The Detailed Diary Podcast

Pivot Like a Pro: From Wedding Photographer to Clay Artist w/ Kelli McAbee | Hello Teddy Co.

July 26, 2023 Danielle Holleran | Entrepreneur, Small Business Mentor Episode 131
The Detailed Diary Podcast
Pivot Like a Pro: From Wedding Photographer to Clay Artist w/ Kelli McAbee | Hello Teddy Co.
Show Notes

Have you ever considered exploring a new passion and turning it into a thriving small business? Join Danielle as she chats with Kelli McAbee of Hello Teddy Co, a business that brings beauty into everyday life with its handcrafted polymer clay jewelry.

Kelli opens up about her incredible journey — a transformative adventure that led her from capturing moments as a wedding and lifestyle photographer to molding masterpieces as a successful polymer clay artist. This isn't just about a career shift, it's a testament to the power of embracing new opportunities within entrepreneurship, and the amazing things that can happen when you give your passions room to grow.

So whether you're just toying with the idea of starting your own venture or already deep into entrepreneurship, this episode is for you!

In this episode, we cover:

  • Why Kelli traded her camera to polymer clay creations, and how that changed her business for the better
  • The ins and outs of choosing the right tools and platforms for selling your products as a small business owner
  • The role of social media and strong branding and why it makes your biz look legit
  • How to strike the perfect balance between maintaining a professional brand and building genuine, relatable connections with your customer base
  • Our shared experiences with managing social media - the good, the bad, and the hilarious!
  • The magic of involving your customers in your design process
  • How to pick brand ambassadors who don't just wear your brand, they vibe with it

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