Lisa is the author of 5 books including the best sellers ‘Selling with Noble Purpose’ and ‘Leading with Noble Purpose’
In this episode of the ‘Better Presentations More Sales’ podcast Lisa shares the benefits of ‘Noble Selling’ by focusing on the outcomes customers enjoy from doing business with you
Lisa explains that ‘How will the customer be different by doing business with us?’ - is the game changing question that leads the sales planning and call preparation.
Noble Purpose drives competitive differentiation and emotional engagement - both recognised as key business success factors.
Here are the connections for Lisa:
Lisa’s website: https://www.mcleodandmore.com/
Here's how you can connect with me, Trevor Lee, and find out more about how I can help you deliver confident and successful presentations and sales pitches.
One to One Business Leader Presentation Coaching
Business teams Presentation Training
15 Minute Free 'How can I help you' Zoom call
Trevor Lee Website
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Book: 12 Business Lessons from Running an Ultra Marathon