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New Patient Group

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🎙 Welcome to The Brian Wright Show —  a podcast that transforms the lives and businesses of ALL entrepreneurs but dedicated to doctors that own their own private practice. your hub for all things Brian Wright, New Patient Group, WrightChat and more. This station is for all #entrepreneurs but dedicated to #orthodontists #dentists and other doctors that own their own #privatepractice. From #leadership and #culture, to #marketing, #sales #hospitality and beyond! This is where #innovation meets #execution! Through our #podcast, #privatepracticesuccess tips, speaking events and more .... This is the station that transforms the lives and businesses of every #entrepreneur and doctor that owns their own private practice! #artificialintelligence 

Today's Episode

Imagine code being written right now that could either transform a patient’s outcome or make your role feel obsolete. That tension sits at the heart of our conversation as we explore how AI acts like a mirror, revealing six human attitudes that determine whether we build a stronger future or get sidelined by fear and delay.

We dig into innovators and early adopters who turn AI into leverage—automating notes, freeing treatment coordinators to sell, and scaling follow-up—while skeptics and laggards wait for perfect proof and lose time. Drawing on vivid examples from aviation, we look at why Navy pilots are barred from touching controls in zero visibility and how synthetic vision and guided approaches have slashed human error. The takeaway is simple and uncomfortable: AI won’t replace you, but the professional who uses AI will. That single belief shift changes how we lead teams, design workflows, and compete.

We also map the utilitarian, the neophobe, and the ethical watchdog—three stances that each carry benefits and risks. You’ll see where efficiency thinking can stall transformation, how fear of losing “craft” can actually block creative time, and why ethics and privacy matter without smothering innovation. To make it practical, we share high-impact starting points inside a private practice or any service business: AI transcription and summaries in consults, smart monitoring that flags exceptions, proactive outreach cadences, and team routines that keep humans focused on empathy and high-value decisions.

Close by taking our quick attitude quiz to pinpoint your bias and choose your next move. If you’re ready to lead in a world where invisible AI already touches search, streaming, and safety, this is your playbook. Subscribe, share with a colleague who needs a nudge, and leave a review to help more owners and clinicians turn AI into an advantage.

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New Patient Group

WrightChat

Many leaders chase growth by turning up the marketing spend, tightening forecasts, and demanding tighter KPIs, only to wonder why sales flatten or margins erode. The overlooked truth is simple: people don’t buy numbers, they buy belief. When a team loses conviction in the product, no ad, script, or dashboard can save results. This episode centers on a real moment inside an orthodontic practice where a treatment coordinator quietly admitted she didn’t see what they offered as “needed.” That single belief undermined their ability to charge premium fees, deliver a standout experience, and convert with confidence. The point scales beyond orthodontics to any business: passion fuels pricing power, referrals, and resilient growth.

A single quiet comment can tank your growth. During an onsite training, a treatment coordinator said, “It’s not like we’re selling washers and dryers,” and the room shifted. That one belief—seeing orthodontics as a mere want—explained slipping conversions, pricing pushback, and a team that hit targets without heart. We dig into how conviction fuels sales, why a people-first culture beats a dashboard, and how to rebuild passion so your team sells value with confidence.We walk through the training that revealed the gap, then reframe value with a story of a patient whose new smile unlocked self-belief, career courage, and everyday joy. Whether you run an orthodontic practice, a restaurant, or a software company, the pattern holds: when your team believes the product changes lives, they project energy that customers feel. That energy improves close rates, earns referrals, and protects premium pricing—especially when the economy tightens and shoppers compare more. Tools like outcome simulations and thoughtful financial presentations work best when powered by genuine enthusiasm and clear psychology: what to say, when to say it, and why it matters.This season finale doubles as a leadership playbook. If meetings obsess over production and collections, you breed apathy. Shift the focus to stories, experiences, and innovation. Celebrate transformations, collect reviews and videos, and coach your coordinators and front desk to connect process with purpose. The result is a culture that outperforms campaigns, because marketing becomes an amplifier instead of a crutch. Head into 2026 with a team that believes, a price that reflects your value, and a customer experience that earns loyalty instead of discount hunting.If this resonates, share it with a colleague, subscribe for season nine, and leave a five-star review. Ready to turn belief into results? Book time through the link in the description and let’s build your people-first growth plan.

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New Patient Group

WrightChat

Imagine pouring money into ads, watching clicks climb, and then hearing nothing back. In this episode Brian Wright becomes your guide through an invisible drain that’s quietly siphoning revenue from businesses of every kind—the modern website. Using startling consumer data, he tells the story of how a customer’s journey can die in 50 milliseconds, how slow loading elements repel nearly half of visitors, and how missing phone numbers and poor mobile design send prospects straight to a competitor.

Through sharp, real-world examples and hard-hitting statistics, Brian paints a picture of the digital battlefield: attention spans are shrinking, expectations shot up during COVID, and video is now a secret weapon—landing pages with video convert up to 86% better. He walks you inside the mind of the visitor and the workflow of a practice, showing how design, speed, messaging, and phone skills must act as one team rather than a string of disconnected vendors.

This episode reads like a detective story: follow the clues (site speed, pop-ups, contact info, mobile layout, and video presence), find the leaks, and close them. Brian explains how small fixes can dramatically increase conversions without spending more on ads—reclaiming missed new patients and customers by simply making your website do what it’s supposed to do: welcome, inform, and convert.

If you’re a business owner, marketer, or practice leader tired of chasing more traffic, this episode is a portrait of opportunity. Listen to learn which mistakes are quietly costing you thousands, how to prioritize the quick wins, and why the smartest marketing starts with a site that respects your visitors’ time and attention. By the end, you’ll see your website not as an expense but as the most powerful chapter in your customer’s story—if you let it be.

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New Patient Group

WrightChat

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Navy Seals Leadership Course: https://npguniversity.samcart.com/products/navyseals/

📲 Stay connected with New Patient Group: 🔹 Website: https://www.newpatientgroup.com 🔹 Instagram: https://www.instagram.com/newpatientgroup/ 🔹 Facebook: https://www.facebook.com/newpatientgroup1 🔹 LinkedIn: https://www.linkedin.com/company/newpatientgroup 🔹 TikTok: https://www.tiktok.com/@newpatientgroup 🎧 Follow The Brian Wright Show: 🔹 Podcast: https://bwshow.com/ 🔹 Instagram: https://www.instagram.com/brianwrightshowofficial/ 🔹 TikTok: https://www.tiktok.com/@brianwrightshow 💬 Connect with WrightChat: 🔹 Website: https://www.wrightchat.com 🔹 Instagram: https://www.instagram.com/wright.chat/ 🔹 Facebook: https://www.facebook.com/wrightchat ✨ More Resources: ✅ Learn about our Boot Camps: https://www.newpatientgroup.com/ortho-bootcamps/ ✅ Explore ICONIC 2025: https://www.newpatientgroup.com/npg-iconic/ ✅ Watch more episodes of 5 Fantastic Minutes: https://www.youtube.com/playlist?list=PLAJ69GxyiCfg8c8roUChRu2xUgMWLLwDF 🙏 Thank You to Our Sponsors 🔹 New Patient Group – https://www.newpatientgroup.com 🔹 WrightChat – https://www.wrightchat.com

Navy Seals Leadership Transformation: Walk with me into a clinic on the brink of change. A new practice has just been bought, job descriptions are being rewired, and a well‑meaning consultant hands over a tiered pay scale that looks sensible on paper: pay more for experience, less for newcomers. But behind the neat columns and numbers, a different story is unfolding—one that determines whether this place will thrive or merely survive.

In this episode Brian Wright sits down with a doctor to dismantle a common myth: that hands‑on skill alone justifies higher pay. He introduces us to Judy—a brilliant, seasoned assistant who knows every procedure but refuses to be coached, sows discord, and drains the team. Then there’s Susie—a rookie with a bright attitude, relentless work ethic, and an appetite to learn. Which one should you invest in? Which one will make your practice an elite people business?

Through candid coaching, real examples, and a leadership lens honed by Navy SEAL‑style trust and performance principles, Brian rewrites the hiring playbook. This episode reveals how pay structures that reward performance on paper while ignoring trust, coachability, and culture actually sabotage long‑term success. He shows why transformational leaders must prioritize mindset, training, and the invisible attributes that make teammates lift each other higher.

Expect clear, provocative advice: stop paying a disruptive high performer more simply because they hit metrics today. Start paying the people who bring energy, ownership, and relentless improvement—because those are the hires that make a business hum regardless of economic swings or external pressures. You’ll hear practical scenes from the trenches, leadership trut

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Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to subscribe and watch on The Brian Wright Show YouTube Station 

Click here to subscribe to The Brian Wright Show Podcast 

Thank you to our Sponsors

New Patient Group

WrightChat

Click here to Book Brian Wright to Speak at your Next Event 

About your Host

"Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz

Welcome to The Brian Wright Show. A podcast dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. After eight seasons as the host of The New Patient Group Podcast, the show has been rebranded to The Brian Wright Show. The Brian Wright Show Audio Experience is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children.

"Brian Wright is the Tony Robbins of the new economy." Stephanie Solomon - Author

What if I told you the most powerful marketing you already own costs nothing, sits inside your front door, and can be deployed the moment you finish this episode? In this episode Brian Wright pulls back the curtain on a simple, overlooked advantage—being family-owned—and shows how that single truth can turn casual customers into lifelong fans who will happily pay more and spread your name through the community.

Brian opens by painting a scene from the road: standing after a headline event, hearing the same worries—corporations buying practices, rising competition, the panic to slash prices. Then he points to the counterintuitive truth: when you can’t control the economy, you can control your message and the experience inside your doors. He uses sharp, real-world examples—restaurants that never ask for five-star reviews, waiting lists of patients who were told “let me think about it”—to show how millions in revenue are left unclaimed because businesses don’t know how to ask or tell their own story.

Drawing on surprising studies and crisp anecdotes, Brian layers in data that brings the strategy to life: consumers perceive family businesses as more authentic, trustworthy, and worth paying for, with younger generations especially motivated by shared values and purpose. He cites research that shows willingness to spend more to keep local shops thriving and reminds listeners that 91% of people remain loyal because of experience—proof that how you communicate matters far more than how much you spend on ads.

But this is not theorizing. The episode drills into exact ways to use the family-owned message: put it on your website, your social videos, your first phone call, your welcome tour, even a QR code on a postcard that pops up a short owner-led message. Train your team to articulate benefits—consistent care, investments in top-quality materials and technology, transparency about sourcing—and turn those statements into emotional reasons to choose you over a corporate alternative.

Brian reframes leadership as the ability to change behavior: it’s not enough to have th

Send us a text

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to subscribe and watch on The Brian Wright Show YouTube Station 

Click here to subscribe to The Brian Wright Show Podcast 

Thank you to our Sponsors

New Patient Group

WrightChat

Click here to Book Brian Wright to Speak at your Next Event 

About your Host

"Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz

Welcome to The Brian Wright Show. A podcast dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. After eight seasons as the host of The New Patient Group Podcast, the show has been rebranded to The Brian Wright Show. The Brian Wright Show Audio Experience is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children.

"Brian Wright is the Tony Robbins of the new economy." Stephanie Solomon - Author

Today's Episode

Walk into an orthodontic practice that looks like any other—friendly faces, steady appointments, yet stuck in the old ways. This episode follows a leader who refused to accept “we’ve always done it that way” as an answer. After a powerful onsite training, ideas meant to reshape the patient experience were quietly ignored—until one doctor chose to act.

Instead of shrugging and hoping for change, she carved out one hour each week: a hard-edged, purpose-built Operational Success Meeting. She gathered her team, set a clear expectation, and promised support while demanding immediate implementation. She role-played, stumbled through scripts, held people accountable, and pulled the team through the discomfort of change. What followed was not overnight perfection but steady, visible progress: new greeting rituals, high-value welcome tours, practiced phone calls, and confident treatment conversations that started to move the needle.

This episode reads like a leadership masterclass disguised as a single case study. It shows how the real work of transformation is less about clever ideas and more about disciplined practice, ruthless clarity, and courageous accountability. The doctor’s decision to lead from the front—practice first, refine later—turned theoretical strategies into daily habits that staff adopted and patients felt.

Whether you run a clinic, a restaurant, or a startup, this story is a blueprint: set the vision, time-block practice, role-play relentlessly, implement fast, and then perfect with consistency. Hear how small, deliberate leadership choices created momentum, stopped pushback cold, and began building a truly famous brand—one interaction at a time.

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Click here to schedule free consultation with New Patient Group and/or WrightChat 

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Click here to view and purchase The Three/Five Steps to Overcoming Price Inquiries on the Phone

Click here to listen to Why your Marketing Strategy Sucks! 

Lights, studio, truth. Brian Wright and returning co-host Dr. Robert Barton open this episode like a frank conversation between business partners who refuse polite platitudes. What begins as a backyard reunion — complete with whitewater rafting and a busted plantar fascia — quickly becomes a case study in missed opportunity: Dr. Barton’s urgent call to a nearby clinic goes unanswered, and what follows is a forensic tour of why that single moment represents a universal epidemic in customer acquisition.

