The Michigan Opportunity
The Michigan Opportunity
S6 Ep.13 - Pure Michigan Governor's Conference on Tourism 2026
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Twenty Years of Pure Michigan: Exclusive Insights from Michigan’s Tourism Experts
The Pure Michigan Governor’s Conference on Tourism is Michigan's premier annual event for travel and hospitality leaders to collaborate on advancing the state's visitor economy. Over three days, 500+ industry professionals engaged in dynamic workshops and networking focused on digital marketing, inclusivity, and the Governor's Awards for Innovative Tourism Collaboration.
We got an exclusive look into the conference as it celebrated 20 years of the Pure Michigan marketing campaign. Hear from the state’s tourism and hospitality leaders as they discuss how Pure Michigan evolved the culture in the state, the latest travel trends, and the massive economic impact tourism has in Michigan.
Guests include:
Kelly Wolgamott, Vice President of Pure Michigan, Michigan Economic Development Corporation; Liz Ware, VP Sales and Marketing, Mission Point Resort; Sarah Miller, President and CEO, Destination Ann Arbor; Trevor Tkach, CDME, CFEE, President & CEO, Traverse City Tourism; Ken Hayward, Chief Operating Officer, Visit Detroit; Brianna Bowen, BS, Bay Mills Indian Community; Janet Korn, Senior Vice President of Strategic Initiatives, Experience Grand Rapids; Linda Hoath, Executive Director, Visit Sault Ste. Marie