all the kind of like technical pieces in place, right, we have the, the brand developed, we have the photos, we have the video, we have the website, you. And now comes kind of the meat and potatoes of everything, which is the offer. So you probably have heard me say this before, but your offers are really the heart of your business, right. How are you solving the problem that you solve or providing the service that you provide? Whatever it is right. And so the offers were really, really important. And the reason that I essentially wiped all of our previous offers is because, as I said, I feel that I had painted myself into a corner, and I'm going to explain that to you now.
Speaker 1:And what I want you to take away from this one is that everybody, even people who are experts in their field, make mistakes. Many of us get into a position where we cannot see, you know, the forest for the trees, and also, over time, things slip and evolve in ways that, if we're not paying careful attention and constantly sort of like measuring the direction that we're going and our progress against our end goal. We can end up going in the wrong direction, we can end up making wrong moves, and when it comes to my offer suite, that is exactly what I did, and so I want to break that down for you so you understand why I have restructured things the way that I have, and hopefully that does not undermine your confidence in me as a coach, but allows you to see how easy it is for this to happen and prevents you from making similar mistakes in your business. Okay, so I want to talk to you about the way that I have positioned the society and, as I said, I love the society it is. It was such a passion project. It was the third baby.
Speaker 1:I really genuinely love the program, but the critical error that I made was in the positioning of the society, and there are a few things that go into offer positioning, and so in this case, it was the target market of the offer and it was the price point of the offer. So obviously, when I first started out coaching and consulting, I felt most qualified to help beginners, because I didn't feel like I was advanced enough to help advanced entrepreneurs, and that is completely different now. I have so many more years in the game and so much more experience and, you know, have invested in so much more learning and professional and personal development, all that kind of stuff. But the society was conceived when I was still a relatively new coach and the concept of it was to sort of be like a resource hub for beginner business owners, and when we first launched it, the very first iteration of it was very, very inexpensive. I can't even remember the price point, but it was like it was like less than $100 a month or something like that, like it was. So it was so cheap.
Speaker 1:And over time, as we built out a really comprehensive curriculum in there and we added more and more resources based on what we were seeing people inside the program needed, we developed this really comprehensive program where we have a fully built out curriculum that answers almost any question you could have in the first few years of building your online business. And then we had weekly hot seat calls where you can come and ask sort of whatever questions are coming up for you that week, and weekly marketing support calls where we're digging into a specific area, like your funnels, like your copywriting, like your content, your offers, things like that. And then we had a group where you could pop those questions in the meantime if you weren't at a call or could come to a call or whatever. And the issue that we had with this is that, in order to facilitate that level of support, the minimum price point that we could offer the program at was about $2,000. And the issue that we kept running into is that these very beginner business owners that this program was keyed to help either did not see the value in investing yet because they weren't far, like you know, farther along enough in their business or they would join we had plenty of people join and then they wouldn't be invested in it themselves, they wouldn't show up to calls, they wouldn't make time for the calls, they wouldn't, they wouldn't do the work right. So we were kind of hitting like the worst of both worlds. So we had this, this program, which arguably was at a very accessible price point like that's, very inexpensive for the level of support that we were providing, but the person that we were marketing it to wasn't at a stage in their business and a stage of experience with online business that they could see that tremendous value exchange and take advantage of it. So we have a. We had a smaller percentage of people inside the program who were real like go-getters, will show up to everything, take full advantage of every resource we have available and are seeing massive results, as you know, as a result of their, their effort and their commitment to get support and act on it.
Speaker 1:But we were seeing as time went on, you know, as we kept adding things to the program, changing things about the program. You know I mentioned having like a Frankenstein brand before. I really felt like this had almost become like a Frankenstein program and I had internalized this message that I heard from you know mentors and coaches over the years that you know you know one signature offer. You know you're one big thing and that's what you need to focus on. And so I just kind of kept doubling down on the society past the point where it was actually serving me. So we were selling it, people were joining. I was showing up to the calls every week. I'm still showing up to the calls every week.