Through anecdote and data, Brian and Robert unpack five stealthy ways practices and small businesses quietly lose new patients and customers: inconsistent Google hours that push prospects away before they even dial, voicemails and web leads that die in a queue, missed calls that never get returned, undertrained front-desk staff who can’t sell value over price, and the mindset that confuses cheaper with smarter. They don’t sugarcoat the truth — this episode will make you uncomfortable if you’re not ready to act.

Every story is a lesson. Dr. Barton’s snapped plantar fascia and the failed local clinic become the entry point into startling statistics — nearly half of inbound medical/dental calls go unanswered — and a vivid metaphor: your practice is a leaky boat, and plugging those holes is far more effective than bailing water with more advertising. Brian and Robert show how tiny operational shifts (adjusting your Google hours, answering web leads in under 10 minutes, owning the voicemail follow-up) convert casual searchers into loyal fans — the people who drive referral streams and exponential growth.

But this episode is not just technical advice; it’s a leadership story. They challenge owners to stop asking staff if calls are being answered (staff rarely tell the boss when things fail) and instead take ownership: observe, mystery-call, measure, and train. Real-world vignettes — from Whole Foods baggers to treatment coordinators and back-office chaos — illustrate how experience and hospitality can command higher prices and deeper loyalty, while penny-pinching on operations leaks annual revenue that never shows up on the balance sheet.

Listen for practical takeaways you can act on immediately: how to rethink your Google profile, why rapid lead response matters, the scripts and mindset that make front-desk conversations convert, and why outsourcing or backup answering services can be a surgical fix the moment you implement them. If you want blunt, evidence-backed advice delivered with humor, urgency, and a co-host who’s been in the trenches, press play — and bring a notepad.

"Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Staci Frankowitz 

Welcome to The Brian Wright Show. A podcast dedicated to entrepreneurs, their team mem

Send us a text

Click here to register for our August New Patient Group iTero Sales Training Bootcamp

Click here to subscribe to The Brian Wright Show Podcast 

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Click here to register you and your team for NPG Iconic. 

Have you ever wondered why some businesses consistently outperform others despite similar marketing budgets and strategies? The answer often lies in what Brian Wright calls "the million-dollar leaky hole" – those critical blind spots that never show up on financial reports yet silently drain your business of potential revenue.

Through an eye-opening story about a dental practice wanting to sell more clear aligners while putting their own team members in traditional braces, Brian reveals a fundamental truth that applies across all industries: your team cannot effectively sell what they haven't personally experienced. This seemingly small oversight creates a credibility gap that no amount of traditional marketing can overcome.

Drawing parallels to the restaurant industry, where top-performing establishments ensure waitstaff taste every menu item to become passionate storytellers rather than mere order-takers, Brian demonstrates how personal experience transforms ordinary team members into powerful sales advocates. The most successful businesses don't just train their people on features and benefits – they invest in ensuring their team can speak authentically about their products from firsthand experience.

This episode challenges conventional thinking about what constitutes a worthwhile business investment. Rather than viewing employee training and product experience as expenses to be minimized, Brian reframes them as your most powerful marketing assets. He explains why businesses that appear to be "saving money" by cutting corners on team experience are actually losing fortunes in missed sales opportunities and diminished conversion rates.

Whether you're a healthcare provider, restaurant owner, retail entrepreneur, or service professional, this insight-packed episode will transform how you think about employee development and its direct connection to sales performance. Ready to discover and plug the silent leaks in your business? This episode provides the roadmap to turning your team into authentic storytellers who naturally drive revenue growth.

New Patient Group - The Employee & Patient Experience Co.

A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World:

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Many More 

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections 
- Trust & Communication Transfers 
- Digital Marketing
- Patient Compliance
- Much More!

Send us a text

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to watch on YouTube

Click here to subscribe The Brian Wright Show YouTube Station 

Click here to subscribe to the New Patient Group YouTube Station.

Click here to register for our August New Patient Group iTero Sales Training Bootcamp

Click here to subscribe to The Brian Wright Show Podcast 

Click here to register you and your team for NPG Iconic. 

Ever feel torn between implementing ideas quickly and taking time to perfect them? You're not alone. This fundamental tension exists in every business and personal development journey.Most entrepreneurs, clinicians, and professionals fall into one of two problematic approaches. Some try implementing everything simultaneously – throwing spaghetti at the wall without focus or follow-through. Others spend years trying to perfect ideas before launching, afraid of what might go wrong.The secret to extraordinary results lies in combining these seemingly contradictory approaches. The most successful businesses implement ideas immediately but perfect them slowly. They launch quickly, embrace early imperfections, then commit to relentless, methodical improvement through consistent practice.As one powerful example, Brian shares how some businesses and dental practices would spend an entire year mastering just phone training, implementing ideas immediately but practicing weekly until excellence became automatic. This approach works across industries – from five-star hotels and Michelin restaurants to healthcare practices and beyond.This disciplined focus is harder than ever in our distraction-filled world. With human attention spans now shorter than goldfish (just 1.3 seconds for Gen Z!) and over 10,000 marketing messages bombarding us daily, the ability to maintain relentless focus on improvement has become a genuine superpower.Whether you're growing a business, advancing your career, or pursuing personal goals, this hybrid approach delivers transformative results. Implement fast, perfect slowly, and watch as you leave the competition behind.Ready to transform your approach? Subscribe to The Brian Wright Show on YouTube and your favorite podcast platforms for more business-changing insights!

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The gap between knowing and doing might be the single greatest predictor of success in business and life. In this thought-provoking episode, Brian Wright tackles the dangerous misconception that gathering information alone leads to progress.

Have you ever found yourself researching, planning, and preparing for so long that you never actually take the first step? You're experiencing what psychologists call the "Deep Dive Effect" – the tendency to seek excessive information before taking action, often resulting in decision paralysis or missed opportunities. Brian shares the eye-opening story of meeting a young man who had spent two years preparing to launch a podcast without recording a single episode, perfectly illustrating how knowledge without implementation becomes wasted potential.

The most successful business leaders don't wait for perfect information. They adopt a "ready, shoot, aim" approach – launching initiatives quickly, learning from real feedback, and refining as they go. Meanwhile, their competition remains stuck in research mode, paralyzed by contradicting advice and information overload. This pattern proves especially challenging for professionals with analytical minds, like clinicians or engineers, whose training emphasizes precision over action.

