Living the High Life with Tina Larsson

Could you use a little push to get out of your comfort zone today?

In this episode, my guest, Tina Larsson shares how her drive to achieve led the way to what she loves doing today.  When her world wasn’t challenging her anymore - she did DIFFERENTLY!

Tina shares her story of how seeking something bigger led her from from a farm in Sweden to New York. Tina Larsson is the force behind The Folson Group, New York's premier co-op and condo consultant, and the author of Living the High Life. 

She is on a mission to make New York City safer, more sustainable and more affordable one building at a time.

Listen for her relentless pursuit to do what lights her up, her willingness to push her edges, and to think and do differently. 

Here’s to pushing our edges and knowing when it’s time to get uncomfortable for the sake of something much bigger.

Enjoy!

Learn more about Tina:
https://www.thefolsongroup.com/

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Youtube:
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Transcript

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SPEAKER_00 0:04

I'm Carla Reeves, and this is differently. Whether you feel stuck in survival, navigating a change, or seeking more for your life, may this podcast be your weekly nudge to take a risk to build a life that is uniquely bold, authentic, and in alignment with your deepest values. After a decade of coaching individuals from corporate leaders to creative artists to multimillion dollar CEOs, I'm convinced we are far closer than we realize to what we deeply desire. And it's a willingness to do differently that can change everything. Could you use a little push to get out of your comfort zone today? While you are in luck, I know this is something I need on a regular basis. Get ready to listen in and see how my guest today allowed her drive to achieve, lead the way to what she loves doing today. When her world wasn't challenging her anymore, she did differently, and you can too. Tina Larson joins me today to share her story of how seeking something bigger led her from a farm in Sweden to New York City. Tina Larson is the force behind the Fulson Group, New York's premier, co-op and condo consultant. She's also the author of Living the High Life. She is on a mission to make New York City safer, more sustainable, and more affordable, one building at a time. What stands out to me in this conversation is her relentless pursuit to do what lights her up, her willingness to push her edges and to think and do differently. Listen all the way through for a book that changed her life and some great ideas to shift your thinking about walking into a room of strangers and how networking has become a lifestyle. Here's to pushing our edges and knowing when it's time to get uncomfortable for the sake of something much bigger. Hey Tina, welcome to differently.

SPEAKER_01 2:17

Thank you so much for having me, Carla. Good morning.

SPEAKER_00 2:21

Good morning. I'm excited to have you here. So for people listening, I Tina and I met through ShiftCo, which is an uh virtual and in-person platform uh of training and incredible mentoring and coaching for conscious and purpose-driven entrepreneurs. And I know it's been incredibly instrumental in my business, and I know you have shared the same. And so shout out to uh Terry Maxwell and Shifco because we wouldn't have met if it weren't for that. Tell us, yeah, say hello and tell us a little bit about who you are, Tina.

SPEAKER_01 3:00

Uh okay. So I am Tina Larson. I'm the co-founder of the Fulton Group. We consult Coop and Condo boards on operating more efficiently and more consciously. And which is one of the reasons why I was attracted to ShiftCo, where which is where we met. I have an accent, you might notice, and it is from Sweden. So I grew up on a farm in Sweden. And but that was not big enough for me. So I needed to move to something bigger and better and more exciting. So I moved to New York City in 1994, a long time ago.

SPEAKER_00 3:42

So by the way, I my maiden name is Anderson and I have a little Swedish in me.

SPEAKER_01 3:50

Maybe we're cousins, you know, this would be in everybody's Arsons or Andersons or Johnsons or Svensons or Nielsen's.

SPEAKER_00 3:58

I love that. So give us a little sense of what it was like to grow up on a farm in Sweden.

SPEAKER_01 4:04

It was wonderful. It was uh it was it was really a wonderful experience. Um my parents and how it all came about is because I started horseback riding. In one, and we lived in a suburb. My parents had just bought a house, we lived in a suburb, and I started horseback riding. And one day I said to my parents, I said, Oh, I want my own horse, you know, like a spoiled breath. And you know, I didn't think I was gonna get my own horse. And what happened was that there wasn't in the Sunday newspaper, my father read it an ad, and the church was selling off some of their land and farms. So we went to this Sunday afternoon, we went to this open house, and it was a dilapidated farm in the middle of nowhere, uh, but it had a lot of acreage, and the acreage was rented out to the farmer next door. So my father he put in an offer, I think that it was $4,000. And a few weeks later they called him and said, You you you won the auction.

