The Detailed Diary Podcast

The Hidden Costs of Going Viral on TikTok and Instagram

November 29, 2023 Danielle Holleran | Entrepreneur, Small Business Mentor, Mompreneur Episode 149
The Detailed Diary Podcast
The Hidden Costs of Going Viral on TikTok and Instagram
Show Notes

Imagine waking up one morning to discover your business post has suddenly exploded online, becoming an online sensation overnight. It's the kind of thing most of us dream about, right?

The idea of going viral on social media is often glamorized, seen as a fast track to instant success and recognition. But the truth is, there's more to the story – things that don't get talked about enough.

So in today's episode, I'll be sharing what it really means to be in the social media spotlight. Having experienced these choppy waters myself, I'm ready to give you an unfiltered look at both the glamour and the challenges that come with viral fame.

If you're a small business owner dreaming of viral success, or simply curious about its true impact, this episode is for you. Tune in now!

In this episode, we cover:

  • Short-term benefits and long-term challenges of viral fame
  • Tackling tough customer interactions in the aftermath of going viral
  • Small business owner struggles with managing the overwhelming response from viral exposure
  • Dealing with the unexpected ways viral content can shift your connection with your existing audience and core values
  • The viral effect on business operations and customer service
  • Difficulties in setting goals and projecting future growth when viral success is so hit-or-miss

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