What truly sets top-performing businesses apart isn't superior knowledge but superior implementation. While the masses flock to marketing seminars, the elite few obsess over creating remarkable customer experiences that turn clients into advocates. They build systems that differentiate their business at every touchpoint, recognizing that external competition isn't their real challenge – their ability to implement knowledge effectively is.

Remember: your greatest competitor isn't the new business opening down the street. It's your willingness to act on what you know, even imperfectly. Start with small steps, learn through implementation, and understand that knowledge without action is just expensive education. Your success depends not on what you know, but on what you do with what you know.

New Patient Group - The Employee & Patient Experience Co.

A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Many More 

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections 
- Trust & Communication Transfers 
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents 
- Re

Send us a text

Click here to register you and your team for NPG Iconic. 

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to subscribe to The Brian Wright Show Podcast 

Click here to subscribe The Brian Wright Show YouTube Station 

Click here to subscribe to the New Patient Group YouTube Station.

What makes a truly exceptional marketing company? Contrary to popular belief, it's not about generating more calls or leads—it's about attracting the right customers for your specific business model.

In this eye-opening episode, I challenge the widespread misconception that marketing success is measured by lead volume rather than lead quality. Drawing from my extensive experience working with businesses across multiple industries, I introduce the crucial Best Western/JW Marriott/Ritz-Carlton framework to help you identify your business positioning and align your marketing accordingly.

The stark reality is that many businesses waste marketing dollars attracting prospects who will never convert because there's a fundamental mismatch between the marketing and the business model. Whether you're trying to be the premium provider commanding top prices or a volume-based business with competitive rates, your marketing strategy must reflect that positioning to attract customers who already value what you offer.

This episode provides actionable insights on how to evaluate marketing companies, what questions to ask during the selection process, and why template-based marketing fails premium businesses. You'll learn why raising prices requires simultaneously increasing perceived value, and how your entire customer journey—from digital presence to physical space to team training—must align with the expectations set by your marketing.

For business owners tired of high lead numbers but disappointing conversion rates, this conversation offers a transformational perspective on marketing that focuses on quality over quantity. The right marketing doesn't just fill your pipeline—it fills your pipeline with people ready to say "yes" to what you offer at your desired price point.

Ready to transform how you think about marketing for your business? This episode will change your approach forever. Like, subscribe, and share with fellow business owners who need to hear this message!

New Patient Group - The Employee & Patient Experience Co.

A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Many More 

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections 
- Trust & Communication Transfers 
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents 
- Remote Monitoring (If, applicable) 
- Clear Aligner Starts and Profitability (

Send us a text

Click here to register for the Ultimate Leadership, Sales & Hospitality Event ... NPG Iconic! 

Click here to Book Brian Wright to Speak at your Event:or to your Business

Start Growing your Business Today - Click here to Schedule a Free Consultation with New Patient Group and/or WrightChat

Click here to Subscribe to The Brian Wright Show YouTube Station

Click here to Subscribe to The Brian Wright Show Podcast

Click here to Follow The Brian Wright Show on Instagram

The Brian Wright Show is dedicated to entrepreneurs, their employees and family members but for anyone that wants to transform their life, career and/or business. Welcome to the dawn of a new era! After eight successful seasons as the New Patient Group podcast, we're evolving into The Brian Wright Show—same trusted expertise, broader mission. This isn't just a name change; it's an expansion of our commitment to helping you thrive in today's dynamic, new economy marketplace. 

Today's Episode

Leadership requires decisive action, not permission slips. In this revealing episode, I pull back the curtain on one of the most damaging leadership approaches plaguing businesses today: consensus leadership. Through a powerful real-world story about an orthodontist who sabotaged her own success by seeking employee approval, we explore why letting your team make critical business decisions is fundamentally flawed.

Have you ever found yourself waiting for your team's blessing before implementing changes you know your business desperately needs? You're not alone. Many entrepreneurs and business owners fall into this trap, consulting with employees who lack both innovation mindsets and the perspective needed to make strategic decisions. I share why this approach isn't just problematic—it's completely backward.

The episode highlights a crucial distinction that transformative leaders understand: there's a world of difference between inspiring your team with the "why" behind changes and asking their permission to implement them. True leadership means having the courage to say, "This is the direction we're going" rather than asking, "Is this direction okay with everyone?" The most successful visionaries throughout history didn't achieve greatness through committee votes.

Whether you're running a dental practice, restaurant, retail store, or any other business, this episode offers actionable insights on how to balance team input with decisive leadership. You'll learn how to create a culture of innovation where getting your team's buy-in enhances execution but never determines direction. The path to growth begins when you stop asking for permission to lead.

Ready to transform your leadership approach? Subscribe to the podcast and join us at our upcoming Iconic Event in Nashville this October, where we'll dive deeper into the strategies that separate transformative leaders from tentative managers.

Send us a text

Click here to register you and your team for NPG Iconic. 

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to subscribe to The Brian Wright Show Podcast 

Click here to subscribe The Brian Wright Show YouTube Station 

Click here to subscribe to the New Patient Group YouTube Station at: 

Understanding what "customer experience" or "patient experience" truly means might be the most powerful competitive advantage you're overlooking. Despite being a buzzword in businesses worldwide, when asked to define it, most leaders draw a complete blank. This fundamental disconnect prevents organizations from delivering the transformative experiences that turn ordinary customers into passionate advocates.

Customer experience isn't just having friendly staff—that's merely one ingredient in a complex recipe. The true psychological definition is "the totality of cognitive, effective, sensory and behavioral responses of a customer during all stages of the consumption process." This encompasses every single touchpoint before and after purchase. While hospitality skills and customer service are components, neither captures the comprehensive journey that shapes how people perceive your brand.

The most successful businesses—from five-star hotels to Michelin restaurants—understand this distinction. They don't obsess over financial metrics; they obsess over creating exceptional moments at every interaction point. This mindset shift produces remarkable results: when you focus on crafting extraordinary experiences, sales and referrals naturally follow. The organizations fixated on experiences consistently outperform those fixated on numbers.

This same principle applies equally to employee experience. Your team members experience a journey with touchpoints before and after being hired, each one shaping their engagement and performance. The culture you create directly impacts how well they'll deliver exceptional customer experiences when nobody's watching. True leadership means mapping these journeys, identifying every interaction, and finding ways to make each one uniquely valuable.

Ready to transform your approach? Map every customer touchpoint, evaluate how each compares to competitors, and remember that regardless of your industry—you're in the people business first. Join us at our upcoming Nashville event to develop the skills needed to implement this experience-focused mindset across your organization.

