your profit acceleration coach | Howard Wolpoff

Howard Wolpoff is the Chief Marketing Strategist of Profit Master Business Solutions and a marketing executive with over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. He has helped launch three businesses: Chelsea Piers Sports and Entertainment, the Brooklyn Cyclones minor league baseball team and GRIDIRONNOW.COM, the premier site for SEC football.

Small business owners hire Howard to rebuild their business confidence and competence to exceed expectations because most have a business in a state of chaos, are lacking guidance and are frequently overwhelmed. So he helps redirect energies, create accountability and accelerate performance, actually doubling their revenues….In the process, making them love their business again.

He previously has served as the Director of Best Media in Houston, TX and the Vice President of Client Integration at Client Focused Media where he also produced four local TV shows and was a host on Buzz TV where he interviewed local business owners and leaders. He currently hosts Marketing Champions on DailyAdBrief.com. He is also the host of two podcasts, 30 Days of Marketing Mavens and Small Business Marketing - Then and Now. Born and raised in New York City, Howard moved to Jacksonville in 2007. He is married with three children and earned his MBA in Marketing from Fordham University.

www.profitmasterbusinesssolutions.com

https://www.linkedin.com/in/howardwolpoff/

https://twitter.com/hwolpoff

https://www.instagram.com/hwolpoff/

Transcript

intro guy: 0:01

Welcome to the Josh Bolton show on interesting and inspiring conversations and now your host, Josh Bolton.

Josh Bolton: 0:13

Welcome everybody. Today we have Howard, it's been a fun chat we were having earlier before the show even got going. We were talking about gas prices finally coming down and just like slowly getting back to normal. Other than that, Howard, take it away, introduce yourself.

Unknown: 0:30

Well, thank you. I appreciate that Josh. My name is Howard wall pump. I'm a profit acceleration specialist I work with with small business owners on a regular basis pretty much those that have been throwing this spaghetti against the wall concepts of marketing and really creating a mess and spent a lot of money in the process because the concern I have with them as they have a strategy you become part of someone else's and given 45 minutes of their time I can show them how to increase lead sales and revenue find hidden revenues in your business and really get you to enjoying and loving your your business again, sometimes you lose that in the process. And my really my focus is to deal with business owners vulnerabilities so they can capitalize on their opportunities.

Josh Bolton: 1:22

Those are all really good topics especially like you were mentioning to me just the the niche of all the different nuances of starting your business going from like a worker to a business owner. You've met so many things during that transition.

Unknown: 1:39

Yeah, it's it's amazing because people go to college and they have a focus on I want to be this when I grow up and you learn to be an employee and college so if you want to be an entrepreneur if you want to be a small business owner, that's not what you're really taught that's not the focus of college there are programs that do have certain things with with entrepreneurship and marketing within within different departments. But overall you are learning on your own to figure out these product these different needs that you have to succeed in the prac that you want to be following so again that's why I'm I'm that's what I do I answer these questions I help bring the bring the light to the challenges that these small business owners have.

Josh Bolton: 2:25

That's a wonderful before we dig into that, can we get a little up and coming story of yourself and what led you to this point?

Unknown: 2:32

Sure. Um, I, I've always loved marketing, I kind of fell into it somewhat in college doing different events. And I was a political science major coming out of school but I realized that I wanted to pursue marketing and in particular that point sports marketing. So I did a lot of volunteer work the National Hockey League in the NBA and two different events I did the we're finishing up the World Cup right now I helped with the opening ceremonies the World Cup way back in 1994 wins here in the United States. I worked for Major League Baseball Organization setting up a and running a minor league baseball team, I helped market and and launch a major sports complex as well over 20 years. Anniversaries hit a little while back Chelsea Piers in New York, and and always had that love for small business owners within the means of doing that. Lots of different small business advertising and marketing at the ballpark. When I worked in Brooklyn, New York, we launched in Brooklyn Cyclones and national local radio as well. And then ran accounts for two different marketing advertising agencies before launching out just to work individually small business owners.

