You may not know Heartless. Heartless, a Pittsburgh native, built a brand from ground up on being a profane-less street rapper. We discuss both ends, the business and the creative angles. What it's like to rap without dropping f-bombs, and how to build the independent artist of the 21st century. This podcast features special track "I Will" by Heartless at the conclusion. Additional music provided by Audiobinger ("Good Times") and Vincent Augustus ("Outline"). The show this podcast references takes place on July 18, 2018 at the Underground at Round Guys Brewing Company in Lansdale, PA. Tickets can be found online or at the door (see RoundGuysBrewery.com).