Welcome to the Brian Wright Show, a podcast downloaded in 127 countries. This podcast, formerly known as the New Patient Group Podcast, is dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. 

The Brian Wright Show Podcast is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children.

New Patient Group - The Employee & Patient Experience Co.

A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edg

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Click here to Schedule a Free Consultation

Click here to Subscribe to The Brian Wright Show Podcast

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Click here to Follow The Brian Wright Show on Instagram

The Brian Wright Show is dedicated to entrepreneurs, their team and family members and for anyone that wants to transform their life, career and/or business. Welcome to the dawn of a new era! After eight successful seasons as the New Patient Group podcast, we're evolving into The Brian Wright Show—same trusted expertise, broader mission. This isn't just a name change; it's an expansion of our commitment to helping you thrive in today's dynamic marketplace.

What if you approached each business day with the same urgent focus you feel when a one-star review appears? This transformative mindset shift could revolutionize your business's online reputation and eliminate the anxiety that comes with negative feedback.

Most business owners operate in reactive mode - they're completely engaged with daily clinical or operational tasks until something goes wrong. When that dreaded one-star review appears, suddenly there's panic, emergency meetings, and a desperate scramble to offset the damage. But this reactive approach misses the fundamental opportunity to build a proactive review strategy from day one.

The modern consumer researches more thoroughly than ever before, often contacting five or more businesses before making decisions. In this landscape, your review profile serves as your digital storefront, with authenticity being the key differentiator. Rather than obsessing over a perfect 5.0 score (which consumers increasingly view with skepticism), the goal should be a substantial collection of genuine reviews averaging around 4.8-4.9 - a range that communicates excellence while maintaining credibility.

Implementing this proactive approach requires structural commitment: weekly strategy sessions focusing specifically on review generation, incorporating review objectives into morning team meetings, training staff to recognize satisfaction cues, and creating effective asking techniques. The real power comes from consistency - collecting one positive review daily creates a powerful buffer against the occasional negative experience that every business inevitably encounters.

For employees, becoming a champion of the review-gathering process adds tremendous value both personally and professionally. In a job market where finding dedicated, growth-oriented talent remains challenging, being the team member who consistently contributes to building the business's online reputation can significantly enhance your career trajectory and earning potential.

Ready to transform your approach? Stop waiting for crises to care about your reputation. Build the systems, train your team, and create the consistency that turns review management from a source of anxiety into a cornerstone of your business strategy.

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Click here to Schedule a Free Consultation 

Click here to Subscribe to The Brian Wright Show YouTube Station

Click here to Subscribe to The Brian Wright Show Podcast 

Click here to Follow The Brian Wright Show on Instagram 

The Brian Wright Show is dedicated to entrepreneurs, their team and family members and for anyone that wants to transform their life, career and/or business. Welcome to the dawn of a new era! After eight successful seasons as the New Patient Group podcast, we're evolving into The Brian Wright Show—same trusted expertise, broader mission. This isn't just a name change; it's an expansion of our commitment to helping you thrive in today's dynamic marketplace.

The modern consumer lives in a world where attention spans have shrunk below that of goldfish (yes, literally—Microsoft proved it), and Gen Z loses active focus after just 1.3 seconds. Bombarded with over 10,000 marketing messages daily, your potential customers are more distracted than ever. So how do you break through?

In this compelling premiere episode, I dive deep into what makes this "new economy" different and why conventional business approaches are failing. You'll discover why 91% of consumers choose businesses based primarily on experience rather than product quality, how one minute of video equals 1.8 million words in impact, and why nearly 90% of people willingly pay more for convenience.

Whether you run a restaurant, hotel, healthcare practice, or any business struggling to stand out in a commoditized market, these insights apply universally. The skills that have made our orthodontic clients successful—exceptional hospitality, psychology-based communication, and strategic digital presence—work across every industry. I share real examples of businesses transforming through data-driven decisions rather than personal bias, and why proactive change always beats reactive scrambling.

Most importantly, you'll learn why action trumps perfection. The businesses winning today aren't waiting for perfect conditions—they're implementing, learning, and refining in real-time. As we expand our mission with this rebrand, our commitment remains: providing you with proven strategies to transform your life, career, and business in an economy that rewards those who adapt fastest.

About our Host: 

Brian Wright is the Founder of& CEO of New Patient Group and WrightChat.  ⁨@NewPatientGroupWrightChat⁩   He is a trusted consultant and speaker for Align Technology, the Makers of Invisalign (3 billion dollar publicly traded company). He is a leadership, sales and hospitality expert that applies those skillsets so that businesses sell more of their product and at a higher price.

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Click here to subscribe to The Brian Wright Show Podcast 

Click here to subscribe The Brian Wright Show YouTube Station 

Click here to subscribe to the New Patient Group YouTube Station.

Click here to register you and your team for NPG Iconic. 

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Blind spots—those weaknesses and vulnerabilities we can't see—may be the single biggest obstacle standing between us and success in our lives, careers, and businesses. What makes these blind spots so dangerous isn't just their existence, but our stubborn refusal to acknowledge them even when they're staring us directly in the face.

Consider this eye-opening case study: A large orthodontic practice with 11 locations was convinced their marketing team wasn't doing their job because new patient numbers weren't where they wanted them. The marketing company, confident in their performance, commissioned a mystery shopping evaluation of the practice's patient acquisition process. The results were staggering—over $4,150,000 in lost revenue from mishandled opportunities. New patient calls went unanswered during business hours. When calls were answered, staff fumbled basic questions about insurance and pricing. Email inquiries sat for days without responses, and online form submissions were met with generic, unhelpful replies.

The practice's leadership team had convinced themselves their problem was external—they needed more marketing, more phone calls, more leads. But the reality painted a completely different picture: the problem wasn't that people weren't finding them; it was that potential patients were finding them and then being lost through poor systems and untrained staff. This is what psychologists call "tunnel vision"—becoming so fixated on what we believe is the problem that we miss seeing the actual issues right in front of us.

This phenomenon isn't limited to business. In our personal lives, we might blame external circumstances for relationship difficulties while ignoring our own unhelpful behaviors. In our careers, we might attribute lack of advancement to office politics rather than addressing our own skill gaps. The pattern is the same: we look outward for problems when we should be looking inward.

Why is it so difficult to identify our blind spots? Often, it's because acknowledging them requires us to accept uncomfortable truths about ourselves. It's easier to blame marketing, the economy, or competitors than to admit our leadership or systems are flawed. This defensive posture prevents growth and perpetuates the very problems we're trying to solve.