Josh Bolton: 3:49

Wow, sounds like it's just been a busy, busy up and coming story for that one. Because it's a marketing on those, especially those caliber those clients, it's, they demand a lot and very quickly. They're very

Unknown: 4:03

different aspects of marketing that I've experienced in my career and that basically everything is the same business has a budget and a focus and what they want to accomplish in the end, some of these companies are massive, like I've worked with the McDonald's and the Lowe's and then those companies and in my experience, I've worked with the the mom and pops and then the little bit larger small businesses. And the difference is budget and the and you have to focus on how creatively you can use your budget to make sure that you're getting a message out there and getting response from it.

Josh Bolton: 4:41

So what are some of the tactics that you go over? Let's say I'm a New Client Onboarding, what would be some of the things we'd first go over?

Unknown: 4:48

I think the first thing is really to understand who is your target audience? Let's first of all you want you want to market straight to that audience. I like to use an exam People that if you are someone that makes skin lotion, your audience isn't everyone that has skin, it's people who have a specific wants and need for skin lotion, maybe they have a skin condition that that lotion works works well for, it's a very small percentage of people that have skin. So once you understand who your target audience is, then you have to understand that they're on a journey. And there's a problem to have it on once a result they want, they don't have. And if you can answer those two questions in their head, then they're going to want to have a conversation with you. If you can't, then they're going to go off to try to address it with someone else. So everything that you're doing is to focus on your audience is to create methods and opportunities for you to communicate with them. That means a website that is really a 24/7 salesperson, as opposed to just a digital brochure. And your offers need to feed into what their wants and needs are, as opposed to just what you want to sell them. And as a result, obviously a broader process with that we're having different opportunities and different scales for for customers to get them in the door to have them grow with you.

Josh Bolton: 6:14

Yes, we haven't especially like I like how you said with the skincare what? Depending on the person like I was not really into the idea. Now I'm kind of like, Oh, God, like my hands are drying out and like I need lotion kind of thing. But if you talk to me six months ago been like, No, I don't need it.

Unknown: 6:33

Yeah, so with that example, sometimes do with the weather sometimes do with just your personal tastes and experiences. Some people will have rough hands, I will never use lotion. It's just but it you you have to figure out what your market dominant position is. What is it that you do? What is it that makes you bigger and better than anyone else? And stronger? And how is it that you can help people and provide added value in the process because this all your messaging is going to come from that all your whether it's a slogan, or a part of a campaign of what how you're messaging yourself, and what your brand is, is all going to come from that.

Josh Bolton: 7:11

100%. So let's say I'm I have my target audience. It's like predominantly middle age parents, two and a half kids has an athletic background XOpen the idea of coaching? Like they'll do a whole list. And so but I can't reach him kind of thing. So what would be the process of the do we get to the Pay Per Click ads? Do I have to like run a LinkedIn blogging, campaign? Podcasting? What would be some of the tips she gave me?

Unknown: 7:44

Well, again, it starts with what kind of budget you have, I think that even with the the concept of there are a lot of people who don't even have a budget in their, for their business for marketing. So I say that because you mentioned Pay Per Click advertising. If you don't have a budget, or you don't have enough funds in the budget, you can't afford Pay Per Click advertising, even some industries, they're just so expensive to do that if you're a lawyer, for example, there's just no way, you're going to cut through the the clutter unless you have a massive budget for that type of advertising. Because there's so many different attorneys that are advertising the different keywords for what their specialty is. So you have to get strategic with who your audience is. Again, there's sometimes there's a lot of from the different things that I've done you you keep looking at events, looking at different community marketing has tried to go down to the to the basics of who you're dealing with. And then also is trying to make sure that you have your right messaging out there at all times. So you mentioned LinkedIn has a lot of things you can do with LinkedIn. But if your profile does not really stayed who you are, and speak to your audience, the way they needed to, again, there's a problem they have, they don't want a result they want they don't have and you need to be addressing those two questions on a regular basis, they're not going to feel the need to follow up with whatever you're sending or requesting or communicating with them. And so that's a very broad term because there's lots of specific ways to interact and try to grow an audience utilizing LinkedIn. So there's no real there's no magic pill built in. That's one size fits all for everyone. It really is looking at the individual business and saying, Okay, this is what strengths you have and how you can speak to this audience. These are some of the things that are not as strong and and then trying to really find where your audience is and crafting the message so that it's there in front of them.

Josh Bolton: 9:48

And interesting. So because like one of them I was told by a guest he said all we get on LinkedIn, but he's like just slam out 1000s of messages and eventually one have more hair. And I'm like that, like it's a really repetitive and I see one I'm like no.

