PPC Daily | Talking Google Ads Monday Through Friday

Google Recommended Keywords in a Service-to-Keyword Ad Group Strategy

May 01, 2023 Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts
Google Recommended Keywords in a Service-to-Keyword Ad Group Strategy
PPC Daily | Talking Google Ads Monday Through Friday
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PPC Daily | Talking Google Ads Monday Through Friday
Google Recommended Keywords in a Service-to-Keyword Ad Group Strategy
May 01, 2023
Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts

This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a couple of questions regarding service-to-keyword ad groups -

When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? 

 Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones?

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Show Notes

This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a couple of questions regarding service-to-keyword ad groups -

When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? 

 Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones?

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast