Amber on Content Creation, Social Media, Freedom & Building Her Brand | Nick Egan Times

Amber joins Nick Egan Times for an open and honest conversation about content creation, social media entrepreneurship, personal branding, and building a successful online business in the digital age.

Known for her rapidly growing online presence, Amber has built a substantial audience across social media platforms and subscription-based content services, becoming one of Australia’s emerging digital creators. In this episode, she discusses how she turned content creation into a full-time career, the challenges and opportunities of working in the creator economy, and the mindset required to build a successful online brand.

Amber shares insights into audience growth, social media marketing, content strategy, financial independence, and the realities of managing a public profile in an increasingly competitive digital landscape. She also reflects on the lessons she has learned throughout her journey and how entrepreneurship has given her the freedom to design her own lifestyle and career path.

The conversation explores content creation, influencer marketing, social media growth, digital entrepreneurship, personal branding, online business, creator culture, and the future of the creator economy.

A fascinating discussion with one of Australia’s rising digital creators about success, ambition, independence, and navigating the ever-evolving world of social media.

Transcript

SPEAKER_00 0:18

Hi everyone, thanks to this episode of Nick Egan Times. On this episode, we have an incredible guest. We have Amber. Amber, who is an Australian OnlyFans and Social Media star. Amber is a gorgeous, all-natural flame haired 22-year-old from Brisbane, Australia, who has already achieved great heights in her young career to date. Amber has a massive following on her OnlyFans and social media channels and has ranked in over half a million dollars in under a year. Amber has said only fans gives me the freedom to live my life exactly as I please, said Amber. I can work whenever I want, and I always have a consistent income. It's an amazing feeling to be able to book a cruise one week before the trip just because I'm bored. Welcome, Amber. Thanks for coming on the podcast.

SPEAKER_01 0:57

Thank you for having me.

SPEAKER_00 0:59

You're really welcome. How's it all been going up there?

SPEAKER_01 1:02

Really good. I think it's rainy today, but I love rainy days.

SPEAKER_00 1:08

Nice and relaxing.

SPEAKER_01 1:09

Yeah.

SPEAKER_00 1:11

And how was your summer?

SPEAKER_01 1:14

Summer? Summer was good. I was in New Caledonia and I was also in Bali in America.

SPEAKER_00 1:21

Wow, living the dream. Incredible.

SPEAKER_01 1:23

Yeah, definitely.

SPEAKER_00 1:26

All right, let's jump straight into it. All right, taking you back. Tell me about uh what life was like growing up for you and um being in Brisbane.

SPEAKER_01 1:36

Um, life was good. I have a fairly big family. I have three siblings. We all went to a private school and then changed schools, and I dropped out of school. I never really wanted to do university or anything like that. I wasn't really sure where my life would go, but I guess it eventually came here.

SPEAKER_00 1:56

Yeah, very nice, very nice. And um tell me, how how did you get into the profession and how did this all, I guess, um come about?

SPEAKER_01 2:07

I don't know. I think it was just one of those things that you see people do well and you start just because you can, you can just start it at any point, and you think, oh, I'll make like a few dollars on the side here and there, but then it blew up and it went crazy really, really fast. And now I'm here.

SPEAKER_00 2:25

Wow, that's incredible. Um, and what what does a day look like for you?

SPEAKER_01 2:31

A day, it's honestly a slow start. I'm not a morning person at all. I'll sleep in all morning until my dog wakes me up. I'll have a coffee. I like to jump on my site first. I like to see who's messaged me. I'm generally messaging all day, every day, because it's the main part of my income is texting people. And then I might shoot a video, I might do TikToks, depending on what the day is. I like to do a list with a little to-do list just to tell me exactly what I need to do that day. But I feel like it's different every day. There's never a set thing to do. You just kind of have to go with the flow.

SPEAKER_00 3:09

Fantastic. And how how how easy is it to do content? Tell me what the process is like that. How hard is it?

SPEAKER_01 3:17

To film a video, it can honestly be very hard. Like some people want a very specific thing with a specific script. And me personally, I'm not good at remembering scripts. So sometimes you can take a few cards, a few like tries, sometimes you'll do a whole video and your camera will have the wrong setting and you have to reshoot it. But sometimes it just will be easy, some days it'll be harder.

SPEAKER_00 3:41

Tremendous. And is it always relating to what I guess the fans want, or is it are you, I guess, coming up with ideas regularly too for new content?

SPEAKER_01 3:52

Um, it's half and half because some days you'll have a lot of requests, a lot of specific things that people want. Other days it'll be very quiet, and you have to use your brain and figure out things that you haven't done before, or things that you've seen other people try that you haven't yet.

SPEAKER_00 4:08

Yeah, cool. And um, what's the industry like? For somebody, well, actually, even better, what advice would you give someone that was um, I guess, wanting to go down the route you have and start? How hard is it? And what advice would you give them?

SPEAKER_01 4:23

I think I would just say do what you're never push your own boundaries, do what you're comfortable with. And if you're happy with yourself, it doesn't matter what other people think. It's very you're in this life on your own, so you need to impress yourself and yourself only.

SPEAKER_00 4:38

Great. And um, what's the have you have you had any mentors or have you had like do you know, I guess, other um peoples in the industry as well? Like, are you guys friends? What's that like?

