Late to Grid - Grassroots Racing

SEMA 2024: Upgrading Your Race Car with Hawk, Hoosier, NRG, & DEI

Bill Snow

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Get the inside scoop on SEMA 2024! We hit the show floor and talked to top industry players: Hawk Performance, Hoosier Tire, NRG Innovations, and Design Engineering, Inc. (DEI). Learn about their latest products, tips for track success, and how their innovations can elevate your racing game. From brake pads to tires, seats to heat shielding, this episode is packed with insights for every racer.

Want faster laps and fewer headaches at the track? Atomic Autosports helps grassroots racers go from “I hope this works” to “I know this works.” 

From alignment and suspension tuning to track-day prep, Atomic Autosports is here to help you drive smarter, safer, and quicker. If you’re ready to stop guessing and start progressing, learn more at atomicautosports.http://www.atomicautosports.comcom

If you’re serious about getting faster, start at AtomicAutosports.com where you can find guides, information, and even connect with us to make sure that your motorsports journey stays on track. 

You know me as the host of Late To Grid, but my biggest shift wasn't on the track, it was leaving corporate life to own a Rad Air location. It gave me the freedom to turn my passion for cars into a career and actually get to the track more often. Ready to own your future? Visit radairfranchise.com and let’s get you living life in the fast lane.

Thanks for listening and taking an interest in growing grassroots racing.  The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey. 

Find all episodes on the Atomic Autosports website.