Episode 4: The High-flying Oil Industry fears "Demand Destruction." Should the Arts?

Oil prices are at a record high. And profits are rolling in. But there's an intriguing phenomenon in the oil industry called "demand destruction." It means when prices get too high for too long, consumers invest in alternatives and don't return. The arts have faced their own version of demand destruction when COVID shut down live performances. Is there anything to be learned from how the oil industry approaches what sounds like an existential threat?