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Click here: Schedule an Online Consultation with our Podcast Host and Founder & CEO, of New Patient Group, Brian Wright

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If your bonus plan pays for signatures today but ignores wins tomorrow, you’re training your team to abandon your best prospects. We pull back the curtain on a costly flaw hiding in many practices: same-day-only incentives that deflate morale, raise churn, and starve the pipeline. The fix isn’t more pressure at the money moment; it’s smarter, teamwide incentives that reward consistent follow-up and real conversion over time.

We start with the anxiety every owner knows: that hollow feeling when the pending list runs dry. Then we reframe the pending list as a core business asset—inventory you can shape with thoughtful systems. You’ll hear a real-world case from a practice where treatment coordinators loved new processes yet felt helpless, because their bonus vanished the second a patient walked out without signing. We show how today’s shoppers call five offices, visit three, and need a trust-rich journey across every touchpoint, from the first phone call to the clinical handoff.

Next, we map a practical playbook for turning prospects into starts: a steady cadence of calls, texts, emails, and short personalized videos; messages that evolve from education to objection-handling; and micro-commitments that lower friction, like reserving a start date or pre-approving financing. Then we connect process to pay. Instead of isolating the treatment coordinator, we propose a shared pool that rewards overall conversion within 30 to 60 days, with a smaller kicker for same-day signatures. Reception, clinical assistants, and digital intake all share in the outcome because they shape trust long before the contract appears.

By the end, you’ll have a clear blueprint: treat the pipeline like gold, coach the team to follow through with empathy and precision, and align incentives with behaviors that actually drive starts. Ready to replace guesswork with a system that compounds wins? Subscribe for future deep dives, share this with a colleague who needs a bonus reboot, and leave a quick review to tell us the one follow-up tactic you’re adopting this week.

🎙 Welcome to The Brian Wright Show —  a podcast that transforms the lives and businesses of ALL entrepreneurs but dedicated to doctors that own their own private practice ... This podcast is the hub for all things Brian Wright, New Patient Group, WrightChat and more. This station is for all #entrepreneurs but dedicated to #orthodontists #dentists and other doctors that own their own #privatepractice. From #leadership and #culture, to #marketing, #sales #hospitality and beyond! This is where #innovation meets #execution! Through our #podcast, #privatepracticesuccess tips, consulting and digital marketing services, speaking events and more .... This is the station that transforms the lives and businesses of every #entrepreneur and doctor that owns their own private practice! 

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