Unknown: 10:06

The answer to that is yes, you can you have a limit you how many messages you can send, but there are people that will respond to the messages. And now you have to craft it that, again, your first message to connect with someone LinkedIn is not, I have something to sell you. And I joke and laugh about it. Because if I open up mine, right now, I bribe 10 People in the last 48 hours who have sent me an initial message, pretty much saying I have something to sell you. People don't want to be sold, they want to have interaction, and they want to make connection. So there's a whole process of finding your audience interacting with their their posts on their, on their pages, or groups that they're in trying to have that develop that relationship, in addition to reaching out to become a a link with them. But don't expect anything to happen just in that first message. What the years ago, there was there was a five messaging process that you have to go through to nurture a relationship on LinkedIn. But it's it's not again, nothing out there I know is one size fits all. And really, you have to carve the right time and have a strategy, everything needs the right strategy, and the right implementation to go along with it.

Josh Bolton: 11:25

So let's say my goal is more like the podcasting route I have I do the gambit and hop on podcast, what would be some of the strategies from that you

Unknown: 11:35

would recommend? So if you are I guess there's there's two to looks at that if you are guessing on podcasts like I am right now, you all have the opportunity to speak to an audience that isn't your own at the moment. So again, it's based on the pod podcast theme, you've kind of broken down the basics of what kind of audience you are speaking to. And you're really sharing the the information you have about yourself and telling stories about the things you've created for other clients and people that have run across your your paths to address the the issues that people are having as they're going on their journey. So if I'm speaking, and there are small business owners out there as this example that are really having pain, they're having problems, they're having issues, that my hope is that the statements that I'm providing, really addressed the problem they have, they don't want which is I need to fix my business and I need to generate more revenue and not and enjoyed a lot more the whole process. And they have a problem that they they want that on the the resolution they want they don't have is finding the resource to, to address that for them. So obviously going on multiple different types of podcasts, you can find your right audience to speak to them and speak to these different different audiences. If you're hosting a podcast, you're becoming the expert in your, your theme, your title, your your your topic of your conversation. So if I'm if I'm running a podcast on home improvements, and I'm bringing on different experts about home improvement, I'm getting tips on a regular basis. I'm hoping that you will look at me as Tim the tool man, and and wants to utilize me and my resources. As time goes on as my audience grows. And I'm bringing in different audience with the different types of guests that are coming in and their people are listening to what they've shared in the conversation.

Josh Bolton: 13:35

So it sounds like it's a it's more of a dance, you should both like if you are hosting, you should do one other shows. But if you're a guest, you should consider a type of podcasting for yourself or just full time guessing that that works too.

Unknown: 13:51

I think in both you're trying to provide value, I want to provide value to not just the hosts that I'm speaking to, but the listeners of their podcast, that the time they're spending to listen to this is valuable to them. And they're learning about how to improve their business or find me as one of the resources that they might be considering as the host you're trying to, like when I look at it, and I host I host the podcast, I host online TV interviews for a website, daily average.com I speak to advertising agencies, owners and executives about marketing. And I want to tell their story. I wanted to be the conduit for their story to be shared and told and that's the important thing at the end, that that they feel that they've had an opportunity to be heard, and, and give pearls of wisdom to to based on whatever themes and topics we've been discussing, that the person who is listening is going to walk away with something valuable.

Josh Bolton: 14:55

Yes, that's very true, especially nowadays where a click of a button and we can have a podcasts you have to make it a safe place for people to come share their knowledge, like you're saying and wisdom be heard. But also just if you can make it entertaining to, but depending on the top right, that might be hard.

Unknown: 15:13

Sure, there are topics are more, I guess in the weeds than others, but it's but it's all about the the the compromise of the content of the conversation and people have the people that listen to your podcasts have a understanding of the the flow of your voice and the report you have with people. And that's why it helps bring them back in addition to the topics that they're listening to. You want it to be a welcoming space, that people can absorb the story that's being told

Josh Bolton: 15:41

100% Yeah, that's how I explained it to people Mike, if you come at it with like, a not in a bad way, but like an alpha energy like we're doing this, we're doing this very intimidating, and the psyche kind of like closes down and doesn't want to share because it's like you're bombarding him but if you just make it free and easy, just go where you go. Try to like hit it as you're going along. There. They'll tell you things you like I didn't even think of asking that kind of thing.

Unknown: 16:10

Yeah, it's it really can be I've learned a lot from listening to podcasts. I've learned a lot from having a conversation on podcasts I made some great contacts in the in the process as well you really make some nice relationships because it's it's one thing to go to a networking events and have three minutes to talk to somebody and you hopefully get that rapport and try to develop someone in your network this way. But the conversations I have as a guest podcast go 20 minutes an hour depending on varying based on each one and I'm now getting to know someone and for for why you don't usually get to to have these types of conversations on a on a general basis or walk into a coffee shop and find sit down next to somebody and then speak to someone on a on a like minded topic like this for an hour. So it's it really is the wonders of technology and what the COVID world has brought with the with a lot of these zoom conversations and being able to share them with others.

Josh Bolton: 17:16

Oh, yeah, yeah. And especially like I have was chatting with one of my guests. He's a very high profile like President for the company, UBS. Yep. And, and we I was just talking with him. I said, yeah, he's like, Oh, how's your shows going? I'm like, Oh, man. Like, I didn't know how to say no. And now I'm like doing eight interviews a day, four days a week. And he's like, Oh, wow, he's like, What was your most recent one? I'm like, I talked to a professional wrestler from the 80s is now talking to a president of a publicly traded company. He's like, wow, like, man, you hit like everything that I'm like, yeah. Do but um, so question for you for strategy wise getting coming back to that one. Let's, what are some of the key points that you see from revenue that Pete that small business owners are missing? Like the like the top three or five things?

Unknown: 18:16

I think one of the first and foremost is is they may or may not have a defined offer, but they don't see anything outside of that offer. So let me let me explain. You want to provide an opportunity for people to buy from you. So if my offer is is okay, so I used to work in the in the health club industry. And so if I if someone walks in and wants to talk about health club memberships, and they decide they don't want my annual health club membership offer, they're gonna walk out the door. I don't want them to walk out the door. I want them to try the club in some way. And maybe prices the issue maybe locations the issue that could be logical issues in their head that they're not sharing with you. So if I have a dentist so if I have a down sell if I have an option for them so okay, you don't want to buy the one year I understand that. What if I sell you a three month membership for a lot less money for the than what you're what I'm asking for the the annual membership, here's an opportunity for you to try out the club, you're not spending as much money and you can then decide whether it really works for you or not. You can obviously came in here because there was an interest in being here. So now instead of than walking out and you didn't get$1,000, you may have gotten $300 But you got $300 and their foot in the door in the in the process of hopefully now three months go by and you can renew them for the $1,000 at that point for the membership because now they're trying it out and they had now I have an experience with it. So utilizing the opportunities like down sells, upsells and cross sells. McDonald's is the best when it comes to an upsell or cross sell Well, so I'm sure people have quite aware of you're ordering a soda. And when they ask you, if you'd like to supersize that, then you've you're you're getting the, say you want a soda, and I'm just getting a larger soda, but you spend a little bit more money to do that. That's an upsell. And you can do that with one of your offers as well have this is your A offer, but you actually have an A plus offer as well, that you can then when they've made a decision, okay, I'm done Perfect, let's let's make a deal. You can say, well, I also have this and so it's a little bit more offering, but also a little bit more money, and see if they're interested in doing that. Because the key to that is 34% of time, if you make an offer like that, they're gonna say yes. So if you don't make an offer like that, you're leaving money on the table a third of the time. cross sell, going back to McDonald's, is if I'm came in to buy a burger. And they asked you the famous question, Would you like fries with that, they may have not thought about fries, although it's very strange for that to happen in a McDonald's setting. But they've offered a fries, you say yes, you now buy something that goes with the offer. So if you have something that goes with the offer, or you can go out and purchase it, and then sell it to them, so you making a profit in the process, you can generate revenue, like for example, if you go into a cell phone store, and you're going to upgrade your phone, they're not going to let you just go out with a phone, they want to sell you a case a guy a screen protector may be new, new earpieces that go along with it, they want to bundle the purchase. So you might be buying a lot more, but you also spend a lot more money, you're getting some discount, and you feel this added value in the process. And that really is the key, they really see the value of being there. And your care as a salesperson to provide them with the things they actually really do need.

Josh Bolton: 21:48

Yeah, I would agree. There's many times I've been caught on the down sell. And now like looking at it, like, Oh, I totally see it. But at the time, I'm like, wow, okay, I wanted to buy this. So I bought it anyways, for the instead of the 50 bucks, it was like the $18 kind of thing.

Unknown: 22:05

Sometimes it's really comes down to price, I really do need you to want it, but I really can't afford it. But if you give me something that's a little bit less, but I'm spending less on it, I might jump right after the offer. Yeah, so it's like don't do that.

Josh Bolton: 22:20

Yeah, it's a the that's like the big ticket item or nothing. So then who's your predominant clientele you deal with? Because you were telling me before I hit the record button you use not like the the marketing for plumbers? Or are you as like whoever says willing to call you?

Unknown: 22:37

Well, basically, I'm dealing with small business owners who really have an undefined marketing strategy. So I really focus on something I call measurable marketing. And there are different ways that people look at it, because there's a smart methodology that goes along with that. It's being Specific, Measurable, Actionable, Realistic, and timed. So now you have as a whole process of what the marketing strategy is, and you are you really you're not overreaching. You're not overstretching you're not overspending, you really have Okay, here's a plan. And I'm going to make sure that this is implemented in the right way being realistic on on things. So if you wanted to, you want to do some promotion in the beginning of February, you can say as much at all you want. You don't need to do I need to be on a Superbowl commercial. But how realistic is that? Do you have$5 million dollars for 30 seconds to spend on a on a commercial on matches buying the airtime? That's not That's not the production of the commercial? And everything that goes along with that? Most people have the answer that is no. So is that a realistic concept? But there are guerrilla ways you can do certain things. The the COVID If you do, you're adamant about it, there are local spots that are sold during the Superbowl that are at a fraction of that costs. I say fraction. Sure it's well in the six digit world but not the seven digit world. But you have all local eyes on that game. They're not moving, giving a Senior Commercial and it's just like the Pepsi commercial. That was that was run. So just being realistic and making sure you have the right timing of what you're doing. And measure measure measure because you really want to have a good understanding of what you're doing and whether there's value to when you're doing it or not. So going back to your original question. I work with small business owners who've kind of been around for a couple of years. They've been working for too long and too hard not seeing all the efforts of their business and their results. They really started really not like their business but they're kind of stuck in this boat and then have to figure out how to make it sail and and really have not seen the revenue levels that they need. but it's also to haven't had the full indentations of, of a marketing strategy implemented into their business. And, and it's amazing when you kind of fix certain things that might be small things might be big things, and the results that come in from that it's really, it's refreshing to see the the smiles, and the relief on client's faces when things are working, and they're starting to see the revenues that they've been hoping for.

Josh Bolton: 25:29

Well, 100% So there was one thing you mentioned earlier, was the the four steps, can you give me a little more detail on here, your measurable marketing, the four sets of those?

Unknown: 25:41

Sure. So again, with a smart methodology, there's, there's actually, there's, there's six of them. So So you really have since you, okay, I lost my train of thought on that one. So you have to be specific. So your, your goal might be to increase brand awareness. But that's not really a specific objective. So because brand awareness is very bold, but maybe you want to say I want to increase my followers on Instagram, by 10% every month. So that's something specific that you can, you can click this concrete, you can do something that can be attainable, when you're focusing on something measurable. company may have read about the benefits of blogging, but having a company blog is not a measurable objective. But there are measurable aspects of blogging or or posting video on on YouTube and you can figure out okay, I'm looking at the the number of comments the number of subscribers and number of pageviews. That's something as measurable in the concept, not something that's broad. Having something that is actionable. If you if you are trying to increase your going back on the blog example, your readership by 5% Each month, you needed to put an action plan to do that, I'm gonna write three blog posts per week, I'll put up two videos a week and reduce videos on Instagram and do it on tick tock. So having an action plan, being realistic with your objectives, again, that was the that's the Superbowl commercial commercial example. Finding, doing certain advertising in a local sports bar or doing some online ads, as opposed to the Superbowl commercial, that's more realistic. So your budget, and something of a focus on timing. And you want to incorporate Facebook advertising into your business, in part, your marketing plan, you have to make sure that you know, when people are coming to Facebook, when's your audience going to be there and make sure that those ads are hitting at certain times if a specific post event is being posted at certain times. So this is these are the general concepts from a broader marketing plan. But again, I use the example the opposite is just throwing spaghetti against the wall and seeing what sticks. And you don't want that because you can spend a lot of time and effort and money to do that. But you need to implement a structure plan on what you have in your needs, and what your goals are and what you're trying to accomplish and what you're trying to resonate with it within your audience. And you'll start to see results when you do certain things and have these right on implementations.

