Late to Grid - Grassroots Racing

SEMA 2024: Upgrading Your Race Car with Hawk, Hoosier, NRG, & DEI

Bill Snow

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Get the inside scoop on SEMA 2024! We hit the show floor and talked to top industry players: Hawk Performance, Hoosier Tire, NRG Innovations, and Design Engineering, Inc. (DEI). Learn about their latest products, tips for track success, and how their innovations can elevate your racing game. From brake pads to tires, seats to heat shielding, this episode is packed with insights for every racer.

The season is finally here, but is your car actually ready? Whether you need a precision track alignment, corner balancing, or just a fresh set of tires mounted, Atomic Autosports has you covered. Don’t let a tech form or a bad setup ruin your weekend. Book now and get dialed in at AtomicAutosports.com.



Want to shave seconds off your lap times? Head over to AtomicAutosports.com. We’ve built a library of alignment specs, downloadable track-day checklists, and a gallery of our latest builds to get your gears turning. Everything you need for a smoother event is just a click away at AtomicAutosports.com.

Stop being Late To Grid and start being prepared. Atomic Autosports is your source for Malco detailing, Red Line lubes, and high-temp fluids. Need pit accessories or some fresh Atomic merch for the podium? We’ve got you covered. Stop in the shop in Wickliffe Ohio or visit AtomicAutosports.com

Thanks for listening and taking an interest in growing grassroots racing.  The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey. 

Find all episodes on the Atomic Autosports website.