SPEAKER_00 5:20

And that was the beginning of life on the farm. So, what was the typical Dave?

SPEAKER_01 5:27

Yeah, but my parents, they already had full-time jobs. My mom was a CPA, and my dad had a successful bakery firm. So they weren't gonna work on a farm. So we just had a farmhouse with all of this land that was rented out to the farmer next door, and he all that was already on a lease agreement. So we just lived on a farm.

SPEAKER_00 5:50

Yeah. But you grew up in with a lot of space around you, and what what impact did that have on you and your life today?

SPEAKER_01 6:02

I think a lot. So one of the things is that this was early on in my parents' career, and my sister and I, we were at the time seven and nine. So they didn't they didn't have any money. I mean, we were dirt poor. And we had this dilapidated farm that my father he had to roll up his sleeves and say, Listen, we can't renovate, we can't afford to renovate this. So one of the things that, and he's a baker, he's doesn't know anything about construction, so we had to do this as cheaply, we had to do the renovation as cheaply as we could, and to make it work. So we actually pulled out, we reused, which has really helped me in my whole reusage kind of thing that I'm very into, and I have been my entire life. We took the wood from the uh barn and we pulled out all the nails and we reused it inside of the house to renovate the house. Wow, that is so fascinating. My dad, he did it himself. My dad, he did it himself. I mean, with friends and family and his network, and I yeah.

SPEAKER_00 7:24

Wow. So growing up there, was it um what did you grow up kind of in a in a calm environment or like were you alone a lot? Was it you and your sister a lot? Like what did what did that dynamic um look like for you?

SPEAKER_01 7:41

So I was always a bit of a loner. Um so we had our horses, and then we had, and as we were there, the longer them as the years passed by, we had more and more animals. So we had cats and dogs and horses. Initially there were ponies, but then they we got bigger, so then it was horses, and we had cows and pigs and geese, and you name it, we had it. I love it. But I was a little bit of a loner, I would say, because I was with my horse. I was horrif I was, I mean, I spent a lot of hours every day becoming well, I became somewhat successful at horseback riding and equestrian and competing and stuff. But yeah, I most of my time I spent with my horses.

SPEAKER_00 8:38

I'm always fascinated by you know our childhood and the I always feel like there's threads and clues to what we are doing today, often, or if we're trying to figure out what it is that we want to do, I always feel like there's clues if we go back and look at what we love to do and what we got lost doing when we were little. So you had said like you had this sense of wanting something bigger. When did that start? And when did you like what did that feel like as a young girl?

SPEAKER_01 9:11

If I felt like it when I was a young girl, but I was always very so. When I was horseback riding, I got to a certain level, and then I said to myself, I don't think that I can get any better. I'm at the height, this is the best that I'm ever gonna be. So I stopped doing it. And when we were teenagers, my parents took us skiing, and then when I was old enough, I started going skiing by myself in the Alps primarily, and I skied, and I was a little bit of a ski bum because I stayed for the winter as opposed to go home after a week, and then I spent an entire winter season in Breckenridge and one entire year in Aspen. And during my year in Aspen in 1991, I was pro-skiing for money every Friday, and at some point I went like, you know what, I'm never gonna get any better than this. So I gave it up. So I've always been like, once I feel like I I can't get any better, then how what's the purpose? I mean, I could go for being an Olympia, but I was too old for that.

SPEAKER_00 10:29

Do you relate to being a hyperachiever? Yes, I think I do. I think I do. Yeah. So tell us more about that bigger and what that led to, that desire for something bigger.

SPEAKER_01 10:46

Yeah. Uh well, it led to that I moved to New York. I mean, what can be bigger and better, right? So I moved to New York. When I got here, I was in the hospitality industry, so I was working in restaurants and stuff. I was, I was actually, I worked for the Sheraton at the time in Europe, and they sent me to the Middle East. I lived in Cairo and was the first female management trainee in the Cairo Sheraton. Wow. And um yeah, and then I applied to go. I think that that's when it was planted a seed in me. I I applied when I was in Cairo, I applied to work at the Regio, St. Regis in New York. They had a position, they reached out to me. They actually flew me from Cairo to Brussels, I think, and they flew in from New York to Brussels to interview me. And then I ended up not getting it. Um and I think that the the guy that interviewed me, he said that he and I didn't really connect on a personal level. But I think that that's really what planted a seed. And I went like, you know what? I should move, I should just pick up and move to New York.

SPEAKER_00 12:09

And so how much longer after that did you actually move?

SPEAKER_01 12:14

I worked for a cruise ship in between, so probably two years, yeah. So 92, 29, yeah, two years later, and I moved here. And I worked in restaurants, and I realized that in New York I really need to have a degree. So I went back to college when I was 29. I took my undergrad, started working on Wall Street as an intern, and they the my mentor on Wall Street, he said, You, you know, since you're in school anyways, you should take your MBA. So I took my MBA. I worked there for 10 years, started my own firm. I was a business analyst on Wall Street and uh an investment advisor. And um I analyzed data and numbers. And when I was in school, I had a professor, someone, you know how how things come about? One of my professors, my statistics professor, he said, you know, you're really exceptionally good at statistics. He said you should really think about a career in statistics. Interesting. And then I went like, someone tells me I'm excellent at statistics, why not explore that? Let's go for it, yeah.

SPEAKER_00 13:35

Yeah. So tell us how did you get from that to where you are today? Because you were thinking differently.

SPEAKER_01 13:47

I was thinking differently. So I had this Wall Street job, and I you can only imagine how many financial advisors there are in New York. Um, on every corner. Well, now they're all real estate uh brokers, but back then they were all financial advisors. And um and uh so we had bought a co-op, which is co-op is a community living where you own your apartment. And I know that in most parts of the country they're called condos, but in New York, the majority of them are co-ops, and we have some condos also. And we had bought our apartment, we bought it in 2004, and by 2010, all of a sudden I started paying attention. I hadn't really paid attention because I didn't really get it. And they increased the maintenance, which is our monthly fees, by 10 and by 5% for the 10th year in a row. So even previously, I went back to the numbers and it was 10 years in a row, 5% per year. So we started like asking, where does this go? And they say, Oh, it's a nonprofit, it's supposed to just pay for the operations of running the building. But there was no inflation. So why was something why were all the costs of running a building increasing by five percent if there's no inflation? So we spoke with our neighbors and they all felt the same way. So we held a coup, we all got together, and we were a group of us, and we took over the board. Turns out that when we were doing that in that whole process, that we realized that my husband is much more diplomatic than I am. So he's on the board, I'm not. You can only be for one from one each apartment. But when they, as a group, got voted in, they asked me if I could find some savings. So I did what I know from Wall Street. I went out, pretended to be a buyer, and got the financial statements from other buildings so that I had enough data back to the statistics to compare numbers because I didn't know if $10,000 for service X for Marble polishing was high, low, or even normal. And once we had enough data, we made some phone calls, eliminated some duplicate services, renegotiated some fees with vendors. And in the first three years, we were able to save our building $340,000. Wow. And that's when I said to my husband, we need to do something about this. We need to start a business. And that's what we did. And it turns out that nobody does the what we do, nobody else does this.

SPEAKER_00 16:47

Isn't that interesting? It's fascinating. So how long have you had your business?

SPEAKER_01 16:53

So we've had it since 2014, so it's going to be nine years this year. But in the beginning, we still had our finance uh business, so it was basically a side hustle. And in 2019, but we were always networking and talking about it. And um in 2019, it really started attracting a lot of new cluster customers, and we started it started taking off. Yeah.

SPEAKER_00 17:23

So tell us a little bit about like your own personal journey in all of this. Like what have been the challenges? What have been the hurdles for you personally? I mean, you've been in some pretty big positions, you've traveled, you've been in other countries. What have been some of the things that you've had to face personally? And what is your why in all of this?

SPEAKER_01 17:51

So, my why is that I do not accept status quo. And I think that everything that most things could be done better. My husband and I would joke. We go to we go to uh uh for we go to a restaurant and we're like, why are they doing it this way? This could have been done better. And he would he was when he would he had a side tour of being an actor, which means that he was a bartender. So so we're we both worked in the hospitality industry.

SPEAKER_00 18:28

Love that. I grew up in the restaurant business. So when we're in a restaurant, I'm I've got an eye out for that kind of stuff too. It drives our son crazy. He's like, you guys are always complaining, but it's it's not really complaining, it's just noticing, and you have a certain level of service that you expect being in that industry. Yeah.

SPEAKER_01 18:50

But the so there are a few different um uh occurrences that happened that led me to who I am as a person right now, I think. One of them was the financial crisis that completely devastated us. And that led to the fintech industry where that took over and depressed the fees that you could charge as an asset manager or as a financial advisor. But that led me to needing to network. And so, first of all, the financial service or financial crisis was a very humbling experience. All of a sudden I started meditating, I started breathing in and out, which I apparently had never done before. I had never taken a break before.

SPEAKER_00 19:47

And what caused you to do that? Like I know there was a financial crisis, but what happened to you personally in that that led you to?

SPEAKER_01 19:58

Personally, I mean, just like everybody else, we lost a lot of money. And I was seeking out what do we do next. We started thinking about what do we do next? How do we manage this? How do we do this on a personal level, on a business level? I mean, we might or all of us, we might lose everything, right? I mean, it was going downhill so fast that who knew where it was gonna go. And so I started seeking out like how to be a better person, how to calm down, how to meditate, how to incorporate certain things. All of a sudden, when I went to the grocery store, when I took the longest line, I started breathing in and breathing out. And I had never done that before. I had yelled at them for taking too long. I mean, that's who I was as a person before, and I it just really humbled me. And wow, it yeah, and then um that led to me starting to have to network. People said, Oh, you have to network. That was I was so uncomfortable we walking into a room full of strangers. I mean, that was not an easy thing for me to overcome. And I it was all mindset. I mean, I walked into a room full of what I saw as at the time, strangers, and not until I realized, well, these might be my future friends.

SPEAKER_00 21:44

I love that. What a what a powerful shift, right? And just you change your thinking, and all of a sudden, what you do in that room, something else becomes available. I think you mentioned that there was a book that really inspired. Hired you during that time.

SPEAKER_01 22:02

Yes. During that. So when I started networking, I went to an entrepreneur panel event. And I was still at in the stage where I couldn't really figure out how to network. So I was sitting there all by myself and I was waiting for someone to say hello to me. And I was not very social.

SPEAKER_00 22:25

And we've one of the panelists felt that way. We've all felt that way. I know I have, and I'm sure people listening, it's really awkward and uncomfortable. Yes. Okay, keep going. I know.

SPEAKER_01 22:38

Yeah. And one of the panelists, a very successful entrepreneur, he's like um he had he owns some of the celebrity uh restaurants in New York. And he said, what really helped him, and he highly recommended, was to read Never Eat Alone. So I read it, and I said to my husband, I said, listen, we come home, we eat dinner alone, I mean, two of us, and then we watch TV. I said, This is ridiculous. So we started doing things every night, and we always do, and now it's very rare that we eat alone.

SPEAKER_00 23:23

Wow. So what does that look like? You in just getting together with people that you know, your friends, does it does it matter? Do you have a rhyme or reason to it?

SPEAKER_01 23:36

There's a rhyme and reason. So, number one, we joined a social club. So that's like for all of you who don't live in New York, that's like a yacht club or a golf club or a tennis club. It's a club, but in the city, it's um we don't have yachts and tennis and et cetera. So it's a social club. There's a lot of events, and there are like 800 members, active members, I think, and we go to events all the time. My husband is the official member, so he is on a lot of committees and stuff. I'm not because I'm just the extra member, but I'm still very involved, and um yeah, so we very often go to events with 250 of our closest friends. So that's one. I belong to uh I belong to a BI group, a very large one with like 80 members for seven years, but I just recently switched to a different networking group that's called Executive Association of New York City, where we're about 70 members that are highly successful business owners. And um, so I do a lot of networking there. I do some random networking also. My husband works, uh, he belongs to other networking groups, and then sometimes I visit him visit himself his and he visits mine. So we all know the entire network, but we belong to different networking groups, and then we have friends.

SPEAKER_00 25:10

Yeah. So how long did it take you to go from these are all strangers to these are future friends? And what did that transition look like? Like for people listening who are on that side of these are all strangers and I hate networking. How do we move from that space to to the other space you describe? Of like these are potential friends, opportunities, connections.