Josh Bolton: 28:38

It's very true. So I'm just curious for you, because you mentioned it three times blogging, is that still feasible, but it seems like everyone has a blog anymore,

Unknown: 28:47

kind of thing. I mean, what when it comes to blogging, and I'll interchange my give example between blogging and posting video. I think video is a lot more responsive, people really react to video a lot better. However, blogging, there's still a purpose to it on the SEO front for your website. Okay, this is so using the right keywords and having a blog post that's updating you putting them up on a regular basis is not just for the story. And in all cases, people may not read the story, although it does give you content to put onto LinkedIn to put onto Facebook. There's a lot of ways it translates. But having those right keywords and showing Google that you're adding to your website it is it is a working document. It's not just a digital brochure helps your SEO and helps more of your organic exposure.

Josh Bolton: 29:41

When you put it like that yeah, then that makes more sense. Even if you get maybe like 10 listeners since probably five of them you just double checking if it's tough.

Unknown: 29:50

And it's I guess separate but connected to it. I'm a huge fan of Google My Business and people don't take enough Um, opportunity with what Google was really a free opportunity to let Google know that you exist and let them let other people know that you exist. So if you're writing a blog post, and you're taking that blog post, and you're posting it onto Google My Business, you're giving them content as well. It is tremendously beneficial for your business.

Josh Bolton: 30:19

Interesting. Yeah. I've heard a few people recently talking about how you need to use Google My Business if you're serious. And a few of the other entrepreneurs are like, but please, for God's sake, don't put your address down as your place of business even if it is

Unknown: 30:33

kind of thing Yeah, that's that's the place to be if you're an entrepreneur working from home, you don't don't want to do that. Because it's it's mapped. So people can see the map. There's, there's a lot of easy ways to go back fat. There's a lot of CO workspaces out there. So whether you're there for to actually sit and so you're not sitting in your home, you're sitting at a desk or an office in a co workspace for like three to $500 a month or just even getting mail there, though it's the 100 bucks a month to use to the the address. Now I have an address. That's not your home.

Josh Bolton: 31:06

Yeah, that was a big one. And they said they're like it just don't put at your because one of them's like, I'm still having to deal with the residuals because Google does not like change. So once you set it, they want you to stay there.

Unknown: 31:19

Yes, they can be trying to make changes with Apple, Google is not a fun process.

Josh Bolton: 31:25

Have you had to deal with that?

Unknown: 31:27

I accidentally posted something, I guess from my personal email connected with my business. And then lo and behold, I found that I had to Google My Business pages because of it. So it took a while to merge the two together with some glitch. And the problematic was I had some fun strong reviews on one and strong reviews on the other and I want to merge them together. And the end, I lost the reviews in the browser, some of the reviews in the process. Oh, that's a bummer. Yes, it happens. But you again, you learn from these different mistakes. I'm not sure exactly how the additional posting came about the lo and behold a cause to different different pages.

Josh Bolton: 32:10

Man, that's crazy. So for the implementation part of all the marketing. Let's say I'm an aspiring podcast coach. But like I'm bootstrapping it, what would be the kind of like we were doing talking about earlier would be the YouTube the blog, just making content or something sticks in is measurable?

