On a brand new episode of “Worth Knowing with Micah Jesse” we sit down with Brittany Hennessy, author of “Influencer: Building Your Personal Brand in the Age of Social Media” (available July 31st everywhere).
In 2007, after graduating from Rutgers University with a degree in journalism, Brittany created ChiChi212.com, which was nominated by Paper Magazine for “Best Nightlife Blog,” and she became an influencer for Bacardi, Popchips, Svedka, and the Gap. When she was flown to Germany as the North American ambassador for Nivea just to hang out with Rihanna on a cruise ship and tweet about it, she knew it was time to make the switch from journalism to social media.
Eventually, she became an expert in influencer marketing, and is now sharing her insights with aspiring influencers so they may find their passion and monetize it.
Today, Brittany Hennessy is the first-ever Director of Influencer Talent at Hearst Digital Media, casts celebrities and influencers for Seventeen, Cosmopolitan, Elle, Marie Claire, Harper’s Bazaar, Esquire, and other titlesop fashion, beauty and lifestyle brands. Believe it or not, she once paid a celebrity dog over $30,000 for a campaign! A dog. Just sit on that for a second.
If you are an influencer/content creator, would like to become an influencer (which she highly recommends), or just want to know more about the world of social media in which we are living -- this episode is a must listen!
On this episode, Brittany breaks down what it takes to become and maintain working as an influencer/content creator, what brands are looking for, how to set yourself apart from the competition, and much more. Pick up the book (or audio version) on 7/31!
Important links below:
- Follow @MrsBrittanyHennessy on Instagram: https://www.instagram.com/mrsbrittanyhennessy/?hl=en
- Follow Brittany on Facebook: https://www.facebook.com/brittanyphennessy
- Follow Brittany on Twitter: https://twitter.com/2legit2britt
- Amazon - “Influencer: Building Your Personal Brand in the Age of Social Media”:
- Barnes & Noble “Influencer: Building Your Personal Brand in the Age of Social Media”:
“Seek not to be well known, but to be worth knowing.”
Tagged under: Worth Knowing, Brittany Hennessy, Hearst, Hearst Corporation, Hearst Digital Media, Hearst Talent, Blogger, Influencer, Influencers, Author of Influencer, Influencer Marketing, Social Media Content Producer, Paid Media, Branded Content, Branded Entertainment, Brand Marketing, How I Built This, How I Got Here