To break through this cycle, we must be willing to seek and accept feedback—especially from experts who can see what we cannot. This requires humility and courage. It means asking tough questions: What am I missing? Where am I vulnerable? What weaknesses are holding back my progress? The most successful people and organizations actively seek out this kind of feedback rather than avoiding or rejecting it.

Remember that success is never about one thing—it's a journey with multiple components working together. Just as a baseball umpire must track the entire path of a pitch rather than fixating on the release point (what umpires call "tunnel vision"), we must see the complete picture of our challenges rather than obsessing over a single aspect. When we expand our perspective to consider the entire journey, solutions become more ap

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The Four Essential Steps to Presenting Money to Today's Consumer (Receive $100 OFF when using  promo code: cash flow)  https://npguniversity.samcart.com/products/money

Install Five Star Hotel and Michelin Star Restaurant Experiences into your Business/Practice to Skyrocket Culture, New Customers (New Patients), Sales, Revenue and More: https://newpatientgroup.com/

Let us Answer, Speak as your own Team Member, Remote into your Software and Schedule your New Patients at: https://wrightchat.com/

Book Brian Wright to Speak at your Event: https://newpatientgroup.com/book-brian-wright/

Schedule a Free Business Consultation at: https://calendly.com/stephanie-npg/30min-1?month=2025-03

Iconic Event - Transform your Life, Career & Business at: https://newpatientgroup.com/npg-iconic/

Today's episode: 

Cash is king, but timing is everything. In this eye-opening episode, Brian Wright (with a face swollen from an unexpected shrimp allergy) delivers a masterclass on why cash now is always more valuable than cash tomorrow – and provides three game-changing strategies to boost your immediate cash flow.

Most entrepreneurs and business owners take a reactive approach to cash management, only seeking funding when they're already desperate. Brian flips this conventional wisdom on its head, explaining why securing loans when your business is thriving puts you in a position of strength rather than vulnerability. Not only will you get better terms, but the psychological benefits of having healthy cash reserves will actually help you perform better as a leader, making it a win-win financial strategy.

The episode dives deep into a brilliant refinancing strategy that can transform your cash position overnight by working with existing customers. By helping your customers lower their monthly payments while simultaneously putting cash in your bank account within days, you create value for both parties. Brian provides tactical advice on how to present these offers effectively using consensus and proper framing to drive acceptance.

Finally, Brian challenges listeners to rethink their approach to paid-in-full discounts. He explains why $6,000 today can actually be more valuable than $7,000 spread over 18 months, especially considering inflation and opportunity costs. This counterintuitive approach to pricing demonstrates why sometimes you need to "stop tripping over dollars to pick up pennies" – particularly when cash flow matters most.

Whether you're currently struggling with cash flow or enjoying healthy financial reserves, these proactive strategies will help safeguard your business against future uncertainty. Because as Brian wisely reminds us, none of us knows what our businesses will face six months from now – which is precisely why being proactive about cash flow today is so critical for tomorrow's success.

Ready to transform your approach to business finances? Subscribe to the podcast and check out Brian's new on-demand course on presenting money effectively to today's consumer.

This podcast is dedicated to helping those that want to get more out their life, career and/or business (practice). The topics discussed on this podcast are leadership, culture, sales, new patients, new customers, marketing, and so much more.

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Free Consultation: https://calendly.com/stephanie-npg/30min-1?month=2025-03

Book Brian Wright: https://newpatientgroup.com/book-brian-wright/

Iconic Events: https://newpatientgroup.com/npg-iconic/

Live Bootcamps: https://newpatientgroup.com/ortho-bootcamps/#bootcamp-overview

In today's fast-paced world of business, the importance of a professional image cannot be overstated, yet many business owners overlook it. This podcast episode explores the connection between personal presentation and the success of a business, drawing on relatable anecdotes and real-life examples. The discussion stems from an amusing incident involving a coffee lid, which serves as a metaphor for the inexplicable challenges we face when we are too close to a situation to see its obvious resolution. The underlying message here is clear: businesses often become fixated on intricate problems while ignoring straightforward solutions that may be staring them right in the face.

Throughout the conversation, the hosts emphasize that just as two grown men struggled to put a lid on a coffee mug, professionals often fail to recognize simple issues that compromise their effectiveness and credibility. As we continue our exploration, it becomes apparent that examining one's professional image is crucial across various industries. Businesses from hospitality to healthcare must maintain a favorable impression. For instance, how can a plastic surgeon expect clients to trust them if they themselves do not embody the care and precision they promise?

There is significant power in aligning personal and professional credibility. The episode also dives into the world of orthodontics, spotlighting the irony of orthodontists potentially having crooked teeth. This paradox highlights how perception can greatly influence decision-making and sales. If patients see that their provider has not addressed their own dental issues, they might question the quality of care they would receive, thereby impacting the provider’s credibility and business success.

The episode further discusses a major rebranding announcement, shifting from the New Patient Group to The Brian Wright Show. The rebranding aims to appeal to a broader audience, demonstrating the need for businesses to adapt and innovate continually. The hosts clarify that this transformation does not signify a departure from their core values but rather an expansion of their reach to serve various entrepreneurial sectors.

This podcast episode serves as a powerful reminder to all business owners: Sometimes, the most straightforward solutions can have the most staggering impacts. The episode urges listeners to take a step back, assess their professional image, and reflect on how it influences customer perceptions and sales. The need for clarity in communication and self-presentation is paramount, as these elements can either hinder or enhance business growth. As we conclude our discussion, listeners are encouraged to embrace change and actively look for improvements, thereby ensuring they remain competitive in an ever-evolving market.

Why Us? https://newpatientgroup.com/

According to Dental Economics, conversion in Dentistry has dipped to 32%. That same study done in Orthodontics shows a dip into the high 40% for conversion. Conversion for all other specialties has crashed as well. Facts are the consumer has changed and is always changing. This course targets those changes and teaches you advanced skill-sets that will grow your practice and save you t

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Click here - Take Action & Join the New Patient Group MasterMind. Schedule a Free Consultation Today to Learn More! 

This episode explores how listening to clinical peers can unintentionally sabotage your success. It emphasizes the need for transparency in mentorship and the importance of seeking diverse expertise beyond your immediate professional bubble.

• The importance of choosing mentors carefully
• Recognizing that clinical speakers may present an unrealistic image
• The need for honest discussions about challenges faced in practice
• Valuing insights from outside of your industry for balanced guidance
• Defining a true expert as someone who shares both successes and struggles
• Reevaluating the advice one follows based on personal business goals
• Encouraging critical thinking when consuming mentorship advice
• The impact of industry trends on individualized practices
• Promoting an authentic approach to professional growth
• A call to actively seek mentorship that aligns with one's personal vision

New Patient Group - The Employee & Patient Experience Co. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and more. We are experts in the following areas and found a niche in orthodontics, dentistry and other healthcare professions years ago. We teach this expertise to enhance every interaction your team has with people you want to become patients or those who already are patients. 

- Leadership
- Sales 
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Communication
- Much More 

The result of the above mentioned skill-sets is a much improved culture, new patients, treatment conversion, efficiency, profitability, treatment starts, revenue, patient referrals, patient compliance and more. 

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Click here - Take Action & Join the New Patient Group MasterMind. Schedule a Free Consultation Today to Learn More! 

Digitalizing, Immersing & Transforming your Exam Room for Increased Conversions, Starts & Revenue! Welcome to another edition of the New Patient Group Podcast with our Founder & CEO, Brian Wright. The go to voice for the biggest names in Dentistry, Orthodontics and beyond for practices wanting to dominate the new economy. 

This podcast episode explores the critical importance of creating immersive patient experiences in healthcare settings. By rethinking the aesthetics and functionality of exam rooms and viewing expenditures as investments, practices can significantly enhance patient engagement and conversion rates.

• The significance of an immersive experience in healthcare
• Outdated exam room setups reduce patient engagement
• Viewing expenses as investments rather than costs
• Modern furniture and technology enhance patient interactions
• Staff training on presentation skills can improve conversions
• The value of mastermind groups for collaborative improvement
• Aligning healthcare practices with hospitality principles

New Patient Group - The Employee & Patient Experience Co. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and more. We are experts in the following areas and found a niche in orthodontics, dentistry and other healthcare professions years ago. We teach this expertise to enhance every interaction your team has with people you want to become patients or those who already are patients. 

- Leadership
- Sales 
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Communication
- Much More 

The result of the above mentioned skill-sets is a much improved culture, new patients, treatment conversion, efficiency, profitability, treatment starts, revenue, patient referrals, patient compliance and more. 

Job Descriptions that will Benefit from this On-Site Workshop:

- Clinical Assistants 
- Concierges
- Doctors 
- Front Desk
- Receptionists
- Treatment Coordinators
- And More!

This episode emphasizes the critical need for denta practices, orthodontic practices and more to invest in creating immersive and modern patient environments that enhance engagement and conversion rates. We discuss ways to align aesthetics with technology, transforming outdated spaces into welcoming, inviting areas that foster trust and excitement around treatment options.

• Exploring the disconnect between waiting rooms and exam rooms
• The importance of aligning aesthetics with patient experience
• Rethinking costs as investments for better practice outcomes
• The role of modern technology in engaging patients
• Strategies for improving the overall patient journey
• Encouraging a shift towards a hospitality-focused mindset
• Actionable recommendations for practice design improvements
• The impact of examining furniture choices on patient comfort
• Discussing the shortcomings of traditional scheduling templates
• Urging participation in the mastermind group for ongoing growth

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Click here - Take Action & Join the New Patient Group MasterMind. Schedule a Free Consultation Today to Learn More! 

New Patient Group - The Employee & Patient Experience Co. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and more. We are experts in the following areas and found a niche in orthodontics, dentistry and other healthcare professions years ago. We teach this expertise to enhance every interaction your team has with people you want to become patients or those who already are patients. 

- Leadership
- Sales 
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Communication
- Much More 

The result of the above mentioned skill-sets is a much improved culture, new patients, treatment conversion, efficiency, profitability, treatment starts, revenue, patient referrals, patient compliance and more. 

Job Descriptions that will Benefit from this On-Site Workshop:

- Clinical Assistants 
- Concierges
- Doctors 
- Front Desk
- Receptionists
- Treatment Coordinators
-- And More!

Send us a text

Click here to learn more and join our Clinical, Business and Life MasterMind
Group. Work closely with the most forward thinking doctors in healthcare and our Founder & CEO, Brian Wright.

Click here to choose your day and time to meet with us online to help you create a plan of success.

Book Suggestion: Tim Ferris - The Four Hour Work Week

Welcome to 2025! Watch our Founder & CEO get the year kicked off with long time New Patient Group and WrightChat customer, Dr. Bob Skopek. This episode encourages listeners to redefine their understanding of growth, focusing on efficiency and quality rather than volume. Key topics include tracking important metrics, identifying personal financial goals, seeking mentorship, and pursuing continuous education to enhance business practices for a healthier work-life balance.

• Reimagining growth as working smarter, not harder
• Understanding your personal magic number for financial freedom
• Importance of tracking earnings per hour rather than just volume
• Differences between being a business owner and an entrepreneur
• Benefits of outsourcing non-essential tasks for increased efficiency
• Importance of mentorship in developing professional skills
• Role of ongoing education in staying effective and current in the field

What if you could redefine success by working smarter, not harder? Our latest episode promises to transform your approach to business as we explore the flourishing possibilities of 2025, a year brimming with innovation and resilience. Discover how the entrepreneurial mindset and strategic efficiency can outshine traditional growth metrics and help you thrive even when the economy takes a downturn. We unpack the pitfalls of conventional advertising and shine a light on internal business inefficiencies, as we embark on a journey of continuous evolution, buoyed by the new season's transformative spirit.

Join us as we venture beyond mere numbers to redefine entrepreneurial success. The conversation pivots to exploring how fewer working days and heightened hourly productivity can lead to unprecedented growth, both personally and professionally. We unravel the intricate tapestry of key performance indicators, the nuances between being a business owner and an entrepreneur, and the critical concept of your "magic number"—all essential components in maximizing earnings while living your ideal life. This isn't just about financial success; it's about reclaiming time for what truly matters.

Our exploration doesn't stop there. We cast the spotlight on the orthodontic industry, underlining the pivotal role of mentorship and continuous education in shaping the future of young orthodontists. With insights from industry experts like Jeremy Emanuele, we delve into the creation of a legacy Dental Service Organization focused on clear aligner orthodontists. Through this narrative, we underscore the importance of long-term vision, strategic decision-making, and embracing a collaborative mindset to navigate the complexities of modern orthodontic practice. Prepare to be inspired as we reveal how diverse mentorship and strategic innovation can redefine success in any field.


 

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Transform your Practice in 2025 - Schedule a Consultation Today!

Bring Brian Wright to your Practice and Get 2025 Kicked off with a Bang!

