Marketing Mambo

The Science of Branding with Brand Scientist Ethan Decker, PhD

July 26, 2021 Terry McDougall Season 1 Episode 31
Marketing Mambo
The Science of Branding with Brand Scientist Ethan Decker, PhD
Show Notes

Ethan Decker, PhD, is president of Applied Brand Science. He fixes brands using the latest marketing science and 20 years as a brand strategist. A scientist by training and a marketer by trade, he earned a PhD in ecology before switching to market research, and then eventually advertising. He's worked with big brands like Duracell & Domino's, and small ones like Hoplark and Izze. He’s a frequent presenter and lecturer on the topic of brand science. He has yet to be asked to present on the topic of comic books despite his expertise.

To contact Ethan:
LinkedIn: https://www.linkedin.com/in/ehdecker/
Website: https://appliedbrandscience.com
Twitter: https://twitter.com/ehdecker

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If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her:

https://www.terrybmcdougall.com
https://www.linkedin.com/in/terrybmcdougall
[email protected]

Her book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon