Tough on Art

Tough on Art is hosted by Jen Tough, an art dealer based in Santa Fe, NM and founder of the Artist Alliance. This podcast was created with emerging, re-emerging, and mid-career artists in mind. We focus on all things contemporary art, through down to earth interviews and straight forward conversations. Our mission is to make the often opaque and exclusive art world more transparent and a little less daunting.

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Tough on Art

Top Ten Mistakes Artists Make

April 29, 2022 • Jen Tough • Season 2 • Episode 31

Today Jen Tough dives into the most common mistakes artists make and gives a variety of simple solutions and helpful advice on how to avoid them.

The top mistakes are:
1. Out of date website
2. Confusing online name identification
3. Not networking enough
4. Not entering enough juried shows
5. Not having a spreadsheet to keep track of gallery approaches
6. Not having a simple annual marketing plan
7. Not tracking time spent in the studio and time spent on marketing
8. Not interacting enough with galleries/curators/arts professionals
9. Expecting to be "discovered"
10. Spending the majority of marketing efforts on Instagram

Join the Artist Alliance: https://www.jentough.com/membership

Join Jen in Santa Fe for a live workshop, "The Tough Method to Artist Success" October 10-12 / https://www.jentough.com/santafe2022