Sell without Selling out, Andy Paul
K2 Sales Podcast
Join us on this week’s episode of the K2 Sales Podcast featuring special guest Andy Paul, author of the book “Sell Without Selling Out”.
Want to learn how to build more meaningful connections with your buyers? Make them the focus of the conversation.
In our conversation, we discuss Andy’s 4 Sell In Pillars and much more. Applying his techniques to allow you to deepen your connection and build rapport, evolve your curiosity to ask great questions.
Understand your buyers's true needs and being generous by adding actual not perceived value.
Andy shares many tactical take aways to stand out and create a memorable experience as well as reminders of what not to do or “Sell out"
5:36 Introduction Selling Out Vs. Selling In
6:55 The Pillars Of Selling In
14:15 Connection Is The Building Block Of Influence (Building Trust)
26:50 Introduction To The 4 Pillars And Why They Are Important
33:22 Strikingly Different Selling What’s In The Buyers Mind
39:40 How To Shift Your Path In A Different Direction
42:30 Tips To Develop Curiosity
45:30 Out With The Old In With The New
52:56 Find The One Thing The Buyer Finds Most The Most Important
1:01:34 Outro And How To Reach Andy
Check out Selling Without Selling Out a great and insightful read!
Andy’s website (free chapter of the book)
Andy’s Podcast
Sales Enablement Podcast with Andy Paul Revenue.io
Get In Touch With Andy
For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform.
$495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars.
1:1 and group coaching packages available as well.
To access our free one week Trial visit The K2 Sales Academy
