Marketing Mambo

Marketing Mambo is a fun and fast-paced conversation with bright and fascinating marketers from around the globe. Join host and long-time marketing executive, Terry McDougall, as she "cha-cha-chats" with marketers about their perspectives on the profession as well as their views on trends and issues in the world of marketing. Terry McDougall is an Executive and Career Coach and author of Amazon best-seller Winning the Game of Work: Career Happiness and Success on Your Own Terms. Before becoming a full-time coach, she spent her career as a marketer and still has an enduring passion for all things marketing and works with many leaders in the marketing, advertising and communications fields. For more information about Terry, visit her website at https://www.terrybmcdougall.com or on LinkedIn at https://www.linkedin.com/in/terrybmcdougall.

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Marketing Mambo

The Science of Branding with Brand Scientist Ethan Decker, PhD

July 26, 2021 • Terry McDougall • Season 1 • Episode 31

Ethan Decker, PhD, is president of Applied Brand Science. He fixes brands using the latest marketing science and 20 years as a brand strategist. A scientist by training and a marketer by trade, he earned a PhD in ecology before switching to market research, and then eventually advertising. He's worked with big brands like Duracell & Domino's, and small ones like Hoplark and Izze. He’s a frequent presenter and lecturer on the topic of brand science. He has yet to be asked to present on the topic of comic books despite his expertise.

To contact Ethan:
LinkedIn: https://www.linkedin.com/in/ehdecker/
Website: https://appliedbrandscience.com
Twitter: https://twitter.com/ehdecker

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If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:

https://www.terrybmcdougall.com
https://www.linkedin.com/in/terrybmcdougall
Terry@Terrybmcdougall.com

Her book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon.

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Here's how you can reach host Terry McDougall:

www.terrybmcdougall.com

www.linkedin.com/in/terrybmcdougall

Terry@Terrybmcdougall.com

Her book Winning the Game of Work is available at Amazon