SPEAKER_01 25:36

Yeah, so that is, I mean, it's just practices like anything else. But one of the things that I just found out last year, so my LinkedIn coach, he wrote, and he had accepted the same experience or very similar experience. He wrote a networking book that is the best networking book I have ever read. And I wish that I had in 2010 when I started networking. And his name, and it's on Amazon, so I'm gonna prop it here. So his name is Joe Apfelbaum, and the book is called High Energy Networking, and I it's it's really a very good book that provides strategies, how to do it, how to best do it, etc. And I it's it's an amazing book.

SPEAKER_00 26:32

I have met Joe. I um I have, I have, and his energy is off the charts. Um so that's really interesting. We'll we'll we'll link that in the show notes along with the never eat alone. Okay, so keep going.

SPEAKER_01 26:51

Um, but I think that it probably took me a year of uncomfort or discomfort before I started feeling more comfortable. And I think that it in the beginning I hated it so much and I had a pit in my stomach every time that I kind of hesitated to do it. And not having practic not practicing makes it harder. And then finally, I joined a BI group and we met every single week. I'm sure that a lot of you have heard of BI 7 a.m. But you do it every single week, eventually you're I mean, it just changes, and there's so much education. So B I is a very good place to start. I recommend I highly recommend it to anyone starting networking because you do it every single week. They keep you accountable, you don't show up, you get um, they don't like that.

SPEAKER_00 27:50

Well, and you have to introduce yourself every single week. You have to get really master um learning to say what you who you are and what you do and how you help people. And that was an incredible practice for me. I did B and I for a year, and it was it was that practice exactly the practice of doing it. So, what are what are like maybe one, two, or three of your favorite kind of tips that you've learned that people could kind of put into action around making this a little more comfortable?

SPEAKER_01 28:25

Um do it consistently. Um understanding that networking is to build relationships, it's not to hand out business cards. Love that, and then and then following up. I mean, the going into a room full of 80 people or whatever, and I went I networked twice yesterday. I saw Joe Apfelbaum both times. So I networked with 160 people yesterday. Did I meet them all? No, but I was seen, they all saw me, and I just happened to be the tallest woman in the room, which is kind of convenient for me. Nobody missed me, and Joe is the biggest energy in the whole room. Um, so I um so out of 160 people, I'm not gonna have a coffee or dinner or lunch with 160 people, but let's say 10 of them I will follow up. I have already reached out to many of them on LinkedIn saying hello, good to see you yesterday and stuff. And that's how you build a relationship. That's how you become friends. You you don't, and that's how you build trust. You don't do that from just showing up, having a quick talk and then exchanging business cards. You you build a relationship by sitting down, talking deeper, speaking, talking a little bit, going a little personal, learning about that. Oh, you like golf and he likes golf. Do you want to meet? Or oh, you scuba dive too. Why do you have a scuba diving license too? Or, you know, so it's not only business. I mean, I understand what you do for a living. I understand that you're a CPA, just like the other 50 CPAs that I have in my CRM. But I know a little bit more about you and um your family or going to barbecues. I went to a really cool barbecue with a CPA this summer.

unknown 30:33

Yeah.

SPEAKER_00 30:33

Well, it's really interesting. It sounds like it's become almost part of your lifestyle, right? Like it's a longer game. You've made it part of your lifestyle, it sounds like. This book, Never Eat Alone, the um the lifestyle change you made. What's been the impact personally and professionally?

SPEAKER_01 31:01

So it's made me a better person and more positive person. I have learned from so many positive people, so many energetic people, so many people who are highly successful. I spoke at one of the networking events yesterday. I spoke with someone who is who has the largest window installer, installation company in New York. And he and we were chit-chatting, and I told him, I said, Oh, I'm thinking that I'm gonna create a course, an online on-demand course. And he said, Oh, and then he had he said, You should market it through this organization that specializes in co-ops and condos, and when they have new born members, you should uh make them uh countermarket it. And I'm like, that's genius, no wonder you're so successful. And I had not thought about it, yeah. So it's exchanging ideas, seeing how others are successful, and as you know, you're only as successful as the X amount of um people you surround yourself with, and that the number I think can be if it's five, ten, or twenty.

SPEAKER_00 32:17

I don't yeah, but um so important who you surround yourself with.