Unknown: 32:38

Well, no, it's the it's the opposite is making a plan and then implementing the plan. So videos may be part of your plan. And so you want to make three let's say three videos a week that you're posting on one or multiple platforms, and you want to track to see what kind of response you're getting. So if you're tracking cry, I want to I want to get 20 more followers a week. How interactive are you with, with the people that are making comments? And are you asking for further than I have YouTube in my head at the moment, right, asking for people to follow Are you are you having those, those end screens so people can easily click and follow or go to some of your other videos. It's really trying to you don't want to run like with with football, you have 11 players on on a side you have to have a play before you start the the motion of the of the the the ball moving, because everyone needs to know exactly what direction they're supposed to go in. So you don't have chaos on the field. So if you because the day goes by very fast, I think as you get older, your day actually goes faster for some reason and feels like yeah, you can say okay, okay, I'm going to I'm going to make comments on people's posts on LinkedIn. And I'm going to make these videos and I'm going to put them up again, if you if you just you by yourself. It's not just recording something unless you're doing something very quick. Like a Facebook Live we do no editing. If you're putting something on on on Instagram or on Tik Tok, you may want to edit down what you're doing and put in words on the bottom so people can read what you're saying. So it's not just automated and all the all the misspellings and and Miss judgments of what you have to say. This is a lot of time the even editing a podcast by yourself. It's it could take well over an hour plus to go through and get the arms out and if someone has a brain freeze and now it's like 10 seconds of dead air because they couldn't get the next word out trying to chop that down so they sound better graphics to go along with it. It takes a long time to do that. If you're doing it by yourself. so that everything I just said has nothing to do with the work that you're doing and the interaction you're doing with your actual clients. So your day can be spent on all of that and gotten, you got no work done. So you have to have a plan, everything has to be scheduled out finding different ways if you can to spend a little money to have people helping with the process, until you're growing your business where you can hire on people on a full time basis. And just kind of keep your head above water and not and not get lost in the minutia.

Josh Bolton: 35:34

Yeah. Especially how you said like the 10 seconds of, for me, when I look at my editing, I notice I look, I'm like, ooh, that. I'm like, cut that out real quick. Because that doesn't, that's not going to be appealing. Yeah,

Unknown: 35:49

my experience radio. First I was with selling traffic sponsorships around the country. So though you hear the traffic report, this report brought to you by Geico, and they give a 10 second, live read of this of the sponsorship. So working with the script to make sure it fits into that space. And just thinking things out on that level made easier when I went to, to I was running Sales and Marketing for the local sports radio station here. And there were certain campaigns where I actually did my own editing of the commercials. And knowing how to be in 30 seconds, those arms, those spaces, you got to figure out how to play with those sound waves to make sure things sound sound great, because for the client sake, and for the voice over person sake, and for the radio station sake. So same thing with the podcast, you want someone to sound amazing. And there's lots of work that has to do to go into that sometimes when they have a tendency to say, um, and you know, over and over again.

Josh Bolton: 36:48

Yeah, that was there was one client, one guest that came on. And he was like, Are we when we were doing this, and I was just upset. They're like, gosh, it took me like, almost two and a half hours to clean up everything. And I'm like, No, I was like one of those unless they specifically asked me to I'm not cleaning up that audio like that anymore.

Unknown: 37:12

It can take time and those that are out there thinking about podcasting, it's a fantastic way to market. It's a fantastic way to prospect, because you can utilize it as the only guests you have on there are prospects for your business. And that part's fantastic. But there are companies out there that will do all that work for you. And it could save you a lot of time for just a little bit of money.

Josh Bolton: 37:38

Yeah, there's like some of these production companies they see they'll do like an hour worth of editing and like for like $69 I'm like, if I had the money, heck yeah, I paid them like here, just do it.

Unknown: 37:51

Part of the fun of this, of podcasting.

Josh Bolton: 37:55

It is. So this is something extremely informative and good. I can't I'm struggling to think of anything else to ask, is there anything in particular you want to talk about or go into?

Unknown: 38:10

I think the key thing is that I love telling stories. I also love answering questions. So I'm always available for people who if you have a even general question about marketing, general question about business, I'm more than happy to answer questions that that that can help you in any way, with no real need for contracting business in that respect. Obviously, I'd love to be able to help rebuild people's businesses. That's what I do. I love helping tell their story in different way and find ways to tell their story. And that's, that's that's the greatest benefit for me. But basically, there's there's multiple ways to reach out to me. I'm on LinkedIn actively. Again, how on Wall puff is my name very easy to find me the company's profit master business solutions. So my website profit master business solution.com is a way to find me there. And I'm always willing to have a conversation with someone.

Josh Bolton: 39:13

Absolutely absolute honor and a pleasure. I got to lie on this. I'm sitting here like, thankfully how we can talk because I'm sitting here trying to really and I'm like, Okay, what am I supposed to say next? But thank you so much.