PPC Daily | Talking Google Ads Monday Through Friday
PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.
PPC Daily | Talking Google Ads Monday Through Friday
Google Recommended Keywords in a Service-to-Keyword Ad Group Strategy
This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a couple of questions regarding service-to-keyword ad groups -
When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups?
Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones?
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