Speaker 1:But I knew something was wrong, like I knew the positioning was wrong. I knew that it wasn't necessarily the work that I wanted to be doing and I definitely do have a heart for helping beginners. But I did not want to be on Zoom calls indefinitely answering very beginner questions that could be answered in like a quick message or a quick post, right. And we had kind of created this weird environment where we had people advancing that we're actually doing the work and then people that maybe didn't have as much capacity to do the work not advancing quite as fast and then people that were not really doing anything Just kind of hanging out at that very, very beginner level again and asking the same questions over and over again. And that is not a reflection on them. That's a reflection on the way that we structured the program and the way that we were marketing it. It was. It's a reflection of our work in who's entering the program and how they're, how they're operating inside the program, right.
Speaker 1:So when it came to when I like, when I got to the point of doing this rebrand and this restructure, I had to look very, very critically and be brutally honest with myself about all of my offers and what the reality was of how they were optimized or not optimized, and I knew that at that point it was time to retire the society permanently because I was no longer. It was no longer what I wanted it to be and I was no longer passionate about showing up in that way for that segment, if that makes sense. And I want to make sure that Whoever is in any one of my programs and containers, that they are getting the absolute best experience and the intended experience out of it right. And I felt like over time that was slipping a little bit inside the society and we have so many people in that program who are so happy with it and like we'll sing its praises all day. But I felt like as a leader, I had to look at it and say is this going in the direction that we want it to and is this actually providing the intended experience for the people that are buying into it? And when I got really brutally honest about that, the answer was no. And the answer for me, when I asked myself do I want to restructure this program and keep selling it as is in order to facilitate that, the answer was no. And so here's what we've done instead and this is really exciting and now that I've explained the issue that we were having with that kind of signature offer, these offers, I think, will make much more sense. So one of the big things that needed to happen with this rebrand is that I needed to raise my prices, and I know that's a little bit Controversial in a time of economic downturn and I know a lot of coaches are lowering their prices and running crazy specials on things at the moment. I personally refuse to buy into that.
Speaker 1:Over the last three or four years, as I said, my expertise in my skill level has astronomically grown. I am always investing in my own learning, I'm always investing in my own personal development and I'm constantly coaching. I have not missed coaching calls with clients In years. You know what I mean. Like there has been really other than a couple weeks here and there for vacation. There has not been a week where I'm not actively working with people on their businesses and all of my best sort of like not best, that's the wrong way to say it but all of my most engaged clients and students Are constantly reminding me that I should be charging more and I'm constantly telling people to charge more.
Speaker 1:But, as I said, I was in this place mentally where I had gotten myself onto a track and I couldn't see a way to get off of it and once I gained the clarity to get off of it, I'm just like oh my god, these, my prices, are ridiculous. We can't do this like. We need to make changes now. That said, my prices need to go up for me and for my business viability and to reflect the level of expertise and experience that I am bringing to the table, as should yours, if you feel that you are undercharging. Right, undercharging does not help anybody.
Speaker 1:That said, I know that I have a huge audience of beginner business owners and it was really important to me not to just pivot completely to high ticket and pivot away from helping those people entirely, because I have so many resources and so much expertise that can help those people. I really didn't want to leave that segment of my following and my audience out in the cold, and so what we've done is we've actually created a very low ticket membership where you can come in as a beginner business owner, so as someone who's still working towards your first six figures in revenue, you can come in and get access to not just me but a team of experts who know exactly what it takes to kind of get over the six figure hump in your business, and they each have a specialty. So these are T shaped consultants, and what I mean by T shaped is that they have a broad range of business knowledge and then a deep so think about the way a letter T is shaped and then a deep level of knowledge and expertise in their given specialty. So we have someone in there who is a brand and messaging expert. She's fantastic. The way that she approaches messaging and communication in your business is amazing. We have someone in there who is a systems and software expert. She's an efficiency expert. So you're having an issue with any kind of process, any kind of system, any kind of software in your business, she knows exactly what to do and how to do it quickly. If there's you're having a weird technical issue, chances are she knows how to fix it. She's amazing.
