The Michigan Opportunity
An economic development podcast featuring candid conversations with business leaders across Michigan.
The Michigan Opportunity
S6 Ep.19 - Amy Peterson, CEO and Founder, Rebel Nell
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Michigan Economic Development Corporation
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What happens when entrepreneurship, creativity, and social impact come together in Detroit? Grit and a purposeful brand
On this episode, Amy Peterson, CEO and Co-Founder of Rebel Nell, shares the remarkable story behind building a purpose-driven brand that transforms layers of fallen Detroit graffiti into one-of-a-kind jewelry. She shares how creating meaningful employment opportunities for women overcoming barriers to employment, became the company’s mission. Amy also discusses entrepreneurship, love of sports, Detroit’s creative energy, and how innovation and community impact can work hand in hand.