SPEAKER_01 4:49

Yeah, I feel like it's a very social industry. You obviously need to work with a lot of people and talk to a lot of people, and I guess while you're working with other people, you do a lot of networking. So I definitely say that I've had a lot of help from other girls, but I also think that they run a lot of my pages very differently to other people. So I've done a lot of work on my own as well.

SPEAKER_00 5:08

Yeah, cool. And what inspires you daily?

SPEAKER_01 5:12

What inspires me? Um, I guess you could say competition. I'm a comp I'm a competitive person. I'd love to see other people do well, but as soon as I see someone else doing really, really well, like it makes me want that. It makes me want to do that well.

SPEAKER_00 5:26

Great. And um, do you get at all, I guess, um, I guess being out there? Um, do you ever get anxious or intimidated by that?

SPEAKER_01 5:36

Um, I don't know. I feel like I'm very confident in what I post and how I portray myself online. So I feel like it's not something that really upsets me or makes me anxious.

SPEAKER_00 5:48

Cool. And do you get shy or anything when you're um doing it or like talking about it? Like, does that ever make you feel uncomfortable or anything like that?

SPEAKER_01 5:57

At the start, I was definitely very shy, but I've opened up, I've always been a very open person sexually. I've been happy to talk about anything like that since I was quite young. Like, I've never been shy of that part, but like working with other girls and like opening up to other girls was definitely a big startle for me. And I'm a very shy person, so I think it's forced me to kind of come out of my shell and talk to people more.

SPEAKER_00 6:22

Wonderful. And tell me, you're making incredible money between 10 to 20k a week. Like, that's just ridiculous. I'm in the wrong industry, obviously. Um, tell me about that, and Jesus, that that's amazing hitting your bank account like that. That's just yeah, that's it's incredible.

SPEAKER_01 6:37

It's it's insane. Like, I feel like it's a joke. Like it's it seems like a video game, and it's fake money and it's play money, and sometimes I don't realize that it's really there, but it's in a bank account. You don't see the money. So it doesn't seem like it's actually yours or like it's real, but it's very crazy. It's not something I ever expected.

SPEAKER_00 6:57

Oh, yeah, you should be very proud of yourself. You're doing you're doing amazing. Um, what what are you planning on doing with the money? Real estate, anything like that?

SPEAKER_01 7:06

I love real estate. I want to invest as in as much real estate as I can. I actually studied my real estate license and I hated it. It was so boring. It was just more banking than real estate. So then after I started earning money, I very quickly realized that I could still be in the real estate game, just maybe buying instead of selling.

SPEAKER_00 7:27

Yeah, wonderful. And um, where do you see your I guess future? Like obviously, what you're doing now, where where do you see this going? Where do you see yourself in the future?

SPEAKER_01 7:39

Um, basically, I never want to work a real job. I feel like this job is very financially stable, whereas if I spend my money smartly, I can set myself up for life and live off of property or investments and just have a very happy, relaxed life.

SPEAKER_00 7:56

Uh wonderful. And um, what do you like to do aside from uh I guess the social media and the OnlyFans and all the content? What do you like? What do you like to do? What are your interests and passions and I suppose hobbies that you like to do aside from this?

SPEAKER_01 8:11

Um, I would say I love houses. If that counts as a hobby, my like daily routine is always to pop on realestate.com and look at the new houses and see what's like new to the market, find my favorite ones, and then I just pretend like I'm buying it already, and then I'll like fix it up in my head. Other than that, I love playing with my dog. My dog's my best friend in the whole world, so I like taking her to the park and talking to the old ladies there.

SPEAKER_00 8:37

Really nice. And do your family and friends know what you do?

SPEAKER_01 8:42

Yeah, I've been very open about it. I feel like I'm very fortunate that I come from a very supportive family. I know other people don't, but it's definitely made it a lot easier for me and easier to be open about what I'm doing.

SPEAKER_00 8:55

Yeah, great. And I suppose you're only young yourself, but if you could go back in time, say you're 18 again and you could change anything, what would you change?

SPEAKER_01 9:05

I don't think I would change anything just because I think everything that's happened in my life has led me to where I am today. And I'm scared if I was ever to change like one little thing, I might not have ended up here. Like I'm sure we all have mistakes and things that we wish we didn't do, but I feel like that's what you learn from, and that's how you get yourself to where you are.

SPEAKER_00 9:25

Yeah, that's great. Definitely couldn't agree more. Um, and do you collaborate with anyone else too with your content, or is it just solely yourself?

SPEAKER_01 9:33

Yeah, I collaborate with a lot of my friends down from the Gold Coast or Brisbane. We're lucky that we have so many girls working down here. So there's plenty of people to work with.

SPEAKER_00 9:43

Yeah, really good, really good. Um, and what other insights, or I guess people that would be really interested in obviously this? Um, what what what insights could you share that people might not know about the industry or what you do?

SPEAKER_01 9:58

I don't know. I feel like you just have to do your research and you have to make sure that you're confident within yourself. Like it's not all sunshine and rainbows. There's gonna be nasty comments, there's gonna be people who disagree with what you're doing, and I think coming into this, you just need to understand both sides of the industry and not just think of the money.

SPEAKER_00 10:20

Yeah, that's great. That's that's really good. Um, yeah, Amber, thanks for coming on the podcast. I do appreciate it. You know, it's incredible. You should be extremely proud. You know, you're killing it with the financial side of things too. Yeah, so thanks for coming on. It's been incredible.

SPEAKER_01 10:33

No, thank you so much for having me.

SPEAKER_00 10:36

You're really welcome.