Grow Your Business - Practical Advice for Small Business Owners Who Want More Profit and Freedom
You’re an expert at what your business does — but running a business takes more than technical skill.
Grow Your Business is a practical podcast for business owners who want clearer direction, better results, and more confidence in the decisions they make every day. Hosted by Paul Sweeney, Chartered Accountant and Certified Business Advisor, this show breaks down the key things business owners need to know to build profitable, resilient businesses that perform in any environment.
Each episode focuses on the fundamentals that actually drive results — sales, profit, cash flow, systems, leadership, and long‑term growth. You’ll learn how to make smarter decisions, avoid common mistakes, and put practical strategies in place that help your business grow without unnecessary stress.
This podcast is for business owners who want:
- More sales and stronger margins
- Better control over cash flow and profitability
- Clearer systems and processes
- Confident leadership and decision‑making
- Sustainable growth — not burnout
- More freedom from the business, not more pressure
The aim of Grow Your Business is simple: to give business owners the knowledge, tools, and confidence they need to run successful businesses and enjoy the rewards they originally set out to achieve.
Grow Your Business - Practical Advice for Small Business Owners Who Want More Profit and Freedom
Why Business Plans Fail: Setting Goals That Actually Drive Results
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Many business plans fail not because owners lack ambition, but because their goals are too vague to drive action.
In this episode of Grow Your Business, we explore why setting clear, specific goals is essential to business planning — and why vague goals cause plans to stall or fail. This is the second major reason business plans don’t deliver results, even when the effort and intention are there.
We break down what vague goals look like in practice and why goals without clarity, measurement, or timeframes make it impossible to prioritise actions or track progress. You’ll also learn how specific goals create focus, accountability, and momentum throughout your business.
By the end of this episode, you’ll understand:
- Why unclear goals undermine even well‑intentioned business plans
- The difference between general ambitions and actionable goals
- How specific goals support better decisions and follow‑through
- Why measurement and clarity are critical for progress and results
This episode is ideal for business owners who want their goals to actually guide behaviour, not just sound good on paper.