Speaker 1:And then we have a paid ads and funnel specialist who again has built a multi six figure business running ads very successfully for businesses with big budgets, small budgets, everything in between. And she's going to be in there, or is in there, to help with with generating paid traffic strategies and, you know, working on your ads and things like that. And of course I'll be in there as well, and so will Liz, my operations manager and we will be there to. I'll be there to kind of fill in any gaps, adjust general marketing and mindset issues, and Liz will be there to make sure that everybody's questions are going to the right person and to offer any of her own insight, as she has a very strong background in digital marketing as well. And so we've got this community setup where, if you are a beginner business owner, you are still working towards your first six figures you can come in for early word pricing or early access pricing is $66 a month.
Speaker 1:So this is nothing, guys. You can come in and get access to all of us. You can ask questions. Within 24 hours, you will get a response. You can submit stuff that you're working on and we will review it for you and give you our feedback. You can post, you know, paste your copy in there and we can help you rewrite it. We will help you, put you know, make your marketing better with our expertise and also help you learn how to make decisions better and how to make the kind of decisions that are going to actually move you in the direction of the revenue that you want, right? So, instead of going out and trying to get sort of free advice from all these different places or overextending yourself by joining a program that you're maybe not even ready for.
Speaker 1:So I wanted to create a container where you can come in and no matter where you're at on that journey towards, kind of your first six figures or so in revenue. Obviously, that looks different for everybody, but you can come in and you can get access to actual, proper support from people that know what they're talking about and are still doing this work right now. It is incredibly inexpensive and I'm so excited about it because I desperately wanted to restructure my business and elevate things and provide coaching and support to more advanced entrepreneurs. But I just couldn't not have an offer for those of you that are still working towards that point, because I think it's. It's such we're doing such a disservice to people when we just let other women kind of like fail in or burn out in their in their first few years because they don't have accessible support or the support that they do invest in isn't actually key towards them Right.
Speaker 1:So the this, this club we're calling it the club. It is called the 12% club, and it is called that because 88% of women owned businesses will never crack the six figure revenue mark. They will never make a hundred thousand dollars in one year in sales, and that is ridiculous, because it's actually not that hard to make a hundred thousand dollars in one year. I think the problem is that we don't have accessible education. We don't have up to date education, so you could go to a community college, you can take a course. I'm going to be absolutely irrelevant to what you're doing, right, because the way most people are marketing their businesses is on social media, it's with social media ads, right, this is that's the easiest way for you to get there, and we do.
Speaker 1:We are going to advise on traditional marketing methods as well, and advertising as well inside the group, but for most people, the way that they're going about marketing their business is online, and that's changing constantly. It's changing week to week. So you really need people who are in the weeds still, who are in that world actively doing that work, but have a level of expertise and experience that you don't have to be able to kind of look back over their shoulder and say, hey, I think you should do this instead, or hey, what if we adjusted this? Or hey, have you considered making this decision this way? And that is what's going to rapidly accelerate your progress towards that hundred K mark. So for those of you that are listening, that are in the beginner stages of your business or are not at the hundred K mark yet in terms of revenue, we've created that just for you. We've made it super accessible. There's going to be a link in the show notes here for you to go join. We have early access pricing until the end of August. Ok, so it'll be sixty six dollars a month. You can lock that in until the end of August. There's no commitment. You can cancel anytime. It is there to support you and I'm super excited about it.
