Send us Fan Mail

Thank you to our Sponsors:

http://newpatientgroup.com - Transforming Leadership, Culture, Sales, Hospitality and Marketing inside orthodontic, dental and other practices owned by Doctors.

http://wrightchat.com - Answering, speaking as your employee, remotely accessing your PMS and scheduling new patients all in real time.

How many Invisalign clear aligner starts are you losing without ever seeing a lead, a phone call, or a missed consult? We get honest about a “silent killer” for growth in an all-aligner orthodontic practice: the moment a general dentist or hygienist tells a patient they are not a clear aligner candidate, or automatically sends a “braces” request to the one provider known for brackets. That decision happens upstream, inside a relationship built on trust, and it can drain your schedule while your marketing looks perfectly fine.

We walk through why the braces vs Invisalign debate is often more about belief than biomechanics, and how conflicting second opinions create confusion that tanks case acceptance. We also hit the most important reframing: Invisalign and clear aligners are tools, not outcomes. When someone says “aligners can’t,” it’s frequently a signal that the provider isn’t comfortable executing that case with aligners, not that the case is impossible.

Then we get practical. We share why local outreach and in-practice study clubs work, how showing real cases changes referral behavior, and how remote monitoring and a better patient experience can become part of your message to GPs, pediatric dentists, and hygienists. If you want more starts, more trust, and fewer invisible losses, this conversation gives you a clear plan to start closing the referral gap.

Subscribe, share this with a colleague, and leave a five-star review if it helps. What’s the most common myth you hear about aligners in your community?