SPEAKER_01 32:26

Absolutely, and I also another thing from my childhood, my parents they had friends, but they always said, and actually when I think about it, it was my mother, she always said that what you're always working, you're always on the go, always doing all of these things. She said, When do you not work? And I'm like, that book and never eat alone really said it really emphasized that integrating work with your personal life, then you have more hours in the day, and then that's gonna elevate your success.

SPEAKER_00 33:12

And very much really work for you.

SPEAKER_01 33:16

Yeah, yeah. And I mean, why shouldn't you be friends with your clients or with your center of influences, or then you can invite them to events, to podcasts, share your ideas, share your network, introduce them to the right people. And yeah, so I we don't really separate it anymore.

SPEAKER_00 33:45

Yeah, yeah. I mean, it's it it really does let there's less division between a working life and a your personal life. And I'm finding that even in my own life, like it's all becoming more and more of a blend. And we spend a lot of time at work, so why not enjoy it? Why not be around people that we enjoy being around that, yeah, exactly. So, what are you most excited about or inspired about in this new year?

SPEAKER_01 34:15

This new year, I have very lofty goals. I'm not surprised. So, I'm gonna throw out two of them here on your podcast in case anybody listens and wants to help me there. So, one of the things is that I'm gonna do a TED talk. That's my plan this year. I'm working with a speaking coach, so I don't need any speaking coaches. I have a speaking coach, but uh, she and I have already started talking about what the talk is gonna be about, and uh and then I'm gonna start pitching it and then I'm gonna start booking it, I guess, and then practicing. I also, as part of that, I want to be on a hundred podcasts this year. So if anyone knows any podcasters who are looking for podcast guests, contact me.

SPEAKER_00 35:09

She's your gal. I love that.

SPEAKER_01 35:13

And other than that, I mean, for our clients, there's a new law in New York making fining buildings, co-op and condo buildings for not reducing their carbon emissions and getting rid of their fossil fuels. I am very passionate about a clean environment and recycling and reusing, etc., and doing our best, each and every one of us, to leave a legacy and leave a better planet. And that law has made a lot of co-op and condo boards really think about how much they're using, because if they don't, if they don't fix it, if they don't reduce it by 80%, by 2050, in 2030, they're gonna start getting fines, hundreds of thousands of dollars per building. Wow. Wow. Yeah, they they don't know how to fix this, but they they're work, they're gonna find people. And they're and and every owner, all of those fines, even if they belong to the building, those are passed on to the owners. So three million New Yorkers um live in co-ops and condos uh yeah, three million New Yorkers live in a co-op or condo. They 80% of those are estimated to get fined, a lot of money starting in 2003.

SPEAKER_00 36:43

Wow. So you've got a big mission. So tell us where where can everybody find out more about you and what you're doing?

SPEAKER_01 36:56

They can find our website is www. uh the folzon group.com. That's t-h-froup.com. They can also find me on LinkedIn where I am every day. And on LinkedIn I post uh very often I post useful tips and links to our blogs, etc., about co-op and condo living. And I wrote a book called Living the High Life. It's available on Amazon, and um it's a great little guidebook. I say little, it's a great guidebook for co-op and condo owners and their boards, and especially new buyers, first-time homebuyers in New York who might be more interested and more want to get involved in sometimes what is their largest lifetime investment.

SPEAKER_00 38:00

And lastly, and I'll put all those links in the show notes um so that you can find them. And last but not least, what does differently mean to you?

SPEAKER_01 38:14

Differently means not doing things the way it's always been done. Just because it's always been done in one way doesn't mean that it's that's the right way to do it. Or the most efficient way. It could be the right way, but it's not the most efficient way to do it. And with technology today, there's so many ways to do things different.

SPEAKER_00 38:41

Beautiful. Thank you, Tina, for joining me, and I look forward to continuing our relationship, and thank you so much for being here today.

SPEAKER_01 38:52

Thank you, Carla. Thank you so much for having me.

SPEAKER_00 38:56

Have a beautiful day, everyone. Hey, thanks for tuning in to this episode of Differently. I hope it stirred your thinking, and I invite you to take one inspired action from something that stood out to you. If you want to hear more conversations like this, be sure to hit follow on your favorite podcast app. And if this episode could impact someone you know, please help us spread the word and pass it along. Remember, new episodes drop weekly. See you next week.