Speaker 1:The next two ways that you can work with me on an ongoing basis are the C suite and private coaching. So the C suite is currently waitlisted. So if you hop over to the website I'll pop a link in the show notes. You can get on the waitlist for that. But it is essentially a mastermind level program. It's small group, so intimate small group coaching. That is a hybrid of one to one and group. So what we have in there is you have a monthly one to one with me and you also have a monthly group call, and then we have a quarterly group VIP day as well as a group chat that is separated into pods based on where you're at in your business. So we have people in there that are over the quarter million a year mark, people in there that are approaching the half a million a year mark, and then we have people that are kind of in the very early stages of being over six figures, and we've separated people into pods accordingly.
Speaker 1:So that program is designed for somebody that wants one to one attention, wants that kind of private Strategy type session with me, but isn't quite ready, or isn't someone that prefers a group environment right, and many people thrive in a group environment. I'm personally like a one-to-one kind of girl, but many, many people do much better with a group because of the community and accountability that comes with it. So that is what the C-suite is. You can check that out on the website. And then, obviously, the final way to work with me is private coaching, which is very limited. All the details about that are on the website. I'm not going to run through them here for you, but that's on a very limited basis. I take just a few clients at a time. So if that's something you're interested in, you can DM me to talk about it or you can head over to the website and take a look at the details.
Speaker 1:So those are kind of our three ongoing ways that we're going to be offering support and creating a separation between the sort of excessively priced beginner business resources and the more strategic, higher level support, and making that gap significantly bigger is kind of the cornerstone of this restructure right. So, rather than having a kind of medium price point targeted at beginner business owners that could also be targeted at medium business owners and having this kind of confusing positioning, I have created a very clear separation where we have a low priced, accessible membership for those of you who are not generating substantial revenue in your business yet, and then we have a higher priced, high value, like high touch experience for those of you that are generating substantial revenue, are creating consistent cash flow in your business and want support to take that to. Whatever your next level is okay. So I'm feeling really good about that and I'm really excited about these offers. I'm excited about the way that they're laid out, I'm excited about the people that we already have in them, and if you have any questions about any of those, you can feel free to DM me on Instagram we can chat about what would be the best option for you, but those are going to be our ongoing coaching options. And then, now that my kids are a little bit bigger and I have more stable childcare and all of these things that I haven't had for the previous few years, I am so excited to get back into live programming. So we are going to kick that off later this month.
Speaker 1:We have a workshop coming up called Mastering Multiple Five-Figure Months and I'm teaching that on August 24th. So again, there'll be a link in the show notes. You can message me for details or go to the website and I am going to be walking you through the process that I take my private clients through to scale from, you know, approaching or hovering around six figures to consistent multiple five-figure months. So maybe for you that looks like a 15K month right now. Maybe you're already doing 15 to 20K and you want to do 40 to 50K.
Speaker 1:This process is what we will apply, regardless, and it's highly customizable. So over the course of the workshop, I'm going to walk you through the six steps that I put my private clients through and you are going to have a workbook that you fill out and when you walk away from the workshop. That workbook is going to be your blueprint for action, right? And if you decide that you want additional support in executing that, then we are going to have a live six-week container in September where you can come in with us and we will actually walk alongside you. We will have in-depth calls every week and execution support so that we can actually action everything in your blueprint and, you know, adjust with our one-to-one attention as necessary, right? So I'm super excited about the live programs. It's something that I haven't had the capacity to do for a long time and I can't wait to roll them out. So that is the direction that we are going. At the moment.
Speaker 1:This episode is already about 40 minutes long, so I'm going to wrap it up for now, but I will be back to talk to you a little bit more about the mechanics of what we're doing and why, because I think it's valuable to you and also to dish some really, really valuable episodes about marketing, mindset, productivity and everything in between. So thank you so much for listening. I'm so excited for this new direction and make sure you take a screenshot or send me a DM and let me know if you're listening to this. It's hard to see with the podcast analytics who's listening and you know how things are landing. So I would love to hear from you if you are listening and love to hear if you found this valuable. Take care, I will see you soon.