What if transforming your healthcare practice into a hospitality-driven business could set you apart from your competitors? This episode of the New Patient Group Podcast delves into the heart of this question, sharing insights from a serendipitous conversation with a former Invisalign patient. Discover the power of hospitality, convenience, and affordability in revolutionizing your practice. By drawing parallels with industries renowned for exceptional customer experience, such as airlines and Amazon, we explore how practices can prioritize these factors to create an outstanding customer journey.

The art of hospitality goes beyond being nice—it's about mastering advanced skills in communication, leadership, and culture to elevate the overall experience of your patients. We discuss how embracing convenience through innovations like virtual consultations can meet modern consumer expectations, while also emphasizing the importance of creating a welcoming ambiance to enhance perceived value. Shifting your focus from traditional healthcare practices to a more hospitality-centric approach could lead to increased patient satisfaction, referrals, and business growth.

Financial flexibility can be a game-changer for both your practice and your patients. Explore strategies that make luxury services more accessible, such as offering extended payment plans to attract a broader customer base. Understand the balance of risk and reward in these decisions, as well as the impact an inviting environment can have on justifying premium pricing. As we conclude Season 7, we encourage self-reflection on your practice's strengths and areas for improvement. With gratitude for your support, we look forward to returning stronger in Season 8, ready to tackle the holiday season and beyond with renewed vigor and insights.

New Patient Group - The Employee & Patient Experience Co.

A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Many More 

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections 
- Trust & Communication Transfers 
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents 
- Remote Monitoring (If, applicable) 
- Clear Aligner Starts and Profitability (If, applicable)

What to Expect from Implementing the Above Skill Sets:

- Improve Leadership and Culture
- Improve Mindset and Motivation
- Improve Employee Experience
- Improve Patient Experience
- Improve Patient Compliance
- Increase Treatment Conversion
- Increase Production 
- Increase Cash Flow
- Increase Patient Referrals
- Increase New Patients
- Improve Efficiency
- Improve Time Management 
- Improved Digital Marketing Presence
- Improved Brand Awareness 

- Reduce New Patient No Shows
- Reduce Existing

Send us a text

Schedule an Online Consultation

Book Recommendation that Brian Mentions in this Episode - What to Say When You Talk to Yourself

Unlock the secrets to transforming your medical practice with strategies that prioritize vision over mission and employee and customer experiences over mere services. Discover how forward-thinking doctors can elevate their practices by blending clinical excellence with superior non-clinical interactions, allowing growth without the heavy burden of advertising. From our recent New Patient Group iconic event, we've seen firsthand how treatment coordinators can evolve into exceptional leaders and professionals.

Explore the profound impact of group accountability and mutuality in clinical practices, where communication, presentation, and hospitality take center stage. By fostering an environment of like-minded individuals who challenge the norm, we’re paving the way for both clinical and business success. Dive into the importance of personal well-being and cognitive training, drawing parallels to personal fitness, to enhance leadership and visionary roles within the healthcare industry.

Venture into the strategic use of loans and cognitive training in business, where leveraging debt smartly can lead to wealth generation. This episode emphasizes the power of repetition and experiential learning to maintain and enhance organizational culture. Reflect on our successful treatment coordinator gathering and gear up for future opportunities like the Align Summit. As the year draws to a close, we extend heartfelt gratitude to our ever-growing community and wish everyone a joyous holiday season.

New Patient Group - The Employee & Patient Experience Co.

A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Many More 

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections 
- Trust & Communication Transfers 
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents 
- Remote Monitoring (If, applicable) 
- Clear Aligner Starts and Profitability (If, applicable)

What to Expect from Implementing the Above Skill Sets:

- Improve Leadership and Culture
- Improve Mindset and Motivation
- Improve Employee Experience
- Improve Patient Experience
- Improve Patient Compliance
- Increase Treatment Conversion
- Increase Production 
- Increase Cash Flow
- Increase Patient Referrals
- Increase New Patients
- Improve Efficiency
- Improve Time Management 
- Improved Digital Marketing Presence
- Improved Brand Awareness 

- Reduce New Patient No Shows
- Reduce Existing Patient No Shows
- Reduce Headaches, Stress and Chaos
- Reduce Advertising Costs
- Reduce Patient Non-Compliance
- Reduce Unnecessary Appointments Caused by Non-Compliance

Job Descriptions that will Benefit from this On-Site Workshop:

- Clinical Assistants 
- Concierges
- Doctors 
- Front Desk
- Receptionists
- Treatment Coord

Send us a text

Schedule an Online Consultation
 
Make sure and come see Brian on stage at the upcoming Invisalign Summit! 
About your Host:
“Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team. You must partner your practice with his companies.”
Dr. Staci Frankowitz - Orthodontist 

We tackle the crucial question: How can we align treatment plans with what patients truly value? Hear a compelling case study where flexibility and patient-centered care took center stage, leading to a successful outcome without the need for jaw surgery. Learn how tools like the iTero scanner can transform patient engagement and conversion rates. We wrap up with a focus on the importance of education and choice in treatment planning, ensuring that patient desires and lifestyle needs guide every decision. Join the conversation and revolutionize your approach to orthodontic practice.

New Patient Group - The Employee & Patient Experience Co.

Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections 
- Trust & Communication Transfers 
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents 
- Remote Monitoring (If, applicable) 
- Clear Aligner Starts and Profitability (If, applicable)

What to Expect from Implementing the Above Skill Sets:

- Improve Leadership and Culture
- Improve Mindset and Motivation
- Improve Employee Experience
- Improve Patient Experience
- Improve Patient Compliance
- Increase Treatment Conversion
- Increase Production 
- Increase Cash Flow
- Increase Patient Referrals
- Increase New Patients
- Improve Efficiency
- Improve Time Management 
- Improved Digital Marketing Presence
- Improved Brand Awareness 

- Reduce New Patient No Shows
- Reduce Existing Patient No Shows
- Reduce Headaches, Stress and Chaos
- Reduce Advertising Costs
- Reduce Patient Non-Compliance
- Reduce Unnecessary Appointments Caused by Non-Compliance

Job Descriptions that will Benefit from this On-Site Workshop:

- Clinical Assistants 
- Concierges
- Doctors 
- Front Desk
- Receptionists
- Treatment Coordinators

We tackle the crucial question: How can we align treatment plans with what patients truly value? Hear a compelling case study where flexibility and patient-centered care took center stage, leading to a successful outcome without the need for jaw surgery. Learn how tools like the iTero scanner can transform patient engagement and conversion rates. We wrap up with a focus on the importance of education and choice in treatment planning, ensuring that patient desires and lifestyle needs guide every decision. Join the conversation and revolutionize your approach to orthodontic practice.