00:27 - Robert Craven’s Introduction

01:57 - The three fundamental success factors in business that have stayed the same throughout his business career.

02:46 - The three biggest changes in Business Robert has seen across his business career.

03:45 - The massive value hidden in the work Robert does with digital agencies.

04:10 - Robert defines the biggest barrier facing the owners of digital agencies.

04:55 - The secret the most successful digital agency owners (and indeed any business owner) are employing to stay at the top.

06:33 - The warning signs he looks for when working with a business owner.

07:22 - Robert defines what “productivity” looks like in a successful digital agency in outcome terms.

08:13 - The definition of “productivity” in process terms.

09:00 - How the best businesses create consistent and predictable peak performance.

10:25 - Roberts favourite quote about the blend of strategy and execution.

11:11 - The powerful planning process Robert uses with his clients to give them clarity.

12:15 - The single most important question to ask every single day to stay focused and deliver on even the most ambitious plans.

13:20 - The hugely insightful visual metaphor that dramatically simplifies the process of business success.

14:15 - How to easily connect the different levels of activity required for your 3 year, 2 year and 1 year business goals so the likelihood of success is dramatically increased.

15:38 - The problem with traditional KPIs and what to do instead.

17:19 - The common misconception many business owners have about the relationship between their 3 year, 2 year and 1 year plans and the simple shift required to fix it.

18:00 - A brilliant travel analogy to understand how to structure effective short term, medium term and long term business plans.

20:00 - Fascinating research that identified how much is “enough” -  the answer surprised me!

20:51 - The challenge of moving the goalposts too often when executing on your plans.

21:07 - Roberts famous egg mayonnaise sandwich story.

21:30 - The illusion of the “clap of happiness”.

23:13 - How ditching KPIs and focusing on behaviours can help you exceed your original targets.

23:50 - Robert defines what productivity looks like for him.

24:50 - Robert lays out the things he does to make sure he gets the best out of each and every day.

25:17 - The one thing Robert does every year to ensure he stays on track to achieve his goals.

26:16 - How to blend and balance your goals across all areas of your business and personal life.

26:32 - The simple yet incredibly powerful thing every business (and indeed life) goal should have to increase the chances of success.

26:50 - How to use meditation and visualisation to supercharge the progress towards your goals.  [NOTE-  it wasn’t what I thought it would be!]

30:07 - How often you should review the progress towards your goals and what to do when you do.

30:25 - Self reflective questions to ask yourself every time you review your progress.

30:40 - The most powerful single question to ask yourself whenever you are reflecting on your progress towards your goals.

31:21 - Why Robert hates to do lists so much.

33:05 - Plans and activity - when to be rigid and when to be flexible.

33:32 - Robert’s article on “My 50 Business Mistakes”.

34:15 - The impotence of values and how Robert reminds himself of his top two so he lives by them every single day.

34:44 - Why times of crisis are an opportunity to reinvent yourself about the way you do your business rather than having to change your business.

36:58 - The foolishness of trying to do what you’ve always done when the business climate changes.

38:14 - The number of Robert’s 50 business mistakes that are productivity related.

38:37 - The sources of Robert’s productivity wisdom.

41:14 - The one productive habit Robert wishes he’d known about and done more of in the earlier part of his career.

42:50 - Robert shares the 2 simple things to do to give yourself back an hour a day.